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6 Effective Tools for Your Social Media Marketing Strategy (Free and Paid Versions)

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6 Effective Tools for Your Social Media Marketing Strategy (Free and Paid Versions)
6 Effective Tools for Your Social Media Marketing Strategy (Free and Paid Versions)

 

A successful marketing strategy for your business needs research and planning and also, execution and analysis. A social media marketing strategy can be a time-consuming task.

Luckily, you can use some effective tools which can help you to schedule your posts, track statistics and analyze performance in one place – even across several different social media platforms.

Here are 6 effective social media marketing tools you can use to boost your business. The best part? They all offer free versions.

1. Buffer

Buffer is one of the most well-established social media management tools. With Buffer, you can manage several different social profiles easily and efficiently. When you’re browsing the internet and find content that you would like to share on your social media channels, Buffer will enable you to schedule this easily.

It will also analyze and suggest the best time and days post your content based on what it deems will be most effective for your audience. Buffer is available as a free or a paid platform depending on the size of your organization and your needs.

2. Hootsuite

Like Buffer, Hootsuite is one of the most popular social media marketing tools and will also enable you to schedule posts. You can manage 3 accounts as you can with Buffer, and you can also run social competitions which can be useful in lead generation.

The free plan from Hootsuite includes analytics so you can monitor your key statistics.

3. TweetDeck

TweetDeck is focused on Twitter. You can create customized timelines and Twitter lists and can add multiple accounts for different, brands, teams or departments. Live conversations on Twitter can be difficult to manage, but TweetDeck can make this much easier.

4. Followerwonk

Unlike Hootsuite and Buffer, Followerwonk is not a great choice if scheduling posts is important, but it can be effective in terms of getting to know your social audience. You can explore and compare the Twitter bios and accounts of your followers to identify potential influencers in your industry.

You can also look at their location and which other accounts they follow and how they interact with competitors. This enables you to target your content more accurately and closely monitor which followers you gain or lose after certain content is posted.

Many businesses focus on the number of followers they have when the number is not really what matters.

You can have millions of followers but if they are not engaging with your brand then they will not benefit your business. The Followerwonk free platform enables you to see your authority, followers, and locations for one social media account.

5. Zoho Social

Zoho Social has the same functionality as other social media management software such as scheduling posts and managing multiple accounts from a single dashboard. However, Zoho Social will also enable you to collaborate with colleagues, research keywords and has Facebook lead ads, a SocialShare browser plugin, reporting functionality and CRM software integration.

6. Friends+Me

Friends+Me was designed primarily for use with Google Plus but also supports several other platforms including Twitter, Facebook, Tumblr, and LinkedIn. The free plan enables you to schedule five posts in a queue, to shorten links, Zapier integration, and several browser extensions.

Paid plans also include support for Instagram and Pinterest. Another plus is that the Friends+Me platform is beautifully designed and user-friendly.

It’s important to make your research to find more effective and useful tools for your social media marketing strategy. Then you will choose the best one for your business.

P.S.

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6 Common Mistakes in WordPress: How to Avoid Them

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6 Common Mistakes in WordPress: How to Avoid Them
6 Common Mistakes in WordPress: How to Avoid Them

 

WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO friendly and easy to manage. Still, there are a few mistakes many beginners make in WordPress. To be honest, these mistakes are not only made by beginners. That’s is why it’s time I shared a couple of common mistakes in WordPress here.

1. Not changing your permalinks properly

It’s good to think about your permalinks before you start using WordPress. Permalinks (the name already gives it away) are meant to be permanent. So, once you’ve set them, you really shouldn’t change them again.

If you, however, do decide to change your permalinks, the URLs of your posts will change. This means search engines can no longer find your posts, as they’ve indexed the old permalink. Visitors coming to your site via search engines will end up on your site with an error message saying the post could not be found. The infamous 404 error message. You want to avoid those at all costs.

You have lots of options to choose from when deciding on a permalink structure. In most cases, however, the most simple one with just the /%postname%/ will suffice for an SEO-friendly URL.

2. Forgetting to update

Between WordPress, all the plugins and themes, it can be hard to keep track of all the updates a website needs. Especially if everything is working smoothly, it can be hard to see the immediate value in taking the time to process those updates.

But keeping plugins, themes and WordPress itself updated is one of the most important tasks you have as a site owner. Updates not only bring new features but often fix bugs and security issues. The absolute last thing you want to see happen is to end up with a hacked site, right?

3. Having too many plugins

There are more than fifty thousand plugins available in the WordPress repository, so you have a lot of options to choose from. Which makes it very tempting to install a plugin for every little thing you can think of. But that doesn’t come without a cost.

Not only will you have to keep all these plugins up to date, but there are other risks as well. Too many plugins doing fancy stuff can slow your site down, which means you may end up with a slow website. So, evaluate carefully before you install a new plugin.

Technically, a single plugin can screw up your entire site. So it isn’t just about the number of plugins, but also about being careful about what you add to your site.

4. Not creating a child theme when making changes

When installing your WordPress website for the first time, you get one of the default WordPress themes. And perhaps this theme doesn’t suit your needs. So you’re on the lookout for a new theme.

You’ve found a new theme, installed it and it’s working fine. But, after a little while, you realize you want to change a few things. Before you dive into how to change your theme, you should create a child theme and make your changes in the child theme. By doing this, you’ll be sure that when your initial theme sees some updates, you won’t lose all your modifications.

If you follow the links in the previous paragraph, you can learn how to create your child theme yourself. But, as with many things within WordPress, there’s also a plugin that does it for you.

By the way, there’s a big chance you only want to do some CSS changes and the Customizer should suffice for this. That’s also a future proof way to change things about your theme.

5. Deleting content the wrong way

One of the most common mistakes occurs once you have your site up and running. You may want to delete posts or pages. They may no longer serve the purpose they used to and it makes good sense to remove those.

However, since the search engines have indexed your site, deleted content on your site will render the infamous 404 pages: page not found. So, make sure you delete pages on your site the right way. Our Yoast SEO Premium solves this problem for you, by the way.

6. Not deleting the default content

When you first install WordPress, WordPress will create a ‘Sample Page’ and a ‘Hello World’ post for you. Make sure you delete the default sample page via the pages menu and the ‘Hello World’ post via the posts menu. Don’t be like any of these websites 😉.

Don’t make these mistakes!
There you have it. These are the most common (beginner) mistakes made in WordPress. Although you may have noticed a few things listed here that do not just mistake beginners to make. Make sure you avoid these and you’re well underway with your WordPress site.

Source https://yoast.com

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6 Content Marketing Trends: What You Need to Know and How to Grow Your Business

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6 Content Marketing Trends: What You Need to Know and How to Grow Your Business
6 Content Marketing Trends: What You Need to Know and How to Grow Your Business

 

Content marketing is a necessity and a very effective tool for marketers and businesses. Don’t forget, without content, you can not promote your products or services. The online world can not exist without content (articles, videos, images, photos, infographics, etc,).

Here are some content marketing trends you need to know about.

1. Content Personalization – Personal Marketing

Content personalization is the process of gathering and analyzing data about your audience to deliver content that meets their needs or interests.

The personal experience allows you to speak to the heart of specific visitors at their exact level of brand awareness. You drive them into your marketing lifecycle much more effectively than a static page with content that targeting everyone.

About 62% of marketers currently use the most common form of content personalization, segmentation, to provide better experiences for their audiences.

2. Virtual Reality (VR) and Augmented Reality (AR) – interactive content

AR and VR technology have become more effective and popular. For those who don’t know, VR (virtual reality) is when you are immersed in a totally-new, made-from-scratch virtual world. AR (augmented reality) is when the real world around you is augmented, or enhanced, with digital features.

Also, mobile technology for both AR and VR is more accessible – and cheaper – than ever. Those willing to dive in and play around with interactive, immersive content will benefit more.

Content marketers have the ability to create their own AR filters for Snapchat, Instagram, and Facebook. VR platforms like Rec Room, VRChat, and even Fortnite are becoming places where people gather to chat, hang out, and socialize.

3. Visual Social Media

With the growth and popularity of visual social media networks like Instagram and Snapchat, social media move closer to image-dependence. People prefer sharing their lives through visual media, and they love having conversations through pictures and video.

73% of US adults say they use YouTube, which outstrips even Facebook (69%) as the most-used media platform. Instagram comes in third place, with 37% of adults reporting usage.

Content with images gets 94% more views than content without.

4. Storytelling

Telling great, engaging stories will never go out of style, and that remains true for content marketing as well. These days, most marketers are realizing that they need a clear story that resonates deeply with their audiences.

It doesn’t have to be a brand story, either. Sometimes, the most successful storytelling in content marketing revolves around the customer as the protagonist, and how the brand helped them reach their goals or solved their problems.

Stories bring people together, uniting us around common, universal themes of humanity. Good stories pull at your emotions, make you think and feel.

5. Voice search

By 2020, voice and image search will account for half of all searches on the internet. That amounts to about 200 billion voice searches.

Content marketers can’t ignore how popular voice search is becoming. You need to think about optimizing content for more direct queries and questions. How can give your audience who use voice search the answers and information they need.

6. AI and Chatbots – Conversation with Customers

Artificial intelligence is another technology very popular and keeps growing. More and more AI chatbots handling 1:1 conversation with customers.

It’s not human-caliber conversations, but scripted chats with bots responding to common customer questions, problems, and inquiries.

By 2023, chatbots are projected to drive $112 billion in retail sales. That’s because consumers are getting more comfortable interacting with chatbots. chatbot AI is getting better, and businesses that implement chatbots in some areas of customer service will cut costs and increase profits.

Now you now the new content marketing trends. It’s your turn to take action now. Use these trends to grow your business and make more money.

P.S.

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