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Small Business: Tips on How to Grow Your Business in The Pandemic Era [Infographic]

  1. Promote Your Business (But Don’t Forget Pandemic)

The global health crisis (Pandemic) has changed consumer priorities and behaviors. Pandemic has generated new gaps and new needs in the global market. Promote your products and services and show how they might be more relevant or helpful during the crisis or fulfill the new needs of your target audience.

Because of the pandemic, customers want to know which businesses are still operational and if they have solutions for their needs.

  1. Use Social Media

More people are spending time at home and your business may benefit from the visibility of social media platforms. By boosting your online presence on social media, you can promote your products to a wider audience, connect with your customers, keep your brand visible and alive.

  1. Use Live Streaming

These days e-commerce and online businesses are gaining more traction. But some consumers don’t want to buy products because they are not sure about the quality. The effective solution is live streaming.

Popular social media platforms like Facebook and Instagram make it possible to go live with a smartphone. So you can show off a product’s functionalities, quality, or recreate an in-store shopping experience to entice viewers to buy from you.

Live streams also allow your audience to communicate with you and ask questions.

  1. Communication Is Top Priority

Now communication is a top priority (for your team and the customers). You need to have a reliable communication channel that delivers your message as soon as possible.

You can use various digital tools and software to ensure smooth and fast communications.

  1. Create New Business Plan

These days there are many health and safety measures. So it’s important to take a look at your current business plan. Create a new business plan, more flexible and effective, to avoid troubles with your customers.

You can learn new tips from this health crisis and you can update your plans. (Business and Marketing Plans)

  1. Invest More Time in Online Marketing

Lockdowns and quarantines keeping consumers to their homes. These days traditional marketing is not as effective as it used to be. Online marketing can help you to reach your customers where they are. You need to invest more time in online marketing to grow your business.

Social media is a powerful platform to promote your products but you need to create quality, engaging, and informative content. Also, you can use paid ads, or video to improve your brand’s visibility.

It’s important to create an SEO strategy to optimize your content for better search engine rankings.

  1. Digital Marketing

Digital marketing can help you to generate new leads. Powerful lead generation methods include sharing engaging and informative content and hosting digital events, like webinars and podcasts.

Also, you can use video conferencing. With effective digital tools, you can build long-term relationships.

The pandemic has changed the way businesses operate. The right strategies can help your business overcome the crisis and keep growing.

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5 Tips on How to Build Trust in Your Business [Infographic]

5 tips to build trust in this infographic. The psychological factors you need to know. How to influence people and grow your business…

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6 Common Mistakes in WordPress: How to Avoid Them

6 Common Mistakes in WordPress: How to Avoid Them

 

WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO friendly and easy to manage. Still, there are a few mistakes many beginners make in WordPress. To be honest, these mistakes are not only made by beginners. That’s is why it’s time I shared a couple of common mistakes in WordPress here.

1. Not changing your permalinks properly

It’s good to think about your permalinks before you start using WordPress. Permalinks (the name already gives it away) are meant to be permanent. So, once you’ve set them, you really shouldn’t change them again.

If you, however, do decide to change your permalinks, the URLs of your posts will change. This means search engines can no longer find your posts, as they’ve indexed the old permalink. Visitors coming to your site via search engines will end up on your site with an error message saying the post could not be found. The infamous 404 error message. You want to avoid those at all costs.

You have lots of options to choose from when deciding on a permalink structure. In most cases, however, the most simple one with just the /%postname%/ will suffice for an SEO-friendly URL.

2. Forgetting to update

Between WordPress, all the plugins and themes, it can be hard to keep track of all the updates a website needs. Especially if everything is working smoothly, it can be hard to see the immediate value in taking the time to process those updates.

But keeping plugins, themes and WordPress itself updated is one of the most important tasks you have as a site owner. Updates not only bring new features but often fix bugs and security issues. The absolute last thing you want to see happen is to end up with a hacked site, right?

3. Having too many plugins

There are more than fifty thousand plugins available in the WordPress repository, so you have a lot of options to choose from. Which makes it very tempting to install a plugin for every little thing you can think of. But that doesn’t come without a cost.

Not only will you have to keep all these plugins up to date, but there are other risks as well. Too many plugins doing fancy stuff can slow your site down, which means you may end up with a slow website. So, evaluate carefully before you install a new plugin.

Technically, a single plugin can screw up your entire site. So it isn’t just about the number of plugins, but also about being careful about what you add to your site.

4. Not creating a child theme when making changes

When installing your WordPress website for the first time, you get one of the default WordPress themes. And perhaps this theme doesn’t suit your needs. So you’re on the lookout for a new theme.

You’ve found a new theme, installed it and it’s working fine. But, after a little while, you realize you want to change a few things. Before you dive into how to change your theme, you should create a child theme and make your changes in the child theme. By doing this, you’ll be sure that when your initial theme sees some updates, you won’t lose all your modifications.

If you follow the links in the previous paragraph, you can learn how to create your child theme yourself. But, as with many things within WordPress, there’s also a plugin that does it for you.

By the way, there’s a big chance you only want to do some CSS changes and the Customizer should suffice for this. That’s also a future proof way to change things about your theme.

5. Deleting content the wrong way

One of the most common mistakes occurs once you have your site up and running. You may want to delete posts or pages. They may no longer serve the purpose they used to and it makes good sense to remove those.

However, since the search engines have indexed your site, deleted content on your site will render the infamous 404 pages: page not found. So, make sure you delete pages on your site the right way. Our Yoast SEO Premium solves this problem for you, by the way.

6. Not deleting the default content

When you first install WordPress, WordPress will create a ‘Sample Page’ and a ‘Hello World’ post for you. Make sure you delete the default sample page via the pages menu and the ‘Hello World’ post via the posts menu. Don’t be like any of these websites .

Don’t make these mistakes!
There you have it. These are the most common (beginner) mistakes made in WordPress. Although you may have noticed a few things listed here that do not just mistake beginners to make. Make sure you avoid these and you’re well underway with your WordPress site.

Source https://yoast.com

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3 Content Marketing Trends in 2019

3 Content Marketing Trends in 2019

 

More than 64per cent of SMEs expressed that their current marketing efforts weren’t delivering results. However, out of the 36per cent who found success, 2 in 5 of them had invested in content marketing and the success was attributed to quality content, a well thought out content strategy, and the right investment in content distribution channels. Investments in marketing should continue by SMEs as competition intensifies with bigger brands.

Content marketing trends will continue to adapt and evolve in 2019; giving companies opportunities to sustain their success. As B2B marketers, to stay ahead of the game in the constantly evolving landscape, look out for these three predictions in content marketing.

3 Key Trends You Will See in 2019

Artificial Intelligence Drove Content – Google’s Digital News Initiative (DNI) supports innovation in European digital journalism. In 2017, Google invested more than $800,000 in the Press Association’s initiative to generate news stories solely through the use of AI.

In this initiative, while journalists will be involved in spotting and creating stories, AI will be used to assist with massively increasing local stories that would otherwise be impossible to provide manually.

While content and creation and ideation are still not fully automatable, technology can be leveraged to understand your target audience better, map the content they are consuming and create content which they are looking to consume.

New Formats of Content – With a consumption of content increasing on mobile platforms, the need of the hour is to develop a content strategy that is more refined and creates better customer engagement. Short case formats, Infographics, Videos are all new formats and are using motion graphics and animations in ways never imagined before.

However, companies need to continue investments in the highly sought formats of ebooks, white papers, blogs are optimized for mobile platforms will see success in their omnichannel marketing strategies.

Interactive Content – The internet of things (IoT) has brought content to us through voice-controlled technology.

Through a deep understanding of consumer demographics and the way they want to use content, voice-activated software like Alexa and Siri are rising phenomenally in importance.

In order to experiment with this fairly new trend, brands need to consider if their audience is an adopter of voice-enabled devices if they can consistently produce high-quality audio content and if they are looking for a new channel to reach their audience.

ALigning Trends with Strategy

Many of the content marketing trends such as those listed above are already impacting our lives. Keeping abreast of the trends and aligning the objectives of the business with the evolving needs of the consumers, identifying the right partner who can help brands achieve such desired outcomes is what will result in a successful content marketing strategy for SMEs.

Source https://www.entrepreneur.com

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Influencer Marketing: The New Platforms and Trends in Social Media

Influencer Marketing: The New Platforms and Trends in Social Media

 

Instagram, YouTube, and Facebook are still the most popular social media platforms according to consumers, but it’s important that brands and marketers need to know about the new social media platforms and trends to decide where to invest time and money.

No one knows what is going to be the next WhatsApp, Instagram, or Snapchat in this highly competitive market.

The influencer marketing industry is worth over $1.5 billion, and that number is on the rise. 65% of brands plan to increase spending on influencer marketing in 2019-2020, according to a recent study from the World Federation of Advertisers (WFA).

Discover the new platforms, influencer marketing, and trends in social media

1. Generation Z

Gen Z is set to surpass Millennials in 2019 as the largest generation, according to recent research. They are also making a big impact on purchasing decisions. Nielsen estimates Millennial buying power at $65 billion, while Gen Z has already exceeded that with an estimated $100 billion in purchasing power.

Gen Z has already made an impact on social media. Although members of Gen Z desire more personalized experiences, they are also very protective of their privacy. Gen Z also favors ephemeral content over highly produced social media changing the way marketers create and think about content.

Gen Z is often the first to adopt new social media platforms, opting to spend time on the platforms where their parents aren’t active. The result is fierce competition among social media platforms to stay relevant to younger audiences.

The next generation of social media platforms is engaging and testing more advanced features across a wide array of topics to meet the needs of Gen Z.

2. The Rise of Messaging Apps

In 2018, the combined total monthly active users of the top four messaging apps grew to 4.1 billion (including WhatsApp, Facebook Messenger, and WeChat). Those users are also spending more time on the apps. The average daily time each user spends on a messaging app is expected to be 12 minutes in 2019.

That very large user base offers a prime market for brands to target via influencer campaigns. From driving direct sales to building one-to-one relationships with customers, messaging apps present several opportunities for brands.

3. Social Media Platform and Kik

Kik is a cross-platform mobile app used for instant messaging, similar to Facebook Messenger and Snapchat. Users can message individual friends as well as groups.

Kik’s main differentiator is privacy. Unlike other messaging apps, it doesn’t require a phone number to register users. Instead, users can maintain anonymity by registering with a username or email.

Kik has already ranked a top 10 app with teens in the United States, and the app tracks more than 300 million users by IP address and age. This means that targeting influencer campaigns by location and age group is both a possibility and a key reason for marketers to consider the platform in 2019.

4. Video Content Continues to Grow

Marketers and consumers alike are tapping into video content: 87% of marketers are using video in their campaigns, and 90% of customers say video helps them make buying decisions.

Within 30 days more video content is uploaded to the Web than the amount of TV content created over the course of 30 years.

An increased amount of video content, including live-streaming, vlogging, and produced video, will lead to increased competition in distributing that content on mainstream social media platforms such as YouTube, Facebook, and IGTV.

5. Short-Form Video Platform Tik Tok

Tik Tok makes it easy for users to create and share videos with special-effects filters, stickers, and more. Content on Tik Tok has an authentic look that makes it highly engaging for a younger audience.

Recently, Tik Tok’s downloads international were up 20% in three months; US downloads were up 25%. Tik Tok holds the number top spot for social media app downloads, beating Snapchat, Instagram, Facebook, and YouTube.

Take action now. Make your research to discover new trends and how to grow your online business with social media and influencer marketing.

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