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Business Tips: How to Grow Your Brand with Google Trends

Google Trends is a pretty effective app that shows the popularity of a search term in Google. You can learn the trends (what people are searching for more on Google). You can find demographic insights, related topics, and related queries.

  1. Use Google Trends to Find Popular Niches

Google Trends is a pretty effective tool to find a popular or profitable niche. If you are searching for a new niche, you need to change your range from “Past 12 months” to “present month.” You can see whether the search volume is increasing or declining. But it also allows you to see seasonal trends like Christmas, summer holidays, spring trends, etc.

  1. Find Product Categories and Topics

If you created a niche website about how to make money online you might be interested in expanding into other niches. So instead of one niche, you want to sell other products or services that people may also be interested in and like.

So if you’re looking to expand the product collections on your website, checking out the related topics will be helpful to expand your business and attract more people (target audience) to your website.

  1. Use Google Trends To Find Keywords

If you’re selling a new trending software on your website. Google Trends shows that searches for this are trending items. But you need to know which keywords to use, and how to optimize a blog post on this topic.

A helpful trick is to take a quick look at “Related queries” on Google Trends.

  1. Promote Seasonal Trends

Seasonal trends are pretty effective for your business. During high-season your sales will increase but during low-season, your sales are not high. Then it’s better to sell seasonal products.

  1. Google Trends and Content Marketing Strategy

Content marketing helps your website to get more traffic, increase brand awareness, and generate more customers. So you need to create blog content for your business to grow your brand.

Important! You need to use an effective SEO strategy to grow your website or blog traffic

  1. Create Content About Current Trends

On Google Trends there is a section about trending searches. Trending searches are the hottest or pretty popular topics of the moment. You can browse daily trending searches or search by country.

You can attract relevant audiences (interested people) to your website. Also, you can create newsworthy stories on your blog and generate targeted traffic back to your website.

You can also jump on trending hashtags on Twitter or Instagram to share your newsworthy article to get more followers and social media engagement.

  1. Google Trends and YouTube

While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach on social media and YouTube.

Tips and Trends

Google Trends can give you insights that will grow your business and your profits. You can increase your blog traffic with effective SEO posts and reach your target audience.

It’s time to start using Google Trends. Take Action Now!

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SEO News: Tips to Increase Your Rankings on Google in 2020 [Infographic]

First, you need to optimize your website. So Google can understand that your website is informative and valuable. This is SEO (search engine optimization).

It’s very simple. You need to create an informative website and an effective SEO strategy to increase your rankings on Google in 2020.

Here are some tips you need to know about SEO and rankings on Google.

  1. keyword Research to Improve Your Rankings

Keyword research is the first, important step in SEO success. You need to figure out which keywords you want to rank for (targeted keywords). Also, you need to analyze the search volume and competition of those keywords.

This will help you estimate the keyword popularity and how difficult it would be to rank. Many tools can help you to get useful data on every given keyword. Some tools are free like Google’s Keyword Planner and Ubersuggest.

  1. Optimize Your Headings – Headlines

Headings are important for organizing your pages of the website. They give structure to your content and help both users and Google to understand the content of your website.

  1. Use Outbound Links

Outbound links are a pretty effective way to get more attention to your website. Start creating outbound links to each of your articles and make sure that the links are relevant enough to your content and from authentic and high-quality sources that help to rank your website.

  1. Use Targeted Keywords in Page URLs

Customize the URL of every page on your website. Each URL should be easy to read. Add your target keyword in the page URL to describe what the page is about and have a self-explanatory URL. This will help both users and Google.

  1. Use Attractive Title Tags and Meta Descriptions

Title tags and meta descriptions appear in the search results. Their role is to convince searchers to click through to your website.

Make sure your title tag is very catchy and attractive. It should grab the searcher’s attention pretty fast. A good strategy is to put your target keyword at the beginning of the title so that it appears more relevant.

Meta descriptions don’t directly contribute to your rankings, but they help your titles to get more clicks. So, make sure you describe what your page is about. So give a good reason for users to open your page.

  1. Image Optimization

Using high-quality images on your page improves your content and user experience. Google cannot read and understand images. So you need to give information about your image and google can understand the image.

Optimizing your image alt text will help search engines understand what’s on your image. Google reads your image alt tags, and if they find your images relevant and connected to your target keyword, that will help your website to rank higher.

  1. UX, Speed, and Secure Website

Google always prefer websites with excellent user experience. That’s why you need to optimize your page to make it fast, responsive, and secure so that your user feel good after visiting your website.

Stats show that 45% of visitors will leave websites if the page takes longer than 3 seconds to load. Also, 80% of those visitors won’t return to that website.

There are free tools like Google’s Page Speed Insight, GTmetrix, and Pingdom to check the speed of the website and pages on desktop and mobile.

If you find your speed very low then You should upgrade your hosting plan and choose the best web hosting plan which provides you high speed and good performance.

Also, you need to create a mobile-friendly website.

People are using mobile devices more than desktop to browse the internet and the daily internet engagement is more on mobile than desktop. So your website should be mobile-friendly.

Make Your Site Secure with HTTPS

Security is another one of Google’s ranking priorities. People prefer to visit websites that are marked with https security signals because security is a big concern in today’s online world.

You need to make sure your website is secure with an HTTPS connection. This way you increase the trust and credibility of your website.

  1. Help Google Find and Index Your Website

Google Search Console is another free tool from Google.

You can use Google Search Console (GSC) to analyze search traffic data, fix crawling/indexing errors, track and improve performance, etc.

Once Google’s bots crawl your website, you can monitor the indexing status of your new site and watch for any errors if it shows in the dashboard of GSC.

GSC also helps you index and rank new pages faster. When you create a new page or make changes to existing pages, you can directly request indexing to get it on Google search console as soon as possible.

  1. Use High-Quality Backlinks

Remember the backlinks should be high-quality backlinks otherwise, they will affect negatively your website’s ranking.

Link building is the most important SEO strategy. Without any high-quality backlinks, your website won’t rank for competitive keywords.

The websites with valuable and relevant backlinks will rank over the rest sites.

  1. Use Infographics to Get Quality Backlinks and Rankings (Pretty Effective Tip)

You can create infographics and publish them on other high ranking websites. You can create informative articles and transform into a visual asset for your website. That means informative graphics combined with unique content.

  1. Know Google’s Algorithm Update

Google updates its algorithm pretty often and makes many changes. If you want to keep your website’s ranking high you need to know the latest algorithm updates. A Pretty important tip to achieve higher rankings.

Ranking your website on Google is a long-term strategy. It takes time to get results, but it brings you high-quality organic (free) traffic for years to come.

With the right SEO strategy, your website will start ranking in Google’s search results.

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Google EAT: SEO Guide to Rank Higher [Infographic]

Google E-A-T is an acronym of words Expertise, Authority, Trustworthiness. E-A-T doesn’t directly affect Google search engine results pages (SERPs), but many SEO experts believe that poor E-A-T scores influence rankings indirectly. Because a poor score means poor quality. So your website needs a good E-A-T score to increase your rankings on Google.

Here is a simple guide about Google EAT score and how to rank higher on Google.

“Expertise” – You need to be an expert in your field or niche. Expertise means you need to show your skills. Expertise’s vital for medical, financial, or legal websites. The good news is any site can show expertise if the content is high-quality and useful for users.

“Authoritativeness” – You need to show that you are an authority. You can get this from the expertise you have. If your page is a community or forum discussion, the quality of the conversation drives authority. Credentials are necessary.

“Trustworthiness” – You need to show users they can trust you and your website. Trustworthiness is especially important for eCommerce websites that ask users for their credit card information.

Your site should make users feel safe. You need to have an SSL certificate on your site as at least 70% of first page results are using SSL.

Why E-A-T is Important for Your Website

E-A-T determines a website’s value. Quality raters keep E-A-T in mind when judging how good a site or page provides what they need. They look to see if they’re getting a good online experience and if the content meets their standards.

If the raters feel like a user would feel comfortable reading, sharing, and recommending, then your site has a high level of E-A-T.

Think of E-A-T as the reason why users would choose your site over your competition. E-A-T could have a direct impact on how Google receives and ranks your website.

Google says that a page or site found lacking in E-A-T is a good reason to give a page a Low-quality rating. So if you aren’t an expert, an authority, or trustworthy, your site page could be considered low quality.

You need to create engaging, useful, and accurate content. Also, you have to use E-A-T to meet the needs of both quality raters and actual users.

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SEO 2020: Ranking Factors and Tips You Need to Know [Infographic]

If you want to succeed online, you need to create powerful and effective SEO strategies. SEO is the must-have tool to put your website in front of more people in the search engine result pages (SERPs). You need to achieve higher rankings to attract targeted traffic and sales.

Here are some ranking factors and tips about how to create a successful SEO strategy.

  1. Use Target Keywords

The perfect solution for your SEO strategy is to use target keywords. These keywords are terms related to your business. They may include mentions of your product and services. You can use Google’s Keyword Planner or other keyword tools.

  1. Create an Effective Blog

80% of Internet users read website blogs regularly. If you have a business website, you need to create a blog that allows you to connect better with your target audience. By providing relevant, fresh, and updated content on a blog, you can give your target audience all the information they need about your brand and you can solve any problems they have.

High-quality blog posts also get noticed by the search engines. Don’t forget that search engines love blogs. This can help you reach even more people.

  1. Write Longer Posts

Longer posts rank higher on Google. Quality in-depth blog posts generally contain all the information on a subject matter. Also, the top-ranking pages on Google for many search terms have an average of 1,890 words.

  1. Write Meta Descriptions

A meta description is a summary of the content on a page. You can see it under the link to a page in Google search results. You can write your meta descriptions before publishing a post. If you don’t write a description for your post, Google will use the first 150-160 characters in your article as the summary.

  1. Optimize Your Images

You need to ensure that all your images are optimized to reflect the content of the page. This increases the chances of the image ranking in search and bringing more traffic to your blog post. It’s very easy to optimize your images and achieve more targeted traffic.

  1. Use Long-Tail Keywords

Long-tail keywords are search terms that are conversational but include keywords. For example, “how can I make money online from home” is a long-tail form of the “make money online” keyword.

The main advantage of using long-tail keywords in SEO is that they are not as competitive as the shorter ones. You can increase the chances of your posts ranking higher on Google.

Also, targeting long-tail keywords allows you to create content that is optimized for voice search.

  1. Mobile-Friendly Website

Google loves websites that are optimized for mobile (mobile-friendly) because more and more people are using their mobile devices to search online. Google already runs a mobile-first strategy. You need to ensure that your website is super-fast and responsive on mobile.

  1. Create Visual Content

80% of people prefer to watch an explainer video instead of reading text when looking for information about your brand, products, or services. You need to pay more attention to content that can be consumed visually. Apart from videos, you can also create more infographics.

You can convert some of your best blog posts to videos and infographics that can be published on YouTube and other social platforms. This way you can attract more targeted traffic and also higher rankings.

  1. Social Signals

Social signals affect search engine rankings in the short-term and long-term. Incorporate social media into your SEO strategies. Generating as much buzz as possible around your brand can get you more organic backlinks and reduce your bounce rates.

Important Tip

Avoid black-hat SEO tricks like buying links, using SEO directories, content spamming, and keyword stuffing. They will destroy your fame and your business on the web for both Google and your target audience.

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SEO: 7 Tips for High Ranking Websites

SEO: 7 Tips for High Ranking Websites

The sites on the first Google search results page receive a whopping 91.5 percent of the total traffic share. If you want people to click on your website and see what you have to offer, you need to be on that first page and as close to the top as possible.

Here are 7 tips about high ranking websites.

  1. Security and Accessibility (Sitemap)

Website security and accessibility play a significant role in how well a particular site ranks on Google (as well as other search engines, for that matter).

One way to indicate a secure and accessible website is the type of URL your site has. If your URL is one that search engine bots can reach and crawl, with ease, your website will be rewarded with a higher ranking.

Some ways you can make this happen are by installing a robots.txt file. This tells Google where it is and isn’t able to look for information about your site. A sitemap that lists all the pages on your website is very important.

Having an “HTTPS” at the front of your URL is better than an “HTTP,” too.

  1. Fast Load Page

The faster your pages load, the more likely it is that people will stick around to see what’s on them.

There are plenty of ways to speed up your load times, from getting rid of clutter to compressing images. Talk to your web developer to figure out how you can start to make your site more efficient.

  1. Mobile-Friendly Website

These days, the majority of online searches come from a mobile device. If your website doesn’t look good on a smartphone or tablet, people are going to be less inclined to spend a lot of time on it.

If you want to enjoy a high ranking, make sure your website is optimized for mobile devices. The easiest way to do this is to work with a developer who specializes in this aspect of website building and design.

  1. Domain Age

The longer your website has been around, the easier it’ll be to get on top Google site lists. In most cases, sites that have existed for less than a year are less likely to rank near the top of any search engine results page.

  1. SEO and Technical Optimization

Technical optimization is an often-overlooked component of search engine optimization. It plays a key role in improving search engine rankings, though. Some important technical aspects you need to know.

The use of keyword phrases in your website’s page titles
Using header tags to organize content and create a hierarchy
Writing a clear and concise meta description
Using keyword phrases in your images’ alt tags

Many people overlook these factors when trying to optimize their sites, but they can make a significant difference in your website’s overall performance.

  1. Optimized and Quality Content

Bringing in organic traffic is difficult. One way to increase the number of people visiting your site is to make sure your content is quality and well-optimized.

There are lots of ways to do this.

Including the right keywords in your content (in an organic, non-forced way)
Answering common questions
Using videos and infographics to appeal to a wider range of visitors
Writing long-form content is also helpful. Posts that are in the 2,000-word range tend to outperform those with lower word counts.

  1. Social Media Signals

Google wants to see how your website is performing on social media. Positive social signals can lead to higher search engine rankings. For example, if lots of people are tweeting links to pages from your website or sharing them on Facebook, that will reflect well and lead to rewards from Google.

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