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Online Security: 3 Tips on How to Avoid Email Phishing Scams

Online Security: 3 Tips on How to Avoid Email Phishing Scams

Phishing is a common type of email scam in which scammers pose as a trustworthy source to get confidential information or data from you. Scammers are interested in your data to gain access to your bank accounts or credit cards.

Online Security: How to Avoid Email Phishing Scams

Here are some online security tips about how to avoid email phishing scams. You need to know how to avoid scams and never follow a link in a text or email from a well-known organization.

Phishing is most commonly described as the mass mailing of messages purporting to be from well-known brands, banks, payment systems, postal services, and social media platforms.

Scammers force you to follow the link to the site of the “service” and enter confidential data in the appropriate forms. In this way, scammers gain access to user accounts and bank accounts.

  1. Phishing Attacks and Scammers

Phishing attacks can target both individuals and companies. Most fraud attacks on individuals are to gain access to users’ logins, passwords, and account numbers for banking, payment, social networks, and postal services.

The purpose of a phishing attack may be to install malware on the victim’s computer.

Not all phishers cash out the accounts they have access to on their own. Some scammers after obtaining confidential information they sell it to other scammers who use proven methods to withdraw money from their accounts.

  1. Techniques of Phishing Attacks (Common Scams)

Social engineering techniques

Posing as representatives of well-known companies. Phishers most often inform recipients that they urgently need to transfer or update their data. This requirement is motivated by data loss, system breakdown, or other similar reasons.

Phishing organizers attempt to frighten the user and elicit an immediate response. They try to catch the recipient’s attention and drive them to click on the connection link for more details.

Fraudulent Phishing

The most popular form of phishing attack is fraudulent phishing. This method allows scammers to send emails to millions of email addresses in a matter of hours.

To steal personal data, scammers creating phishing sites that imitate real sites. Phishers will do this by using URLs with insignificant typos or subdomains. A phishing site has a similar design and does not arouse suspicion among the users.

Fraudulent phishing is the most common method used by scammers.

Spear Phishing

Spear phishing targets a specific group of people. Also, this method is the first step to overcome the company’s defenses and conduct a targeted attack on it. Attackers use social media and other services to study their victims, adapting their messages, and acting more professionally.

Whaling Attack

“Whale hunting” refers to the pursuit of sensitive information from top executives and VIPs. Scammers spend a lot of time discovering victim’s personality characteristics and then determine the best time and method to steal their credentials.

Virus (Common Technique)

Scammers seek to harm individuals or groups of individuals by stealing personal data. The link in a phishing email will download a malicious virus to your computers, such as a Trojan, or spyware when you click it.

  1. How to Protect Yourself from Phishing and Scammers

Experts advise users (people) to contact the company on whose behalf the message was sent to verify the authenticity of the email.

Almost all authentic messages from services provide details that phishers can’t get, such as a name or the last four digits of an account number. Any letters that do not include any certain personal details should be treated with caution. Read carefully the emails before you reply.

Remember that phishing sites can hide behind pop-ups. The user may see his email address in the “login” column when trying to log in and may be asked to enter the password in the lower column.

You can also meet a link to a phishing site in comments on forums and social networks. A link can also be sent to you by a hacked account of your friend or acquaintance.

It is better not to follow a link that arouses suspicion.

Pay attention to the payment system’s security certificate (the domain name appears in the browser’s address bar like HTTPS)

Change the router’s factory passwords to something more complicated every six months, and make sure the software is up to date.

Do not shop over public Wi-Fi. Antivirus for your smartphone or laptop can provide additional protection.

Before making a payment in an unfamiliar online store, read reviews about it online.

Last Tip

Cyber attacks and scammers have been a part of our online life. Fraud protection is a global challenge for corporations, brands, and startups that develop financially, e-commerce, marketing, and other services.

Online users should not forget the simple steps to avoid scammers and hackers.

Phishing is a huge threat because it is not only the cause of money loss for many users but also the main reason for the leakage of company data. But in most cases, the intentions of scammers are easy to recognize and prevent.

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Email Marketing: Tips on How to Create Successful Campaigns in 2021

Email marketing is an old but pretty effective method to generate sales. It’s almost the most successful method of digital marketing. Stats show that email marketing is more successful than social media marketing.

Here are some of the best email marketing tips about how to create successful campaigns in 2021.

  1. Avoid To Buy Email Lists – Unknown Database

Avoid buying a list of emails from some other company or marketer. You don’t know that these subscribers (email list) are interested in your business. Even if you bought the email list from someone in your niche, you can never be too sure because every product or service is different.

It’s better to start from scratch. Collect only the best leads with the highest probability for your business. The secret is trust. If your leads (subscribers) don’t trust you they will never buy your products or services.

  1. Personalization Emails – Provide Help

Your emails need to be more personalized. Allow people to write back to and get a reply from you. Some of your subscribers will need your help or maybe they need answers. It’s very important to listen to and help your subscribers.

  1. Optimization

Many emails have too much content or the pics don’t load! All these unsynchronized parts can lead to bounce rates. You want to make sure that your emails are optimized in the right way.

  1. Use Interesting and Attractive Headlines

Many people are deleting the emails they get because they know it’s sales, promotional, and uninspiring. So, if you want your emails opened, the first thing you need to do is to use attractive, interesting, headlines.

You probably want to make a bold statement or to talk about new trends. You want to generate curiosity! You need to use a good design and attractive words to succeed. People love to learn new things. Share your knowledge and talk about the benefits of your products or services.

Help your subscriber to understand that you can improve their lives. You can provide the solutions they need!

  1. Right Time and Frequency

Many stats show that the best time to shoot an email is in the morning hours or the late evening when people are off work. Those emails have more possibilities to get read.

Important Tip! You need to be regular in your emails to generate conversions. The right frequency is 3-4 times a week but only if you have engaging content to serve. Ask your subscribers what they like to learn or what they find interesting this week. Create a “friendly environment”. You are not cold, unknown, marketer. You are a friend!

Your opportunities to increase sales and grow your email list are pretty huge. Important! Don’t sell fairy tales and lies. You need to be real and authentic. The days of fat lies and fake stories are over!

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Email Marketing Trends for 2021: How to Improve Your Strategy

These days email marketing and email newsletter engagement keep growing. But you need to improve your email marketing strategy and also you need to know the new trends for 2021.

Here are some effective email marketing trends and tips for 2021 you need to know.

  1. Artificial Intelligence and Email Marketing Strategies

Artificial Intelligence (AI) is a great and effective tool to help you create a successful email marketing strategy. There’s so much data online that marketers or businesses could not collect and process. But AI can do this task with minimal effort.

List segmentation, content analysis, and effective outreach: AI already does it better than humans. You need to learn how to use Artificial Intelligence to optimize your email marketing campaigns and how to create effective email marketing strategies.

  1. Personalization and Email Marketing

The success of any email marketing campaign is to generate more revenue. Marketers know that one of the best ways to do that is through personalization.

The use of Artificial Intelligence makes it easier to create personalization marketing by obtaining more data about your customers. Many customers agree to give you their personal information in exchange for better-personalized offers.

But there are still companies and brands that don’t know the importance of personalization in email marketing.

The importance of personalisation is growing every day. Stats show that a personalization marketing campaign is very effective and profitable.

  1. Email Marketing Automation – Drip Campaigns

Traditionally, an email marketing campaign is to send some emails (useful, informative, or promos) to your email list. But in 2021 that’s going to change. Email marketing will use automation for better results.

Email marketing automation (drip campaigns) is an email marketing strategy that uses sequences of trigger-based emails. This ensures consistent communication between the subscribers and the company.

These days the last thing a customer wants to see in their inbox is another useless (junk) email.

That’s why drip email campaigns perform better than regular email campaigns. Emails that get sent out as a part of a drip campaign are more responsive and more useful for your customers or subscribers.

They are not overwhelming. The customer gets the exact piece of information they want to receive.

The solution is to send emails when you know that the recipient (customer) is interested in getting them. Behavior-based email automation can help you to improve your email marketing strategy in 2021.

  1. User-Generated Content (UGC)

Another big trend is to using user-generated content in email marketing campaigns. User-generated content (UGC) is any form of content (text, videos, images, audio) created by users.

User-generated content generates more conversions. Stats show that user-generated reviews are extremely valuable. 75% of customers read reviews from other users before buying a product or service.

  1. Interactive Emails

This trend will keep growing in 2021. Interactive responsive emails are very effective. They boost customer engagement and increase email interaction.

Some interactive email elements you need to know.

Animated buttons

Rollover effects to showcase product offerings

Interactive image and product carousels

Surveys, polls, and user-generated interactive content.

  1. Email Design (Mobile-Friendly)

Email design is one of the most dynamic parts of email marketing. It’s creative and extremely attractive.

These days 85% of people worldwide check their emails using a mobile device. It’s very important to create mobile-friendly email campaigns (fit perfectly on the screen of smartphones).

  1. Privacy (GDPR)

Email marketing changed with the General Data Protection Regulation (GDPR). Data privacy is a classic email marketing trend.

You need to provide your subscribers an option to unsubscribe from mailing lists. You can focus better on subscribers who stay and attract new subscribers who’re interested in what you’ve got to offer.

The online world and technology are changing pretty fast. So the email marketing strategies are changing too. As you know something that works before 2 or 4 months don’t work now. You need to know and use new trends and tips for effective email marketing.

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Email Marketing in 2020: Stats and Tips to Improve Your Strategy [Infographic]

Email marketing is a pretty effective tool to grow your business. Also, it’s an easy way to reach your target audience and increase your sales. Here are some tips and stats you need to know about how to improve your email marketing strategy.

  1. Brief Subject Lines

Stats show that subject line between 28 characters and 38 characters work better (open rate 14.8%)

  1. Use video on Your Profile Page

Publish a video on your profile page and you will get a 127% increase in email inquiries with a boost of 138% in click-through rate.

  1. Online Marketing – Email Marketing

More than 70% of marketers are using email marketing. It is affordable, effective, and responsive.

  1. Email Marketing and ROI

A well-implemented email marketing strategy can increase the ROI of 122% or even more.

  1. Use Segmentation

You need a target-oriented and well-segmented email list. It will deliver 18-22 times a better revenue rate than a general blast of emails to all prospects.

  1. Send Emails at the Right Time

As a smart marketer, you must choose the time wisely to get a maximum open rate for your email campaign. Mondays and Tuesdays are the best days to send emails between 8 a.m. and 11 a.m.

  1. Video Content Generate More Engagement

Reports show that this year (2020), about 85% of online engagement will be generated with video publishing. So it’s pretty important to use video content.

Email marketing has shown excellent results for marketers and businesses. It is essential to understand the importance of email marketing and how it can help you to connect with the right prospects (target audience) in the right way.

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Email Marketing: How Artificial Intelligence Can Improve Your Strategy [Infographic]

These days artificial intelligence is a necessity for your business and your digital marketing strategy. Also is pretty effective and useful for your email marketing campaigns.

With the help of artificial intelligence, email marketing is more powerful than ever. It has many benefits like personalization, automation, and data analysis. AI can help you to improve your email marketing strategy pretty fast.

Here are some benefits of artificial intelligence you need to know.

  1. Automation

AI technology can help you to set up automated campaigns that are driven by customer data and are based on what stage someone is at in the customer journey. AI uses past purchases, interests, and browsing behaviors to set up automated campaigns that can nurture your leads.

AI can also help you determine what kind of content and images are most effective for your welcome emails, order update emails, and retention emails. So you can create more engagement and conversions.

  1. Personalization

AI technology can analyze consumer behavior and study their interests to generate data-driven insights. So you can create customized emails that are tailor-made for each of your subscribers.

AI technology can tell you what content is needed to resonate most with your target audience at a personalized level.

  1. Big Data

Email marketing is over-used these days and it’s more difficult to make your emails worthy and interesting for your subscribers. Because they are receiving a huge amount of emails daily. But with the help of big data, you can create and send unique and interesting emails.

Also, you can use cookies to gain deeper insights into your target audience.

With personalization and unique content, you can become a trustworthy source for your target audience and subscribers.

  1. Engagement

AI technology can help you to generate high-quality and interesting content that will generate more engagement, sales, and money.

  1. Timing

AI can determine the right times to automatically send out emails based on your subscribers’ activity history. It’s very important to remember that you’re trying to connect with humans who have different habits, interests, and preferences.

  1. Personal Promotions and Recommendations

AI knows what promo works best with your customers because AI knows their history, interests, and habits. When a customer abandons a shopping cart, AI can retarget that customer by sending an email to purchase the product or recommend a similar item.

Emails will have a CTA that leads to a landing page where your customer can easily complete the purchase.

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