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5 Effective Tips on How to Get Inbound Links

5 Effective Tips on How to Get Inbound Links


There are many ways and methods to get inbound links. from the beginning methods to the advanced methods, the ones you should use when your site is a little bit older and you’re already getting a fair amount of visitors.

Here are 5 effective tips on how to get inbound links.

An important detail: don’t start promoting your site until it has some content – it’s unlikely that you’ll get good results when you promote an empty site!

1. Directory submissions – this is a very important step for a new site because this is probably how search engines will first find you. What you will need:

* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.

* An email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.

* a list of SEO-friendly directories

Take that directory list, visit each directory and submit your site cycling your titles and description on each submission. This is the hardest part mainly because of the amount of workload.

2. Reciprocal links (link exchanges) – Link exchanges used to be a very powerful method at the beginning of Google and PageRank, but not anymore. This doesn’t mean that reciprocal links don’t work anymore, it’s just that they’re not that important anymore.

However, this is one step you could follow when you have little competition, somewhere in the range of 300 000 or 400 000 results for your search word or phrase.

3. Submitting articles to article directories – this is a very popular method of obtaining backlinks: it requires little time, it’s free and you can (possibly) get a lot of backlinks.

Writing articles gives you perfect control over the environment your links are in and even a little control over the site where your article resides (because webmasters usually post only articles that have the same topic as their site).

Writing articles of high quality will ensure that your articles will be posted on many sites – a good article will get you a good number of backlinks!

One last thing about article writing: never post the article that you’ll distribute on your site! Considering the article could appear on very important sites, Google may apply a duplicate content filter on your site, thus possibly burring it in the SERPs.

4. Buying links – Attention! if you are not an expert in search engine optimization you should not try buying links to improve your rankings. There are a lot of factors you need to know when looking to buy links: the theme of the site, the traffic that the page or site gets, whether that traffic is from natural and sustained (not from PPC, traffic exchanges,), PR, anchor text and many more!

However, if you decide on buying text links on other sites, do the following:

* choose well-established sites that have the same theme (niche) as yours.
* The link should be spiderable: check the robots.txt file, nofollow metatags, and the rel=”no follow” link attribute.
* make the link look as different as possible from a bought link: surround it with text and avoid placement in the site’s footer or an “Advertisements” or “Partners” box.

5. Link baiting is one of the most powerful methods of online promotion, but this should be used only when your site is a little bit older and stable – getting a lot of links in a short time can hurt your site.

There are a few hooks that you can use to attract links:

* news: get an important story first and you could be the focus of your industry sector, even if for only a few hours! People are always on the look-out for fresh stuff, and if it’s good you could end up with a lot of backlinks.

* resource: gathering a list of useful pages in your industry, or maybe offering a new viewpoint on a certain research paper.

Make your research and you will find more methods and tips to get inbound links. Test them out and decide what works best for your website.



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4 Reasons Why You Need an Inbound Marketing Strategy for Your Business

Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Online content can be in form of video marketing, social media marketing or blogging.

Blogging is one of the best methods of online content and can be used for all stages of Inbound marketing.

Inbound Marketing and Blog

1. Attract

Your goal is to use a blog post to attract strangers to your website and transform them into your visitor on getting to your website. Your blog post should contain relevant keywords and information that meet their needs and provide insights into helping them achieve their goals. Help and value.

2. Convert

After attracting your website visitors, you convert these visitors into leads using website email forms and chat messaging channels where your prospects can submit their contacts such as email address or phone number. This provides a communication channel to continuously provide relevant information, build rapport, credibility, and trust with your prospects.

3. Sales

This is the stage where you convert the leads into customers by getting them to make a buying decision or to take a profitable action.

This is achieved by using automated email sequences to send your prospects messages in order to build credibility and to identify their problems and goals.

4. Preselling

You can send them specific information about the benefit of your products and how it will solve their problems. This is the preselling. Preselling increases conversion rate and the odds of making sales.

Prospects buy only from marketers they trust thus do not sell your products to a prospect immediately you get their contact. Build rapport first and get to know them.

Lead Generation and Inbound Marketing Strategies

Inbound marketing strategies are designed to help your prospects learn about your product or service when they conduct a keyword search, subscribe to your RSS feed (Real Simple Syndication), download your case studies, opt into your email newsletters, watch your videos, follow you on social media sites or comment on your blog.

In other words, you can help yourself “get found” by prospects who are actively searching for the products and services you offer on the Internet.

Inbound marketing tactics consist of Search Engine Optimization, blogging, social media, website lead generation and lead nurturing. Their focus is to “pull” your prospects toward your business or service so that they can discover you on their own.

If the descriptions and keywords used for your product and services do not rank highly in search engines, then your prospects will likely not find you. Search Engine Optimization (SEO) is crucial to achieving higher rankings.

One way to maximize your SEO is through frequent blogging. Statistics indicate that B2C companies that blog generate 88% more leads per month than those who don’t. B2B companies that blog generate 67% more leads per month than those who don’t.

The content generated through blogging is beneficial to prospects, customers and search engines.

Being active on social media sites including Facebook, Twitter and LinkedIn, Pinterest, etc. are essential for your business. With 93% of US adult Internet users on Facebook, Both B2C and B2B companies are acquiring customers through Facebook and companies that use Twitter average double the number of leads per month than those who don’t.

Once a client or prospect arrives at your website, you should have a means of tracking their visit. Consider incorporating a “call-to-action” (CTA) button that links to an offer.

This CTA button can take your visitor to a “landing page” detailing the offer while providing the visitor with a means to respond thereby creating a lead. It’s up to you to nurture that lead and build relationships and trust with your prospects.

Nurturing can build brand and product preference long before the prospect becomes a customer.

With Inbound marketing including search engine optimization, blogging, social media, website lead generation and lead nurturing, you will increase your sales, grow your business and your brand