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SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

Newsjacking can improve your search engine optimization (SEO) strategy. Newsjacking can help your content to rank higher on search engine results pages (SERPs) if utilized correctly.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Here are some tips about what newsjacking is and how it can benefit your SEO strategy. How to rank higher on search engines

  1. Newsjacking – Explanation

Newsjacking is talking about something popular or trending (Create content around it and sharing it online). Newsjacking can generate attention to your business, products, or services. You can share your thoughts or updates on breaking news stories.

  1. How to Start with Newsjacking Stories

If you would like to use newsjacking to your advantage, you need to know how and when to do it. Here are several steps you can use and tips on how to succeed with newsjacking stories.

Identify the right stories

The first thing you need to do is to identify the right stories. You can’t simply use every story that comes along.

You need to choose big news stories that you have genuine opinions or thoughts on. You also need to make sure you’re keeping it relevant to your business. (This is why you can’t use everything).

Use the right tools

Several tools will help you to stay on top of the new trends and to find the stories that are most relevant to you. You can use:

Using Google Trends to monitor breaking news

Using Google Alerts for a similar purpose (but you can use your specific keywords)

Using social media tools such as Sprout, Hootsuite, etc, to monitor social media

Following journalists, magazines, newspapers, who cover news and stories related to your industry

  1. Find Trends

Social media will help you to monitor relevant hashtags or keywords. You can then use these when creating and sharing content. This will also benefit your rankings and SEO strategy.

Newsjacking and News Stories

If you want to do newsjacking well, you must have a good understanding of the breaking story and subsequent information.

So for maximum results, you need to find the news story fast and get in before the story reaches its peak. You can then create your content using relevant keywords and hashtags.

Search engines tend to feature articles on trending stories at the top of SERPs. Get this story at the right time and you might also find your content ends up higher on these pages.

Traffic for trending stories can be competitive so getting your content out there as quickly as possible is key to success. Also, the news cycle moves fast, so if you leave it too late after the story breaks, you cannot find your content at the top of the search results.

  1. How Newsjacking can Benefit your SEO

Newsjacking can be tricky because it requires a lot of attention and awareness. But newsjacking can be very beneficial for your business, SEO strategy, and for driving traffic to your content.

Here are some benefits of newsjacking for your business

a). You can rank for top keywords

One of the biggest benefits of newsjacking is that you can increase the number of keywords that your website is ranking for. This is very useful if you’re ranking for some of the top keywords related to your industry.

When a story gains traction, search engines like Google will feature articles containing those top keywords. So you can boost your SEO pretty quickly.

b). You can generate backlinks to your website

If your content is ranking well many interested people or website owners could link back to your content for reference.

This is great for your SEO strategy because search engines consider backlinks when ranking your pages.

Essentially, the more backlinks, the more trustworthy your website, so this can help you to rank even higher. You’ll be acquiring backlinks naturally and they’ll be from high-quality domains.

c). You can boost your social media engagement

By using keywords and hashtags you can encourage engagement on your social media channels. This can lead to more people sharing your content, which in turn can help to boost your SEO.

Social media can benefit a lot your SEO strategy. Social media is a quick and easy way for people to share and link back to your content. So encouraging engagement can be very beneficial for your business.

d). You can reach new audiences and drive more traffic

If you share big news stories as quickly as possible, you can attract attention from a wider audience worldwide. This can help you to drive more quality traffic to your webpages.

Search engines tend to trust websites with higher levels of quality traffic. So your website or web-pages will rank higher on SERPs.

Also, reaching new audiences is pretty effective for your business. You can generate more sales, sign-ups to your newsletters, or email list.

e). You can build your brand awareness

If you are using newsjacking successfully and aligning yourself with trending topics and stories, you can build your brand awareness.

You can comment and share your opinions on important news stories. So this can position your brand as an industry leader or a trusted source.

It shows that you know what your customers and followers want and you’re sharing opinions and content that you think they’d be interested in.

  1. Newsjacking and Strategies

If you want to succeed at newsjacking you need to know what strategies you can use to improve your marketing and SEO efforts.

Here’s what you need to do:

Monitoring breaking stories: You need to monitor breaking news stories and also you need to know how to use these stories.

Pick the right stories: Use stories that are relevant to your industry or brand.

Research: Do your research so you know as much as possible about the breaking story. This will allow you to write a more informed piece of content.

Create your content, quickly: Then you need to act quickly to create your blog post, article, social media content, video, etc. This way you can beat out your competition by getting your content out there and ranking first.

Try to be different: Traffic for trending stories is competitive and you don’t just want to do the same as everyone else. So try to do something different.

Publish your content: As soon as it’s ready, get your content out there on your website, blog, or social media.

Share your content across different channels: You need to share your content pretty fast. The quickest way to do this is to share it across your different social media channels.

It’s essential to use all relevant keywords and hashtags. Usually breaking news stories will generate a related hashtag that you can use.

Contact journalists or relevant media outlets: If you want to get your content out there even further and get more backlinks, approach journalists or relevant news outlets to let them know about your content.

They may choose to use this in their work, link to it, or share it on social media.

Track your engagement: You can use social media management tools or social media insights to help you track engagement. This can help you to see what worked and what didn’t. So you know how to create the next successful newsjacking campaigns.

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Google EAT: SEO Guide to Rank Higher [Infographic]

Google E-A-T is an acronym of words Expertise, Authority, Trustworthiness. E-A-T doesn’t directly affect Google search engine results pages (SERPs), but many SEO experts believe that poor E-A-T scores influence rankings indirectly. Because a poor score means poor quality. So your website needs a good E-A-T score to increase your rankings on Google.

Here is a simple guide about Google EAT score and how to rank higher on Google.

“Expertise” – You need to be an expert in your field or niche. Expertise means you need to show your skills. Expertise’s vital for medical, financial, or legal websites. The good news is any site can show expertise if the content is high-quality and useful for users.

“Authoritativeness” – You need to show that you are an authority. You can get this from the expertise you have. If your page is a community or forum discussion, the quality of the conversation drives authority. Credentials are necessary.

“Trustworthiness” – You need to show users they can trust you and your website. Trustworthiness is especially important for eCommerce websites that ask users for their credit card information.

Your site should make users feel safe. You need to have an SSL certificate on your site as at least 70% of first page results are using SSL.

Why E-A-T is Important for Your Website

E-A-T determines a website’s value. Quality raters keep E-A-T in mind when judging how good a site or page provides what they need. They look to see if they’re getting a good online experience and if the content meets their standards.

If the raters feel like a user would feel comfortable reading, sharing, and recommending, then your site has a high level of E-A-T.

Think of E-A-T as the reason why users would choose your site over your competition. E-A-T could have a direct impact on how Google receives and ranks your website.

Google says that a page or site found lacking in E-A-T is a good reason to give a page a Low-quality rating. So if you aren’t an expert, an authority, or trustworthy, your site page could be considered low quality.

You need to create engaging, useful, and accurate content. Also, you have to use E-A-T to meet the needs of both quality raters and actual users.

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Video Marketing: 9 Tips on How to Rank Higher Your Videos

Video Marketing: 9 Tips on How to Rank Higher Your Videos

These days video marketing is a necessity for all the businesses. But it’s a very competitive area. Stats show that 5 billion videos are watched on YouTube every single day! So, how can you create an effective video marketing strategy to win the competition?
Here are some effective tips you need to know. Discover how you can rank higher your videos on search engines and generate targeted traffic, sales.

  1. Emotional Video Success

Videos that bring out the emotions of their viewers are the most successful. As you know, people buy with emotions, not logic! If you’re able to use that in your video marketing strategy, you are a winner.

How to create emotional videos. First, ask yourself how do you want your viewers to feel when they’re watching your video? Maybe you want them to feel powerful, or happy. And then make them feel that way with your video.

  1. Brand Identity – Customization

Every piece of content that you create must be always aligned with your brand’s identity. This applies to your website, your social media accounts, and your video content. Your brand’s identity is what makes you recognizable to customers and has an impact on how prospects perceive you.

To communicate this identity in your videos, you need to customize them. The colors you use, every single element that appears in the video. Also, always remember to include your logo.

  1. Target Audience

If you want your message to be heard and understood, you need to know who you’re speaking to. Who is your target audience?

Try to be as specific as possible: gender, age, location, interests, income, etc. Imagine your ideal buyer (buyer persona) and create interesting, informative, videos for them.

  1. Audience Retention – Attractive Video

YouTube has an algorithm that rewards audience retention. If you manage to retain your audience’s attention throughout your video, YouTube will know your video provides useful and relevant content.

How to create an attractive video: Make it clear and engaging through the use of powerful visuals and storytelling. Also, you can ask questions your audience has, and instead of answering them immediately, do it gradually throughout the video.

  1. Generate Engagement

Another smart way to improve your ranking is to encourage customer engagement. Getting your audience to like and comment on your videos, is a very effective tip.

You can boost your video engagement by using a CTA (Call-to-Action) and asking your viewers questions. Also, remember to always share relevant, informative, and useful content.

  1. Provide Solutions to Your Target Audience

Content that focuses on giving solutions to your target audience is pretty valuable and useful. You need to know your audience very well. If you understand their problems, then you’ll be able to provide them with the right answers.

If you save your viewers from their problems you will gain their trust and you will become an expert for them! (The Solution They Need!)

  1. YouTube Optimization

Never forget YouTube optimization. This is the most important and pretty effective tip if you want your video to be ranked No. 1 in search results.

YouTube offers many features to help your video rank higher in the search engine results. Use your main keywords and include your longtail keyword in the title of your video. Add a description that explains what your video is about.

Also, include any additional information that can help your target audience.

  1. Create educational videos

Another great tip to attract your target audience’s attention is to create educational videos. The power of educational videos is amazing. Many people searching on YouTube for answers and tutorials.

YouTube has a tutorial for everything: How to build a robot, how to become a successful marketer, how to create a website, etc. Google understands this, which is why YouTube videos often end up being the highest-ranked answers to certain questions.

People like to watch entertaining and useful videos, instead of reading long, boring, articles.

  1. Very Important – Have Fun!

Above all, your video content must be useful and entertaining. Don’t forget, nobody wants to watch a boring video. Communicate with your audience as if they’re your friends. Try to be funny and relaxed.

Any type of video, no matter how serious, can be turned into something worth watching. Storytelling and animation can help make your videos as fun as they can be.

Create useful, engaging, and interesting videos and don’t forget to make it fun and entertaining.

These tips will help you boost your video content and achieve higher rankings on search engines.

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YouTube SEO: Effective Tips to Rank Higher and Get More Views

YouTube SEO: Effective Tips to Rank Higher and Get More Views

Here are some effective tips for YouTube SEO to make sure your videos get ranked, get views, and get subscribers to your channel. As you know YouTube is a very popular video platform and also, a search engine. Many people prefer to watch videos than read-only text.

Here are the effective tips you need to know about YouTube SEO.

Identifying your keyword

Adding your keyword to the video title

Optimizing your video descriptions

Finding the right “tags” for your video

Categorizing your video

Using a custom thumbnail to improve your YouTube SEO

Adding subtitles

Including cards and end screens for viewership

It’s important to understand how the platform’s algorithm “watches” your content and how to upload your videos in the first place.

  1. Algorithm and Search

The reason video has become so popular is that it’s more easily digestible and more entertaining than reading long articles. But you need to remember something:

Video-based search engines like YouTube aren’t able to see your video in the same way humans do. There are certain YouTube best practices you can follow.

Find Your Keyword

Just like you would find a keyword for optimizing your blog posts for SEO, you need to have a clear keyword for your video content. This is very important for your video marketing strategy when it comes to how to do SEO for YouTube successfully.

YouTube’s autosuggest: Type in the basic subject of your content and see what comes up. These are suggestions that people are actively searching for on YouTube.

Google Trends’ YouTube Search feature: Google Trends will show you which searches are popular and allow you to check on YouTube’s platform.

Research keywords with the YouTube SEO tool. There are many tools for keyword research on the market, like SEMrush or Ahrefs.

Make sure your keyword is related to your content and can be embedded naturally in your title, subtitles, and video description.

  1. Add Your Keyword to Your Video Title

Giving your video a catchy title is essential for getting more people to click on it. While titling your video with a keyword won’t magically rank your video at #1, it certainly helps YouTube’s algorithm get you a bit closer.

  1. Optimize Your Video Descriptions

Create thorough descriptions in longer forms (150-250 words)

Include your keyword and related keywords

Add a call-to-action at the end

Include links to your brand or other content

One important thing to keep in mind is that your first few sentences should be catchy and engaging.

  1. Use the Right “Tags” for Your Video

“tags” are a YouTube SEO best practice.

Tags are a great piece of metadata that gives YouTube and Google a bit more information about what your video is about. Tags will help search engines to find and rank your video.

As a general rule, your first tag should be your keyword followed by other related terms. stick with 5-10 tags per video.

  1. Categorize Your Video

Put your video in a category to help users (and YouTube’s algorithm) find your content more easily:

Think about your content and which category it would fit best in.

  1. Use a Custom Thumbnail

This is one YouTube SEO strategy that many video uploaders ignore. When you upload your video to YouTube, you’ll be given different options for an auto-generated thumbnail (the photo of your video your users will see in the search results):

It’s very important to upload a custom thumbnail that entices people to click through to your video:

more views and more clicks will signal to YouTube’s algorithm that your content is a popular result (which will help you rank higher).

  1. Add Subtitles

Adding subtitles to your video it’s very effective to boost your rankings in YouTube’s search results.

It allows you to have more emphasis on your keywords in a text-based format. Anytime you can convey your keyword in-text, you’re helping YouTube’s algorithm better understand your content.

Second, it helps users who are either hard of hearing, non-native English speakers, or simply can’t watch your video with the sound on.

  1. Include End Screens and Cards

Now you have the option to add end screens and cards to your video. Both of these are important parts of your YouTube SEO strategy.

You can add end screens which are a way to show your related content to users at the end of your video.

There are different elements you can add to the end screen, all of which are designed to get your viewers to click on another one of your videos, subscribe to your channel, or promote a related channel.

Also, you can ask your viewers to participate in a poll which is a great way to increase user engagement.

The goal of all of these cards is to interact with your viewers and keep them with your content for as long as possible.

The more time they spend on your videos, the more positive signals get sent to YouTube’s algorithm.

Keep in mind that YouTube like the other search engines pretty often update their algorithms and change their parameters. So you need to know what works now and what’s not.

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6 Effective Website Optimization Tools [Infographic]

6 website optimization tools you need to know in this infographic. How to optimize your website to rank higher on Google…