A successful marketing strategy for your business needs research and planning and also, execution and analysis. A social media marketing strategy can be a time-consuming task.
Luckily, you can use some effective tools which can help you to schedule your posts, track statistics and analyze performance in one place – even across several different social media platforms.
Here are 6 effective social media marketing tools you can use to boost your business. The best part? They all offer free versions.
Buffer is one of the most well-established social media management tools. With Buffer, you can manage several different social profiles easily and efficiently. When you’re browsing the internet and find content that you would like to share on your social media channels, Buffer will enable you to schedule this easily.
It will also analyze and suggest the best time and days post your content based on what it deems will be most effective for your audience. Buffer is available as a free or a paid platform depending on the size of your organization and your needs.
Like Buffer, Hootsuite is one of the most popular social media marketing tools and will also enable you to schedule posts. You can manage 3 accounts as you can with Buffer, and you can also run social competitions which can be useful in lead generation.
The free plan from Hootsuite includes analytics so you can monitor your key statistics.
TweetDeck is focused on Twitter. You can create customized timelines and Twitter lists and can add multiple accounts for different, brands, teams or departments. Live conversations on Twitter can be difficult to manage, but TweetDeck can make this much easier.
Unlike Hootsuite and Buffer, Followerwonk is not a great choice if scheduling posts is important, but it can be effective in terms of getting to know your social audience. You can explore and compare the Twitter bios and accounts of your followers to identify potential influencers in your industry.
You can also look at their location and which other accounts they follow and how they interact with competitors. This enables you to target your content more accurately and closely monitor which followers you gain or lose after certain content is posted.
Many businesses focus on the number of followers they have when the number is not really what matters.
You can have millions of followers but if they are not engaging with your brand then they will not benefit your business. The Followerwonk free platform enables you to see your authority, followers, and locations for one social media account.
5. Zoho Social
Zoho Social has the same functionality as other social media management software such as scheduling posts and managing multiple accounts from a single dashboard. However, Zoho Social will also enable you to collaborate with colleagues, research keywords and has Facebook lead ads, a SocialShare browser plugin, reporting functionality and CRM software integration.
Friends+Me was designed primarily for use with Google Plus but also supports several other platforms including Twitter, Facebook, Tumblr, and LinkedIn. The free plan enables you to schedule five posts in a queue, to shorten links, Zapier integration, and several browser extensions.
Paid plans also include support for Instagram and Pinterest. Another plus is that the Friends+Me platform is beautifully designed and user-friendly.
It’s important to make your research to find more effective and useful tools for your social media marketing strategy. Then you will choose the best one for your business.
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