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Website Speed: 5 Tips on How to Improve Your Load Time [Infographic]

Website Speed: 5 Tips on How to Improve Your Load Time [Infographic]

The speed of your website is important because it can affect your user experience, your bounce rate, your rankings, Your SEO strategy, and more.

If you run an eCommerce website, page speed is crucial for attracting new customers. These days a faster website it’s a necessity if you want to remain competitive in 2021.

Website Speed: How to Improve Your Load Time

Here are some stats and tips you need to know about website speed and how to improve your website.

Your website needs to load in less than two to three seconds (according to Google). If you have an eCommerce website, it should load for less than two seconds or you will lose potential customers.

  1. Mobile vs. Desktop: Page Load Time Stats

A fast user experience is important for mobile device users. The time people spend on their mobile devices increases every year. So businesses must have fast load mobile pages.

In 2017, Google analyzed 800,000 landing pages across several countries and industry sectors. In conclusion, the majority of mobile sites were too slow. They found that the average time it took for a mobile landing page to load was 21 seconds. Also, 50% of visitors are leaving a page or a website that takes longer than three seconds to load.

  1. Load Time and Customer Behavior

Most marketers and website owners know that page speed affects user experience. The load time of your website has a direct impact on consumer behavior. The longer it takes for your page to load, the higher your bounce rate will be.

If you run an online business, a slow load website means a higher bounce rate, loss of traffic, and loss in conversions.

People today want information fast and they don’t have the patience to wait. The average GenZ (Generation Z) attention span is eight seconds, and the average Millennial attention span is only a few seconds higher.

If your website is slow your customers will leave and they will search for a new faster load website. (Your competitor website).

  1. Load Time and Revenue

Purchases aren’t the only form of conversions. Conversions can also happen in the form of email sign-ups, submitting a contact form, or a survey.

Your website load time has a huge effect on conversion rates and your total revenue.

A great website experience is what converts your customers. If your page load time is slow, they’ll bounce. These days, speed is money.

  1. Load Time and SEO

If your website is slow on mobile, you will lose rankings. However, many people are still not making it a priority. Many SEO experts talk about how important load time is to rankings and traffic.

A study (Backlinko.com) found that there was no correlation between speed and first page Google rankings.

But Google says this affects the slowest websites. Website speed affects other ranking factors such as bounce rates and time on site. It’s estimated that the average page loading speed for the first page on Google is 1.65 seconds.

If you have an extremely slow webpage, you won’t get the first page of Google.

  1. How to Test Your Website Speed – Tools

The first step to improve your page load speed and website performance is to test your page speed. There are a lot of tools available online that can help you to test your website speed.

PageSpeed Insights: This is a tool created by Google. It shows you the speed of your site and includes suggestions on how to improve it.

Test My Site: Another tool by Google, this tool allows you to test your mobile site speed.

GTMetrix: This is another site speed tool that allows you to test how fast your website will load.

Pingdom: Pingdom is a popular website monitoring service that has a free website testing tool.

WebPageTest: This tool allows you to run a free speed test from several locations around the world.

Last Tip

Start by testing your site speed. Then begin making improvements. Small improvements to site speed can improve your rankings, your SEO, your traffic, and even sales.

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Content Scraping: What Is Content Scraping and 8 Techniques You Need To Know

Content Scraping: What Is Content Scraping and 8 Techniques You Need To Know

Content scraping is a process that you can get data (extract) from various websites (with or without owners’ permission). It can be manual or automatic. Automatic content scraping is ideal because the process is fast and efficient.

Content Scraping: Techniques You Need To Know

There’re various techniques that you can use for content scraping. Here are some techniques you need to know about content scraping. How to scrape content from websites or web pages.

Also, you can outsource content scraping if you don’t have the time to do it yourself.

  1. Copy-Pasting

Copy-pasting is the old, classic, manual content scraping technique. These days many people preferring automated techniques. Copy-pasting requires lots of effort and is more time-consuming than automated techniques.

Website owners often have defense mechanisms only for automated scraping techniques. That makes it easy to scrape content with this technique and go unnoticed. But automated techniques are better because they’re fast and cost-effective.

  1. DOM Parsing

DOM (Document Object Model parsing) is an automatic content scraping technique. This technique is ideal to get a more in-depth view of a website. You can do it by parsing a website’s contents into a DOM tree and using a program to retrieve the data efficiently.

This technique defines a website’s structure, style and also shows the content of XML files. You can extract part, or all, of a site’s content. The best thing is that this process is quick and simple to implement.

  1. XPath

Another automatic web scraping technique you can use is XPath. XML path is a query language that makes it easy to understand XML documents.

This technique uses various parameters to choose nodes that it extracts. Also, you can use it together with DOM parsing. You can also configure it to extract and transfer the entire website or part of it to a destination site.

  1. Google Sheets

Another popular technique is the use of Google sheets. This technique is effective and fast. It’s one of the most used techniques. The essential function that Google sheets have is the IMPORT XML.

You can scrape as much data as you need from any website.

Advantage of Google Sheets. It can help you to detect any scraping bots deployed on your website. That makes it a great defense mechanism against scrapers.

  1. Text Pattern Matching

You can use the text pattern matching technique to get content from sites. Many scrapers find it effective in data extraction because it is fast and reliable. It uses the UNIX grep command that searches for a string of specified characters in a certain file.

Text pattern matching is popular with website owners that understand various programming languages. It uses popular languages like Perl or Python, to scrape websites. This technique is equally fast and reliable for content scraping.

  1. Web Scraping Software

There’re lots of software you can use for content scraping. Many of them are effective whether you’re looking for specific data or scraping entire webpages. But you need to choose what works for you carefully.

The downside with web scraping software is that websites have defense mechanisms against them. You’ll get blocked if trying to scrape content using such software. But you can use a SOCKS proxy as a potential solution. Proxies can help you bypass these restrictions and access the data you need.

  1. HTML Parsing

This technique is popular among website owners who want to scrape competitor sites. This technique can help you to divide content and determine whether it is syntactically correct or not.

A document gets termed as an HTML file if it is in HTML syntax at the end of the process. This technique can help you with resource and text extraction and screen scraping because it is fast and robust.

  1. Vertical Aggregation

Vertical aggregation is another reliable automatic content scraping technique you need to know. Companies create aggregation platforms to target specific verticals. The platforms require large-scale computing power to extract huge data volumes (sometimes run on the cloud).

The automation of bots created through these platforms makes this a reliable method. The entire process requires no human intervention but depends on their knowledge about the intervals they’re targeting. The best thing about this technique is that it is highly efficient and reliable.

Content scraping as a practice is used by many companies. (It can happen with good or bad intent). Many people are using it for malicious intent but many businesses are using it to access crucial data and become better.

Content scraping has never been a straightforward task. You need to employ the best techniques to get reliable and trustworthy data from it.

Attention!

Don’t breach terms of service. Twitter and Google forbid content scraping from their Web properties. The last thing you want is to commit an illegal action. You will lose your credibility and reputation.

Avoid a breach of terms. You need to read a website’s terms of service to ensure they do not prohibit or forbid data scraping.

Don’t take unnecessary risks. You will lose your ranking, or worse end up penalized by Google. It’s not worth the risk of violating a website’s copyright or ToS.

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WordPress Tips: How to Find an Effective Hosting Company [Infographic]

Web hosting is very important if you want to build a successful WordPress website or blog. Choosing the best WordPress hosting for your needs can improve your SEO, increase traffic, and sales.

Here are some useful tips about how to find an effective hosting company for your WordPress website.

  1. Performance

Performance is the most important factor you need to know when you choose WordPress hosting.

WordPress Tips: How to Find an Effective Hosting Company [Infographic]

If you choose shared hosting, you need to install software and optimize your website along with the server to get effective speed and performance.

Managed hosting, takes care of speed and performance for you. You don’t need to install anything, because it is done all ready for you.

  1. Server Technologies

WordPress is a Content Management System (CMS) powered by PHP, (the most used online language) for dynamic websites, blogs, or structured portal websites. WordPress also needs a database to save all the content you upload to your website or blog.

So WordPress hosting need to have a PHP version 5.7 or higher and MySQL version 5.6 or higher

  1. Scalable Server

Another important factor is the server Scalability. If your server can’t work with high traffic, your website will crash. If something goes viral on your site (a blog post or video) you need to handle the viral traffic.

So you must choose a hosting that allows you to scale your servers either manually or automatically.

  1. Uptime

A website cannot achieve higher rankings when it’s not accessible. (it don’t work) Downtimes are a disaster. Your website drives away customers, visitors, and it affects your Google rankings.

You need to choose a web host that guarantees at least 99.9% uptime. Remember that downtimes can be the difference between success and failure.

  1. CDN Integration

Many people don’t know the importance of a Content Delivery Network (CDN). It speeds up the loading speed of your website.

A CDN is made up of different servers. These servers are distributed in many places around the world. CDN optimizes the delivery of content, including web applications and streaming media content. CDN helps your website to become much faster!

  1. Security

Security is very important for your website. In shared hosting providers don’t use the best security measures to protect you from hacking or malware attacks. If there’s an attack and you lose data, it’s very difficult to fix it.

The best WordPress hosts have the best security to protect your servers and your website. They also provide support if you need help.

  1. Support

Support service too often is underestimated by people. They don’t know that many times they will need support from their hosting company.

Very important is the method of communication. Usually hosting providers offer a support system via live chat, email, or through a ticket. You may find the availability of a telephone number of technical assistance, less common, but many times is the best method to solve an urgent matter.

  1. Read Customer Reviews

Do not read only the hosting provider’s home page: it has been optimized to be fast and to generate paying customers.

The reviews of customers are proof that will make you understand the quality of the hosting company. Search on Google for that particular hosting provider, or search on Twitter. (see what their customers say)

  1. Free Backups

You need to have frequent and regular backups. It is the only guarantee that allows you to save your work from an unexpected disaster. Although the best hosting service for WordPress guarantees maximum security and reliability.

So it is better to choose a provider who offers you a free and automated backup service.

  1. Make A Detailed Research

Searching the phrase or keywords “best hosting for WordPress” on Google, you will find many websites. Some also provide you with an in-depth analysis explaining what really is the best hosting for your WordPress site.

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Small Business: How to Promote Successfully Your Website

Website promotion is about online and offline marketing tactics and strategies you can use to increase the visibility and the online presence of your website. So interested people can find it easy.

These strategies will generate targeted traffic (You will attract your target audience). This is very important for your business because you will generate more leads, more sales, and more money. (very simple).

You cannot simply create a website, add content, and hope that customers will find it. You must promote it if you want to generate traffic and sales.

How To Promote Your Website

You can promote your website online and offline.

Online Website Promotion

Search engine optimization (SEO). Search engines list your website in search engine results. SEO strategies include developing content, using keywords in the content, and metadata. Also, it’s very effective to build backlinks.

Email marketing: Email marketing is a very simple strategy. You need to build your email list. You get permission from people interested in your business and sending them emails about interesting topics and promotions to generate customers and sales.

Content marketing: Content marketing is about creating blog posts on your blog, reports, infographics, or even videos and tutorials.

Social media marketing: You need to have an active presence on social media. You need to create relevant text content (posts) or visual content (photos images, or YouTube videos).

Digital marketing: Digital marketing is about paid or unpaid ads promoting your business website. You can use ads on social media sites, banner ads on other websites, or paid search ads to appear in search engine results when users search for keywords related to your business.

Offline Website Promotion

Direct mail: Old classic method. You can be sent by mail product catalogs, discounts, postcards, etc, to targeted customers with a call-to-action (visit the website or buy a product half-price).

Print advertising: Use ads in newspapers or magazines. Ads in local newspapers are cheaper and effective.

Television and radio advertising: These days are not so effective but if you have the budget you can try.

Press releases: A press release is a document that highlights the benefits of your products or services. After you create one, submit it to newspapers or local catalogs for publication.

Article writing: Write for magazines, blogs, forums, etc. You need to include a link to your website.

Word-of-mouth promotion: A classic, evergreen, easy, and effective marketing strategy. Word-of-mouth is the oldest marketing strategy but still working!

Tell your friends and family about your awesome website and inspire them to promote it.

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Website Tips: How to Improve Site Speed [Infographic]

Website speed has is very important to improve user experience, SEO strategy, conversion rates, and sales. Website speed is essential to generate targeted traffic and engagement.

Here are some effective tips about how to improve website speed.

  1. Test Website Speed

Website speed tests will help you to improve your website. A speed test will help developers to identify the areas that slowing your website, and then they can fix it.

There are many site speed tests for measuring performance (free and paid). WebPageTest.org has several free tests and produces detailed breakdowns of how quickly individual elements of a page load.

Google also offers PageSpeed Insights for detailed performance testing.

  1. Use a CDN (Content Delivery Network)

CDNs boost the speed of websites by caching content in multiple locations around the world. CDN caching servers are typically located closer to end-users than the host server. Using a CDN can improve a lot your page load time. CDN is pretty fast.

  1. Optimize Images

Images often need a long time to load on a website because image files tend to be larger than HTML and CSS files. But image load time can be reduced via image optimization.

You can use image optimizers to reduce the resolution, compressing the files, and reducing the dimensions of your images.

  1. Minify CSS and JavaScript Files

Minifying code means removing anything that a computer doesn’t need to understand and carry out the code. This makes CSS and JavaScript files slightly smaller so that they load faster in the browser and take up less bandwidth.

  1. Use Browser HTTP Caching

The browser cache is a temporary storage location where browsers save copies of static files so that they can load recently visited webpages much more quickly, instead of needing to request the same content over and over.

Instructions for browser caching go in the headers of HTTP responses from the hosting server. This reduces the amount of data that the server needs to transfer to the browser, shortening load times for users who frequently visit certain pages.

  1. Minimize the External scripts

Any scripted webpage elements that are loaded from somewhere else, such as CTA buttons, or popups, need to be loaded each time a page loads. Depending on the size of the script, these can slow a webpage down.

  1. Don’t Use Many Redirects

A redirect is when visitors to one webpage get forwarded to a different page instead. Redirects add a few fractions of a second, or sometimes even more seconds, to page load time. Redirects are sometimes useful but don’t use many redirects.

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