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Google SEO: 4 Tips and A New Ranking Factor (Again?)

Google SEO: 4 Tips and A New Ranking Factor (Again?)

Organic rankings drive the most traffic and they are free. You don’t have to spend money and you’ll get a significant traffic flow to your website.

But top organic rankings require an SEO strategy according to the search engine guidelines and ranking factors. You need to know the guidelines and follow the best practices to win the top organic rankings.

Search engines always try to provide the best experience to users, and that’s why they keep updating their algorithm, webmaster guidelines, and ranking factors.

Otherwise, your website will lose rankings and traffic. Google is like a dictator. Google decide and Google execute!

Google SEO: 4 Tips and A New Ranking Factor

Google recently announced a new ranking factor and you need to optimize your site to improve your rankings in the search results.

Here are some tips about the new ranking factor, Google SEO, and how to improve your website.

Core Web Vitals – The New Ranking Factor

This ranking factor will focus on your site’s user experience. It has some parameters to analyze your site and decide if you are suitable for users or not.

Current page experience factors are Mobile-Friendly Website, HTTPS Security, and Intrusive Interstitial Guidelines.

  1. Largest Contentful Paint (LCP)

LCP measures the time your website takes to show the largest content in the viewport. It tracks the website’s first fold without scrolling and analyzes how fast your website loads the maximum content completely.

The largest contentful paint will measure the loading time of content you are using in the first fold, like images, video thumbnails, text content, etc.

A good score for LCP will be less than or equal to 2.5 seconds. It means your largest content in the first fold should load in less than 2.5 seconds.

How to fix LCP

Here are some tips you can use.

Optimize Image Sizes
Use an Image CDN
Avoid Javascript to Load Images
Get Faster Hosting

  1. First Input Display (FID)

FID will focus on the interactivity of your site. FID will track how fast your site becomes ready and functional for the first user action.

Many sites don’t respond to user actions like click or touch for a significant time which ruins the user experience. You need to optimize your site such that it becomes ready for interaction ASAP.

Users and search engines won’t like it if your site is not responding quickly to a user’s actions.

The recommended time for the First Input Display is less than 100ms. (Google thinks that website owners are Superheroes!)

How to fix FID

You need to work on your website to make your site user interaction ready right away.

You need to ensure that your website’s UX has the highest standards.

The next thing you’ll be working on is JavaScript. JavaScript is responsible for long loading and many processes which increases FID time. You may want to try delaying long-lasting processes by 50ms while loading to smooth the load and achieve a good FID score.

Your priority for initial loading should be the components that are responsible for the interactivity.

Good FID allows users to fill forms, sign in, sign up, buy, etc. So, you’ll not only get the rankings but earn more conversions as well.

  1. Cumulative Layout Shift (CLS)

CLS will focus on the visual stability of your website. When the website loads, many elements are loading simultaneously, and the layout changes accordingly. Users have to wait till the website gains its stability to interact.

How to fix CLS

You need to identify the elements that are causing layout shifts. Ask an expert to help you.

When you improve your CLS, users can engage with your site effectively, and you can increase your sales and rankings.

These are the three core web vitals that will roll out soon.

  1. Last Tip

Improve Site Navigation

Google seeks to improve the user experience. A user-friendly website will improve your SEO rankings. By improving your website navigation you make your site more appealing and valuable to visitors.

Google’s goal is to help users find the information they’re looking for as quickly as possible. By making your content relevant and valuable, you ensure that the traffic coming to your website is targeted.

The accuracy of information will ensure that your site ranks well in search engines.

P.S.

Many marketers and website owners disagree with Googles’ ideas and algorithm updates. They say that Google is trying to create the perfect online world but it forgets that there is no perfect world. Google will create an online world only for AI machines and not for humans.

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Business Tips: How to Grow Your Brand with Google Trends

Google Trends is a pretty effective app that shows the popularity of a search term in Google. You can learn the trends (what people are searching for more on Google). You can find demographic insights, related topics, and related queries.

  1. Use Google Trends to Find Popular Niches

Google Trends is a pretty effective tool to find a popular or profitable niche. If you are searching for a new niche, you need to change your range from “Past 12 months” to “present month.” You can see whether the search volume is increasing or declining. But it also allows you to see seasonal trends like Christmas, summer holidays, spring trends, etc.

  1. Find Product Categories and Topics

If you created a niche website about how to make money online you might be interested in expanding into other niches. So instead of one niche, you want to sell other products or services that people may also be interested in and like.

So if you’re looking to expand the product collections on your website, checking out the related topics will be helpful to expand your business and attract more people (target audience) to your website.

  1. Use Google Trends To Find Keywords

If you’re selling a new trending software on your website. Google Trends shows that searches for this are trending items. But you need to know which keywords to use, and how to optimize a blog post on this topic.

A helpful trick is to take a quick look at “Related queries” on Google Trends.

  1. Promote Seasonal Trends

Seasonal trends are pretty effective for your business. During high-season your sales will increase but during low-season, your sales are not high. Then it’s better to sell seasonal products.

  1. Google Trends and Content Marketing Strategy

Content marketing helps your website to get more traffic, increase brand awareness, and generate more customers. So you need to create blog content for your business to grow your brand.

Important! You need to use an effective SEO strategy to grow your website or blog traffic

  1. Create Content About Current Trends

On Google Trends there is a section about trending searches. Trending searches are the hottest or pretty popular topics of the moment. You can browse daily trending searches or search by country.

You can attract relevant audiences (interested people) to your website. Also, you can create newsworthy stories on your blog and generate targeted traffic back to your website.

You can also jump on trending hashtags on Twitter or Instagram to share your newsworthy article to get more followers and social media engagement.

  1. Google Trends and YouTube

While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach on social media and YouTube.

Tips and Trends

Google Trends can give you insights that will grow your business and your profits. You can increase your blog traffic with effective SEO posts and reach your target audience.

It’s time to start using Google Trends. Take Action Now!

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SEO News: Tips to Increase Your Rankings on Google in 2020 [Infographic]

First, you need to optimize your website. So Google can understand that your website is informative and valuable. This is SEO (search engine optimization).

It’s very simple. You need to create an informative website and an effective SEO strategy to increase your rankings on Google in 2020.

Here are some tips you need to know about SEO and rankings on Google.

  1. keyword Research to Improve Your Rankings

Keyword research is the first, important step in SEO success. You need to figure out which keywords you want to rank for (targeted keywords). Also, you need to analyze the search volume and competition of those keywords.

This will help you estimate the keyword popularity and how difficult it would be to rank. Many tools can help you to get useful data on every given keyword. Some tools are free like Google’s Keyword Planner and Ubersuggest.

  1. Optimize Your Headings – Headlines

Headings are important for organizing your pages of the website. They give structure to your content and help both users and Google to understand the content of your website.

  1. Use Outbound Links

Outbound links are a pretty effective way to get more attention to your website. Start creating outbound links to each of your articles and make sure that the links are relevant enough to your content and from authentic and high-quality sources that help to rank your website.

  1. Use Targeted Keywords in Page URLs

Customize the URL of every page on your website. Each URL should be easy to read. Add your target keyword in the page URL to describe what the page is about and have a self-explanatory URL. This will help both users and Google.

  1. Use Attractive Title Tags and Meta Descriptions

Title tags and meta descriptions appear in the search results. Their role is to convince searchers to click through to your website.

Make sure your title tag is very catchy and attractive. It should grab the searcher’s attention pretty fast. A good strategy is to put your target keyword at the beginning of the title so that it appears more relevant.

Meta descriptions don’t directly contribute to your rankings, but they help your titles to get more clicks. So, make sure you describe what your page is about. So give a good reason for users to open your page.

  1. Image Optimization

Using high-quality images on your page improves your content and user experience. Google cannot read and understand images. So you need to give information about your image and google can understand the image.

Optimizing your image alt text will help search engines understand what’s on your image. Google reads your image alt tags, and if they find your images relevant and connected to your target keyword, that will help your website to rank higher.

  1. UX, Speed, and Secure Website

Google always prefer websites with excellent user experience. That’s why you need to optimize your page to make it fast, responsive, and secure so that your user feel good after visiting your website.

Stats show that 45% of visitors will leave websites if the page takes longer than 3 seconds to load. Also, 80% of those visitors won’t return to that website.

There are free tools like Google’s Page Speed Insight, GTmetrix, and Pingdom to check the speed of the website and pages on desktop and mobile.

If you find your speed very low then You should upgrade your hosting plan and choose the best web hosting plan which provides you high speed and good performance.

Also, you need to create a mobile-friendly website.

People are using mobile devices more than desktop to browse the internet and the daily internet engagement is more on mobile than desktop. So your website should be mobile-friendly.

Make Your Site Secure with HTTPS

Security is another one of Google’s ranking priorities. People prefer to visit websites that are marked with https security signals because security is a big concern in today’s online world.

You need to make sure your website is secure with an HTTPS connection. This way you increase the trust and credibility of your website.

  1. Help Google Find and Index Your Website

Google Search Console is another free tool from Google.

You can use Google Search Console (GSC) to analyze search traffic data, fix crawling/indexing errors, track and improve performance, etc.

Once Google’s bots crawl your website, you can monitor the indexing status of your new site and watch for any errors if it shows in the dashboard of GSC.

GSC also helps you index and rank new pages faster. When you create a new page or make changes to existing pages, you can directly request indexing to get it on Google search console as soon as possible.

  1. Use High-Quality Backlinks

Remember the backlinks should be high-quality backlinks otherwise, they will affect negatively your website’s ranking.

Link building is the most important SEO strategy. Without any high-quality backlinks, your website won’t rank for competitive keywords.

The websites with valuable and relevant backlinks will rank over the rest sites.

  1. Use Infographics to Get Quality Backlinks and Rankings (Pretty Effective Tip)

You can create infographics and publish them on other high ranking websites. You can create informative articles and transform into a visual asset for your website. That means informative graphics combined with unique content.

  1. Know Google’s Algorithm Update

Google updates its algorithm pretty often and makes many changes. If you want to keep your website’s ranking high you need to know the latest algorithm updates. A Pretty important tip to achieve higher rankings.

Ranking your website on Google is a long-term strategy. It takes time to get results, but it brings you high-quality organic (free) traffic for years to come.

With the right SEO strategy, your website will start ranking in Google’s search results.

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Google EAT: SEO Guide to Rank Higher [Infographic]

Google E-A-T is an acronym of words Expertise, Authority, Trustworthiness. E-A-T doesn’t directly affect Google search engine results pages (SERPs), but many SEO experts believe that poor E-A-T scores influence rankings indirectly. Because a poor score means poor quality. So your website needs a good E-A-T score to increase your rankings on Google.

Here is a simple guide about Google EAT score and how to rank higher on Google.

“Expertise” – You need to be an expert in your field or niche. Expertise means you need to show your skills. Expertise’s vital for medical, financial, or legal websites. The good news is any site can show expertise if the content is high-quality and useful for users.

“Authoritativeness” – You need to show that you are an authority. You can get this from the expertise you have. If your page is a community or forum discussion, the quality of the conversation drives authority. Credentials are necessary.

“Trustworthiness” – You need to show users they can trust you and your website. Trustworthiness is especially important for eCommerce websites that ask users for their credit card information.

Your site should make users feel safe. You need to have an SSL certificate on your site as at least 70% of first page results are using SSL.

Why E-A-T is Important for Your Website

E-A-T determines a website’s value. Quality raters keep E-A-T in mind when judging how good a site or page provides what they need. They look to see if they’re getting a good online experience and if the content meets their standards.

If the raters feel like a user would feel comfortable reading, sharing, and recommending, then your site has a high level of E-A-T.

Think of E-A-T as the reason why users would choose your site over your competition. E-A-T could have a direct impact on how Google receives and ranks your website.

Google says that a page or site found lacking in E-A-T is a good reason to give a page a Low-quality rating. So if you aren’t an expert, an authority, or trustworthy, your site page could be considered low quality.

You need to create engaging, useful, and accurate content. Also, you have to use E-A-T to meet the needs of both quality raters and actual users.

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SEO 2020: Ranking Factors and Tips You Need to Know [Infographic]

If you want to succeed online, you need to create powerful and effective SEO strategies. SEO is the must-have tool to put your website in front of more people in the search engine result pages (SERPs). You need to achieve higher rankings to attract targeted traffic and sales.

Here are some ranking factors and tips about how to create a successful SEO strategy.

  1. Use Target Keywords

The perfect solution for your SEO strategy is to use target keywords. These keywords are terms related to your business. They may include mentions of your product and services. You can use Google’s Keyword Planner or other keyword tools.

  1. Create an Effective Blog

80% of Internet users read website blogs regularly. If you have a business website, you need to create a blog that allows you to connect better with your target audience. By providing relevant, fresh, and updated content on a blog, you can give your target audience all the information they need about your brand and you can solve any problems they have.

High-quality blog posts also get noticed by the search engines. Don’t forget that search engines love blogs. This can help you reach even more people.

  1. Write Longer Posts

Longer posts rank higher on Google. Quality in-depth blog posts generally contain all the information on a subject matter. Also, the top-ranking pages on Google for many search terms have an average of 1,890 words.

  1. Write Meta Descriptions

A meta description is a summary of the content on a page. You can see it under the link to a page in Google search results. You can write your meta descriptions before publishing a post. If you don’t write a description for your post, Google will use the first 150-160 characters in your article as the summary.

  1. Optimize Your Images

You need to ensure that all your images are optimized to reflect the content of the page. This increases the chances of the image ranking in search and bringing more traffic to your blog post. It’s very easy to optimize your images and achieve more targeted traffic.

  1. Use Long-Tail Keywords

Long-tail keywords are search terms that are conversational but include keywords. For example, “how can I make money online from home” is a long-tail form of the “make money online” keyword.

The main advantage of using long-tail keywords in SEO is that they are not as competitive as the shorter ones. You can increase the chances of your posts ranking higher on Google.

Also, targeting long-tail keywords allows you to create content that is optimized for voice search.

  1. Mobile-Friendly Website

Google loves websites that are optimized for mobile (mobile-friendly) because more and more people are using their mobile devices to search online. Google already runs a mobile-first strategy. You need to ensure that your website is super-fast and responsive on mobile.

  1. Create Visual Content

80% of people prefer to watch an explainer video instead of reading text when looking for information about your brand, products, or services. You need to pay more attention to content that can be consumed visually. Apart from videos, you can also create more infographics.

You can convert some of your best blog posts to videos and infographics that can be published on YouTube and other social platforms. This way you can attract more targeted traffic and also higher rankings.

  1. Social Signals

Social signals affect search engine rankings in the short-term and long-term. Incorporate social media into your SEO strategies. Generating as much buzz as possible around your brand can get you more organic backlinks and reduce your bounce rates.

Important Tip

Avoid black-hat SEO tricks like buying links, using SEO directories, content spamming, and keyword stuffing. They will destroy your fame and your business on the web for both Google and your target audience.

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