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Social Media Strategies: Tips and Stats About Small Businesses [Infographic]

Social Media Strategies: Tips and Stats About Small Businesses [Infographic]

Many entrepreneurs and small businesses are using social media strategies to promote and grow their brands. Also, many brick-and-mortar businesses have adopted social media marketing to promote themselves and have accepted the “new normal.”

Social Media Strategies: Tips and Stats

For small businesses, social media marketing has a learning curve. So social media strategies are complicated for small businesses. Poorly and not effective social media campaigns can create negative customer experiences.

Here are some stats and tips about social media strategies and small businesses.

  1. Stats

88% of entrepreneurs said they rely on themselves for social media marketing. Also, some marketers are using other employees (25%), business partners (23%), and friends (21%).

Only 18% of entrepreneurs are using professionals for their social media strategies. Majority of solo entrepreneurs managing their social media presence and strategies themselves.

  1. Facebook and TikTok

Many entrepreneurs say that Facebook is their primary business platform. But TikTok is the social media platform that most small business owners want to use. TikTok already is a trend.

Many entrepreneurs (54%) are using Facebook as their primary social media platform for business. Also, 27% are using Instagram, and 16% Twitter.

65% of entrepreneurs marketing on Facebook said they were satisfied with the platform, compared to 68% marketing on Instagram, and 61% marketing on Twitter.

64% of entrepreneurs marketing on Facebook also reported a higher ROI than through any other platform. And 25% of entrepreneurs say that they will start using TikTok.

  1. Trends and Hashtags

Many young social media managers say that the most common tactics for gaining traction on social media are paid promotions and hashtag trends.

36% of entrepreneurs are using their social media accounts to celebrate national holidays, create promoted posts, and pay-per-click campaigns. Also, they use hashtag trends.

In small businesses with professional social media contributors, hashtag trends were the most common marketing tactic (35%). Another 29% of entrepreneurs with professional social support are using memes or trends on social media and also they are using guest posts as a marketing tactic.

Last Tip

Social media strategies can help small businesses and entrepreneurs attract followers and customers. Social media marketing is important for entrepreneurs but they need to create successful social media strategies to grow their business.

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Social Media business infographic marketing work from home

Social Media Hashtags: 8 Tips on How to Create A Successful Strategy in 2021 [Infographic]

Social Media Hashtags: How to Create A Successful Strategy in 2021

Social media hashtags can help your business to generate engagement with your target audience. They can help your brand to stand out on social media and increase your followers. But you can’t succeed by adding any long-tail keyword in front of the hashtag (#) symbol.

Social Media Hashtags: How to Create A Successful Strategy in 2021

You need a social media hashtag marketing strategy to grow your reach and engagement. Using hashtags without a marketing plan you can lose credibility, social proof, and followers.

Here are some tips about social media hashtags and how to create a successful strategy in 2021.

  1. Why You Need To Use Hashtags

Hashtags are easy to understand to most people online. They connect your content with the online world. Hashtags can add value to your content and increase your reach worldwide.

But if you use too many hashtags or using them too much can confuse your followers. You need to know how and when you use hashtags.

A good hashtag will help you to create high visibility for your brand and a higher ROI.

  1. Why You Need a Hashtag Strategy

A hashtag strategy should be part of your digital marketing strategy. It’s useful to use hashtags in every post you make because it creates more engagement and you can promote and grow your business.

Using hashtags in your social media posts will increase brand awareness and engagement. Reports show that businesses and brands that use hashtags have a 50% higher rate of engagement than those who don’t.

A good hashtag strategy is key when it comes to brand engagement. You need to use the right hashtags.

  1. Find Out What Your Audience Wants

They say the customer is always right. So don’t use hashtags that are not relevant to your target audience.

Find out what your audience cares about, what they are looking at, and use that information to place hashtags appropriately so that you can gain awareness.

  1. Hashtag and Social Media Platform Rules

Social media platforms having rules. You need to know the rules and how to use hashtags on specific platforms.

For instance, the correct usage of your social media campaign hashtags will be much more effective on Twitter and Instagram than they will be on Facebook.

Different platforms mean different rules.

  1. Types of Hashtag Strategies

There are three types of marketing strategies for hashtags.

Brand & Campaign Specific
Trending
Content Hashtags

Brand and campaign hashtags are created to be specific tags that you are using for your business. They market your specific products or services.

A trending hashtag is popular because of the topic it is covering.

Content hashtags. These are hashtags that are used specifically to go along with the content you are posting. If you are posting an article on lifestyle, then you may use lifestyle-related hashtags.

  1. Use Catchy Hashtags

If you create a social media campaign hashtag, remember that it does not need to be complicated. It’s better to use simple and catchy hashtags that are easy for users to search.

  1. Use Trending Hashtags

Trending hashtags are the most valuable. Before doing a social media post, take a few minutes to search what hashtags are trending. Use those specific ones in your content.

Trending hashtags in your content will drive higher engagement rates.

  1. Use Inspiring Hashtags

Your social media hashtag marketing strategy should include inspiring hashtags. Everyone likes to be inspired or feel good about something. Use this to your advantage.

Try to use inspiring hashtags at the correct time too, when it is most appropriate. These will not only build brand awareness but also allow people to be more comfortable with your brand or business.

Last Tip

The world of social media is very important for businesses today. Having a social media hashtag strategy in place to market your products and services is key to being successful online.

Take action now and create a new social media hashtag strategy to promote your business, reach your target audience, and generate engagement.

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business marketing Social Media Startups work from home

Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

These days Social media platforms are a popular marketing tool for businesses. Many entrepreneurs and marketers are using social media strategies to promote their business, products, or services.

Social Media Marketing: How to Improve Your Strategy with Images and Slideshows

You can use slideshows and images to market your business. Slideshow presentations have become one of the best ways to spread the word about your brand, increase followers, and generate sales.

Here are some useful tips about how to improve your social media strategy with slideshows and images.

  1. Use Your Content to Create Slides

The best way to build an online presence and grow your target audience is to create quality and useful content. Your slideshow presentations should contain content that your audience wants to read.

Explore various topics on social media platforms, then repurpose the content into slides. So your content will reach a bigger audience.

Also, research keywords to achieve higher rankings. You will improve your SEO strategy with the right keywords.

  1. Use Effective Stock Images

Studies show that the human brain processes an image quicker than plain text. You must include attractive and effective images in your slideshow presentation to grab your audience’s attention.

Images are easy to edit and upload. Images are an easy way to represent your content. Find relevant images and optimize them for social media.

Also, you need to include a tagline in every picture or image to achieve the best results. There is no limit to the number of images you can use in one slideshow presentation.

  1. Use SlideShare

Slideshows can boost your business and your traffic, but you need to know where you post them. SlideShare is one of the best places to post them. Posting them on this website will make them more effective and useful as they promote your brand.

SlideShare is a free platform. Keep your presentations short because long presentations can become boring. You can use slide templates to save time. Templates will be great for quick presentations when you’re under time pressure.

  1. Create and Use Infographics

Stats show that 68% of B2B marketers have started to use infographics in the past four years.

Text can be irritating to your audience or it’s difficult for them to grab the main message you have in the slides. Infographics can deliver the desired results easier and faster.

You can use PowerPoint to create infographics for social media. Also, you need to optimize them to the correct size to ensure that they display correctly on the social media platforms you’ll post to.

  1. Text and Slides

Text is a great way to communicate, but not all the time. If you like to pass your message efficiently, don’t use too much text on your slides. Every slide should communicate a unique idea. You need to use 25-30 words to be effective.

If you have a big idea that cannot fit in one slide you need to break it up and use several slides to communicate it successfully. Make them as interesting as you can. The results will be amazing.

  1. Clear and Simple – Optimization

If you’re looking to get more engagements and new visitors through your slides, focus on making them as clear as possible. Ensure that visitors, even those who are using their mobile phones to view the slides, have a great experience.

It would help if you had large fonts that are easy to read on small screens. Also, it’s important to use optimized images to catch the reader’s attention. Your typography needs to be perfect to ensure the message reaches your audience as expected.

  1. Create Attractive Slides and Headlines

You need to ensure that people get the point straight away. You need to determine which slide comes first and which one comes last in your slideshow presentation.

Ensure that your content will intrigue readers and evoke emotions. Your first slide should attract people and give a reason to keep looking at the rest of the presentation. Also, it’s important to create an attractive headline or title.

Last Tip

An effective social media strategy is what every business needs to grow today. A Slideshow presentation is one of the best things you can do to promote your business.

You need to ensure that your slides and images are catchy to influence and impress your target audience. Start using slideshows as part of your social media strategy.

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Social Media business marketing Startups

TikTok: 7 Tips on How to Improve Your Marketing Strategy

TikTok: 7 Tips on How to Improve Your Marketing Strategy

Many people and businesses are using social media platforms such as Instagram, YouTube, Facebook, and TikTok for video content. Going viral on TikTok it’s difficult but not impossible.

TikTok: How to Improve Your Marketing Strategy

Businesses who like to expand their reach should start using TikTok. There are many tips and tricks you can use to achieve success on TikTok.

Here are some useful tips you need to know about TikTok and how to improve your marketing strategy.

  1. Post Frequently

Many people have to post consistently and frequently to grow their following. TikTok followers want constantly updated content.

Create a plan for consistent and frequent content. Also, you can buy TikTok likes and followers, but don’t overdo it!

  1. Engaging with Creators

A successful tip for your TikTok marketing strategy is to engage with other creators. Especially creators that creating content similar to yours. The more you comment on videos, the more people will notice you and your content.

When commenting on other people’s videos, be genuine and original. You don’t want to become a spammer.

If anyone comments on your TikTok videos, reply to them. This shows that you care and you will generate engagement with them.

  1. Use Trends

If you are using trends will catch people’s attention. Watch your main feed page to discover trends.

Create a video, use a trend, and incorporating your twist. Don’t copy-paste other creators. Always credit the original creator of a trend!

  1. Use Hashtags

Boost your videos by using hashtags in your video captions.

Use hashtags that are already popular for your video, and create a unique hashtag to boost your video. Encourage viewers and followers to recreate their videos using your unique hashtag.

Important! comment and like the videos that people create using your hashtag.

  1. Collaboration with Influencers

Collaboration is essential for a successful TikTok marketing campaign.

Find influencers for collaborations. If you’re marketing a product, you need to have a compensation plan. Don’t copy and paste messages to other influencers because it’s not genuine and effective.

  1. Niche Content

There are many niches available on TikTok (like other social media platforms). If a brand or a marketer is trying to target parents or kids, they should be creating interesting content that resonates with that group of people. (niche)

Creating and sharing niche content means that the target audiences will have a higher chance of finding that content.

Also, after the target audience finds that content, the business can build a loyal community, and generate more sales.

  1. Tell Stories

These days on social media the key to success is to tell stories that people find interesting and engaging. One of the best ways is to tell stories with text overlays.

Text overlays are also an effective way to attract people who are usually scrolling down their feeds. Text overlays will catch their attention and they will read your story.

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Social Media business marketing work from home

Social Media: 7 Tips on How to Grow Your Accounts in 2021

Social Media: 7 Tips on How to Grow Your Accounts in 2021

You like social media and you have added your business to various social media platforms. But do you know how to grow your social media accounts?

Attention! Don’t fall into the trap of creating social accounts and then wait for everyone to start following you. This is a big mistake. You need to take action and start following interesting, relevant, social media accounts.

Social Media: How to Grow Your Accounts in 2021

Here are some useful tips about social media and how to grow your accounts in 2021.

  1. Target Market – Target Audience

Identify your target market. You can target a certain geographical area or certain countries. Also, if you get followers who like your posts and share them, but they are outside your target market, then you should still connect with them.

These social media followers can help to grow your account and your business. Connect with them and build relationships.

  1. You Need A Plan

A growth plan or schedule will help you to keep on track. You might want to connect with 30 new accounts each week or you need 50-100 new followers every month. Create a schedule and work on it.

  1. Reciprocation – Give and Take

If a follower likes and shares your content, reciprocate! (Give-Back). Otherwise, they will soon stop! Every time a follower or followers share your content, you need to share their content. Don’t forget that they help you so you need to help them too! That’s social media. Be active and help your followers. If you want only to take you will fail!

  1. Build Personal Connections

People like to buy from people that they know and trust. Share some personal posts. Share pictures of you and the team or share interesting memes that will help you to connect with your followers on a more personal basis.

These kinds of personable posts will allow your followers to feel much more connected with you and your business.

  1. Quality Over Quantity

Don’t spam your followers. Daily posting for marketing content is just fine. But too much marketing content can be viewed as a spammy account, especially if there is no other activity other than marketing posts.

If the balance is wrong, then you will start to lose followers. Instead of advertisements, why not share knowledge, tips, tricks, or even funny posts. These kinds of posts can establish you as an expert in your niche or topic.

  1. Appreciation

If a person or business share your content, you should appreciate and thank them. If you are tagged in a post, recommended or you have supportive followers that constantly like your content, then show your appreciation. They will feel happy and they will help you more.

  1. Positivity

Famous Maya Angelou has said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. If you can make someone smile, then do it! Think positive.

Positivity is a very attractive quality! Positivity will help not only to retain your followers but will also attract others.

It’s important to follow the rules of social media platforms you use and participate in. You need to help your followers and provide quality, helpful, content. You can grow your social media accounts but you need an effective plan and a positive way of thinking.