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Search Engines: Tips to Improve Your Rankings and A Surprise!

Search rankings can generate revenue growth. To achieve this, you need to know the 2021 SEO trends and tips. Search engines continue to change their algorithms. The old SEO practices are constantly being replaced by new ones.

  1. SEO

Search engine optimization (SEO) is a necessity for online businesses. No matter what is your niche or target market, the competition is pretty high. If you’re looking for a product or service on Google (or another search engine), thousands of websites will appear on your search results (SERPs).

Users rarely view the second page. Even on the first page, only the first three or four results are viewed.

So if you don’t optimize your site, it will not get visits, and your business will not generate leads and sales via organic traffic.

It’s important to know the latest trends in search engine optimization (SEO). The parameters and algorithms of search engines (Ranking Factors) are changing pretty fast. It’s a big headache for websites and businesses.

  1. Core Web Vitals (New Ranking Factor in 2021)

Google announced a new change in its search algorithm (Again!). In 2021, a new ranking factor (Core Web Vitals) will measure the health of a website and especially the user experience (page experience).

Google is trying to provide the best possible experience for users. (Google is trying to generate more problems for websites and businesses).

Google focuses on ranking signals that reward owners of websites that offer a better user experience. To help homeowners achieve this “best web” goal, Google has introduced a new way to evaluate the page experience in the form of essential web signals.

Core Web Vitals is a way to measure the quality of the user experience.

Surprise! If you want to avoid SEO troubles and Google headaches, it’s better to use paid ads, forums, and sites like Quora, to generate traffic and probably sales.

  1. Voice Search

These days many people are using voice search. Voice search means to search by pronouncing words instead of typing them. Stats show that more than 33 million voice searches were conducted in 2017. Also, reports show that more than 25% of queries via a mobile device are voice searches.

  1. Influencer Marketing

Influencer marketing keeps growing. Reports show that many companies and brands are using (pay) influencers to improve their SEO. The trend (influencer marketing) is very important for brands dealing with beauty, fashion, travel, lifestyle, and e-commerce.

Many online users like and want authentic information from reliable sources. They don’t like boring ads and promotions. Influencers are considered credible and reliable.

Influencers will help you to increase your online presence and generate traffic. The backlinks you get from influencer sites also show authority over Google and improve your SEO efforts.

But you need a budget and effective planning to ensure maximum return on your investment. Influencer marketing is pretty expensive for small businesses.

  1. Video Content

These days video content is very important for your SEO strategy (and digital marketing). Google loves video content. Videos have more possibilities to appear on the first page of search engines.

Stats show that the probability of videos appearing on the first page of SERP is 50 times higher than that of text web pages.

Google says that video is a good sign of quality content. Important! Don’t forget that Google owns YouTube. (It’s not very innocent the love for the video!)

It’s very useful to use video content to complement existing content on your website. Free, higher, targeted traffic is guaranteed when Google indexes your video content.

  1. Long and Quality Articles

High-quality content is a necessity for your website if you want to achieve higher rankings. But quality alone is not enough. The amount of your content also can help your rankings.

You need to create content with quality and proper length. Many SEO experts say that the minimum length of your content should be about 2000 words.

So you need to create long, high-quality content. Make sure your articles can answer the most likely questions your audience is supposed to ask. (It’s better to become a Prophet or a Magician than a website owner!)

High-quality content will keep visitors on your page for a long time. Google values this factor because the time you stay represents how much users appreciate your content.

  1. Mobile Optimization

The majority of people are mobile users. Smartphone users to be precise. Stats show that 88% of Internet users use mobile phones to access the web. Many transactions these days are done via smartphones.

Google has switched to mobile-first indexing. The Mobile-First will become widespread for all websites around the world in March 2021.

Google and other search engines are “promoting” the mobile search experience. Mobile optimization is crucial if you want to improve your rankings in 2021.

When optimizing voice search, you also need to optimize mobile searches.

Surprise! Google probably thinks that website owners are Super-Heroes and they can change their websites every day or month. Many business owners and website owners are bored with Google’s algorithm changes. Already many people are using social media as search engines. Pretty soon many people will avoid using Google and their Freakin’ algorithms!

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SEO Tips: Mistakes to Avoid and How to Get Higher Rankings [Infographic]

Many website owners very often are making SEO mistakes. Most of the time they don’t know about SEO best practices or they don’t understand them correctly.

SEO is changing pretty fast. What worked a few months ago may not work today. It’s very important to know the latest SEO tips and trends.

Here are some effective SEO tips about how to avoid mistakes and how to get higher rankings in search engines.

  1. You Don’t Use a keyword Research Tool

Some people believe that it’s not right to use a keyword research tool. But this is a big SEO mistake.

A keyword research tool like Semrush, Ahrefs, or the Google keyword tool will help you to discover what people are searching for. Very simple.

  1. Page Titles and Descriptions are Not Effective or Attractive

The title of a page is a very important SEO signal. This is what search engines and users read first when they try to understand what a page is about.

If you don’t have a meaningful title you will minimize your chances of ranking high on Google (and other search engines) and you will drive visitors away from your web page or website

How to write SEO titles:

Titles should max 60 characters.
They have to describe what the page is about.
They need to include keywords but not keyword stuffing.
They have to be unique for each web page.
Titles are shown in the SERPs (search engine results pages) so they also need to be attractive to the user

Meta Description Tips

A good meta description can increase your click-through rates (CTR) and if your content delivers what is promised in the description, it will increase your conversion rate.

Descriptions should be unique (between 150-160 characters), non-keyword stuffed, and attractive to the user.

  1. You Don’t Use Social Media

Social media is one of the most effective ways to promote your website or business.

Most stats show that social signals are a ranking factor and also social media is a free and effective source of traffic.

You need to find which platform is best for your target audience and try to build authority and trust by following the leaders in your niche and sharing informative, quality, and useful content.

  1. You Don’t Promote Your Blog Posts

Promoting your blog posts is very important. It will take a lot of effort and persistence. People and search engines love to find fresh and quality content. It’s up to you to create useful content and also you need to promote it.

  1. You Don’t Have A Consistent Publishing Schedule

Is very important to have a consistent publishing schedule. Consistency can help you to improve your SEO strategy and you can generate more traffic.

  1. You Don’t Use Internal Linking

Many website owners don’t create internal links because they don’t know that internal links are good for their SEO strategy.

Internal linking is when you link from a page to another page on the same website.

Internal links are great for SEO and also helps search engines to discover pages from your website. Also, internal links give extra information to users about a particular topic.

  1. Slow Loading Website

A faster website will bring more traffic (higher rankings), will generate more sales, and more page views. Don’t forget that search engines and people (target audience) love the fast loading websites.

  1. Images Are Not SEO Optimized

Don’t use too many images. Avoid overloading a page with images.

Not using ALT text. ALT tags help search engines understand what an image is about.

To create an ALT text SEO optimized, make sure that it includes some of your main keywords.

  1. You Don’t Use The Tag Correctly

The title is the H1 tag.

The mistake that many websites make is that they use more than one H1 tag.

If you have more than H1 tags and don’t know how to fix it, you can ask a programmer to help you.

Make your research to find more tips about SEO and how to fix your mistakes. You can find an SEO expert to help you if you don’t know.

Nobody Knows Everything!

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Technical SEO Tips: How to Boost Your Rankings [Infographic]

Technical SEO it’s about crawling your site, indexing your content, and improving the site’s search visibility by the search engine spiders.

All the technical SEO factors are not important. But some of them are very important and critical in search engine ranking like Google, Yahoo, Bing, etc.

The most common Technical SEO problems are unoptimized images, content without HTTP compression, not a mobile-friendly site, etc.

Here are some very effective technical SEO tips to boost your rankings in search engines.

  1. Use HTTPS – Secure Your Website

HTTP stands for HyperText Transfer Protocol whereas HTTPS is a “Secure” version of HTTP.

Google announced that HTTPS is now a ranking factor. SSL certificate not only secures your website but also improves SEO.

  1. Mobile-Friendly Website

If you want to rank better, make sure your site is mobile friendly. More than 58% of users are on mobile devices and search engines give it the priority.

Stats show that 45% of Fortune 500 sites are not mobile-friendly and also another 4% of sites are not-responsive at all. This is a huge problem that discourages the spiders and robots of Google, Bing, and other search engines.

Also, people don’t know much about loading speed on mobile devices. Generally, mobile phones have slower internet connections than desktop. So web pages load slowly on mobile devices. It’s very important to optimize your loading speed, especially for mobile devices.

  1. Loading Speed

Google announces that loading speed is a ranking factor. In every second extra loading time, you lose 7-9% of consumers.

The best and most preferred time to load a site is from 0-3 seconds. Most of the websites take more than 6 seconds to load. These sites have not effective and useful user experience. So many people will not return to your site.

  1. Architecture of Your Website

Your site structure is how all of the pages on your website are organized. A flat structure makes it easy for Google and other search engines to crawl 100% of your site’s pages. Sometimes users can see the pages on your site but Google cannot view your pages.

So, you need to create the architecture of your site in such a way that it is suitable for search engines and users as well.

If your website’s structure is organized very well then your Technical SEO is done.

  1. Fix Crawlability and Indexing Issues

Site Crawling issues can destroy any SEO strategy. There is a direct relation between crawling and indexing. If search engine spiders can’t crawl your site, then your site can not be indexed.

You can use Site Audit tools like Google Search Console or Ahrefs to find issues of your website.

  1. Use HTML and XML Sitemaps

Create both types of sitemaps- HTML and XML sitemaps for search engines and users. It lists the web pages and improves the visibility of these URLs.

HTML sitemaps are for humans but also helps search engine spiders and robots to find the pages on your sites.

  1. Use AMP Pages (Google AMP)

Accelerated Mobile Pages (AMP) is designed to load web pages faster on mobile devices. Attention! Some of the websites get infected by using AMP pages, so it is important to check its compatibility before using an AMP code or plugin.

AMP helps you to improve site load time so it’s very important for your SEO strategy.

  1. Open Graph Meta Tags

Open Graph meta tags make your content more clickable, shareable, and noticeable on social media. Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media.

  1. Use Google Analytics

Google Analytics is completely free and powerful software. You can track session time, bounce rate, traffic, behaviors, demographic, geographic, age, gender, interest, device, etc.

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SEO Tips: How to Find a Successful SEO Partner [Infographic]

Finding the right SEO partner can be pretty difficult if you don’t have the right knowledge about SEO (search engine optimization). Here are some SEO tips you need to know about how to find a successful SEO partner.

Search On Local Review Sites

Try searching for the SEO provider on local review sites like Google My Business and Yelp. Check their average rating, and read a few of their reviews to discover how effective they are.

Case Studies

Ask to see a case study from one of their previous clients. Case studies serve as a great benchmark of what great results can look like for a specific service.

Attention. Many marketers always want to highlight the outliers, so it should be noted that the results shown in the case study aren’t likely to reflect the actual metrics that you can expect to see if you were to work with the firm.

While many reputable SEO providers will provide transparent communications, some will not. Work with SEO companies who are comfortable with showing you what they’re working on.

Reporting and Relationships

Most reputable SEO providers will provide some form of reporting for ongoing relationships. You should also ask about the primary metrics that their company reports on.

Good SEO firms will report on metrics like backlink count, target keyword rankings, and organic traffic improvements.

Find an SEO Specialist

Speaking with a company’s SEO specialist will give the best feel for the quality of their work. Few companies will include an SEO in the sales process, but it doesn’t hurt to ask if you can speak to one of them.

Learn About Link Building

The number one factor for search rankings is the number of reputable websites that link to you. Getting reputable websites to link to you is the best way to improve your search rankings.

Link building is the fastest way to drive ROI and should be the priority for your SEO strategy.

Important Tip

SEO is changing pretty fast. You need to know these changes and how to create a successful SEO strategy to grow your business.

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blogging

Blogging Tips: How to Increase Blog Traffic for Free

Blogging Tips: How to Increase Blog Traffic for Free

Traffic is the lifeblood of your blog. Without targeted traffic, your blog will never achieve high rankings on search engines and success. Here are some blogging tips about how to increase blog traffic for free.

Forums

Share your expertise with people asking questions about your industry. In return, you’ll get a steady flow of traffic to your blog. You will become an expert.

Important Tip. Your signature tells other forum members who you are and how to read more about you.

Blog Commenting

Very similar to forum marketing, blog commenting only differs in the platform it uses. Instead of being in a public forum, the commenting takes place within an individual blog.

The linkback works very simply. In almost all blog platforms (Word Press, Blogger, etc) there is a field to enter your URL (your site address). If your comment catches a reader’s attention, they’ll click on the link and visit your site.

Be careful not to post spams. There is a need for caution when sharing links in the comment itself.

The other benefit to blogging commenting, even if you don’t get many direct visitors, is that the search engines see the link and your site gets a small boost. If you post enough comments on unique blogs (different domains) then you’ll see a significant boost in traffic.

Twitter and Instagram

When most users first sign up and start using Twitter it can be hard to see how it could ever bring significant traffic. Over time and with regularity Twitter quickly becomes a principal source of traffic.

Many blogs use automation tools to feed links and past posts to their Twitter account. Many blogs generate hundreds, even thousands of new visitors every month using a simple WordPress plug-in.

Also, many bloggers use Instagram to promote their posts. Instagram is very popular and effective, but you need to use images and stories to achieve success and targeted traffic.

eBay and Amazon

Using eBay as a sales platform is very simple. Post a product to generate attention and post your URL in the description as a source for more information about the product. Low-cost or discounts are very effective tips.

Because of the size and traffic on eBay, you’ll reach thousands of new prospects. Also, you can use Amazon to generate traffic and sales.

Contests

One of the fastest ways to generate free traffic is to have a contest. It is a great way to generate hundreds of inbound links, as bloggers love to share relevant contests with their readers. Many site owners have found it most effective to give away one very large prize, rather than numerous smaller ones.

Everyone loves to dream about that huge trip to Europe, rather than the free song download. Big prizes create big results. In addition to the boost of traffic, be sure to require something of the visitors to enter.

You can have a simple newsletter subscription. That way you have their contact information should they win, and you also can keep them informed about new content and contests. Also, you build your email list!

Blog Design

Tweaking your site just a little can make huge differences to your traffic over time. Effective cross-linking, for example, will help Google to index your content, and help your human readers to see what other relevant content you have.

These changes will also make a better visitor experience and keep your readers on your site longer. You need to learn the new trends and tips about effective blogging design.

Content Aggregators

Getting your site (and posts) listed with a top content aggregator can send a flood of traffic. The benefit of an aggregator (a site that aggregates, or collects blog posts) is that they have a larger and broader readership than you do.

By placing links to your content on these popular platforms, you can generate more traffic. But there’s a catch: they don’t accept just any site. While this is great for you when you are accepted, it can be hard to get accepted when your site is still new.

Content Syndication – RSS Feed

This is most simply done via an RSS feed. This not only makes it easy for readers to follow your site but also notifies readers immediately upon publishing new content. It’s a great way to bring readers back to your site every time you publish a new piece of content.

A popular tool to manage RSS feeds is FeedBurner (by Google).

Write High-Quality Content

Nothing will build your traffic better than great content. Regardless of if it is blog posts, video or audio, you need to consistently produce great content. High-quality content encourages visitors to share your posts – via social media and links on their sites and blogs.

Guest Blogging

This is a very popular tip. A guest post should only be done on a popular site (more popular than yours). And it should be your best stuff. A mediocre post will bring mediocre results.

Post a compelling piece that adds real value to the site you are contributing to. This will help you get another opportunity to post.

And give a lot of thought to your bio line. A well-written bio will help motivate readers to click through to your site. In addition to publishing great guest posts, it’s also important to accept guest posts.

This helps widen your base of content and takes some writing pressure off of you. Be sure to publish a clear set of blogging guidelines – this will help reduce the number of low-quality posts that you will receive.

Trackbacks

WordPress has a great feature called trackbacks. What are Trackbacks? When you mention another blog on your site, their blog (if it is also on a supporting platform) will get a notification that they have been mentioned.

It creates a link back for readers to follow. It is an easy and effective way to both share great content and get contextual linkbacks.

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