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How to Improve Your WordPress Page Speed: Tips and Plugins

How to Improve Your WordPress Page Speed: Tips and Plugins


Fast page speed it’s very important for a successful marketing strategy. Also, page speed affects your conversion rates. WordPress has plugins to help you to improve the speed of your website.

Also, Google has tied page speed with conversion rates.

“53% of mobile site visitors leave a page that takes longer than three seconds to load.”

A 2019 study shows that consumers are both aware of and reactive to webpage loading speeds.

“Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online shop.”

Conversion Rates and SEO Rankings

1. Conversion rates.

A speedy site generates more conversion rates. In other words, you can expect a higher percentage of website visitors to make a purchase. And of those who make a purchase once, you are earning loyal repeat customers who will come back and make recommendations to their friends.

2. SEO rankings.

Search engines like Google use a wide range of ranking factors when determining where to display your website in organic search rankings. Mobile loading speed is one of the most important of these factors.

5 Tools to Check your Page Speed

There are several tools to test your page speed. It’s important to test page loading speeds monthly.

1. Google.

Google has published several tools for helping you to check loading speeds. Very useful is Google PageSpeed Insights.

2. JetRails.

JetRails has one of the fastest and simplest audits, looking at a crucial statistic. TTFB is a measurement of milliseconds that it takes for a web browser to receive the first byte of data from your web hosting server when a visitor navigates to your website.

3. GTMetrix.

The GTMetrix Website Speed Test is known for providing a free overview of factors that relate to the development of your site, as well as factors that relate to the hosting of your website, such as whether or not you’re using a well-configured CDN. It also gives you a Waterfall view of how each file that’s being loaded with your site is impacting your overall loading speed.

4. Pingdom.

The Pingdom Tools Website Speed Test allows you to analyze your site speed from a handful of global servers, allowing you to learn how quickly or slowly your site loads from different parts of the world. It also provides reporting on how types of elements, like fonts and redirects, fit into the overall makeup of your particular website.

5. KeyCDN.

KeyCDN provides scans that deliver a thorough breakdown of every file loading on a web page. You can run the KeyCDN Full Page Speed Test to see the time spent load each element of a web page and get an understanding of where the time to load each element of a web page was spent, such as on DNS, TLS, Sending, Waiting and Receiving data.

Important! Keep in mind that there can be false positives in test results and that when running a dynamic website with rich media, such as images, it’s difficult to find a site with “perfect” scores.

Also, Some issues will have a greater impact on your loading speeds than others.

The best practice is to test your loading speeds at regular intervals and especially after pushing changes to pages on your website.
Why is My WordPress Site Slow?

Here are some of the most common issues that are causing your site to load slowly.

1. Server response time.

If your WordPress hosting servers are not relaying information as quickly as possible, your site speed is very slow! You need a faster server!

2. Non-optimized images.

If you are uploading images without optimizing them, your site will quickly become very slow. Always optimize your images with software like Adobe Photoshop, FastStone Photo Resizer, etc, before uploading them to your WordPress site, or leverage a WordPress plugin that will optimize them for you.

3. WordPress Themes.

The best hosting and the most optimized images and content won’t be able to make up for a third-party theme that’s poorly coded. When possible, allow your web developers to create a theme for you using only what you need.

4. Caching.

It takes time to render a page on your website when visitors access the page. Caching your site primes pages, allowing them to be rendered before a visitor accesses them.

5. Content Delivery Network (CDN). Effective Tip.

A CDN can help to speed up your site in more than one way. For instance, it puts copies of key website files onto an Edge server network, allowing website visitors to more rapidly loading your website files from the closest available server location.

WordPress Speed Optimization is not limited to these factors alone, but these are some of the most important issues that website owners and developers face when they’re trying to speed up a WordPress site.

Types of Plugins to Speed up Your WordPress Site.

One of the effective benefits of the WordPress Content Management System (CMS), is the existence of thousands of pre-built plugins, many of which are used in websites across the globe.

1. Caching.

Normally, when a visitor arrives at your website, various files need to be accessed and rendered together to display a page from your site in a web browser. Caching technology can help to speed up that process, by storing already rendered copies of pages instead of re-rendering them on every request.

There are popular WordPress caching plugins, such as WP Fastest Cache, W3 Total Cache, etc. Each of these is used in more than 1,000,000 active WordPress installations.

2. Image optimization.

New images should be properly compressed and optimized every time they’re added to your site.

Image optimization plugins can help to automate that process so you’re not impacted by human error. These include commonly used WordPress plugins like Smush Image Compression & Optimization and EWWW Image Optimizer, both of which include a wide variety of image optimization features like automatically compressing and resizing images.

3. General and all-in-one speed optimization plugins.

Whether you want to minify HTML, CSS, and JavaScript; easily enable GZIP file compression, or take advantage of various other loading speed enhancement techniques — there is no shortage of available plugins to choose from. Some examples include Hummingbird – Speed up your WordPress and PageSpeed Ninja.

These tools are built to help optimize your WordPress web page elements through automated processes and easy-to-enable features. These plugins will save you lots of time and effort. For instance, it can be time-consuming to manually minify your website coding without such plugins.

If your web host leverages Cloudflare, many of these speed optimizations can be achieved without installing and maintaining additional WordPress Plugins

These are examples of popular and updated WordPress plugins built to help you improve your WordPress loading speeds.

How to Choose the Best WordPress Page Speed Optimization Plugins

Not all WordPress plugins are equal. How to discover the best plugins.

1. Reviews.

When choosing WordPress plugins, consider both the star rating and the number of reviews. A five-star rating may not mean nearly as much if there are only one or two reviewers of a plugin.

2. WordPress versions.

Just because a WordPress page speed optimization plugin looks good, doesn’t mean that it’s being maintained and kept up-to-date, or that it’s compatible with your version of WordPress.

Keep an eye on how recently the plugin has been updated and what versions of WordPress it’s listed as being compatible with.

3. Active installations.

If millions of WordPress websites are using a plugin, it doesn’t automatically mean that it’s the best, but it does increase the likelihood that it’s been tried and tested in a variety of real-world use cases.

4. Conflicting features.

To avoid conflicting features and functionalities that can cause errors in your website, try to either use very specific single-use WordPress Page Speed Optimization plugins for specific tasks, like minifying JavaScript or caching files. Or, use an all-in-one WordPress page speed plugin that will solve your problems.

Keep in mind that less is more. So, if you already have external systems helping you optimize images, cache files, or minify files, an extra plugin in your WordPress account that requires maintenance can be more a big problem than a help.

You should be scanning your WordPress website on an ongoing basis to track your loading speeds and fix the issues that are slowing down your site.


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5 Tips on How to Increase Page Speed and Conversions

5 Tips on How to Increase Page Speed and Conversions


Increasing website page speed is one of the biggest challenges for website owners and marketers. It’s too technical for marketers but it’s crucial for almost all aspects of marketing performance.

There is a direct correlation between page speed, bounce rate, and visitor retention. Also, Google’s official statement is that page speed is part of its ranking algorithm. It helps your online visibility and higher rankings on search engines.

Monitoring and improving website page speed should be the highest priority for any website.

Here are some stats you need to know.

Impact on on-page engagement: Sites that load in 5 seconds (compared to those that load in 19 seconds) increase their conversions about 70%

Impact on conversions: Studies in the UK show that 67% of online shoppers will abandon their carts on slow websites. Improving a page’s load time by one second can result in an increase of between 10% and 20% in conversion rates.

Impact on customer loyalty: Roughly 80% of online shoppers who have trouble loading a site say they won’t return to the site to buy again

Discover 5 tips on how to increase page speed and conversions.

1. Reduce Redirects

You will have more HTTP requests on your site if you have many redirects, and this could result in reduced page speed. Broken links also should be fixed, as these can have a massive impact on user experiences.

Netpeak Spider is a great tool to quickly find redundant redirects, broken links and redirect chains. Run the tool and then fix what it identifies, including:

Fix internal linking to point to the working URL (i.e. the https version), even if the old URL properly redirected to the new version.
Get rid of redirect chains — they are a series of redirects that bring you from one version to another. All those extra steps slow down your site.

Impact on conversions: Broken links and redirects may prevent many of your site users from following your sales funnel. Make sure to monitor and fix broken links and redirects in a timely manner.

2. Use a Content Distribution Network – CDN

A Content Distribution Network (CDN) consists of multiple data centers, each of which makes a copy of a specific website. These copies are stored in multiple geographic locations, providing users with more reliable and faster access to the website.

This tip is especially important for global businesses that receive a lot of traffic and conversions around the world.

Impact on conversions: A slow website will make your overseas customers give up on your website entirely. Monitor and improve your global performance with a Content Distribution Network.

3. Remove Render-Blocking Javascript

When looking at your website structure, refrain from using render-blocking Javascript (i.e. Javascript that prevents your page from rendering, i.e. loading), especially external scripts that have to be fetched before being executed.

The script that doesn’t need to be rendered immediately should be made asynchronous or deferred until after the first render.

This is especially important for the above-the-fold part of your page (the part that a user sees first).

Impact on conversions: Most traffic and conversion analytics platforms are installed using a Javascript code. Make sure yours aren’t slowing your website down. Finteza is an independent analytics company whose Javascript has no impact on your site performance — their event tracking doesn’t use any code at all!

4. Leverage Browser Caching

When users visit a website, the website builds a cache that contains information about Javascripts, images, stylesheets and more. This is done so that when a visitor comes back, the entire page doesn’t have to be reloaded.

This improves page speed, as it saves on time spent having to send multiple HTTP requests to the server. It also reduces the bandwidth and, as a result, the overall cost of site hosting.

Impact on conversions: It is a well-known fact that return customers bring the highest revenue, so this method ensures your return visitors receive a better experience.

5. Improve Server Response Time

Many factors can affect server response time, including the volume of traffic, the type of software used by the server and the hosting solution used.

As a general guideline, the server response time should be less than 200ms. This can be achieved by looking at different performance metrics and paying attention to things such as slow database requests, lack of memory or slow routing.

Impact on conversions: By monitoring your server performance properly, you’ll know whether there are any issues preventing people from interacting with your site properly (e.g. downtime, slow-downs, etc.)


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SEO Tips: Why You Need to Boost Your Page Speed [Infographic]

SEO tips you need to know in this infographic. Why you need to boost your page speed. How to increase traffic and sales. How to achieve higher rankings on Google…
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4 Tips How to Rank Your Videos on the First Page of Google

4 Tips How to Rank Your Videos on the First Page of Google


It’s very important to know how to rank your videos on the first page of Google. The majority of online users are searching only the results of the first page. So
you need to upload your video, explainer, marketing or tutorial, on YouTube.

YouTube gets more than one billion unique users a month: that’s a great opportunity to promote your business and increase traffic and sales.

When you upload your video to YouTube, don’t forget to make sure that it is optimized for search. Search engine optimization (SEO) is the process of doing all of the right things to make sure the search engines can find, understand and index your content.

Here are 4 tips on how to rank your videos on the first page of Google

1. Content Is King

The best tip is to focus on content. Videos that aren’t worth watching won’t rank very well because no one will watch the video all the way through, share it, like it, comment on it or subscribe to your channel. Total video views may be the most important factor in achieving first page results.

High-quality content is content that gets views and gives people a reason to share it. The more traffic and social signals a video generates, the higher that video will rank in Google’s search results. Also, creating high-quality content means that it’s more likely to get shared by other social media users and website owners.

2. Titles and Tags

Search engine rankings are primarily decided by text-based variables. Write great video titles, research and tag your video with the correct keywords and write a compelling description.

Google can index and understand the text associated with your videos. Creating a compelling, keyword-rich title is the most important factor in getting a video ranked, but tags also are very important.

If you don’t tag your YouTube video, then it won’t rank well – it’s that simple. Because tags make videos more discoverable, they relate directly to a video’s search engine ranking.

Some have suggested that the video’s description on YouTube may be more important than the video itself when strictly speaking about search engine optimization.

3. Closed Captions

If there is dialogue or text-based animation in your video you must upload a closed caption file to your video. Search engines CAN and DO index the closed captioning files you can upload to YouTube with your video.

Videos with captions rank higher because they make video content more accessible to the hearing impaired, viewers who speak a language different than the dialogue in the video and those viewers who are in an environment in which they cannot hear the audio track of the videos they’re watching.

Optional closed captioning probably provides a better overall user experience.

4. Views and “Watch Time”

Bounce rates greatly affect a website’s search engine rankings, but YouTube has their own version of this variable. YouTube utilizes this metric by prioritizing videos that lead to longer viewing sessions over those that receive more clicks.

When users stay longer, your video’s search engine ranking improves. More watch time means more money for Youtube!

You can increase your watch time by creating quality content that is relevant to the title and it liked and shared.

You make videos discoverable by properly tagging the video, writing a detailed video description and captioning your videos. You can also include video annotations and calls to action that keep them on YouTube, like linking to another video in a series that you’ve posted.

These are a few simple tips you need to use to improve your video’s YouTube and search engine rankings. Creating great videos is important but keep in mind that all text you create online has the capability of being spidered and indexed by Google, too.

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Why Page Speed is Very Important for Your Business Marketing Strategy [Infographic]

If your website pages load slowly, many people will give up and will go to your competitors. You will lose traffic, customers, and money. Your conversion rates may suffer, and your bounce rates (the number of people who leave your site after only visiting one page) will increase. A slow-loading page also can affect your search engine optimization (SEO), as Google uses page speed as a determining factor for page rankings. The infographic below shares the many reasons why website page speed should be at the top of your business marketing strategy.
Why Page Speed is Very Important for Your Business Marketing Strategy