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Influencer Marketing: Effective Types of Influencers You Need to Know [Infographic]

Influencer marketing has become a pretty effective tool for brands and marketers. Many successful marketers are planning to invest time and money into influencer marketing campaigns.

Influencer marketing can increase the visibility of your brand and also can increase targeted traffic. Also, influencers have the power to attract people towards your products or services and influence their buying habits.

Useful Tip. Collaborating with the right influencers is very important for the success of your marketing campaigns. You need to know and understand the different types of social media influencers.

Social Media Influencers

Social media influencers are people who have a massive and devoted following on social media. They have a strong online presence on one or more social media platforms. Also, they are often perceived as role models or industry experts by their fans.

You just have to select an influencer who is relevant and popular in your niche.

Here are some effective types of influencers you need to know.

  1. Common People With Personal Connections

They share a part of their lives and generate a strong rapport with their followers. They have the power to influence purchase decisions. This is because such influencers often have more personal connections with their followers.

They are real-life consumers instead of high-profile celebrities. Their followers are highly engaged and have faith in their recommendations.

  1. Micro-Influencers

Micro-influencers usually have a few hundred thousand or even a smaller number of followers. However, they have extremely engaged fan communities.

They can motivate (influence) their followers to take action. They can drive their audience to a particular brand without seeming overly promotional.

Stats show that 83% of the active Instagram influencers have less than 100,000 followers. They often charge a smaller fee in comparison to more popular influencers with millions of followers.

  1. Nano-Influencers

Nano-influencers are the new types of social media influencers. They have a small but very engaged social media following. Nano-influencers usually have a few thousand followers (sometimes even less than that). They are very useful for small businesses.

They have usually devoted fans of a particular brand or product. The right incentive can encourage them to become loyal advocates of your brand and recommend it in their networks.

Their followers are likely to perceive this as an authentic testimonial instead of a branded endorsement.

  1. Celebrities

Celebrities include movie stars, athletes, musicians, models, etc. Celebrities are often the brand ambassadors and become the faces of these brands.

Celebrities have a massive reach on social media platforms. But they are often associated with a hefty price tag.

Their audiences are often more generic and don’t pertain to any particular niche. Targeting the right audience becomes difficult when you collaborate with these types of social media influencers.

Big brands in fashion, retail, beauty, and lifestyle often collaborate with famous actors, sports stars, models, and actresses.

Important Tip

You should ensure that the type of influencer you select aligns with your brand’s image. You should collaborate with influencers who are relevant to your niche. They can help you to reach your target audience and increase your sales.

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Blogging: 7 Effective Types of Blog Posts You Need to Know

Blogging: 7 Effective Types of Blog Posts You Need to Know

There are many different types of blog posts you can create. Here are 7 effective types of blog posts you need to know. These blog posts are fun to create and will keep things interesting for you and your readers.

  1. Step-by-Step Tutorial (How-To Posts)

Tutorials are one of the best types of blog posts for any niche, topic or business.

“How to” headlines tend to get more traffic and shares. That’s because they solve a specific problem the reader is having right now.

To come up with a tutorial topic, just think of the biggest problems your audience is dealing with. Then teach them how to solve it, step-by-step! The easier your tutorial is to follow, the better.

  1. Checklists or Cheat Sheets

Everyone loves cheat sheets and checklists because they make things easy! You can create cheat sheets and checklists as handy references for any kind of task.

Think about what tasks are common in your niche or industry. What do most of your audience do regularly? Could they do it better if they had a handy checklist or a cheat sheet to reference?

This type of blog post is also great for getting more email subscribers because you can offer a downloadable PDF version of your cheat sheet if the reader signs up to your email list.

  1. Free Giveaway or Contest

Looking for a blog post that will get you tons of traffic and shares? Then you need to run a giveaway on your blog!

This type of blog post can quickly go viral and help you grow your traffic, shares, and email list fast.

Free giveaways don’t always have to be physical products. You can also offer digital downloads like an e-book, an infographic or anything around your niche of work.

To run your giveaway, you can use RafflePress if your site runs on WordPress. Also, there are some other WordPress plugins you can use.

  1. Storytelling

Storytelling is scientifically proven to have a powerful impact on the reader’s brain. Also, success stories are some of the most popular stories to share.

You can write a case study about yourself or someone else. Think about the biggest successes in your blog or business, and share how you achieved them. Be specific and give numbers and facts whenever possible.

  1. Influencers and Expert Roundup

Every niche has its influencers. These are popular, influential people who are thought leaders in their specialty. They often have huge social media followings and everyone shares their blog posts.

To inspire your followers, you can share a list of the best influencers to follow or the best blogs in your niche. You can also add a link to their Twitter, Instagram, and Facebook page. If they have a website leave a link to that too.

This “expert roundup” type of blog post has a lot of benefits!

Establish you as an industry expert
Serve as outreach to connect with powerful influencers
Attract a lot of shares and backlinks to your blog
It’s a win-win-win for you, your readers, and all the influencers you include.

  1. Answer All Questions

Compiling answers to frequently asked questions in your niche is a great type of blog post.

Where should you get the questions from? If you’ve already built up an audience, you probably get questions via your blog comments, social media, or emails from your readers.

You can easily find frequently asked questions online.

Here are a few places to look:

Try a few Google searches related to your niche and look for a “People Also Ask” box with related questions.

Use forums related to your niche and look for popular or repeat questions.

Use AnswerThePublic.com to look up questions and other keywords.

Use Quora to find common questions

  1. Share What Others Are Saying

You can also come up with a post that covers what people are saying. The subject can widely vary. It can be about a newly launched product, a video that just went viral or a social campaign.

Choose a topic that your audience can relate to.

Start to create these types of blog posts and will generate more targeted blog traffic. Keep going and create useful, informative and high-quality posts to help your target audience.

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13 Types of Infographics for Your Blog [Infographic]

13 types of infographics you need to know in this infographic. How to create effective infographics for your blog…

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Email Marketing Guide: 5 Types of Emails You Should Send [Infographic]

The email marketing guide in this infographic. How to create an effective marketing campaign. 5 types of emails you should send.

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5 Effective Types of Video for A Successful Social Media Marketing Strategy [Infographic]

5 Effective Types of Video for A Successful Social Media Marketing Strategy

 

The video is a great way to engage your audience and it’s a very effective tool to create a successful social media marketing strategy. But it can be difficult to determine what types of video will work for your business.

Here are 5 types of video you need to know.

1. Live videos

If you have many followers on Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Live streaming lets you connect easier with your users.

Live videos often are most effective for announcements, behind-the-scenes looks, and product information videos. Regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper with your followers through Q&A sessions and direct chats.

Tips for successfully adding live videos to your marketing strategy.

Lighting and sound are very important. Invest in the right technology.
Promote your live streams on your social media accounts.
Use scheduling tools to make your video more visible.
Livestream at the same time every week for your audience.

2. Tutorial videos

Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.

Tutorial videos need to be clear, educational, and entertaining. They need to be long enough to show every step and short enough to be engaging. The most important information needs to appear in the first minute.

Tips for tutorial videos.

Ask your followers about what tutorials they would be most interested to watch.
Remain active in comments and respond to messages throughout the video’s life.
Make the videos clear and to the point – they’ll be easier to follow.
Don’t rely too much on tools or techniques.
Have a clear call to action at the end of the tutorial video.

3. Informational videos

Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever, or insightful. When adding video to your social media, concentrate on content likely to be shared – something valuable to make it worth the viewer’s time.

Informational videos can be very boring if they aren’t produced correctly. Your content should not only be interesting to the viewer but should also provoke the viewer to want to share it.

Tips for informational videos.

Infuse the videos with a personality that matches your brand identity.
Don’t make the videos too long or too detailed.
Analyze which videos perform the best to inform your future informational videos.
Invest more time and money in these videos. They are a very important tool for your business.

5 Effective Types of Video for A Successful Social Media Marketing Strategy

4. Behind-the-scenes videos

Behind-the-scenes videos are a great way to make your company and your team more personable. Highlight day-to-day operations, your offices, your manufacturing processes, and more.

Interview employees, speak with your best customers. All of these things are designed to give prospective customers a better idea of how your company works and who you are.

This type of video is designed to build trust and brand identity. When followers interact with brands online, they may not have a firm sense of the brand’s identity. It is difficult to convey the brand personality in just a few characters on a screen.

The video really gives the opportunity to your viewers to trust your business.

A memorable behind-the-scenes video will grow a relationship between company and customer – and if the video is entertaining or sufficiently informative, it will be shared.

Tips for behind-the-scenes videos.

Show your personality.
Think about the little things that employees do throughout the day that your customers might find interesting.
Use behind-the-scenes videos to tell the story of your products, your brand, your people.

5. User-generated videos

User-generated content is quickly becoming a fantastic and easy way to engage an audience. You can encourage your users to create videos and give them more exposure.

User-generated content is a brilliant way to grow an audience because users are more inclined to share the content they create. Viewing the user-generated content also is an excellent way to get a feel for your audience members’ personalities and what they’re interested in.

When requesting user-generated videos, the most important aspect is to directly interact with and acknowledge your audience. Your users make an effort to produce content for you: They need to be properly rewarded.

Praise the best content, share all the content, and give attribution to all the users. Encourage users to share content they like.

Tips for user-generated videos.

Encourage users to get creative with their content.
Make sure to properly attribute the content to the creators and thank them.
Encourage featured users to share the videos with their friends.
Ask other users to vote on content or to share the content they like the most.

By consistently producing different types of videos, you can bring in an audience from multiple platforms and demographics. A healthy mix of video content on social media is essential to making sure your video content campaign continues to grow – and your social media continues to attract followers.

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