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Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

A website with successful image SEO will get more organic traffic. Images with high-quality and relevant alt-text descriptions help readers to understand what your product is about.

But high-resolution images on your website will affect loading time. So these images can drop your website’s position in search engine rankings.

Image SEO: How to Optimize Images to Generate More Traffic

Here are some interesting tips about how to optimize images for search engines that generate more traffic

  1. Optimize Image Size (SEO-Friendly)

Image size should be the best for optimal web performance.

The maximum upload size is 20MB with a resolution of 1024 x 1024. But it’s better to have an image less than 500 KB.

Google’s crawler is unable to read an image beyond this size limit.

A greater size image could delay your web upload speed (which shouldn’t exceed more than three seconds).

Compress Images without Losing Quality

If an image on your website is too small visitors will don’t understand what the image is trying to show.

If you have taken a photo using a simple mobile camera the photos probably will suffer from distortion.

Also, images that are too large slow down a website’s loading speed. It’s best to compress them to ensure viewers have a web-friendly experience while viewing your website.

  1. Optimize Image File Name

The name of the image should describe in text form what is being visualized. Search engines and humans should be making perfect sense of the name.

Phone images and those you download online have different coded names (like DCM0004.jpg).

Instead of using those, make the name more meaningful and search engine friendly. For instance, “SEO-Image-optimization.jpg” is a better name for an image.

Make sure that image file names don’t miss any critical piece of information.

  1. Make Images Responsive to Different Screen Sizes

720-pixel image results in 2 problems for users when viewed over a phone with a display of 320 pixels:

Bandwidth

Website load time

This doesn’t mean you need to upload various sized images to make them screen responsive. You can upload a single image and have them automatically adjust to different displays by using CSS.

So a 1000×600 image can be squished down to somewhere close to 300 x 250 when someone views it on a mobile.

This tip will boost loading speeds.

  1. Optimize Image Alt Text

Alt-text is the second most crucial image description after the image file name.

Alt-text is also used for terms like alt description/alt tags/ alt attributes.

Why Images Need An Alt Text

Sometimes, a filename is not loaded correctly. So, alt text provides an accurate description of the image in the text.

Alt text was designed for visually impaired users who use screen readers to understand images.

Google image crawlers also use it to index an image properly.

So if you want to earn a Google ranking for an image, it is wise to supplement the alt text with Latent Semantic Indexing (LSI) keywords.

LSI Keywords allows Google to understand your overall content in depth. They are closely related to the main keyword. They are not synonyms of your focus keyword.

How to Find LSI Keywords

Several tools generate LSI keywords.

You can use Google Suggest long-tail keywords as the source for LSI keywords.

  1. Image Position

Google updated its Image Search algorithm in 2018 and still uses the same approach. Google prioritizes sites where the image is central to the page and higher up.

Search engines tend to rank an image for a particular topic and place it on top of your content.

Google prefers an image that is near the title or below the first subheading. This image summarizes your entire post in one look.

Add value to images with relevant and specific alt text, captions, and titles to make it easier for Google to ”read” your photos.

  1. Image SEO – Explanation

Image SEO referred to as image optimization, image SEO is all about improving your site’s images for two main reasons:

To rank higher on Google Image Search.

To improve the overall visibility and optimization of a web page.

Image SEO (Optimization) will help Google to understand your site’s images. Including correctly naming files, adding and optimizing alt text, reducing file sizes, and more.

You need to know that Google still can’t read all types of images. It is also important to know that image SEO isn’t just about helping search engines to understand what an image shows.

Poorly optimized images are one of the main reasons for slow web pages. Image optimization can help you to load fast your site and your PageSpeed score.

Last Tip

When optimizing images for Google, know that it only reads the associated information in written form (image size, name, alt text, caption, title, position).

It’s essential to optimize your images if you want to rank higher on Google and other search engines. Also, image optimization will help you to generate more organic traffic. SEO Effect!

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Conversion Rate Optimization: Tips on How to Increase Your Sales [Infographic]

Generating targeted traffic to your website or blog is a necessity to increase your sales and revenue. But if you can not convert your traffic to sales then your business will fail.

Here are some tips you need to know about conversion rate optimization (CRO) and how to increase your sales.

  1. Use Effective and Attractive Headlines

Headlines are the first thing a visitor sees when landing on your website. Your headline needs to pique the curiosity of visitors, answer a question, or solve a problem.

Headlines Stats

A title with eight words is pretty effective (long-tail keywords). These titles received a 21% higher click-through rate than average.

A colon or hyphen in the title performed 9% better than headlines without.

Headlines with numbers had a 20% higher click-through rate than headlines without numbers.

  1. Call To Action (CTA)

A CTA (Call to Action) is very important for your success. You will drive your visitors to act in a particular manner. With the help of CTA’s, you will improve the number of visitors you convert.

Tip. The most effective position of CTA is right above the fold, not at the top of the page.

  1. Easy Navigation

Navigation is a very simple but pretty important tip to generate conversions. The simpler your website navigation is, the easier it will be for your visitors to find what they are searching for.

  1. Page Load Speed

Page Load speed plays an important role in how well your site converts. A fast website will increase your conversion rate.

One of the easiest ways to decrease your page load speed is to use a fast host. You can easily speed test your website to see how it is performing.

  1. Use Urgency – Time Limit

Use a sense of urgency. For example, “Get 50% Off All Purchases during the Next 10 Hours.”

You can use the time limit approach to create a sense of urgency on each product page. You can even have a countdown for when that expires.

  1. Use Scarcity

You can use a sense of scarcity. When something isn’t available in abundance, people will decide to buy right away. (fear of loss)

This is a pretty effective tip and it can increase your sales and conversions.

  1. Mobile Optimization

Mobile optimization is more important than ever these days. More than 50% of internet users are using mobile devices. Without mobile optimization, you will lose sales and money.

Also, you can not achieve higher rankings. Don’t forget Google loves mobile optimization.

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SEO Hacks: How to Improve Your SEO Strategy [Infographic]

Search engine optimization (SEO) is very important for your marketing strategy. But search engine algorithms are changing pretty often. So you need to know the newest best tips and hacks.

If you are not ranking for the keywords that are important to your business, you’re gonna lose sales and customers. Here are some effective hacks you need to know about how to improve your SEO strategy.

  1. Content Hacks

Evergreen – it’s important to your audience over time

Relevant – it’s very useful to your audience’s needs

Comprehensive – it’s an informative source on the topics that your audience need to know

Up to date – it’s regularly updated as new information becomes available

  1. Use a Keyword Research Tool

Use a keyword research tool like Keyword Tool, KWFinder, Ubersuggest, etc. You probably already rank for some keywords but you need to check out Google Search Console as well.

You can find popular long-tail phrases (keywords) from Google Suggest (autocomplete) that are related to those keywords. Take those phrases and rework your pages with related content that aren’t ranking with those keywords.

Modify your content so that those long-tail phrases fit into it naturally. It should flow well and make sense.

  1. Increase Your Brand Value

Increasing your brand value is a good way to boost SEO. Google ranks websites with strong brand query higher than those without them.

The more that people type your company or website name into Google or into the URL bar or who click on links to your website, the higher you’ll rank. To boost this effect, start capturing email addresses. Build your email list.

Then, use your email list and your social media channels to promote any content you create. Let people know that you release great content regularly so they have a reason to come back.

It takes time, but you’ll improve not just your SEO, but your overall business performance as well.

  1. Use Free SEO Tools and SEO Plugins (WordPress)

This SEO growth hack may sound pretty obvious, but many startup entrepreneurs ignore free SEO tools. So, take advantage of these incredible free SEO hacking tools. Save time and money.

Here are some of the most trusted free SEO tools:

Google Keyword Planner – use this to research for your keywords

Google Analytics – use this to discover which web pages are performing well and which ones are not.

Google Webmaster Tool – use this to get valuable information for your search marketing efforts.

Google Search Console – use this to improve, and monitor your presence in the Google search result.

SEMRush – this allows you to monitor your website as well as your competitor’s site.

Yoast SEO – this serves as an all-in-one SEO suite for WordPress websites.

SEO Analyzer Tool – this lets you compare your site’s SEO efforts to your top 3 competitors.

Important Tip: use Google tools because Google is the leading search engine in the online world. Google has almost every piece of information you need to optimize your website.

  1. SSL Certificate for Your Website

Secure Sockets Layer (SSL) certificates can encrypt data or important information of your customers who use your website. You can tell a website has an SSL certificate if the URL has HTTPS instead of HTTP.

Google prefers to index websites with HTTPS than those that are not yet secured. Most importantly, your SSL certificate can help your website rank higher than those that don’t have it.

An SSL certificate for your website is one of the easiest SEO hacks you can perform.

  1. Use Rich Snippets

It’s very important to use rich snippets – this SEO hack will make your listings look unique and informative. The snippet quickly shows product information, reviews, and image.

Most importantly, rich snippets help you boost your website’s click-through rate by adding a structured data markup to your site’s HTML – this helps the search engines understand your website better, thereby indexing your web pages better, and ranking you higher in the search result pages.

  1. Use Accelerated Mobile Pages (AMP)

One of the most useful SEO hacks that usually gets ignored is the Accelerated Mobile Pages (AMP) – a coding standard for publishers to make web pages look stripped down and simple on your mobile devices.

It is essential to implement AMP on your website to give mobile users a great user experience when they visit your site – the primary goal of AMP is to make your web pages load quickly on mobile devices.

Also, Google loves mobile-friendly websites and you will achieve higher rankings.

Make your research and you will find more SEO hacks. Then decide what’s works best for your SEO strategy.

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SEO 2020: Ranking Factors and Tips You Need to Know [Infographic]

If you want to succeed online, you need to create powerful and effective SEO strategies. SEO is the must-have tool to put your website in front of more people in the search engine result pages (SERPs). You need to achieve higher rankings to attract targeted traffic and sales.

Here are some ranking factors and tips about how to create a successful SEO strategy.

  1. Use Target Keywords

The perfect solution for your SEO strategy is to use target keywords. These keywords are terms related to your business. They may include mentions of your product and services. You can use Google’s Keyword Planner or other keyword tools.

  1. Create an Effective Blog

80% of Internet users read website blogs regularly. If you have a business website, you need to create a blog that allows you to connect better with your target audience. By providing relevant, fresh, and updated content on a blog, you can give your target audience all the information they need about your brand and you can solve any problems they have.

High-quality blog posts also get noticed by the search engines. Don’t forget that search engines love blogs. This can help you reach even more people.

  1. Write Longer Posts

Longer posts rank higher on Google. Quality in-depth blog posts generally contain all the information on a subject matter. Also, the top-ranking pages on Google for many search terms have an average of 1,890 words.

  1. Write Meta Descriptions

A meta description is a summary of the content on a page. You can see it under the link to a page in Google search results. You can write your meta descriptions before publishing a post. If you don’t write a description for your post, Google will use the first 150-160 characters in your article as the summary.

  1. Optimize Your Images

You need to ensure that all your images are optimized to reflect the content of the page. This increases the chances of the image ranking in search and bringing more traffic to your blog post. It’s very easy to optimize your images and achieve more targeted traffic.

  1. Use Long-Tail Keywords

Long-tail keywords are search terms that are conversational but include keywords. For example, “how can I make money online from home” is a long-tail form of the “make money online” keyword.

The main advantage of using long-tail keywords in SEO is that they are not as competitive as the shorter ones. You can increase the chances of your posts ranking higher on Google.

Also, targeting long-tail keywords allows you to create content that is optimized for voice search.

  1. Mobile-Friendly Website

Google loves websites that are optimized for mobile (mobile-friendly) because more and more people are using their mobile devices to search online. Google already runs a mobile-first strategy. You need to ensure that your website is super-fast and responsive on mobile.

  1. Create Visual Content

80% of people prefer to watch an explainer video instead of reading text when looking for information about your brand, products, or services. You need to pay more attention to content that can be consumed visually. Apart from videos, you can also create more infographics.

You can convert some of your best blog posts to videos and infographics that can be published on YouTube and other social platforms. This way you can attract more targeted traffic and also higher rankings.

  1. Social Signals

Social signals affect search engine rankings in the short-term and long-term. Incorporate social media into your SEO strategies. Generating as much buzz as possible around your brand can get you more organic backlinks and reduce your bounce rates.

Important Tip

Avoid black-hat SEO tricks like buying links, using SEO directories, content spamming, and keyword stuffing. They will destroy your fame and your business on the web for both Google and your target audience.

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SEO: Tips on How to Improve Your On-Page SEO [Infographic]

Successful SEO professionals know that on-page optimization is very important for your website success. The search engine algorithms are changing pretty fast and it’s important to make sure that your on-page SEO knowledge is up to date.

You need to know the new trends and tips about on-page SEO.

On-Page SEO and Organic Traffic

On-page SEO is the optimization of web pages to improve a website’s search engine rankings and earn organic traffic.

On-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authority, and trustworthiness.

Why On-Page SEO Is Important

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.

As search engines become more sophisticated and pretty smart, you need to focus on relevance and semantics in search engine results pages (SERPs).

Google now can understand:

What users are searching for when they type a query.

Delivering search results that meet user intent (informational, navigational).

SEO Tips

Title Tag

The title tag, an HTML tag that exists in the head section of each webpage, provides a context (Your Title).

It is featured prominently in the search engine results pages as well as in the browser window.

The title tag by itself has little impact on organic rankings. But you need to have attractive titles.

Poorly written title tags can harm your SEO results.

Meta Description

Meta descriptions, meta tags that describe what the page is about, are often displayed in the SERPs underneath the title of the page.

Headlines

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression – that’s why it’s important to create them strategically.

Your headlines need to spark interest for it to stand out on the SERPs

SEO Writing

SEO writing means writing content with both search engines and users in mind.

There is a strategy behind writing effective SEO content – and it is more than just keyword research.

Remember that you’re writing content for people – therefore that content must be high-quality and relevant.

Image Optimization

Adding images is a good way to make your webpages more appealing. Optimizing images properly will help you make the most of a valuable SEO asset.

User Engagement

The on-page SEO elements are only half the battle.

The other half lies in making sure that users will not bounce – but instead, they’ll continue viewing your content, interacting with it, and keep coming back for more.

To increase user engagement, focus on aspects such as site speed, mobile-friendly, user experience, and content optimization.

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