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Instagram: 7 Tips on How to Boost Your Brand in 2021

Instagram: 7 Tips on How to Boost Your Brand in 2021

These days many marketers are using social media platforms to boost their brand and improve their online presence. But it’s important is to use each social platform effectively.

Instagram is one of the most popular social media platforms that marketers can use to grow their business.

Instagram: How to Boost Your Brand in 2021

Here are some tips about Instagram and how to boost your brand and grow your business successfully in 2021.

  1. User-Generated Content and Websites

These days, user-generated content is more powerful than branded content and has taken over all the social platforms.

Websites are the online storefront of marketers and it is important to improve the credibility of the website. One of the most effective ways of doing so is by displaying Instagram’s post on the website.

Also, this will help marketers to build trustworthy relations with other businesses and boost their brand’s performance.

  1. Authenticity and Uniqueness

Brands and businesses need to improve their authenticity and uniqueness. They need to create relevant and quality content that displays real product images.

Unique and quality content can help you to attract your target audience and interested users to your Instagram profile.

Also, you can use user-generated content to improve the uniqueness of your profile. It humanizes your business and displays the real stories that relate to your brand.

  1. Use Targeted Hashtags

Hashtags are a powerful tool to expand and promote your business on Instagram. It is important to research the hashtag you are going to use. You need to enhance your visibility by making it easy for your target audience to find your business.

A generic hashtag will not work for your targeted audience. Because it will not make your business or brand a unique search and will result in a degraded conversion rate.

You can increase the participation of your target audience by allowing them to post content with the same targeted hashtag that reflects your brand. In this way, you can promote your business by yourself and you can let your visitors promote your business and products.

  1. Instagram Bio and Your Link

Your Instagram Bio is the most important place to promote your brand, business, or website in just 150 characters.

Instagram does not allow you to add a link in the caption of your post. So you can add one in the bio section of your Instagram profile. Your bio is the home to the links of your posts, website, or offers.

Also, you can create shoppable galleries on your business Instagram page. Your Instagram Bio is the best place to add a link to your Shoppable gallery which will increase its visibility and discoverability.

  1. Post Quality Images that Highlight Your Brand

Random and abstract images on your Instagram profile will not help your business or brand. It is important to post images that reflect your brand and products.

You need to align your posts with your brand. It will help you to improve the value of your brand.

Also, post images that highlight key information, statistics, or growth-related data. This will improve your product’s value and engages other businesses with your business.

  1. Use Instagram Stories

500 million people use Instagram stories daily. Also, 68% of users become interested in a brand or product after viewing an Instagram story.

The short, (24 hour lasting Instagram story) is trending and has the power to influence almost everyone who is exposed to it. As a marketer, you must utilize the features of Instagram stories to help expand your business’s social presence to a larger audience. You can trigger them to connect with you and also become your loyal followers.

You can even add links to your Instagram stories that can direct profile visitors to your newest post and offers. And the best part is their undeniable reach because of their display on the home page.

Instagram is a great opportunity to promote your business. Also, brands can effectively promote their products and services.

  1. Last Tips

Marketing strategies and Instagram can help you to grow your business and boost your brand successfully. You can have fun experimenting with all the features that Instagram has to offer along the way!

Be authentic: Your Instagram content is how you build a personality for your brand. The most important tip is your authenticity. Your customers should be able to understand what your brand’s about. Give them a reason to trust you!

Be relevant: Make sure your Instagram content is relevant to your services and your products. It’s nice to post special videos and images once in a while, but your viewers should recognize your brand immediately.

Be active: Instagram’s algorithm requires to maintain a particular level of activity on the platform. The more active you are, the more exposure you have. (And more likes too).

Be compelling: Post creativity is a must. Give your followers a reason to buy your products or your services. Provide value and create posts informative, interesting, and clear. Keep your followers wanting more.

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Instagram: How to Promote Successfully Your Small Business

Instagram has millions of active users. It’s one of the most popular and effective social media platforms. It’s a great social media platform to promote your small business, attract more customers, followers, and generate sales.

You can always promote your business on Instagram to boost your sales and increase profits.

Here are some tips about how to promote your small business successfully on Instagram.

Use Effective Instagram SEO Tips

You need to optimize your account to be found by search engines. You need to use effective SEO tips to generate traffic, followers, and sales.

  1. Optimize Your Instagram Username

Your Instagram username is searchable. If you want to get more free Instagram followers, you need to optimize your username.

Your username should be easy to search, include a short keyword that best describes your niche, make your brand name bold.

  1. Use Relevant Instagram Hashtags

Instagram allows you to add 30 hashtags to your posts. Using hashtags, Instagram users can find your posts by searching for keywords and hashtags. Add the most relevant hashtags and increase your engagement.

  1. Use Geotags or Locations to Your Posts

Geotags or locations to your posts attract more local followers. Instagram algorithms show local posts more frequently.

  1. Use ALT Text to Your Posts

Another effective SEO tip on Instagram is adding ALT texts. ALT text is keywords that can be added to posts. These keywords not only describe the purpose of posts but also help Google spiders detect your Instagram images.

So, your posts will appear on Google images results which can lead people to your Instagram business account.

  1. Promote Instagram on Other Social Media Platforms

Instagram is not the only social media platform you can use. Twitter, YouTube, Facebook, TikTok, and Pinterest are also great social media platforms to attract customers and boost sales. Add more social media accounts to your Instagram bio, and cross-promote your services to get more followers.

  1. Use Shoppable Posts and Stories

One of the most amazing features of Instagram (Business Accounts) is the shoppable posts. Using these posts, you can easily sell your products through Instagram. This tip increases your conversions.

The reason is that people can purchase your products directly from Instagram. People like it because they save valuable time.

Also, you can use shoppable stories. They are more effective than shoppable posts.

  1. Use Giveaway Contests

Everyone loves getting free stuff. You can offer free stuff as rewards in an Instagram contest. Instagram giveaway contests are very effective. All you have to do is to choose your gifts, set some rules, and share posts frequently to invite more people to your giveaway contests.

It’s a great way to promote your small business (Your Products) on Instagram and get more followers and money.

  1. Branding – Important

Branding is very important. Branding on social media platforms increases brand authority. After a short period, people will recognize your Instagram account from posts you are sharing. This is a very successful way to grow your business and become an expert.

  1. Use Videos – 3 Ways

You can share videos on Instagram in 3 different ways.

The first way is to share a video on your Instagram feed. Videos that can be shared on your feed have a maximum length of 60 seconds. But you can share up to 10 videos using the carousel feature.

Instagram Stories

Another effective way to share videos is Instagram stories. Videos shared on stories can be 15 seconds long. This type of video is suitable for sharing promo videos, and tips and tricks related to your products or services.


The best way to share videos on Instagram is to use IGTV. On IGTV, you can share videos up to an hour in length. These videos can contain tutorials, interviews, and other new ideas to attract more people.

  1. Use Trends

One of the best tips to promote your small business on Instagram is to know and use the trends. If you share something that people are already like (Trend) you can attract more interested people to your Instagram account to buy your products or services.

  1. Use Influencer Marketing

One of the best ways to increase your visibility on Instagram is to use influencer marketing. All you have to do is to find the best influencer for your niche and offer them something valuable.

Attention! Macro-influencers can provide you with millions of followers but, if you can’t afford the prices, you can start with micro-influencers.

Instead of targeting millions of followers, you’ll target about 100K followers which are great for your business. Also, many stats show that micro-influencers generate more engagement than macro-influencers.

  1. Use Instagram Ads

You can use Instagram ads to advertise your products and promote your small business. But this option is not free. Instagram can promote your products and help you get more local customers. So, if you have the money you can try this feature to grow your business.

Instagram is a great platform to promote your business, products, or services. Use tips and trends to grow your small business, generate targeted traffic, followers, and increase sales. You can promote successfully your small business on Instagram. Take Action Now!

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LinkedIn Stories: How to Promote Your Business for Free [Infographic]

LinkedIn is a very popular social media platform for marketers and is the perfect platform for professionals. LinkedIn users now can create stories with the LinkedIn Stories app.

Storytelling is a classic and very effective way you can connect with your target audience. LinkedIn Stories are visual status updates that last for 24 hours. The stories appear vertically and automatically plays the next Story once you have viewed the first one.

You can post a video or photo and you can add simple elements such as stickers and texts. (like Instagram Stories)

These days many people prefer to view stories than reading status updates. (people love visuals)

Important! You need to use Stories to reach a wider audience.

The good thing about Stories is that gives users a chance to see the person behind the brand. This is useful for entrepreneurs and businesses who would like to attract more people and build relationships with potential clients.

How To Use LinkedIn Stories

  1. Share Profesional or Useful Tips

You need to know that Stories doesn’t change the ‘professional’ nature of LinkedIn. The Stories feature should be used to build a professional network for your brand (and business).

You can show projects you are working on. You can share updates or real-time reports.

You can show your office and things that help you stay productive. People are searching for ways to improve their office.

You can share behind the scene process. People love to see this exclusive (behind scene) content.

You can share professional and useful tips about how to multitask or how to be more productive.

You can also share your interests, your opinion, or side projects you like.

  1. Share Real-Time Updates

You need to show your target audience that your brand is made of real people.

Show people behind your brand and show these moments in real-time. This way you can create a better connection with your target audience.

These stories will help to make your brand or business more human.

  1. Use Q&A Live Streaming

This is a very effective strategy and many businesses are using it on other social media platforms. Live-streaming Q&A is a very popular and interesting way of sharing content on many platforms.

Invite your target audience to submit questions. They can post their question in the comment section or through direct messages.

  1. Share Brand News

Stories can help you to generate the hype you want around a product launch or an upcoming event. Your audience will view your story and if they like it they will share it with their friends.

  1. Share Testimonials Stories (Real Stories)

People trust recommendations given by other people they know (friends) more than any marketing strategy or ads.

So testimonials are a great way to share content on LinkedIn Stories. If you are selling a product, software, or service, encourage your target audience to share their experience.

LinkedIn Stories are a great way to connect with a more qualified and interested audience. So you need to use stories to improve your LinkedIn marketing strategy and promote your business.

Stories these days are a trend and also, they are a free, popular, effective way, to grow your business.

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Small Business: 8 Marketing Strategies to Grow Your Business

Small Business: 8 Marketing Strategies to Grow Your Business

As a business owner, you need to know that marketing is an extremely important tool to promote your business and become successful. Also, when it comes to business, everyone is looking for an effective way to attract the attention of potential customers and clients.

But, sometimes mainstream options are being done by everyone, and this means it can be impossible for you to stand out compared to others. So you need to discover more successful options to win your competitors.

Here are 8 effective marketing strategies to market and grow your business.

  1. Use Images

Images are an easy way to attract more people. When people scrolling through their social media feeds, they will stop on an effective image, and engage with it more. So you may want to think about how you capture the pictures, learning how to use a camera properly and how to create attractive images.

You can hire a professional photographer but this is a costly way. So, learning yourself means you have greater flexibility when it comes to the type of images you share.

  1. Use Video Content

A great way to expand and grow your business is by capturing video content. You could look at creating brand videos where you focus on an advert that you share online and on your website.

You can also use video captioning. This can make your video available to a wider community, such as being translated into different languages or allowing people who struggle with audio and sound to still be able to enjoy the video and understand what it is all about.

Videos can be shared on YouTube or you can share them on other platforms.

  1. Social Media Campaigns

Social Media is one of the best ways to advertise and promote your business. Having a campaign specific to your social media marketing is a great way to ensure that you achieve exactly what you want.

The ways that you can do that is by not just sharing words and images; you can start to share other content such as video clips. You could use the stories on Instagram and Facebook, or even choose to do live videos. (Live Streaming – New Trend)

The more content you create, the more engagement you will start to generate. This also gives you a chance to humanize your business when it comes to the type of content you share. This can be an excellent step for you to grow your business.

Sharing informative and useful posts means that your audience can also find interesting things on your feed, and they are more likely to engage with you.

  1. Outsourcing Your Marketing

Sometimes marketing can become a very difficult plan for you. As a business owner, you have a lot to think about and to do about your business. Maybe it is time to start outsourcing your marketing.

You can use a digital agency that could create a content strategy for you or hire an expert freelancer. This will free up time for you and also means that marketing becomes the focus for someone else.

  1. Start a Blog

When it comes to your website, search engine optimization (SEO) is a priority for you. However, you may have already focused on all of the keywords when it comes to your website, but you need something more effective.

A business blog can be an excellent way to generate targeted traffic and get higher rankings on search engines.

You can share posts about your products and services, or you could look at things such as topical posts that will be of interest to your customers, visitors, and clients.

  1. Respond to Comments

One of the biggest mistakes that business owners often make is that they not responding to comments or direct messages. If you want to build up an organic audience and following this is essential.

Responding to the direct messages and comments means that you can generate more engagement. These people will have taken time to comment on your posts and content, and so it is right to make them feel valued by responding to them.

  1. Local Marketing

This is a new trend for shoppers or people looking to give their business to people who are local and are small businesses. Supporting businesses like it used to be decades ago.

Advertise locally in stores or community magazines. This can be a great way to expand your reach. You could also do this online. Many platforms like Facebook have specialized groups and pages that could be dedicated to your local area, and advertising on there can be a great option.

This might be through your online blog and sharing your posts, or genuinely just sharing your website. You could also be involved in local events including donation and sponsorship or even having a stall or pop up shop there.

  1. Use Influencer Marketing

These people (Influencers) are normal, and more down to earth than celebrity. They could be a blogger or vlogger on YouTube, they may be just someone who posts great content online, but the differences are that their audiences are engaged.

This could be great coverage for you and asking to work with them on advertising campaigns or reviews could be an amazing way to gain some exposure. They will naturally share your products and services, and their audience will more likely respond to the advert.

It is a new avenue to explore and maybe it’s more effective than ads on social media.

Start today and create an effective marketing strategy for your business.

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Video Marketing: 5 Tips to Create an Effective Strategy

Video Marketing: 5 Tips to Create an Effective Strategy

Video content is very popular and also, is a very effective marketing tool. Video allows customers to get all the information they need about your brand or business pretty fast. With video content, you can engage customers and attract more interested people than ever.

Stats about Video Marketing in 2020

A new study showed that 78% of people watch videos every week, while 55% of people watch videos daily.

Hubspot found that 72% of customers want to learn about brands through video and 85% of businesses now use videos as a marketing tool.

Cisco predicts that in 2020, there will be close to 1 million minutes of videos uploaded to the internet per second.

Google states that out of ten people, six would rather watch videos online than television.

Your video marketing strategy in 2020 needs to be effective

How does your video marketing strategy can increase the view rate of your videos? Here are 5 tips about how to create an effective video marketing strategy.

  1. Your Marketing Goals and Target Audience

Everyone wants to create a ‘viral’ video. But, that’s just social proof. When it comes to brands, your video marketing strategy needs to cater to the marketing goals you want to achieve. These goals could include:

Increase brand awareness
Increase sales and revenue
Get leads
Increase in traffic.

These goals can only be achieved if you can identify who you want to market to exactly. You need to have a clear understanding of what your audience wants and expects. To create a video that reaches your target audience, you need to determine a couple of things like:

The channels they use to watch videos

The language they are use

What they need or searching (You provide a solution)

Once you understand where they are, what motivates them, you can create a video that instantly connects with them in a useful and effective way.

  1. Types of Video

Now that you know who you are creating the video for, you need to determine what type of video to create. Different audiences prefer to consume videos in various formats. Here is a list of the most popular types of videos brands use to market themselves:

Demo videos

These are the most popular type of videos used by brands to showcase their products or services. Through these videos, you can take your viewers on a tour of how your product works or how effective your service is in action.

Brand videos

Brand videos are used to tell the viewers the story of your brand, vision, mission, and plans. The goal of this type of video is to increase awareness and connect with your target audience.

Event videos

If your company is hosting a conference, an event video is the best way to raise maximum traction about the upcoming event. You can showcase a highlight reel or give teasers of what to expect to build curiosity among the viewers.

How-to videos (Very Effective)

People are searching for information every day. Brands can impress viewers (target audience) by helping them solve a problem through how-to or instructional videos. These videos can present your product or service as a solution to common issues faced by viewers.

360° and Virtual Reality Videos

Technology advancements are the best way to capture a viewer’s attention. The latest trend is all about 360° videos, wherein people can “scroll” around to see the content from every angle.

Virtual reality (VR) videos allow users to navigate and control their viewing experience. These videos aim to make the viewer feel like they are present at the location.

  1. Market Your Brand

Regardless of the type of video you decide to create, you need to remain consistent with your branding. Videos are a great way to spread brand awareness, and regardless if a viewer purchases your offerings or not, you need to ensure they retain brand recognition.

By maintaining consistent branding, you will be able to instill a sense of professionalism which will, over time, lead to trust. To do this you need to integrate certain branding elements in the videos you publish – so your customers recognize your content whenever they see it.

  1. Short and Simple Videos

Videos are popular because they are easy to consume. The longer the video, the higher the risk of the viewers leaving the video midway. Your video script needs to be short and simple. For example, a 350-word script usually equates to 2 minutes, which is plenty in the video world.

Yes, just 350 words are more than enough. Videos work differently in articles. When writing the script, you may feel like you aren’t saying enough, but when the same is read aloud, you’ll realize that you’ve said more than enough.

Articles need to use more words to explain all the details as the reader is just relying on the text to understand the context. However, in the video script, the viewers can listen to the presenter while they point to visuals that show them what needs to be done.

  1. Tracking and Metrics

Before you start video marketing, you need to have your goals defined clearly. Select the specific metrics that will help you determine if you have accomplished your goals or not. This will help you measure the ROI of the content you publish.

There are many tools and apps available to use for this reason. Just remember to invest time and effort to create an effective and successful marketing strategy for your business.

A Useful e-book for You

Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income.

Also, Discover Interesting Free Offers