Category Archives: Startups

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8 Reasons Why You Need Artificial Intelligence To Increase Your Sales

 

You need to know that creating awareness for your brand, product or services online and converting this into sales are two different things. You need to have an effective marketing plan (business strategy) that would convince potential customers to become loyal customers.

Now business owners are beginning to turn to new effective technologies, like Artificial Intelligence, to give them an edge in this competitive terrain. Also, a survey revealed that AI technology encourages 50% of consumers to spend more.

Here are the 8 reasons why you need to use artificial intelligence to increase your traffic and sales.

1. Data Analytics

Before the introduction of AI (Artificial Intelligence) businesses often find it difficult to utilize the data they collect from consumers. The data that could give them insight on how to increase their profits it was wasting away.

They had valuable data but they can not use it!

2. Personalized Marketing

With the help of AI, analytics businesses can now create advertising contents for individual customers. You can use different data like the customer’s location, search history, lifestyle, demographics, to identify the best range of products or services to market to them. This personalized approach increases potential customers’ chances of visiting your website and engaging with your services or making purchases.

3. Custom Emails

Today, if you want to establish customer loyalty you need an advanced level of commitment that highlights how much you value your customer base.

The personalizing emails are very effective to establish customers’ trust in your business. It is very common for businesses to employ AI to analyze and identify factors like the best email frequency, the most appropriate time of the day to send emails to each client and the right title to use.

4. Chatbots

Relying on human labor to offer 24/7 customer service to potential clients is often inefficient and very costly. As a result, businesses now using AI-powered chatbots that give swift and relevant responses to queries on their websites and other social media networks.

These chatbots come with machine learning and AI that give them the ability to tackle open questions. This new trend has led expert to forecast that the Chatbot market would worth a whopping $1.25 billion by 2025.

5. Predictive Analysis

Predictive analysis is the use of data and AI applications in forecasting the probability of a prospective client is becoming an active customer as well as to identify individuals that could spend more if effectively motivated.

This information helps businesses identify marketing targets and new trends. Also, prices would improve their conversion rate.

6. User Experience

User experience is a very important factor for your business. It determines users’ ability or inability to navigate your site. And with the advent of AI user experience has suddenly become more sophisticated.

Businesses are using these technologies to automatically curate the services, prices, and contents that tends to attract each user based on the data collected about them.

7. Content Creation

For businesses that offer users subscription plans to access the latest news content and other forms of contents, AI has become an essential tool in this highly competitive industry.

Already, news websites have started using AI to utilize existing templates for writing new contents.

8. Voice Search

Search Engine Optimization (SEO) and voice search are factors that determine the number of organic traffic websites generates.

While both factors are strongly tied to AI, content optimization is also increasingly leaning towards AI-enabled solutions to construct marketing contents that conform with the latest search trends that tend to rely on conversational keywords rather than long-tail keywords.

More and more people prefer to use their mobile phones and voice search to search online for products or services.

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5 Effective Tips on How to Get Inbound Links

5 Effective Tips on How to Get Inbound Links
5 Effective Tips on How to Get Inbound Links

 

There are many ways and methods to get inbound links. from the beginning methods to the advanced methods, the ones you should use when your site is a little bit older and you’re already getting a fair amount of visitors.

Here are 5 effective tips on how to get inbound links.

An important detail: don’t start promoting your site until it has some content – it’s unlikely that you’ll get good results when you promote an empty site!

1. Directory submissions – this is a very important step for a new site because this is probably how search engines will first find you. What you will need:

* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.

* An email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.

* a list of SEO-friendly directories

Take that directory list, visit each directory and submit your site cycling your titles and description on each submission. This is the hardest part mainly because of the amount of workload.

2. Reciprocal links (link exchanges) – Link exchanges used to be a very powerful method at the beginning of Google and PageRank, but not anymore. This doesn’t mean that reciprocal links don’t work anymore, it’s just that they’re not that important anymore.

However, this is one step you could follow when you have little competition, somewhere in the range of 300 000 or 400 000 results for your search word or phrase.

3. Submitting articles to article directories – this is a very popular method of obtaining backlinks: it requires little time, it’s free and you can (possibly) get a lot of backlinks.

Writing articles gives you perfect control over the environment your links are in and even a little control over the site where your article resides (because webmasters usually post only articles that have the same topic as their site).

Writing articles of high quality will ensure that your articles will be posted on many sites – a good article will get you a good number of backlinks!

One last thing about article writing: never post the article that you’ll distribute on your site! Considering the article could appear on very important sites, Google may apply a duplicate content filter on your site, thus possibly burring it in the SERPs.

4. Buying links – Attention! if you are not an expert in search engine optimization you should not try buying links to improve your rankings. There are a lot of factors you need to know when looking to buy links: the theme of the site, the traffic that the page or site gets, whether that traffic is from natural and sustained (not from PPC, traffic exchanges,), PR, anchor text and many more!

However, if you decide on buying text links on other sites, do the following:

* choose well-established sites that have the same theme (niche) as yours.
* The link should be spiderable: check the robots.txt file, nofollow metatags, and the rel=”no follow” link attribute.
* make the link look as different as possible from a bought link: surround it with text and avoid placement in the site’s footer or an “Advertisements” or “Partners” box.

5. Link baiting is one of the most powerful methods of online promotion, but this should be used only when your site is a little bit older and stable – getting a lot of links in a short time can hurt your site.

There are a few hooks that you can use to attract links:

* news: get an important story first and you could be the focus of your industry sector, even if for only a few hours! People are always on the look-out for fresh stuff, and if it’s good you could end up with a lot of backlinks.

* resource: gathering a list of useful pages in your industry, or maybe offering a new viewpoint on a certain research paper.

Make your research and you will find more methods and tips to get inbound links. Test them out and decide what works best for your website.

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Backlinks Guide: How to Boost Your Rankings on Google [Infographic]

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The more backlinks you have pointing back to your site from relevant and reputable sources, the more popular Google thinks you are – so you can improve your SEO and boost your rankings

WordPress Guide: 10 Effective SEO Tips to Improve Your Rankings [Infographic]

WordPress Guide: 10 Effective SEO Tips to Improve Your Rankings [Infographic]
10 WordPress effective SEO tips in this infographic. How to improve your blog and rank higher on Google. Discover SEO secrets and techniques…

Work from Home Business Guide: How to Avoid The Later Syndrome

Work from Home Business Guide: How to Avoid The Later Syndrome
Work from Home Business Guide: How to Avoid The Later Syndrome

 

Many works from home business people are discouraged from trying to learn new knowledge or skills that will take their businesses to a new level because of time issues. They already feel that their lives are too busy and they don’t want more commitments or more work.

Other works from home business entrepreneurs take an overly laid-back approach to business adventure. They sign up for marketing forums and affiliate programs and then don’t take those forums and programs seriously. At the end of the month or year, they wonder why their business and income has not improved! (big mistake!)

This is a result of the problem known as the later syndrome. (Never do today what you can do tomorrow). The later syndrome is a very big mistake of work from home business entrepreneurs. You need to work hard to succeed!

What is the later syndrome anyway? This is whereby a home business owner puts off what he/she should have done today, for a later time. Simply put, the later syndrome is procrastination.

Other people prefer to call it the tomorrow syndrome Procrastination can manifest itself in ways as simple as taking too long to write an ezine ad, putting off article submission, etc.

The future of your home business depends on you, just the same as with an athlete, an actor or anyone else who depends on peak personal performance to make a living. Simple, it’s a real business, not a hobby!

That’s why everyone who wants to be successful in their home businesses has to take steps to deal with the later syndrome if and when it appears.

Try to ensure that you are disciplined. If you have scheduled a task to be done today, do it. Do not put it off for a later date or time. In other words, improve your time management skills.

Just remember that success in-home business is a result of simple disciplines performed every day. Such simple disciplines include sticking to your work schedule no matter what. For example, if you are supposed to write an article for submission today, write it. Do not give room to any excuses that may tempt you to write it later.

Failure in any home business is a result of cumulative errors in judgment and decision repeated every day.

Another technique is to create an environment where you can fully concentrate on your work. Not all people can concentrate in a noisy and chaotic environment. So have a well-designated home business office with a conducive environment favorable for concentration.

So, if you think you need success in your home business, you should steer away from later syndrome. In summary, you can avoid later syndrome in your home business by following these points.

1. Make a list of what needs to get done. This can be listed in no particular order and will give you a handle on just what you need to accomplish.

2. Prioritize these. A way of doing this is by deadlines. You may also choose to rank them by how important it is to get them done. For example, writing an article and submitting it to article directories on time may be more important to your home business than replying to your friend’s email.

3. Get yourself a calendar with room to write notes in.

4. Take what’s at the top of your priority list and determine how long it will take to accomplish it. If it’s a quick task, put that down to be done the current day. If it will take a longer time, divide it into smaller tasks to be spread out over several days.

Write this in your calendar with specific dates for accomplishing each. Include your deadline for completion of this task on your calendar as well.

5. Keep filling your calendar until you have a time set aside to do each item while still meeting your deadlines. Be careful to not overbook yourself and allow plenty of time for delays. This will allow you to feel confident that you can accomplish all you need to in the time you have.

It’s very important to concentrate and work every day if you want to succeed. You need to avoid later syndrome and become a serious entrepreneur!

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