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SEO: 7 Tips on How to Create a Successful Link Building Strategy

SEO: 7 Tips on How to Create a Successful Link Building Strategy

Link building or backlinks is essential for a successful search engine optimization (SEO) strategy. These days, you need to create a high quality linking strategy, if you want to rank higher in search engines.

Backlinks will help search engines rank your content and also will help your website to improve trustworthiness and reliability.

SEO: How to Create a Successful Link Building Strategy

Here are some tips and practices on how to create a successful link building strategy.

  1. The Skyscraper Technique

The skyscraper technique is a common method for online brands and businesses to promote their expertise through great content and high-quality links. It has some of the basic elements of backlinking, the skyscraper method does things slightly differently.

The technique starts with sourcing a credible and popular content topic from a niche related to yours. The next step is creating and publishing a better article or blog post on that same topic on your website and promoting your content to high-value platforms to achieve backlinking success as the article from which you drew inspiration.

The skyscraper technique might sound simple, but it isn’t. Your content has to stand out and offer real value to your readers if you want to attract quality backlinks.

  1. Benefits

The skyscraper technique is very effective. By boosting the reputation of your website’s content, it can help grow your ranking in Google’s search results for keywords or phrases related to your niche.

By building high-quality backlinks using the skyscraper method, you can reach interested readers and target audiences that looking for reputable information resources. So you can increase your targeted traffic.

Also, the skyscraper technique can help you to overcome the common blocks of writers. Like what topics to write about and what keywords to choose.

Remember, you’ll have to find articles in your niche that have a strong backlink profile. This research should give you an idea of what to write about and how to create unique and high-quality articles.

The skyscraper technique can help you to increase website traffic through SEO, boost lead generation, and generate sales.

  1. How to Create a Skyscraper Technique to Build Backlinks

Find a Topic and Relevant Content

First, you’ll need to find content that is successful and then create your content around the same topic. You need to find relevant content with lots of backlinks but you need to create better and high-quality content.

Use Guest Posting

Publishing the article on your blog and waiting for the backlinks to come naturally might take months or even years! It’s better to be proactive by finding guest posting opportunities.

Backlinks aren’t free you need to earn them. If you can build a portfolio of guest posts that link back to the relevant article on your website, you’re already on your way to success.

Every backlink is an upvote that Google and other search engines are using to determine how good your content is and how high your website should rank.

Improve Your Content

Content marketers often don’t like to create new content on topics that have been covered before. But this doesn’t mean to write a completely different article from scratch.

If you already have some ideas or you know new tips you can add them to your old content and create a brand new piece of informative content.

If you like to create a more detailed piece of content, here are some elements you can use to make it more comprehensive and informative:

Lists and steps

Goals and explanations

Examples and use cases

How-to’s and tips

As a savvy marketer, you have to write about topics that you know very well. Also, your articles need to be evergreen and provide value to your readers.

  1. Use Socia Media

You can also use more channels to improve your content’s reach and visibility. Social media platforms like LinkedIn, Twitter, and Instagram are great for improving reach and promoting your work to a new audience.

  1. Use Infographics

These days top-ranking websites and others use infographics. You will get more attention with an infographic than with a 2000 word blog post.

You can attract more interested people (traffic) by creating infographics with stunning images. Also, your readers can share your infographic and generate more backlinks to your website or blog.

  1. Use Press Releases

Writing press releases can help you to earn backlinks. A decent press release can generate some backlinks from high-authority websites.

  1. Last Tip

The skyscraper technique isn’t a guarantee of backlinking success, but it’s a tested strategy that many marketers are using it.

When done correctly, this technique can double your organic traffic. You can build quality backlinks pretty quickly.

It’s up to you to decide how to build quality backlinks. Search for new tips, techniques, and trends. Don’t forget that the online world and marketing are changing pretty fast.

Search and discover new ways to create a successful link building strategy to grow your business and achieve higher rankings. Take Action Now!

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SEO Tips: Why Backlinks Are Important To Your SEO Strategy in 2021 [Infographic]

Backlinks or one-way links are simply linking that point to your website from another website. The best part of backlinks is that they help promote your blog or website just by being hyperlinks to you from another source. Important! you need quality backlinks.

A good backlink is an important component of a successful website.

SEO Tips: Why Backlinks Are Important – How To Improve Your Rankings

Here are some SEO tips about how to get quality backlinks and why backlinks are important.

It’s unbelievable but an incredible 94% of websites do not even have a single external backlink!

Stats show that 4 of the top 8 ranking factors are related to link signals. There are many ways to get backlinks, but not all links are created equal.

There are large differences in link elements that make some links more valuable than others, such as the anchor text, URL factors, clickability, and whether they are follow or no-follow links.

Also, you need to build trust, diversity, and relevance. Focus on making long-form content that answers the questions of your target audience. When you create helpful and quality content, the backlinks should come as a result.

Backlinks to your website are a signal to search engines that others like your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to.

So, these backlinks can have a positive effect on a site’s ranking position or search visibility. (SEO and SERP Effect)

  1. Backlinks and Value

Some backlinks are more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are the best backlinks to earn, while backlinks from low-authority sites are typically not valuable.

Even just being mentioned on high-quality websites can give your brand and website a boost.

Links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, etc,) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.

  1. Referral Traffic and Backlinks

Backlinks also provide another way for web visitors to find your website. If a visitor is reading an informative blog and sees a link pointing back to your site and finds the topic interesting, they could click the link and be directed to your site.

This is known as referral traffic and it can have a positive impact on your website’s online reputations.

  1. Listing Your Website

Listing your website in local or online directories will give you a strong backlink, although, it may be a nofollow backlink. Regardless, directories like Yelp, Yellow Pages, and Four Square make it easier for potential customers to find your website, read reviews and determine if your site is useful and trustworthy for them.

Also, Google’s My Business pages allow you to list your business and website on Google Maps, making it easy for customers to find you. Be sure to use the correct name, address, and phone number across all online directory listings to avoid potential confusion.

  1. Guest Blogging

One of the best strategies to gain high-quality follow backlinks is to guest blog for other websites in your industry. This is more time-consuming than the other options, but this is the best way to build high-quality backlinks.

To perform guest blogging, you will need to research quality sites in your industry and find out which ones accept guest blogs.

  1. SEO and SERP
Searching Engine Optimizing SEO

Backlinks affect your SEO and your SERP (search engine results page) ranking. Search engines use algorithms to gather information and rank pages, and they use bots and spiders to crawl your site for content and backlinks.

Search engines aggregate the volume and relevance of all of the pages linking to your site which impacts your page rank. So the better the backlinks, the better your SERP.

  1. Plan and Backlinks

There are different types of backlinks and various ways to get them, it is important to have a plan in place. Acquiring backlinks doesn’t require any technical skills, it is more about networking and relationship building.

The best way to get organic backlinks is through quality content since another site will link to you if you give them a compelling reason to. Here are some ways you can improve your chances:

Write articles, press releases, blog posts, and general quality content. Don’t forget infographics!

Regularly add new blog content and guest post on other blogs.

Use social media and always link back to useful content on your site.

Use quality search directories and directory sites

Make it easy for people to share what you create with social share tools and links.

Many SEO experts say that Backlinks affect search engine rankings more than anything else. The number and quality of them pointing to your site will determine in what position your site ranks in the search results.

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SEO: Link Building Tips to Grow Your Business [Infographic]

Links are the backbone of the web and they are a very important tool for your business. But you need to know that the right kind of links can improve your online presence and the wrong kind of links can destroy your business.

Here are some tips about how to create a successful link building strategy that drives traffic to your site and boost your sales.

Explanation – Link Building for SEO

Link building for SEO is getting links from other sites back to your site. Links are one of the top SEO ranking factors.

Why Link Building Is Important for SEO

There are two main reasons why link building is important for SEO:

Google bots discover content by following links. Without any links to it, Google cannot find your content.

Links are one of the most important SEO ranking factors.

Authority Link

An authoritative link is one coming from a site that is trusted by its audience and Google. They regularly publish high-quality, well-researched, and verifiable content that attracts inbound links from other high-quality sites.

Also, link authority is known as link juice. A high-quality, authoritative site has a lot of link juice which it passes through its links, helping those linked pages to rank higher.

Important Links for SEO

There are three types of links that are important for SEO link building:

Internal links, which are links on your site to your content

Outbound links, which are links from your site to other sites

Inbound links (backlinks), which are links from other sites to your site

Important tip. You need to build links to content that is relevant, valuable, and trustworthy. That’ll help both Google and visitors see you the same way.

Link Building for SEO: Internal Links

It’s very important to have a good internal link structure for SEO. This helps visitors navigate your site, and find new content, and it does the same for search engines. (Google)

There are two main methods for building internal links.

Always include relevant internal links to your content whenever publishing a new piece of content.

Regularly update your older content to add links to newer content.

Guest Blogging and SEO Link Building

One of the most effective types of link building is guest blogging. Guest blogging works because you offer value to site owners in exchange for a link back to your site. If you choose your guest blogging targets carefully, you can build up an authoritative inbound link.

How to use a guest blog effectively

Identify sites that accept guest posts

Pitch and create quality content

Create a bio that helps both with link building and lead generation

Link Building and Social Shares

Social shares aren’t a direct ranking factor, but they can help indirectly. The more your content is shared on social media, the more people will see it and link to it. This explains why the highest-ranking content usually has more social shares.

Link Building Techniques to Avoid

Link building for SEO has changed because SEO has changed. There are a few techniques you need to avoid!

Buying or selling links to improve your rankings.

Link exchanges.

Low-quality directory sites.

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The Benefits of Content Syndication: How to Get More Exposure and Backlinks

The Benefits of Content Syndication: How to Get More Exposure and Backlinks


How to gain a wider audience, more followers, and backlinks without doing extra work. Many successful marketers love the idea, which is why marketing campaigns have evolved the content syndication.

Here are the benefits of content syndication you need to know. How to get more exposure and backlinks pretty fast.

Syndication is not the same as guest posting. With syndication, you write a piece of original content and post it on your website then try to get others to post it on their sites as well. Effective sharing of your content.

Questions arise involving duplicate content and good search engine optimization (SEO) rankings, but these issues are being solved daily by forward-thinking entrepreneurs.

The bottom line is that content syndication can earn you a larger audience as well as more backlinks.

What is Content Syndication?

Content syndication it’s the practice of publishing your original material on other peoples’ websites.

While this may sound strange at first, the statistics speak for themselves. You can enjoy great success with such a strategy.

New York Times bestselling author James Clear has seen a massive jump in followers using syndication.

Twice a week, he writes a piece of content to publish on his site. About one week later, he focuses on getting this original material published on third-party websites.

One of his original pieces that were re-published on Lifehacker earned him 600 new followers.

Write great content to drive traffic to your website then, as part of your content strategy, approach relevant third-party sites about re-publishing your material.

Syndication yields better results than writing guest blog posts on other peoples’ sites. Internet marketing influencer Neil Patel describes syndication as having more scalability, which basically means you get more out of what you already have.

Syndicated content naturally earns you backlinks. Syndication is working smarter, not harder.

However, the process of syndication must be handled smartly and carefully. If not, it could bring you new problems rather than new followers.

Content Syndication and SEO

Some of the biggest problems that could result from syndication are SEO problems. The largest search engine, Google, frowns upon duplicate content. Identical material can cause multiple complications.

Search engines could choose the wrong website to rank as your original creation, thus costing you rankings.

As search engines crawl content, if there is too much duplication without explanation, they might miss your original content.
Extensive replication of material could weaken your SEO rankings.

If you want to improve your SEO rankings and grow your followers and audience in hopes of earning more sales, create content designed to reach your target audience organically.

However, since syndication yields excellent results without extra work, how can you get around the issue of duplication?

There are some ways. One of the most important tools for avoiding problems with replica material is the rel canonical tag. These tags let search engines know which URL is the original master copy of a specific web page.

Tips for Effective Content Syndication

In addition to canonical tags, there are other ways to maximize syndication benefits.

Advanced Planning—Syndication should be built into your overall content marketing strategy. Define your business goals. Create material of high quality to drive traffic to your website then look for relevant syndication partners and create attention-grabbing pitches.

Identify Appropriate Syndication Associates—Look for well-liked websites with high SEO rankings that are related to your target audience. You must do the research, but this work pays off.

Distinguish Your Most Effective Syndication Strategy—There are multiple ways you can syndicate an original piece of content. You can personally approach possible syndication partners. You may also want to consider syndication networks. In some cases, you may want to syndicate a headline only with a link back to your website.

Use Social Networks—Social media is a great way to get more exposure for your original blog posts and material. Social shares can drive traffic to your web site.

Content syndication is an effective way to make your original copy work harder for you without spending extra time and money.

By working with other website owners to re-publish your material on their sites, you can earn valuable backlinks, higher SEO rankings, a larger audience, and possibly more money.

With so many benefits, syndication is worth considering as part of your digital content marketing strategy.


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Backlinks Guide: How to Boost Your Rankings on Google [Infographic]

The more backlinks you have pointing back to your site from relevant and reputable sources, the more popular Google thinks you are – so you can improve your SEO and boost your rankings