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6 Common Mistakes in WordPress: How to Avoid Them

October 8, 2019blogging, business, Business Lessons, design, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups6, avoid, common, how, in, mistakes, them, to, wordpressjtsantalis

WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO friendly and easy to manage. Still, there are a few mistakes many beginners make in WordPress. To be honest, these mistakes are not only made by beginners. That’s is why it’s time I shared a couple of common mistakes in WordPress here.

1. Not changing your permalinks properly

It’s good to think about your permalinks before you start using WordPress. Permalinks (the name already gives it away) are meant to be permanent. So, once you’ve set them, you really shouldn’t change them again.

If you, however, do decide to change your permalinks, the URLs of your posts will change. This means search engines can no longer find your posts, as they’ve indexed the old permalink. Visitors coming to your site via search engines will end up on your site with an error message saying the post could not be found. The infamous 404 error message. You want to avoid those at all costs.

You have lots of options to choose from when deciding on a permalink structure. In most cases, however, the most simple one with just the /%postname%/ will suffice for an SEO-friendly URL.

2. Forgetting to update

Between WordPress, all the plugins and themes, it can be hard to keep track of all the updates a website needs. Especially if everything is working smoothly, it can be hard to see the immediate value in taking the time to process those updates.

But keeping plugins, themes and WordPress itself updated is one of the most important tasks you have as a site owner. Updates not only bring new features but often fix bugs and security issues. The absolute last thing you want to see happen is to end up with a hacked site, right?

3. Having too many plugins

There are more than fifty thousand plugins available in the WordPress repository, so you have a lot of options to choose from. Which makes it very tempting to install a plugin for every little thing you can think of. But that doesn’t come without a cost.

Not only will you have to keep all these plugins up to date, but there are other risks as well. Too many plugins doing fancy stuff can slow your site down, which means you may end up with a slow website. So, evaluate carefully before you install a new plugin.

Technically, a single plugin can screw up your entire site. So it isn’t just about the number of plugins, but also about being careful about what you add to your site.

4. Not creating a child theme when making changes

When installing your WordPress website for the first time, you get one of the default WordPress themes. And perhaps this theme doesn’t suit your needs. So you’re on the lookout for a new theme.

You’ve found a new theme, installed it and it’s working fine. But, after a little while, you realize you want to change a few things. Before you dive into how to change your theme, you should create a child theme and make your changes in the child theme. By doing this, you’ll be sure that when your initial theme sees some updates, you won’t lose all your modifications.

If you follow the links in the previous paragraph, you can learn how to create your child theme yourself. But, as with many things within WordPress, there’s also a plugin that does it for you.

By the way, there’s a big chance you only want to do some CSS changes and the Customizer should suffice for this. That’s also a future proof way to change things about your theme.

5. Deleting content the wrong way

One of the most common mistakes occurs once you have your site up and running. You may want to delete posts or pages. They may no longer serve the purpose they used to and it makes good sense to remove those.

However, since the search engines have indexed your site, deleted content on your site will render the infamous 404 pages: page not found. So, make sure you delete pages on your site the right way. Our Yoast SEO Premium solves this problem for you, by the way.

6. Not deleting the default content

When you first install WordPress, WordPress will create a ‘Sample Page’ and a ‘Hello World’ post for you. Make sure you delete the default sample page via the pages menu and the ‘Hello World’ post via the posts menu. Don’t be like any of these websites 😉.

Don’t make these mistakes!
There you have it. These are the most common (beginner) mistakes made in WordPress. Although you may have noticed a few things listed here that do not just mistake beginners to make. Make sure you avoid these and you’re well underway with your WordPress site.

Source https://yoast.com

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Common Mistakes in Online Marketing

January 31, 2019Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startupsavoid, common, how, in, marketing, mistakes, online, them, tojtsantalis

Online marketing can help you to grow your income if you have a plan. There are many stories of how new entrepreneurs have made lots of money selling their products and services through online marketing. But there are also more stories of how people failed badly.

Here are the common mistakes of online marketing. How to avoid them.

Sending Traffic to Your Homepage

The only way to make money online is by selling products and services. So if you were to get someone to click on your advertisement, you would want the best opportunity to sell them.

Stats show that 92 percent of consumers that visit a website for the first time is NOT there to buy.

That’s why it’s vital you first get your prospect to opt-in and give you permission to send them email messages. Then you can establish a relationship with them. You need to build trust and credibility. All which can lead to sales conversion.

The best place to send traffic is a landing page to get visitors to opt-in. A homepage is a wrong place to send traffic. That’s because most home pages have a menu and too much information to distract visitors from opting in, even if you include an opt-in form.

Sending Cold Traffic to Your Sales Page

Sending cold traffic to your sales page before they opt-in can be worse than sending them to your home page. Less than one-third of prospects who otherwise would buy from you will buy on their first visit.

By sending traffic to your sales page, you risk losing them forever. First, you need to build a relationship with them. If they leave without buying, you have no way to follow-up. So you waste your time and money.

You Don’t Have A Sales Funnel

The key to making sales and money is to have a good sales funnel. A good sales funnel includes a series of email letters with links to content to establish trust and credibility. Plus one or more landing pages with persuasive content and strong offer. And an order page confirming the offer with a fast and easy way for buyers to complete and submit it.

You Don’t Know Your Target Market

Many marketers make the mistake of having a broad target audience. If you target a broad audience will cost you more and it will also lead to lower sales conversion.

The first step before you invest in traffic is to make market research. Effective research will help you find the demographic and buying behavior characteristics of your target market.

The results can help you to discover what your target audience needs or search for.

Not Split Testing Your Campaigns

Split testing enables you to compare results between 2 and 4 versions of your landing pages. So you can improve your results. For either higher opt-in rates. Or greater sales conversion.

The key to split testing is to focus on just one variable at a time. This variable can be to compare headlines, pricing, offer, or even design of the landing page.

Attention! Don’t forget that the technology and the online world are changing pretty fast. So you need to know the new trends, tips, strategies and practices on how to create a successful online marketing plan

Online Ads: What You Need To Know About

Many online businesses starting with a low-budget on advertising. The good news is that there are now many more options to start online advertising than even just a few years ago.

Paid ads do cost money, but they’re scalable, so when you produce an effective ad, you can increase your spending to show your ads even more, for more traffic and profits.

PPC Networks

PPC stands for Pay Per Click. As the name implies, you only pay if someone clicks on your ad.

Google AdWords

This is the most well-known network. It shows ads on its own search engine results pages and on a range of other sites. Some of the sites are owned by ordinary people who want to make money from their website, so they join the Google AdSense program.

The system is challenging to use, and many people are disappointed.

Bing

Bing, by Microsoft. You might not get as much traffic from Bing as you do from Google, but the Bing ad program is less expensive and simpler to use.

Social Media

There are many social media sites you can use for online advertising. Their ad programs are highly targeted, and they’re easier to use than Google. The ads are driven more by matching your ads with the interest people have stated or shown through their likes and content they engage with.

Facebook

Facebook ads are more effective than Google AdWords because their online advertising rates are less expensive, the system is much easier to use, and the website traffic can be much more highly targeted.

You can get the same amount of traffic for pennies on the dollar in comparison with Google once you learn their fairly straightforward system. You need to have a Facebook business page to run ads.

Ad Marketplaces

There are also ad websites like BuySellAds or Chitika where you can connect with various sites who take advertising. The objective here would be to find a substantial website that matches the niche or industry you are working in. So you can get Targeted Traffic. that is, people most interested in what you have to sell.

9 Common SEO Mistakes: How to Fix Them

August 30, 2018Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups9, common, fix, how, mistakes, seo, them, tojtsantalis

1. Ignore Keyword Research

It’s one of the most common mistakes many people do when building their website. They completely ignore keyword research. So, they built a website around keywords that nobody actually searches for or they build a website using the most competitive keywords online. This way it’s very difficult to achieve high rankings on Google and other search engines.

You should use the free Google AdWords Keyword tool and type in a few keywords. Take a look at the results and be sure to pick those keywords who have a good number of searches per month. Also, type your keywords into Google and make sure that you can win the competition and getting your site onto the first page of results.

2. Keyword Spamming

Mentioning your keywords many times on your web page or making big lists of keywords with a font color that is the same as the background color is not going to help your search engine rank. Neither is adding keywords that have nothing to do with the content of your page.

Always remember to concentrate on making your content good for your visitors, not just for the search engines. You do want to mention your keywords in specific places such as the TITLE tag, H1 tag, alt text, etc, but don’t overdo it.

3. Optimizing Only the Home Page

The homepage is often the most important page on your website with the most visitors, but that doesn’t mean you should ignore the rest of your website. You have to optimize all the pages of your website. Many people will spend all their time optimizing the home page. But it’s a great mistake.

You have to choose different keywords for each webpage on your website and for each blog post you create. This will enable you to get many times more traffic than you would if you only concentrated on the home page. Even if you choose less popular, less competitive keywords this can have a dramatic impact on your traffic if you have optimized pages on your site.

4. Bad Linking

You have to be very careful about who you link to. Linking to sites that have been penalized by the search engines could have a detrimental effect on your own ranking.

You should be careful about how many links you have on a single page. The Google webmaster guidelines state that you shouldn’t have more than 100 links on a single web page.

5. You Don’t Know Your Competition

Knowing your competition is very effective for your successful SEO strategy. Before you go ahead and optimize a page on your website for a particular keyword phrase you should take a look at the websites that you are competing with.

Enter your keywords into Google without the quotes and take a look at the web pages on the first two pages of results. Most people don’t go past page 2 of the results when they are searching, so you need to be able to compete with the sites on the first two pages.

Are these sites of big companies? Do they have high page ranks? If there are authority sites or popular sites in the results it doesn’t necessarily mean that you cannot compete with them, but you have to understand how much work you need to win them.

6. Poor Navigation Website

Developing a site using a poor navigation structure or using exclusively javascript menus could result in your website not getting fully indexed by the search engines.

Search engines can’t read javascript, so you need a text-based menu. Be careful and ensure that the search engines and visitors to your website can quickly and easily navigate to all the pages on your site.

An easy way to do this is to generate an XML or HTML sitemap. There are many free sitemap generators available on the internet.

7. Backlinks and Off-Site Optimization

One of the things you can not ignore is the off-site optimization and backlinks of your website. This means getting lots of backlinks from related, good quality websites and using your keywords and variations of your keywords in the anchor text.

Building backlinks is the best way to increase your search engine rankings and improve your SEO.

8. Slow Load Pages

It’s a big mistake if you have slow load pages on your website. We live now in the fast online world and if you have not fast load pages you will lose traffic, clients, and money. Also, you will lose high rankings and the first page on Google.

9. Mobile-Friendly Website

The same goes for not mobile-friendly websites. You can not create an effective SEO strategy without a mobile-friendly website.

Now you know the common SEO mistakes and how to fix them. It’s up to you to take action and create a very effective SEO strategy to achieve high rankings and the first page on Google.