The whole idea of the marketing and sales is to influence and manipulate the psychology of the consumers. In successful campaigns, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.
There are some tips and tricks to manipulate the mind and the psychology of the consumers
1. Mutual Exchanging
The first and powerful trick. The company can start with giving something for free to the customer. He will take it for the first time, but from next time he will feel obliged and will try to return the favor. Offering the product for free initially can do this. And if the customer is satisfied with the product, he will buy it for himself from next time.
Some salespersons get confused with this principle. The product being given should be totally free without any condition to be fulfilled. For example, the line ‘Get the latest Marketing Ebook absolutely free’ will do the trick. If the Ebook is really good, they will buy your products the next time.
2. High Value
The next tip is to present something as of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information, but it turns out to be another advertisement.
3. Free Samples
Another tip is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and he will assume that’s the way the product is actually and won’t go ahead to buy it.
4. The Power of Words
Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, etc, are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance.
5. Make a Commitment
Tricking the customer in making a commitment is another next good method to increase sales. The trick is to make the customer to take small steps toward the goal, without realizing about it. Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future. Do not advertise in this step. In the next step advertisements about products and services can be sent to the customer to the address provided by them.
6. Lottery Tickets
Lottery is another good method. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the customer in future. In the above practices it’s very vital to not to advertise in the first step. Only after getting the customer contact information, should promotional mails be mailed to him.
Long advertisements that are featured in the newspaper are a small twist to this trick. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad.
7. Relationship Marketing
Relationship Marketing is targeted at building stronger and long lasting relationships with clients. The relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need of the customer and how it changes in different circumstances.
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