Category Archives: seo

The Effects of Social Media: What You Need To Know About

The Effects of Social Media: What You Need To Know About
The Effects of Social Media: What You Need To Know About

 

If you are active on social media sites like Facebook, Twitter, Pinterest, Instagram, etc, it’s probably a way of life for you or a common habit. We usually go on these sites because our friends and family members are on them – and we think nothing more of it. But that’s the difference between us and researchers or scientists.

There are researchers who like to dig into human behavior and their interaction with technology and social media. Some of the outcomes of the research tell us what we already know, while others have weird findings that you need to know about.

What science is saying about you and your social networks?

Photos and Eating Disorder

The food photography-mania has been deemed a sign of mental illness. Dr. Valerie Taylor who published a study about food fetish spoke about this phenomenon, in the Canadian Obesity Summit, saying that it could be a sign of eating or weight disorders.

she also said that not everyone who does it has a problem with food, which is a good thing because the phenomenon is so widespread that some restaurants have started banning photography of their food in their establishments.

Online-Offline Connections

A study from Brigham Young University was based on the responses of 491 respondents and concluded that teenagers who connect with their parents in social media networks like Facebook and Twitter have a better connection with them offline. They are also less likely to be depressed or behave aggressively.

the same cannot be said of marital relationships. Among the facts that could lead to a breakup or divorce for excessive Facebook users are “partner surveillance” and jealousy stemming from a partner keeping in touch with their ex.

A finding that will offer some reprieve is that relationships that are less than 3 years long more easily affected by these influences while those in a longer relationship have higher immunity against these influences.

Love Yourself – Love Your Social Network

We’re quite sure that there is a healthy dose of narcissism (the art of loving yourself) required to be active users of social media but did you know that there is a study which can put that down to a science? “Facebook is a mirror and Twitter is a megaphone,” says this University of Michigan study that explores how these tools encourage narcissism at rather personal levels.

Among their findings, in young adults in college, if you love yourself more, you’d prefer Twitter. Basically, if you have an opinion you want to find an audience for, Twitter is the tool for you.

Middle-aged adults are found to prefer posting on Facebook instead as it is a matter of forming and presenting a portfolio of their life choices – and molding it to a version their social circles would approve of.

The study, however, could not find if you are narcissistic first before using social media, or if you only become narcissistic after using social media.

The Bad Side Of Facebook

Larry Rosen, Ph.D., Professor of Psychology at California State University an expert on the link between psychology and technology said that teenagers who are on Facebook more show “narcissistic tendencies”. They are also more prone to depression, lower grades, psychological disorders, and future health problems if they are on Facebook too much.

On the flip side, teens also learn how to show “virtual empathy” to online friends and (somewhat) how to socialize from behind the screen. Rosen also emphasized direct communication between parent and child rather than stalking them online or leaving it to apps and software to watch over them online.

Rosen talking more on how you need to set limits and boundaries instead of having a digital detox.

Self-Esteem, Facebook and Photos

Using the Implicit Association Test, Catalina Toma of the University of Wisconsin, Madison found that a quick 5-minute check of Facebook profiles can significantly boost the self-esteem of users. The test asks respondents to associate positive and negative adjectives with the words me, my, I and myself. The more positive associations, the higher the respondent’s self-esteem.

Users are found to have more self-esteem after a quick check of their own profiles.

Photos are the biggest drive for one’s self-esteem. “A photo can very powerfully provoke immediate social comparison, and that can trigger feelings of inferiority. You don’t envy a news story,” says Hanna Krasnova of Humboldt University Berlin.

In other words, your self-esteem is more easily affected by what you see on Instagram or Facebook.

Social media definitely has an impact on how we view ourselves and the people around us. It is a tool that we associate with at a personal level, so personal that the things you do on social networks like Facebook could get you mixed up with individuals with criminal intent.

Perhaps this is why researchers and psychologists are so eager to study how we interact with other human beings behind the anonymity of a screen.

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Tips on How to Make Money Online With Your Website

Tips on How to Make Money Online With Your Website
Tips on How to Make Money Online With Your Website

 

The website is the heart of your online business. You need to know effective tips and techniques for success. You should take special care to create a website in a profitable market (niche). You have to market the website properly using traffic generating techniques and have calls to action so that consumers will buy your products or services.

Here are some tips on how to make money online with your website

Selling – Promoting Products

Online marketers have millions of online products that they can promote them via their website (Affiliate Marketing). Companies like Amazon, Wal-Mart, etc, use affiliate marketers to help promote their products and drive targeted traffic to their web pages. It is very common for online marketers to earn commissions If a purchase is made, by their clients or website visitors.

Choose a Market or Niche

You have to decide what type of products or services would like to promote. You need to choose your target market or niche.

Create a Website

You have to create an effective website that will be used to market products, services through affiliate links to the retailers’ home site. The website should be clean, mobile-friendly, and be in a layout that is suited for the consumer to find information easily.

Drive Traffic to Website

You can use free organic traffic techniques like SEO optimization Or can use paid traffic techniques like PPC (Pay Per Click). The pay-per-click would be the fastest way to get traffic to the website.

The problem with pay-per-click is that sending traffic to the website can be expensive. Most online marketers choose the route of getting free traffic using SEO Optimization. But building traffic through SEO takes time.

Convert Traffic to Sales

This is where the vendor weblinks come into play. The goal is to tweak your SEO Optimization so that most visitors are wanting to buy. You need to create an effective marketing plan to increase your sales.

Tips on How to Write Successful Affiliate Newsletters

Engaging readers and offering unique propositions in a convincing tone can maximize your earnings. The challenge is acquiring a writing style that can attract your subscribers to act on your call-to-action.

Here are some effective tips you need to know.

1. Know Your Subscribers

Know and Fill the needs of your subscribers. (Target Audience)

You need to know why they are visiting your site and provide what they are looking for. Any affiliate products you promote should be there as an answer to your subscribers’ problems.

— You Know The Problem You Provide The Solution!– Very Effective Tip

This means carefully selecting affiliates that are most likely to relate to subscribers. Do not associate with anyone simply because of a high payout. The more relevant your affiliates are, the better the chances of a subscriber taking action and becoming a customer.

2. Write Effective Subject Lines

The effectiveness of your subject line determines whether the rest of your content gets read or not. Your subscribers will eventually recognize your emails in their inboxes and associate them with the positive attributes of your business.

Readers should be able to see your subject line and associate it with your brand before they even look into the content.

3. Provide Reviews

Take the time to write additional reviews and guide your clients in the direction of corresponding affiliates. Smartly include resources that complement your own products or services to enhance the quality of content in congruence with those of your affiliates.

Essentially, this is what affiliate programs were created for. If a recommended product is purchased because of the encouragement from your newsletter, take it as a sign that your marketing strategies are working!

4. Remain relevant

Make sure that your content stays up to date on the latest programs offered by your affiliates. Utilize the new tools that have added to improve usability and enhance the visual appeal for newsletters.

Small but consistent alterations or improvements will help maintain freshness in your newsletters.

Remember that it is important to know the new trends while exploring new opportunities to keep the content of your newsletters relevant.

5. Establish trust

Build a relationship and establish trust with readers based on genuine content. Loyal subscribers-turned-clients (Buyers) will drive the most traffic, provide link-backs, and recommend your site to others.

Never promote a product that you don’t believe in or sending to your readers’ too many ads. Honesty and full disclosure are necessary to build trust and encourage the use of referral links.

Affiliate newsletters offer information on a variety of products and services that allow for flexibility and originality in the methods of conducting business online.

Become an expert in your niche and provide value and solutions to your readers. It’s the best way to increase traffic and sales.

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