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7 Myths About Marketing Automation: What You Need to know About

7 Myths About Marketing Automation: What You Need to know About

 

Every business knows that marketing can be automated. Marketing automation is a necessity for big businesses, who might have hundreds of thousands of customers to interact with daily. But for small businesses is a difficult technique, especially if you’ve never used it before.

Automating your marketing campaigns is typically a net-positive. It’s still important to understand, what is true and what is not, about the process so you know what to expect.

Here are 7 myths about marketing automation and the truth about it.

1. Automated marketing is just sending messages automatically

Automated marketing software sends messages to potential (and current) customers through email, web, social media, and text.

But the concept is about much more than sending messages automatically so you don’t forget to. It’s about maximizing efficiency, so you don’t need to write and send the same (or similar) messages to individual customers every day.

It’s also about targeting and identifying what visitors to your site or store need and giving it to them.

Finally, it allows you to study the data and decide what to do.

2. Automated marketing is an easy task.

In many ways automated marketing is better, but does it make your life easier? Not always.

You can’t simply set and forget your automated marketing campaigns, assuming they will guide people from the top to the bottom of your funnel. You need to monitor what each campaign accomplishes, using the data you collect to target specific groups of customers to achieve better results.

3. Automated marketing is only for email

Automated marketing is used across several channels, not just email.

Email is a great technique to start, you can use it to open up more options for your marketing campaigns and opportunities for lead acquisition. Continue to collect information about your customers and find creative ways to market through them using your marketing platform.

4. Marketing automation is only for big businesses

No matter how small your business, it’s likely worth the investment to let automated processes take over some of your manual ones, allowing you to focus on effective activities.

More and more software providers are entering the market, which means even the smallest businesses will likely find a level of service that matches their budget. You can even start with free trials on many platforms to see which offerings make the most sense for your business.

5. Automated marketing comes off as robotic and impersonal

Your marketing materials will only come off as robotic and impersonal as your copy makes it sound. You can personalize your materials to make them speak to your customers.

Another way that you can encourage more personalized content is by sending a highly targeted and specific copy to as many customers as you can. Group people in narrow workflows so you ensure that each person receives impactful content related to what they’ve already responded to.

This is the point of marketing automation.

6. Automated marketing won’t replace traditional marketing

Maybe you feel that your marketing tactics are effective so you don’t need to use new marketing automated techniques.

If you want to compete with the major players in your industry you’ll need to use some kind of automated marketing software: The marketing software industry is growing by 30% annually.

Marketing tech is the future of the online world. So it’s necessary to use marketing automation and stay competitive.

7. Automated marketing will only provide a boost to your marketing

Automated marketing will carry over into other aspects of your business.

For example, marketing automation can help you become more efficient when it comes to sales. According to MarketingSherpa, just 27% of the leads sent over to sales from marketing will be qualified.

Marketing automation can help you not just find leads, but qualify them, score them, nurture them, and continue to manage them over the lifespan of their time in your funnel.

That way, once sales get ahold of them, they won’t waste time talking to leads that have no future with your business.

You need to encourage people to stay connected to your business and look for upcoming sales, discounts, products, and more.

Marketing automation is creating a new era of marketing where the goal is less about the execution of the basics and more about thinking creatively. That doesn’t make marketing easier, but it does make it more exciting.

There is no reason to believe in myths and fake stories. You need to invest in marketing automation because the online world is changing pretty fast and you need to take action now!

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Tips and Stats About Product Videos [Infographic]

Tips and stats about product videos in this infographic. Why you need to create product videos to increase your sales…
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7 Effective Link Shorteners: What You Need to Know About

7 Effective Link Shorteners: What You Need to Know About

 

There are many reasons why you need to use a link shortener. Link shorteners (URL shorteners) help keep your links tidy, more effective, and on-brand. Some of the best link shorteners will also offer some other important features.

If you’re looking for a link shortener to use on your site and your social pages, here are 7 effective link shorteners you need to know.

Why Use a Link Shortener?

Often online marketers or merchants use link shorteners to hide or mask original website addresses. Or, if they’re working with an unusually long URL, they use them to simplify the web address.

Sometimes URLs are very long! Long links on Facebook, Google, Twitter, or whatever other ad platforms you’re using can look spammy so this is where link shorteners come to help you.

Alternatively, you may need a shorter link if you’re a report writer or giving a presentation or using the link in media campaigns. It’s very effective to have a link that’s quicker for your audience to note down. A short link it’s more memorable than something long and complicated.

In addition to all of this, link shorteners look great in social bios. Who wants to see a very long web address?

Also, there’s link retargeting or marketing retargeting. If you’ve ever wondered why you’re inundated with ads right after viewing a product online. like a pair of shoes, a dress, or a holiday resort (link retargeting is the answer).

It’s when a piece of code is added to your business’ website so that when visitors go there and then leave, you can then retarget them with ads at a later date.

Let’s take a look at some of the best and effective link shorteners on the market.

1: Bitly

Bitly is a very popular choice, so much so that if you’ve already done a bit of research, you’ve probably heard of them. Bitly also integrates with other software platforms such as Zapier, Hootsuite, and Buffer which makes them a popular choice.

Essentially, Bitly is a good option for businesses because it’s quick and easy to shorten long links.

There are two versions: The free option, and the paid-for package.

The free version only allows you to create 500 branded links and 10,000 unbranded URLs plus you also get access to analytics about your top referrers. The free option is an excellent choice for a solo entrepreneur or small business.

The paid option starts at $29 per month, which entitles you to 1500 branded links and a free custom domain or they do a custom version with bespoke prices that include virtually all the branded links you’d ever need plus multiple custom domains and campaign management.

What makes Bitly one of the best link shortener services is that their dashboard is intuitive and very user-friendly. You can use it to see your click-throughs, statistics, and geographical information about where your visitors are so you always have a birds-eye-view on your links.

2: Capsulink

Capsulink allows users to create custom-branded short links within seconds. Plus, their dashboard makes it easy to view and track visitor location, dates, times, and so on.

One of its most important features is that it repairs broken links so your short links won’t lose traffic. You can also access analytical tools and branded domain names with your Capsulink account which is what allows you to create those all-important branded links for your marketing campaigns.

They offer an excellent free plan that includes 5000 clicks per month, which is way over what other link-shortening programs offer! You also get as many URLs shortens as you like and access to basic statistics.

The one major downside, however, is that you don’t get a custom domain but that’s pretty standard across all link shortening service free plans.

The cheapest paid-for plan starts at $5 per month and the most expensive comes in at $300. Capsulink says its most popular plan is its $40 a month bundle which entitles you to three custom domains, 3000 short links per month, 500,000 clicks per month, and 500 smart URLs.

You’ll also get all the features included in the $5 option, like the Facebook debugger tool and password-protected links.

3: PixelMe

PixelMe is an all-in-one marketing platform because they offer more services, not only short links.

They allow users to add a pixel to every link shared which means you can retarget website visitors with valuable content. You can add retargeting pixels from Twitter, Facebook, Linkedin, Pinterest, Linkedin, and Adwords platforms.

Another feature they offer is that you can also track your clicks using their analytics.

PixelMe is more expensive than most, starting at $65 per month and going up to their Business plan at $249 a month. Their most popular package is $124 per month. All programs provide you with QR codes, unlimited retargeting pixels, an infinite number of shortened links, and much, much more.

4: Rebrandly

Rebrandly integrates with Zapier, which in turn allows for seamless connections with other extensions like Firefox, iOS App, macOS App, and the Android App.

They also offer a free plan which provides you with five custom domains, 5000 tracked clicks per month, and 500 branded links. After that, you need to sign up for a paid-for plan.

The paid-for plans start at $29 per month and go up to their most popular option at $69 a month, then skyrocket up to their Premium bundle at $499 a month. There’s also a custom priced option for larger enterprises that you’ll have to contact Rebrandly directly to get a quote.

In short, the more you pay, the more branded links, custom domains, and trackable links you’ll get.

5: Poplink

Available as a Chrome extension, Poplink allows users to add tracking metrics and retargeting pixels to their shortened URLs. You can also pull content through an RSS feed and there’s an option to edit the shortened link before you use it. You can even add a description, headline, and pictures!

Poplink also offers a free plan with a small number of monthly clicks. Paid-for prices start at a very reasonable $15 per month. The only other pricing alternative is a one-off payment of $195, which grants lifetime access.

The difference between the free and paid-for packages is unlimited links and promotions, infinite custom domains, and SSL certificates.

Every other feature is included with the free version, including:

An analytics dashboard
Retargeting pixels
RSS feeds
UTMs
Root domain redirects
Unlimited SSL certs

6: RocketLink

RocketLink is not only a URL shortener but also a link retargeting platform as well. With their platform, you can add retargeting pixels and your call-to-action buttons to your branded links. They offer a whole host of features including custom domains, retargeting pixels, call-to-action overlays, custom thumbnail appearances, UTM tags, custom 404 redirects, analytics, and QR codes.

They offer three pricing plans, the Lift Off-plan at $19 per month, the Space plan at $29 per month, and the Galaxy bundle at $69 per month.

The three plans offer unlimited clicks per month but the number of links, custom scripts, pixels, and custom domains varies a fair bit.

7: Sniply

Not only does Sniply shorten links but the service also allows users to include a call-to-action with the link. This is done through a call-to-action button.

This is how it works: When you share a link, viewers see a call-to-action button that redirects them to whatever you’ve linked to. This could be your website’s homepage, an affiliate landing page, a product page, etc, the choice is yours.

This tool is excellent for increasing conversion rates.

Prices for Sniply start from a free 14-day trial and go up to a paid-for plan costing $29 per month. Their most popular package is the Pro plan at $79 a month. There’s also a $149 Business plan and a $299 Agency plan.

The basic program allows for 5000 clicks per month, but the figures leap right up to 20,000 with the Pro plan.

Important tip. First, make your research and then decide which link shortener is the best for your business. Also, if you have a WordPress website or blog there are free plugins to shorten your links.

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Super Sales Machine Review – What you need to know about

Super Sales Machine Review – What you need to know about

 

Super sales machine. What you need to know about. Is it effective and profitable or is it a Scam?

I have been involved in this business as an affiliate marketer for nearly 10 years, and it would be fair to say that I know a lot about products that offer step by step methods to making money online.

Would the Super Sales Machine be any different to similar products on the market or would it be another case of the same old out-dated techniques and tips?

What is the Super Sales Machine – What you need to know about

The Super Sales Machine is a membership site which provides two review websites each month (free and paid versions) which promote popular products via Clickbank.com

I know from personal experience how lucrative and profitable this business model can be.

There is not a better feeling than hearing a ping’ on your mobile phone when you have made a sale or waking up in the morning to see notifications that sales have been made whilst you have been asleep.

Affiliate marketing offers the common people a realistic way to truly embrace the internet marketing lifestyle without having to invest a fortune. But choosing the best offers to promote is often described as the fine line between success and failure.

One of the best-kept secrets of affiliate marketing success is that a well-written review of the product which is being promoted is the easiest and most effective way to generate leads and sales.

The problem is that you have the time and expertise to put together a review that will generate sales. You will find it an extremely slow process which results in many newcomers to the business simply giving up.

So, you can understand why I was a little wary when I heard about the Super Sales Machine. On arriving at the official website, you are greeted by a video and information which tells you exactly what is on offer.

Please let me explain.

As already mentioned, the business model is a membership site that supplies members with two Clickbank review sites every month.

These review sites are of extremely high quality but more about that later, for now, I would like to touch on the type of products that are being reviewed.

A mistake I often see from inexperienced internet markers is that they choose to promote products that are here today and gone tomorrow.

For example, it is all well promoting an eBook that takes advantage of a so-called Google loophole to gain higher search engine rankings. In the beginning, they may make a few initial sales, but then the sales stop as the loophole becomes outdated.

The marketers who achieve real success are those who promote evergreen products which will not only continue to sell this time next month, but also this time next year, and the year after that.

I will talk about some of the products that the reviews of this membership are based on later, but I should also point out the benefits of promoting on the Clickbank platform.

If you have not previously been involved in affiliate marketing, you may not be aware that you usually must obtain permission from the vendor to promote their products.

Different vendors have their reason for accepting and denying affiliate requests but with Clickbank, you are automatically accepted to sell every product on their platform.

If you are not already signed up to Clickbank it is just a matter of doing so, and then you will be qualified to take advantage of every review site which is included in the Super Sales Machine membership.

Let’s have a look at what you get when you grab a membership with the Super Sales Machine.

There are two types of membership on offer, a free version and a paid version which should cost $97 per month but is on offer now for $97 for a full year.

I know that it is always tempting to go with the free version of anything but in this case, an investment of $97 for what equates to 24 of the high-quality review sites is something of a no brainer.

Don’t get me wrong, if you decide to go for the free version you will still be able to go out there and make money, but it will be far easier to make sales with the paid versions.

The big difference between the two types of review sites is that the ones which come with paid membership are video sales letters.

Believe me when I say that there is a big difference between the two when it comes to how well they convert.

These are not that kind of video sales letters that are based around someone speaking over a PowerPoint presentation but instead, professional actors who expertly use powerful techniques to explain the benefits of the products which are being promoted.

The subjects of the review sites in the Super Sales Machines that I reviewed are about as far removed from the usual ‘internet marketing’ niches and this is one of the reasons why I am so impressed by this membership

The thing to remember is that large numbers of people are passionate about these subjects to the point that they sometimes think of nothing else.

They are actively looking for the products that these review sites promote and all they need is a little persuasion to get their credit cards out and make a purchase.

I’m sorry if I sound a little over-excited by what is on offer here but the potential to go out and make money from these lucrative review sites is huge.

The membership to Super Sales Machines is on offer at the moment for $97 per year, which equates to 24 of these review sites.

Conclusion

I couldn’t be more impressed with the Super Sales Machine membership package and I feel bad that I had my doubts when I first heard about it, but I should have known better when I saw that Aaron Danker is behind it.

It’s not often that a membership site like this ticks all of the boxes but this one certainly does.

– High-quality sales letters
– Promoting superb, evergreen products
– Easy to set up
– First-class support
– Suitable for beginners and experts
– The ability to generate sales for years to come

If money is tight, I would advise that you take advantage of the free membership that Aaron is offering but if at all possible, make an investment of $97 and it will go down as one of the best investments that you will ever make.

In these times of uncertainty, when so many people are worried about their financial future, this is probably one of the best opportunities out there to make a wonderful passive income whilst having the time and resources to enjoy the finer things in life.

I think you can probably tell that I am impressed with the Super Sales Machine, so it comes with my highest recommendation.

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The Future of Web Design: What You Need to Know About

The Future of Web Design: What You Need to Know About

 

What’s the future of web design? How web design affects your business? What you need to know about? It’s very simple, web design is changing, because the online world and technologies are changing too.

Change is real, and businesses need to move forward to win the competition.

A Broader Approach

For a long time, web pages were the alpha and omega of the internet experience. However, in the last few years, the software market has evolved with a speed that was never seen before. We read about new devices every day, and smartphones and tablets have become a necessity for many people.

Designing for mobile screens is different from designing for the desktop, but it can’t be compared to extra-small screens like a smartwatch. There’s not too much place for glossy design elements on most wearables.

They need to be functional, and designers need to focus more on how users interact with the screen. Interaction with the screen also has many new methods such as gestures, voice control, and facial expressions.

Not only do there are many hardware changes but there are also changes in content types and distribution channels. Just think about the expansion of mobile and tablet apps, social media platforms, or video.

These days designers need to create multichannel digital experiences in a world where an increasing number of screens are connected by the internet.

Web design just has become more complex due to the maturing of the industry. These days a website has become one integral part of a company’s online strategy, not its sole online representation, as before.

WordPress and Pre-Made Templates

The rise of WordPress has brought free and premium themes that some people see as a threat to web design. However, this is not the case. Customizable templates are excellent solutions for small business owners who have to work with a low budget and can’t afford a website.

Most pre-made templates have similar appearances, but they serve a certain type of customers quite well. After small businesses mature, they may move on to unique and professional web design.

New Experience Design

You need to present a broader approach, because you know that a website is not only a fancy online document but a tool that a company uses to engage its customers, by communicating with them.

Web design businesses, therefore, need to move from web design to experience design. The goal of experience design is to put website users in the focus during the design process and provide them with a web experience that is easy-to-use and easy-to-understand.

User experience (UX) design, interaction design, and human-centered design are all the wider approaches of the web design. The key point is that any serious company with an online strategy needs to pay attention to the needs, goals and cultural background of customers.

Generic solutions can hardly be as effective as those that back up their human-centered design with relevant context and constant user testing and feedback.

Design Is About How Things Work

We need to change the way we think about design. There have been visionary minds who talk about this change long before.

“Design it’s not just what it looks like and feels. Design is how it works. – Steve Jobs”

The UX first approach suggests how things work should always come before how they look, and it’s always your users who can tell the best if something is working for them or not.

How To Think About Users

The most important thing in understanding how user-centered design works are that users are not like you, not like your client, not like your family or friends. Every online product has a specific target group with specific behavior patterns and needs.

When you think about the efficiency of your design you need to think about someone who knows absolutely nothing about your product which is probably the hardest part of the design process, as designers and clients usually have great knowledge about their product, service or goals.

Attention! Many times the visitors of the site you design not only have little to no knowledge about the product, but many of them don’t care about it.

A significant number of users just arrive from a related Google search or via an incoming link, but in fact, the percentage of the determined visitor is pretty small. You have to persuade them to stay. You have to engage them in the first ten seconds, otherwise, they will simply jump to the next site.

To persuade them, you need to deeply understand them, their goals and needs. Good analytics can do a lot for you, but good analytics always have to be followed by efficient experience design.

One thing’s for sure, shiny buttons, glossy elements won’t keep them on your site. However, they can complement well a smart user experience strategy.

Most of your visitors don’t make optimal choices but they make the easiest one. So they won’t dig up your site for content that would interest them.

That’s why it’s essential to know what to put on your home page and other important spots. You need to know your target audience and also, you need to understand human psychology.

It’s very important to know how to create a successful website and how to influence people.

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