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WordPress Tips: How to Find an Effective Hosting Company [Infographic]

Web hosting is very important if you want to build a successful WordPress website or blog. Choosing the best WordPress hosting for your needs can improve your SEO, increase traffic, and sales.

Here are some useful tips about how to find an effective hosting company for your WordPress website.

  1. Performance

Performance is the most important factor you need to know when you choose WordPress hosting.

WordPress Tips: How to Find an Effective Hosting Company [Infographic]

If you choose shared hosting, you need to install software and optimize your website along with the server to get effective speed and performance.

Managed hosting, takes care of speed and performance for you. You don’t need to install anything, because it is done all ready for you.

  1. Server Technologies

WordPress is a Content Management System (CMS) powered by PHP, (the most used online language) for dynamic websites, blogs, or structured portal websites. WordPress also needs a database to save all the content you upload to your website or blog.

So WordPress hosting need to have a PHP version 5.7 or higher and MySQL version 5.6 or higher

  1. Scalable Server

Another important factor is the server Scalability. If your server can’t work with high traffic, your website will crash. If something goes viral on your site (a blog post or video) you need to handle the viral traffic.

So you must choose a hosting that allows you to scale your servers either manually or automatically.

  1. Uptime

A website cannot achieve higher rankings when it’s not accessible. (it don’t work) Downtimes are a disaster. Your website drives away customers, visitors, and it affects your Google rankings.

You need to choose a web host that guarantees at least 99.9% uptime. Remember that downtimes can be the difference between success and failure.

  1. CDN Integration

Many people don’t know the importance of a Content Delivery Network (CDN). It speeds up the loading speed of your website.

A CDN is made up of different servers. These servers are distributed in many places around the world. CDN optimizes the delivery of content, including web applications and streaming media content. CDN helps your website to become much faster!

  1. Security

Security is very important for your website. In shared hosting providers don’t use the best security measures to protect you from hacking or malware attacks. If there’s an attack and you lose data, it’s very difficult to fix it.

The best WordPress hosts have the best security to protect your servers and your website. They also provide support if you need help.

  1. Support

Support service too often is underestimated by people. They don’t know that many times they will need support from their hosting company.

Very important is the method of communication. Usually hosting providers offer a support system via live chat, email, or through a ticket. You may find the availability of a telephone number of technical assistance, less common, but many times is the best method to solve an urgent matter.

  1. Read Customer Reviews

Do not read only the hosting provider’s home page: it has been optimized to be fast and to generate paying customers.

The reviews of customers are proof that will make you understand the quality of the hosting company. Search on Google for that particular hosting provider, or search on Twitter. (see what their customers say)

  1. Free Backups

You need to have frequent and regular backups. It is the only guarantee that allows you to save your work from an unexpected disaster. Although the best hosting service for WordPress guarantees maximum security and reliability.

So it is better to choose a provider who offers you a free and automated backup service.

  1. Make A Detailed Research

Searching the phrase or keywords “best hosting for WordPress” on Google, you will find many websites. Some also provide you with an in-depth analysis explaining what really is the best hosting for your WordPress site.

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Small Business: How to Promote Successfully Your Website

Website promotion is about online and offline marketing tactics and strategies you can use to increase the visibility and the online presence of your website. So interested people can find it easy.

These strategies will generate targeted traffic (You will attract your target audience). This is very important for your business because you will generate more leads, more sales, and more money. (very simple).

You cannot simply create a website, add content, and hope that customers will find it. You must promote it if you want to generate traffic and sales.

How To Promote Your Website

You can promote your website online and offline.

Online Website Promotion

Search engine optimization (SEO). Search engines list your website in search engine results. SEO strategies include developing content, using keywords in the content, and metadata. Also, it’s very effective to build backlinks.

Email marketing: Email marketing is a very simple strategy. You need to build your email list. You get permission from people interested in your business and sending them emails about interesting topics and promotions to generate customers and sales.

Content marketing: Content marketing is about creating blog posts on your blog, reports, infographics, or even videos and tutorials.

Social media marketing: You need to have an active presence on social media. You need to create relevant text content (posts) or visual content (photos images, or YouTube videos).

Digital marketing: Digital marketing is about paid or unpaid ads promoting your business website. You can use ads on social media sites, banner ads on other websites, or paid search ads to appear in search engine results when users search for keywords related to your business.

Offline Website Promotion

Direct mail: Old classic method. You can be sent by mail product catalogs, discounts, postcards, etc, to targeted customers with a call-to-action (visit the website or buy a product half-price).

Print advertising: Use ads in newspapers or magazines. Ads in local newspapers are cheaper and effective.

Television and radio advertising: These days are not so effective but if you have the budget you can try.

Press releases: A press release is a document that highlights the benefits of your products or services. After you create one, submit it to newspapers or local catalogs for publication.

Article writing: Write for magazines, blogs, forums, etc. You need to include a link to your website.

Word-of-mouth promotion: A classic, evergreen, easy, and effective marketing strategy. Word-of-mouth is the oldest marketing strategy but still working!

Tell your friends and family about your awesome website and inspire them to promote it.

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Website Tips: How to Improve Site Speed [Infographic]

Website speed has is very important to improve user experience, SEO strategy, conversion rates, and sales. Website speed is essential to generate targeted traffic and engagement.

Here are some effective tips about how to improve website speed.

  1. Test Website Speed

Website speed tests will help you to improve your website. A speed test will help developers to identify the areas that slowing your website, and then they can fix it.

There are many site speed tests for measuring performance (free and paid). WebPageTest.org has several free tests and produces detailed breakdowns of how quickly individual elements of a page load.

Google also offers PageSpeed Insights for detailed performance testing.

  1. Use a CDN (Content Delivery Network)

CDNs boost the speed of websites by caching content in multiple locations around the world. CDN caching servers are typically located closer to end-users than the host server. Using a CDN can improve a lot your page load time. CDN is pretty fast.

  1. Optimize Images

Images often need a long time to load on a website because image files tend to be larger than HTML and CSS files. But image load time can be reduced via image optimization.

You can use image optimizers to reduce the resolution, compressing the files, and reducing the dimensions of your images.

  1. Minify CSS and JavaScript Files

Minifying code means removing anything that a computer doesn’t need to understand and carry out the code. This makes CSS and JavaScript files slightly smaller so that they load faster in the browser and take up less bandwidth.

  1. Use Browser HTTP Caching

The browser cache is a temporary storage location where browsers save copies of static files so that they can load recently visited webpages much more quickly, instead of needing to request the same content over and over.

Instructions for browser caching go in the headers of HTTP responses from the hosting server. This reduces the amount of data that the server needs to transfer to the browser, shortening load times for users who frequently visit certain pages.

  1. Minimize the External scripts

Any scripted webpage elements that are loaded from somewhere else, such as CTA buttons, or popups, need to be loaded each time a page loads. Depending on the size of the script, these can slow a webpage down.

  1. Don’t Use Many Redirects

A redirect is when visitors to one webpage get forwarded to a different page instead. Redirects add a few fractions of a second, or sometimes even more seconds, to page load time. Redirects are sometimes useful but don’t use many redirects.

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Web Design: Website & UX Stats You Need to Know in 2020 [Infographic]

User Experience (UX) is very important for the success of your website. Visitors to your website are your potential customers. You need to impress and help them if you want to generate traffic and sales.

Here are some stats about web design, website design, and user experience you need to know.

2 out of 3 users prefer to read content that is beautifully designed.
2 out of 3 minutes spent online are made from mobile devices.
48% of users see web design as an indication of a business’ credibility.
8 out of 10 consumers will stop reading content that does not display well on their device.
38% of people say they will not revisit a site if pictures or images do not load fast.
94% of users judge sites based on responsive design. 

Websites have become a critical part of your sales process. Web design can influence conversion rates, which can improve your business growth. Factors such as loading times and website appearance are pretty important for your business and sales.

74% – the percentage of a conversion rate increase from reducing website load speed from 8 to 2 seconds.
138% – The conversion rate increase from using video backgrounds on websites.
78% of online shoppers want more product images on eCommerce sites.
57% of users associate the color blue with success.
Every $1 invested in UX results in a return of $100 (ROI = 9,900%)
39% will stop engaging with content when the images won’t load or the loading time takes too long
85% of adults think that a company’s mobile website should be as good or better than their desktop website
88% of users are less likely to return to a website after a bad user experience
If a website needs more than 3 seconds to load, 40% of the people leave the website
70% of people look at lists with bullet points. 55% look at lists without bullet points

Businesses should invest money and time into User Experience Design.

E-commerce UX Statistics

These days it’s very easy to get what you need on the internet. Shopping apps and websites can be found everywhere.

68% of users wouldn’t submit a form if it requires too much personal information
Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future

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Guide: How to Speed Up Your Website [Infographic]

The performance of your website is very important if you want to improve your search engine rankings. For example, Google prefers fast websites and gives those higher rankings in search results.

Also, stats show that 53% of people abandon a website that takes more than 3 seconds to load.

Here is a guide about how to speed up your website and improve your rankings.

  1. Web Hosting

Web hosting is one of the most important tips to speed up your website. There are many web hosts but you need the best for your website. Each web host will have different features. Read reviews and then decide which web host is the best for your website.

  1. Minification – Minify Your Files

It is very common these days for websites today to have many Javascript and CSS files. This generates a ton of HTTP requests during a visit which slowing down your website. This is the reason why you need minification.

Minifying your Javascript and CSS files is done by combining all your scripts into one single file (of each type). This isn’t an easy task, but there are WordPress plugins that can help you.

  1. Design, Visuals, and Plugins

Keep your design and visual simple. A website with many images and videos can not load fast.

WordPress Plugins – Attention!

WordPress is very popular and pretty simple to use. But don’t overload your website with plugins. Some plugins may slow down your site, so make sure you do a speed test each time you install a new plugin!

  1. Content Delivery Networks (CDN)

Using a CDN will help you serve your web pages much faster and improve loading speeds. Also, a CDN offers extra protection against malicious attacks.

If you have a small website, Cloudflare has a free option you can use that works just fine.

  1. Caching

Caching is storing static files. So when your visitors come along, your site can share from previously built up pages, and the processing time is cut down.

Also, there are many WordPress plugins to help you caching your website.

  1. Image Optimization

Visuals are very important to make a site look pretty. Make sure that the images you use are as streamlined as possible.

There are two ways you can do this. The first is via a plugin like WP Smush. The alternative, or for those who aren’t using WordPress, is a third-party image optimization tool such as Image Compressor or JPEG Optimizer.

  1. Faster Websites Attract More Visitors

Broadband speeds today, even on mobile, have increased and will be increasing even more. So there is no excuse to have a slow loading website.

If you have an online business you need a fast-load website, easy navigation, mobile-friendly, and high-quality content. So Simple!

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