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Social Media Strategies: 7 Tips on How to Influence and Inspire Your Followers

Social Media Strategies: 7 Tips on How to Influence and Inspire Your Followers

Many businesses and marketers are using social media because their target audience spends their time on social media and talking with their friends, family, co-workers, etc.

But there is a little problem if you decide to use social media platforms to influence and inspire your followers or customers.

You will need to create something very interesting to grab their attention. So you will need to create a new social media strategy.

Social Media Strategies: How to Influence Your Followers

Here are some interesting tips about how to influence and inspire your followers and customers on social media.

  1. Discover What Your Customers Love and like

There are thousands of posts on every popular social media platform. But not all of them can influence or inspire people.

Some posts sink and other posts become trending and reach many people. The question is: “What does your audience love or like?”

There is an analytic tool for each social media platform you can use. You can use Insights to find trending posts and more details like the most engaging content types for a specific time.

  1. Create Quality Content – Promote Solutions

People are not interested in generic content. They don’t have the time to read text or watch dull videos.

If you want to influence your customers, you have to create quality content. The better the content resonates with them, the more engagement you will get.

Your customers or followers have many pain points. So your posts don’t have to revolve around your products, services, and business exclusively.

You should research and discover specific pain points.

Create content around these, and help your customers resolve them. It’s essential – Help Your Customers or Followers!

Promote only products or services that will improve the life of your customers. Promote Solutions!

  1. Use Interesting Facts

There are many social media profiles (accounts) with a huge follower base that only share interesting facts.

People love short posts that wow and impress them. It takes only a couple of seconds to read them and they are fun and engaging. The trick is to keep it relevant to your customers and your niche or topic.

Use interesting trends, shopping tips, customer service, and support.

Share your interesting facts and your customers will like and comment.

  1. Use “How-to” Posts

It is a good sign if your posts generate a lot of shares. The trick is to identify which posts generate the most shares. Reports show that “how-to” posts drive most of the social shares.

You should start writing high-quality how-to posts. Customers love advice from their brands. You can leverage this to strengthen the relationship and build more trust.

You can use step-by-step guides, tutorials, or even online courses.

  1. Share Interesting Quizzes

Staying on top of the comments on your social media profiles can be a tricky thing to do. You can share content that sends feedback to each one of your followers. The tip is to share quizzes.

You can create knowledge quizzes to engage your audience. Make sure to introduce quizzes with compelling headlines to drive more engagement.

Quizzes also will help you to gather valuable data from your followers and learn what they want, what engages them the most, what inspires them, and what they would like to see on your social media page.

  1. Use FAQ Type Posts

Many people use social media to get informed. This is exactly why many managers of political campaigns invest time and money in social media marketing.

You can share interesting information and tips that your customers want to find.

You can search for inspiration in their comments and posts. You can discover what your customers think or searching for.

Do this every week and write elaborate FAQ posts to engage them and attract more followers.

  1. Inspire your Customers – Use Positive Stories

These days bad news is all over the internet.

You can offer something different to your customers – positive success stories.

If you post encouraging and inspiring stories with customers as your main focus, be sure that they will recognize it.

For inspiration, look at your customers, successful business owners, or famous people. Feature one of these stories every once in a while to remind your customers about the bright side of life.

You can inspire your followers and make their day better.

To engage and influence your customers on social media, you will have to discover what type of content and information they love. You need to help them, inspire them, and provide solutions.

Important Tip! Social media is relationship, engagement, value, and inspiration. Avoid hard-sales and fake stories.

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The whole idea of the marketing and sales is to influence and manipulate the psychology of the consumers. In successful campaigns, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.

There are some tips and tricks to manipulate the mind and the psychology of the consumers

1. Mutual Exchanging

The first and powerful trick. The company can start with giving something for free to the customer. He will take it for the first time, but from next time he will feel obliged and will try to return the favor. Offering the product for free initially can do this. And if the customer is satisfied with the product, he will buy it for himself from next time.

Some salespersons get confused with this principle. The product being given should be totally free without any condition to be fulfilled. For example, the line ‘Get the latest Marketing Ebook absolutely free’ will do the trick. If the Ebook is really good, they will buy your products the next time.

2. High Value

The next tip is to present something as of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information, but it turns out to be another advertisement.

3. Free Samples

Another tip is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and he will assume that’s the way the product is actually and won’t go ahead to buy it.

4. The Power of Words

Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, etc, are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance.

5. Make a Commitment

Tricking the customer in making a commitment is another next good method to increase sales. The trick is to make the customer to take small steps toward the goal, without realizing about it. Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future. Do not advertise in this step. In the next step advertisements about products and services can be sent to the customer to the address provided by them.

6. Lottery Tickets

Lottery is another good method. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the customer in future. In the above practices it’s very vital to not to advertise in the first step. Only after getting the customer contact information, should promotional mails be mailed to him.

Long advertisements that are featured in the newspaper are a small twist to this trick. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad.

7. Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients. The relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.

P.S.

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