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Email Marketing: Tips on How to Create Successful Campaigns in 2021

Email marketing is an old but pretty effective method to generate sales. It’s almost the most successful method of digital marketing. Stats show that email marketing is more successful than social media marketing.

Here are some of the best email marketing tips about how to create successful campaigns in 2021.

  1. Avoid To Buy Email Lists – Unknown Database

Avoid buying a list of emails from some other company or marketer. You don’t know that these subscribers (email list) are interested in your business. Even if you bought the email list from someone in your niche, you can never be too sure because every product or service is different.

It’s better to start from scratch. Collect only the best leads with the highest probability for your business. The secret is trust. If your leads (subscribers) don’t trust you they will never buy your products or services.

  1. Personalization Emails – Provide Help

Your emails need to be more personalized. Allow people to write back to and get a reply from you. Some of your subscribers will need your help or maybe they need answers. It’s very important to listen to and help your subscribers.

  1. Optimization

Many emails have too much content or the pics don’t load! All these unsynchronized parts can lead to bounce rates. You want to make sure that your emails are optimized in the right way.

  1. Use Interesting and Attractive Headlines

Many people are deleting the emails they get because they know it’s sales, promotional, and uninspiring. So, if you want your emails opened, the first thing you need to do is to use attractive, interesting, headlines.

You probably want to make a bold statement or to talk about new trends. You want to generate curiosity! You need to use a good design and attractive words to succeed. People love to learn new things. Share your knowledge and talk about the benefits of your products or services.

Help your subscriber to understand that you can improve their lives. You can provide the solutions they need!

  1. Right Time and Frequency

Many stats show that the best time to shoot an email is in the morning hours or the late evening when people are off work. Those emails have more possibilities to get read.

Important Tip! You need to be regular in your emails to generate conversions. The right frequency is 3-4 times a week but only if you have engaging content to serve. Ask your subscribers what they like to learn or what they find interesting this week. Create a “friendly environment”. You are not cold, unknown, marketer. You are a friend!

Your opportunities to increase sales and grow your email list are pretty huge. Important! Don’t sell fairy tales and lies. You need to be real and authentic. The days of fat lies and fake stories are over!

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Email Marketing Trends for 2021: How to Improve Your Strategy

These days email marketing and email newsletter engagement keep growing. But you need to improve your email marketing strategy and also you need to know the new trends for 2021.

Here are some effective email marketing trends and tips for 2021 you need to know.

  1. Artificial Intelligence and Email Marketing Strategies

Artificial Intelligence (AI) is a great and effective tool to help you create a successful email marketing strategy. There’s so much data online that marketers or businesses could not collect and process. But AI can do this task with minimal effort.

List segmentation, content analysis, and effective outreach: AI already does it better than humans. You need to learn how to use Artificial Intelligence to optimize your email marketing campaigns and how to create effective email marketing strategies.

  1. Personalization and Email Marketing

The success of any email marketing campaign is to generate more revenue. Marketers know that one of the best ways to do that is through personalization.

The use of Artificial Intelligence makes it easier to create personalization marketing by obtaining more data about your customers. Many customers agree to give you their personal information in exchange for better-personalized offers.

But there are still companies and brands that don’t know the importance of personalization in email marketing.

The importance of personalisation is growing every day. Stats show that a personalization marketing campaign is very effective and profitable.

  1. Email Marketing Automation – Drip Campaigns

Traditionally, an email marketing campaign is to send some emails (useful, informative, or promos) to your email list. But in 2021 that’s going to change. Email marketing will use automation for better results.

Email marketing automation (drip campaigns) is an email marketing strategy that uses sequences of trigger-based emails. This ensures consistent communication between the subscribers and the company.

These days the last thing a customer wants to see in their inbox is another useless (junk) email.

That’s why drip email campaigns perform better than regular email campaigns. Emails that get sent out as a part of a drip campaign are more responsive and more useful for your customers or subscribers.

They are not overwhelming. The customer gets the exact piece of information they want to receive.

The solution is to send emails when you know that the recipient (customer) is interested in getting them. Behavior-based email automation can help you to improve your email marketing strategy in 2021.

  1. User-Generated Content (UGC)

Another big trend is to using user-generated content in email marketing campaigns. User-generated content (UGC) is any form of content (text, videos, images, audio) created by users.

User-generated content generates more conversions. Stats show that user-generated reviews are extremely valuable. 75% of customers read reviews from other users before buying a product or service.

  1. Interactive Emails

This trend will keep growing in 2021. Interactive responsive emails are very effective. They boost customer engagement and increase email interaction.

Some interactive email elements you need to know.

Animated buttons

Rollover effects to showcase product offerings

Interactive image and product carousels

Surveys, polls, and user-generated interactive content.

  1. Email Design (Mobile-Friendly)

Email design is one of the most dynamic parts of email marketing. It’s creative and extremely attractive.

These days 85% of people worldwide check their emails using a mobile device. It’s very important to create mobile-friendly email campaigns (fit perfectly on the screen of smartphones).

  1. Privacy (GDPR)

Email marketing changed with the General Data Protection Regulation (GDPR). Data privacy is a classic email marketing trend.

You need to provide your subscribers an option to unsubscribe from mailing lists. You can focus better on subscribers who stay and attract new subscribers who’re interested in what you’ve got to offer.

The online world and technology are changing pretty fast. So the email marketing strategies are changing too. As you know something that works before 2 or 4 months don’t work now. You need to know and use new trends and tips for effective email marketing.

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Email Marketing in 2020: Stats and Tips to Improve Your Strategy [Infographic]

Email marketing is a pretty effective tool to grow your business. Also, it’s an easy way to reach your target audience and increase your sales. Here are some tips and stats you need to know about how to improve your email marketing strategy.

  1. Brief Subject Lines

Stats show that subject line between 28 characters and 38 characters work better (open rate 14.8%)

  1. Use video on Your Profile Page

Publish a video on your profile page and you will get a 127% increase in email inquiries with a boost of 138% in click-through rate.

  1. Online Marketing – Email Marketing

More than 70% of marketers are using email marketing. It is affordable, effective, and responsive.

  1. Email Marketing and ROI

A well-implemented email marketing strategy can increase the ROI of 122% or even more.

  1. Use Segmentation

You need a target-oriented and well-segmented email list. It will deliver 18-22 times a better revenue rate than a general blast of emails to all prospects.

  1. Send Emails at the Right Time

As a smart marketer, you must choose the time wisely to get a maximum open rate for your email campaign. Mondays and Tuesdays are the best days to send emails between 8 a.m. and 11 a.m.

  1. Video Content Generate More Engagement

Reports show that this year (2020), about 85% of online engagement will be generated with video publishing. So it’s pretty important to use video content.

Email marketing has shown excellent results for marketers and businesses. It is essential to understand the importance of email marketing and how it can help you to connect with the right prospects (target audience) in the right way.

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Email Marketing: How Artificial Intelligence Can Improve Your Strategy [Infographic]

These days artificial intelligence is a necessity for your business and your digital marketing strategy. Also is pretty effective and useful for your email marketing campaigns.

With the help of artificial intelligence, email marketing is more powerful than ever. It has many benefits like personalization, automation, and data analysis. AI can help you to improve your email marketing strategy pretty fast.

Here are some benefits of artificial intelligence you need to know.

  1. Automation

AI technology can help you to set up automated campaigns that are driven by customer data and are based on what stage someone is at in the customer journey. AI uses past purchases, interests, and browsing behaviors to set up automated campaigns that can nurture your leads.

AI can also help you determine what kind of content and images are most effective for your welcome emails, order update emails, and retention emails. So you can create more engagement and conversions.

  1. Personalization

AI technology can analyze consumer behavior and study their interests to generate data-driven insights. So you can create customized emails that are tailor-made for each of your subscribers.

AI technology can tell you what content is needed to resonate most with your target audience at a personalized level.

  1. Big Data

Email marketing is over-used these days and it’s more difficult to make your emails worthy and interesting for your subscribers. Because they are receiving a huge amount of emails daily. But with the help of big data, you can create and send unique and interesting emails.

Also, you can use cookies to gain deeper insights into your target audience.

With personalization and unique content, you can become a trustworthy source for your target audience and subscribers.

  1. Engagement

AI technology can help you to generate high-quality and interesting content that will generate more engagement, sales, and money.

  1. Timing

AI can determine the right times to automatically send out emails based on your subscribers’ activity history. It’s very important to remember that you’re trying to connect with humans who have different habits, interests, and preferences.

  1. Personal Promotions and Recommendations

AI knows what promo works best with your customers because AI knows their history, interests, and habits. When a customer abandons a shopping cart, AI can retarget that customer by sending an email to purchase the product or recommend a similar item.

Emails will have a CTA that leads to a landing page where your customer can easily complete the purchase.

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Email Marketing: Tips on How to Create a Successful Campaign [Infographic]

Email marketing is a pretty effective tool to generate more sales and money. Email marketing is a great way to reach your prospects and customers and be informed about your brand, products, or services.

Here are some effective tips about how to create a successful email marketing campaign.

  1. Build Your List

List building is very important for your email marketing campaigns. Avoid to purchase or scrap lists. Most of the time they don’t work (they may be fake or getting ignored). You need to build your email list. Your email lists give better open rates and click-through rates.

  1. List Segmentation

It’s a very effective tip to segment your email list. You need to know the demographics, psychographics, location, interests, of your subscribers. When the target audience is defined properly, you can create and send relevant content and generate better engagement.

  1. Write Attractive and Interesting Subject Lines

One of the most effective tips for a successful email campaign is the subject line of the email. Stats show that about 35% of email users open the email based on just the subject line.

If the subject line of your email is weak or not interesting then your email could never be opened by your subscribers.

  1. Personalization

Using personalization in your email campaigns, you can create targeted, personal, and more engaging campaigns than ever. You need to create relevant and interesting, useful, content.

The more you know your subscribers’ likes, dislikes, interests, the easier it will be to send tailored and targeted content to them.

  1. Test Your Emails

Test different types of design and copy of your email. You need to test the subject lines, font sizes, colors, style, content, and call-to-action.

  1. Email Automation

It’s very effective to set up an automated campaign and nurtures your subscribers to know your brand better and become customers. The automated emails can be lead nurturing emails, promotional emails, and behavioral emails.

  1. Email Tracking

It’s very important to use a tracking tool to track your email campaigns. The metrics you need to know are email deliverability, open rate, click-through rate, conversion rate, etc. So you know what works and what’s not.

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