These days the online people are bombarded with marketing tactics and tricks without even realizing it. Businesses are using these psychological tricks, tactics, and methods to increase their sales.
You can have the best product in the world. You can market it at the right time for your ideal customer. But if you don’t understand the psychology of buying, you can not increase your sales.
Here are some effective psychological marketing tricks and tactics you need to use to increase your sales.
Social proof – People can easily be influenced by peer groups. This is why successful online retailers use the social proof technique.
Pricing – certain pricing triggers can generate sales. But not all target audiences are the same. So you need to find what does and doesn’t work for the different audiences.
Scarcity – fear of missing out (FOMO). In nature, scarcity means the difference between life and death. As an online business or marketer, you can take advantage of this psychological factor.
Attractive Photographs and images – the problem with online shopping is that you can’t touch or smell the product. But you can recreate that sense of ‘real-world shopping’.
Use reviews and testimonials. Ask customers for reviews and testimonials and strategically place them around your website to let potential buyers know you’re a trusted source.
The price-saving tip. To highlight what great value a customer is getting, put the old price next to the new price, and include the percentage of saving.
Use urgency. Knowing there are only a few left of an item adds urgency to purchase and makes customers think that if they don’t act now they’ll miss their chance.
Use color psychology. If your target market is male, use red CTA buttons. But for a mixed audience, neutral colors like orange are much better.
Use the less-is-more technique. Don’t overload prospective customers with too many options as it can have a paralyzing effect on their decision making. Instead, help them narrow their choice.
Use video. You can boost your sales by featuring videos of your products. People need the onscreen product to match up with the actual receiving of it. The best way to do this is to show a video of someone using the product.
Give people a free trial. By giving a free trial, you tap into people’s innate sense of wanting to commit to something.
Create quality content. Share high-quality content that provides needed information to people searching. From a psychological point of view, this is a form of bonding, and they’ll be more likely to buy your product.
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