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4 Effective SEO Strategies You Need to Know: How to Increase Your Rankings

4 Effective SEO Strategies You Need to Know: How to Increase Your Rankings

 

Several different factors influence how well search engines understand the content of your website and its ability to attract your target audience. This is the reason that search engine optimization is a very important tool for your website.

Here are 4 effective SEO strategies you need to know about how to increase your rankings on search engines.

1. Images and SEO

Images play an important role in your SEO effect. The research found that images appeared in 28% of SERPs in September 2018. Posts and pages with images receive better engagement, shares on social media, and overall improve the ability of the content to engage customers.

Also, customers pay close attention to page load speed. Google has found that when the page load time increases from just 1 second to 3 seconds, your chances of people bouncing increases by 32 percent.

When your page load time increases from 1 second to 5 seconds, that probability increases by 90 percent. Your images play an important role in how quickly pages load.

You have three main image types to choose from: JPEG, GIF, and PNG.

Most of the images you see online are JPEG. Since they are widely used, they are compatible with most device types. They also compress images to help keep the file small. This can sometimes hurt the quality of the image, but it also helps page load time.

GIF images have gained tremendous popularity over the past few years because they allow users to incorporate simple animation as well as having regular art. These images only use 256 colors, so you would not want to use a GIF to upload a photograph.

The limitation also means that the size of the image is small, thus making them a good choice for certain images, such as the company logo, that need to download quickly.

PNG images are the newest, which means that you might find support and compatibility of the images lacking in some sectors. These images can use more colors, but the images do tend to be larger.

To optimize your SEO, consider carefully the role the image will play within a particular piece of content on your site and which file type will have the best impact on the user experience for your audience.

Balance image quality, load speed, and the need for image compatibility and support to create the best image experience.

2. Website Design and SEO

Responsive design

Responsive design has been the chosen solution for many people. This design automatically detects the type of device that displays the site and adjusts accordingly.

Google has stated that they prefer responsive design– although they also say that they do not prioritize one type of design over another in the algorithm as long as the pages are compatible with mobile users.

Responsive design, however, does have a few issues as well. The largest drawback is the need to optimize for both the mobile and the desktop experience simultaneously. This means that if your desktop users prefer the site design but your site performs poorly with mobile users, you have to determine the risk of modifying your site design to please your mobile users and weigh the risks of both audience types.

Adaptive Design

The adaptive design attempts to correct some of the issues seen in responsive design, as site owners have greater flexibility to create separate journeys for mobile versus desktop users.

It also reduces some of the load speed problems seen with responsive design. On the other hand, this type of design can be complicated and require a lot of resources for many site owners.

You need to consider the type of mobile site that will work best for your needs. Look at the traffic on your site, the behavior of mobile versus desktop customers, and see which type of site will perform best for you and your SEO goals.

3. Accelerated Mobile Pages or AMP and SEO

AMP, however, is a tool that has been an around for a few years and allows you to capitalize on website speed on mobile. By creating AMP pages, you can ensure that latest and most relevant of your pages have speed on their side when customers come across them.

Google likes AMP pages because they can be trusted to deliver fast content and optimal user experience.

To create an accelerated site, take advantage of AMP, particularly for any news or similarly targeted articles you create on your website. This will help you get your new releases above the competition and in front of customers, building a strong brand reputation.

4. XML Sitemap for SEO

Creating an XML sitemap can play a strong role in helping Google understand and properly index your page. It provides you with the opportunity to let Google know how your site is organized and where you would like them to prioritize the indexing process.

You can easily generate a sitemap. For example, WordPress allows you to create and update a sitemap with a plugin. You can then take this auto-generated sitemap and submit it directly to Google.

Since the purpose of the site map is to help Google know how to index your page, you should not include pages that you have blocked with robots.txt on your site map. If you have a very large site, you also want to make sure you place an emphasis or weight on pages that have been highly optimized and represent your site best.

Similarly, you only want to include canonical versions of your website on the sitemap.

Once you have submitted your sitemap to Google, go back and review it in Google Search Console. If the search engine has problems indexing certain pages, they will let you know, which can help you quickly fix these potential problems and create a site better prepared for search.

SEO is a challenging area with many various techniques and optimization processes to follow. Use these 4 proven strategies and you will increase your rankings, targeted traffic, and profits online.
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4 Effective Tips on How to Make Money with Pinterest

4 Effective Tips on How to Make Money with Pinterest

 

Pinterest is a great social media platform to promote your business. Also, it’s a visual search engine that is growing fast and furious. Here are 4 effective tips on how to make money online with Pinterest.

Pinterest Stats You Need to Know

Total Number of Monthly Active Pinterest Users:
200 million

The number of Pinterest Users from the US:
75 million

The number of Pinterest Users from the Outside US:
100 million

Total Number of Pinterest Pins:
50 billion+

Total Number of Pinterest Boards:
1 billion+

There are some very effective strategies that you need to know to earn money online.

But the good news is, you can start today!

1. Create Your Own Visual Content To Pin.

Did you know that over 80% of pins are repinned? That means that if you are just repining everyone else’s content it’s unlikely you’re going to get anywhere. But if you learn how to create valuable visual content of your own, you have a virtual army of people waiting to circulate your pins and get you tons of exposure.

If you’re saying to yourself how can I create all this new content on a daily basis and spend time pinning it, that’s where helpful tools like Tailwind auto-scheduler comes in.

You can set up pins in the draft section and have them ready to go for the whole year. Tailwind’s made it even simpler with their SmartLoop tool.

So what is valuable visual data?

Anything from videos, to Infographics, even an image of intriguing copy or quote on a colorful background works. In fact, the simpler the better.

Want to see a huge surge in traffic? Give something away in your pin. Have an optin, a cool new tool, template or app to share? A resource of Printables, Calendars, Checklists, Schedulers? Promote it in a pin and link to where they can sign-up or go to get to download it.

Even if you’re not the creator, you could write up a great post about the resource and how you are using it so that you can still get people to your blog. People LOVE pins like this.

IMPORTANT: Make sure to edit your pin and ADD A LINK after uploading an image to pin from your computer. This is one of the most common mistakes that I see. So many people miss this step and it results in zero traffic.

If the image is not pinned from a website, Pinterest defaults it to a dead link until you add one.

2. Pin More Tutorials And Teasers.

Common to popular belief, it is useful not just beautiful information that wins on Pinterest. In fact, tutorial pins see a 42% higher click-through rate than the average pin.

People love to learn. But beyond that, people love to store and share helpful information. Think about what kind of information your audience would find valuable and make some pins out of that!

How do you create pins? You can easily do this on Canva or PicMonkey. Any photo editing tool makes it simple. Save a design you like as a template and you can use one style over and over just switching up the colors and text and tweak the design here and there to make it fresh.

Teaser pins intrigue people and get them to click through at a very high rate. A teaser pin typically is just some text on top of an image or colorful background, that states what you will learn on the other side.

3. Focus On Trending Topics.

A useful technique is to incorporate trending topics into board titles or as keywords within captions. Pins featuring trending topics see a 94% increase in click-though-rate.

4. Include “Call To Actions” In Your Captions.

Do you know all the powerful marketing strategies that you are using in other areas of your business? They definitely work on Pinterest too. Did you know that featuring a “call to action” increases the engagement (repins, comments, likes) of a pin by 80%?

Time to start including “click here,” or “repin this” in every caption. You could even include a CTA in the actual image of your pin. Don’t wait and see if your followers can figure out what you want them to do. Just tell them!

How To Make Money On Pinterest

Now that you already use and love Pinterest, why not start using it to earn some extra cash?

You don’t even need a blog! You don’t need a website or even need to write blog posts month after month to promote your affiliate links… Instead, you’ll be promoting your affiliate links directly on Pinterest! All you need is a Pinterest account and a love for pinning.

So how do you monetize Pinterest? Naturally, you will need to pin lots of interesting images that relate to niches in which you may have items to sell or you which you are an affiliate for.

But keep in mind your demographic. If you’re pinning lots of images of items unrelated to your niche people will get confused and leave your board.
You need to go for fashion, beauty, and all things related to home decor, health, weight loss, and fitness. Clothing and food are some of the most popular niches on Pinterest and most product pins from these niches are things that you can get affiliate links for.

But you need to behave like a typical Pinterest user in order to develop credibility and above all, don’t do anything that’ll get you to shut down! Don’t create a spammy board!

You should grow your audience first, gain some trust and add only products that you find interesting and worth buying. If you pin everything you see that’s marketable you will be quickly seen to be a spammer and lose any chance to profit from your efforts.

5 steps to create a profitable board on Pinterest:

Name your board like a landing page but cloak your links (you can use tiny URL or pretty links)

Add a helpful description that describes your items accurately; use all space available for good copy

Pin at least 25-200 products on each of your Pinterest board

“Like” your board on Facebook, tweet it, share it often but not too much!

Create some social bookmarks (digg.com, medium.com, mix.com, feedly.com, etc) pointing towards your Pinterest board URL

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4 Reasons Why People Love the PC Games

4 Reasons Why People Love the PC Games

 

There are several advantages to using PC games. Here are 4 reasons why people love PC games.

1. Low-Cost

Video consoles are very expensive. All the games that are set in the PC can be played for free. No extra subscriptions are required to play like in the play stations. This requires monthly subscriptions in the Xbox Live and PlayStation Plus subscriptions.

Also if you are playing multiple player games then you don’t have to pay anything for it as extra charges like in the consoles.

2. Many Types of Games

Pc support more types of games than the consoles. You can be sure that you would not be missing out on any of the games. A third party game publisher does not have to stake in for a particular platform performance.

Also playing on the PC through keyboard and mouse offer the speed and accuracy that the games require and the gaming consoles cannot match. So, it is natural that the action games have built their niche in the desktops.

3. Many Options to Play

This is another great aspect of playing games on the PC. The PC games give you freedom. After a long day of work and typing of the keyboard, I like to play games with it. The PC games differ here from the video games. They are wonderful options for choice and flexibility.

4. Better Experience

The hardware inside your PC makes the gaming experience better. While you play on Play Station 4 and Xbox One the resolution is between 720p and 1080p. This is the common range that television sets make use of. So, you can well imagine the quality of pictures you get on the PC. In PC you can actually choose the hardware you want to use and also the software.

All these features of the PC make games easy and better for the users. If you can try playing games on both PC and a gaming console and find out the difference yourself.

The Benefits of PC Games to Children

Games have become an essential part of a child’s development now. Parents are more concerned about what games the kids are playing rather than worrying about they are playing games. If you are a new parent then you must learn to encourage your child more into playing PC games rather than playing any other games in the play time.

Here are some of the benefits you need to know.

Teach Kids Skills and Techniques

Games are responsible for the rapid development of the brain. This happens because you have to plan, negotiate and take actions in the game instantly. A slight mistake can make you lose the game. They can learn a different technique to advance.

Creativity and personality

The games will make you creative. They will understand the rules of the game, be creative to explore and plan in their own way rather than following the same old ways. This will highlight personalities and several interests in the kinds.

The games do not necessarily have to be “educational”. They can be any normal game which offers relevant information. In that attempt, they will develop a better personality.

Interest in History and Culture

Parents can choose the contents of the game wisely. There are games that have an ancient culture in the background. This can help to grow the interest of your child in the world geography and history.

They might take to the internet and books to learn the details. These games also enable the kids to choose maps of different countries. This helps in learning and identifying the country names and their maps.

Become more Friendly

If your child is the shy type who remains isolated from others then the games might be quite helpful for you. The games create a ground for your child to make friends, hang out and spend time with them. The games became a common topic of discussion.

Opportunity to Take a Lead

The games when played in groups often allow your child to take leadership of the game at times. At other times they will become followers learning the good and bad of both sides. This will enhance the leadership quality in the kids irrespective of what age they are.

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4 Tips How to Rank Your Videos on the First Page of Google

4 Tips How to Rank Your Videos on the First Page of Google

 

It’s very important to know how to rank your videos on the first page of Google. The majority of online users are searching only the results of the first page. So
you need to upload your video, explainer, marketing or tutorial, on YouTube.

YouTube gets more than one billion unique users a month: that’s a great opportunity to promote your business and increase traffic and sales.

When you upload your video to YouTube, don’t forget to make sure that it is optimized for search. Search engine optimization (SEO) is the process of doing all of the right things to make sure the search engines can find, understand and index your content.

Here are 4 tips on how to rank your videos on the first page of Google

1. Content Is King

The best tip is to focus on content. Videos that aren’t worth watching won’t rank very well because no one will watch the video all the way through, share it, like it, comment on it or subscribe to your channel. Total video views may be the most important factor in achieving first page results.

High-quality content is content that gets views and gives people a reason to share it. The more traffic and social signals a video generates, the higher that video will rank in Google’s search results. Also, creating high-quality content means that it’s more likely to get shared by other social media users and website owners.

2. Titles and Tags

Search engine rankings are primarily decided by text-based variables. Write great video titles, research and tag your video with the correct keywords and write a compelling description.

Google can index and understand the text associated with your videos. Creating a compelling, keyword-rich title is the most important factor in getting a video ranked, but tags also are very important.

If you don’t tag your YouTube video, then it won’t rank well – it’s that simple. Because tags make videos more discoverable, they relate directly to a video’s search engine ranking.

Some have suggested that the video’s description on YouTube may be more important than the video itself when strictly speaking about search engine optimization.

3. Closed Captions

If there is dialogue or text-based animation in your video you must upload a closed caption file to your video. Search engines CAN and DO index the closed captioning files you can upload to YouTube with your video.

Videos with captions rank higher because they make video content more accessible to the hearing impaired, viewers who speak a language different than the dialogue in the video and those viewers who are in an environment in which they cannot hear the audio track of the videos they’re watching.

Optional closed captioning probably provides a better overall user experience.

4. Views and “Watch Time”

Bounce rates greatly affect a website’s search engine rankings, but YouTube has their own version of this variable. YouTube utilizes this metric by prioritizing videos that lead to longer viewing sessions over those that receive more clicks.

When users stay longer, your video’s search engine ranking improves. More watch time means more money for Youtube!

You can increase your watch time by creating quality content that is relevant to the title and it liked and shared.

You make videos discoverable by properly tagging the video, writing a detailed video description and captioning your videos. You can also include video annotations and calls to action that keep them on YouTube, like linking to another video in a series that you’ve posted.

These are a few simple tips you need to use to improve your video’s YouTube and search engine rankings. Creating great videos is important but keep in mind that all text you create online has the capability of being spidered and indexed by Google, too.

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Video Marketing Guide: 4 Effective Tips on How to Promote Your Videos

 

Today, people take pictures, shoot video, and view all kinds of content on their phone without even thinking about it. The ability to create videos, photos, and then distribute them globally is much easier to do than ever before.

Video Marketing is one of the most effective ways to reach out to new customers because the video is so engaging and affordable. But it’s hard to compete because so many more people are taking advantage of video, and you can get lost in the online video world.

Here are 4 effective tips on how to promote your videos.

1. Optimize Your Content

If you’re targeting a younger, more mobile crowd, you need to know how to optimize your video content for mobile phones. Viewing video on a smartphone platform is a very different experience from watching a video on laptop or desktop.

Smaller displays, under different lighting and noise conditions, will have different requirements to enjoy a video. Make your research to find tips and techniques about video optimization.

2. Effective Thumbnails

Don’t ignore the power of a good thumbnail. When people are scanning through a video platform such as YouTube, they’re looking at the thumbnails that they see. So making sure to frame and emphasize the image in your video that gives you the most impact is going to help you in the long run.

You want to engage, and provoke the viewers to want to know more. Learn to cultivate this habit and put it into practice with your video marketing.

3. SEO

It’s very important to make sure that you don’t ignore search engine optimization, or SEO. Give your video a title that is SEO-friendly, make sure that you use appropriate tags and meta-descriptions.

You need to ensure that if people are looking for a video in a subject or topic that your video covers, then your video is on the top of those search results.

4. Use Social Media

Depending on where your target audience is. Promotion on the right social media platform is critical to success. If you’re trying to appeal to an older audience, make sure that your promotion efforts go to Facebook.

If you’re going after a younger crowd, post your video on Twitter, Instagram, Pinterest, etc. Make sure you use the appropriate hashtags to improve your SEO and your rankings on search engines.

In the same way, if you know specific communities, such as online forums, would take an interest in your video, do some promotion work there as well. If you know where your market is online, then go to that platform and promote!

Many people like to share videos with their followers and friends. So take the time to include the share features with the social media platforms that you think may be relevant. Always make sure you include as many options as you can.

The more people who want to share your video and actually can, the more your video will be shared and seen, and thus your videos will start marketing for themselves.

As you know people love the visual content and the video is the first option! Take action now and start your video marketing campaign for your business.

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