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Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social media marketing, or SMM, is a popular type of internet marketing. You need to create and share content on social media platforms. Social media marketing includes activities like posting text and images, videos, to generate audience engagement.

Social media marketing (SMM) is the process of building awareness about your brand or business, your products, or services through social media channels.

The goal of any social media marketing campaign is to drive traffic to your website or blog, gain more social media followers, and generate sales.

Why Social Media Marketing is Important

It’s the fastest way to spread the word about a new product, service, or interesting news.

Social Media Marketing: 6 Tips for Beginners

It’s a trend – Millions of people spend their time on social media networks.

It’s the new marketing tool – Marketers know where is their target audience

It’s the new sales channel – Recent studies show that social media is becoming a great sales channel

Here are some interesting tips for beginners about social media marketing and how to improve your marketing strategy.

  1. How to Choose Social Media Platforms

As a beginner to social media marketing, it’s better to choose one or two social media platforms. Avoid choosing many platforms and working on all platforms at the same time.

This is a common mistake that many beginners do and then they think that social media marketing does not work.

A smart way is to find influencers in your niche. Then learn which social media platforms they use and where they have success.

Check out the number of Facebook fans, Twitter followers, Instagram followers, or even TikTok.

If they have 100,000 Instagram fans but only 10,000 Twitter followers, you know that Instagram is more suitable for your niche than Twitter.

  1. Connect Your Blog with Your Social Media Pages

The next step is to connect your website or blog with your social media pages.

There is a certain procedure to follow for each platform and it is very important to do it correctly. If you get confused ask for help from social media experts to solve your problem. Every social media platform has a team to help you.

  1. Follow Influencers in Your Niche

The next step is to find people to follow but it’s better to find and follow influencers in your niche.

Social media platform algorithm will use this information to help you to find more people to follow. By following popular people (Influencers) in your niche is like telling them that you are also in that niche.

A trick that many people use on social media is to follow the followers of an influencer because they know that some will follow them back.

  1. Keep a Balance (following and followers)

You need to know that is important to keep a balance between the number of people you follow and the number of people they follow you back.

A balanced profile is better for your SEO strategy.

Many SEO experts talk about the importance of social media for SEO. They mean that people with strong social media profiles can rank higher than those with weak profiles. (their explanation it’s not very clear)

A strong profile is someone that has more followers than following.

  1. Share Interesting and Informative Content (text, images, videos)

This is essential for a successful social media marketing campaign. You already know that ‘content is king’ and this true in social media.

If you share interesting and useful content you can get more re-shares, more visitors to your blog, more followers, and even more customers.

Articles/Stories/Pages related to your niche but not only from your website.

Interesting statistics about your niche or topic

Motivational Quotes

Research studies

Images and Videos

Funny stuff (a funny image or video to make your followers smile)

Hashtags (#) can make your content more searchable

  1. Follow The Rules

Social media networks have rules to keep spammers away.

You need some time to build thousands of followers. So you need to be patient and not try to break the rules (your account will be suspended). Also, don’t spend your money on buying followers or tweets or anything similar.

It is important to follow the right people and share relevant and interesting content. It’s the golden rule of social media.

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Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]

Social Media: 6 Trends To Improve Your Marketing Strategy In 2021

These days all businesses, big or small, need to have a social media presence. It’s one of the best ways to increase your online presence, grow your brand, and attract more followers. Also, with a successful social media marketing strategy, you can generate more sales.

Social Media Trends To Improve Your Marketing Strategy In 2021

Here are some useful social media trends you need to know about how to improve your marketing strategy in 2021.

  1. Baby Boomers are Using Social Media

For a long time, baby boomers were ignored by digital marketing strategies and businesses. They don’t use very often the internet.

But in 2020 baby boomers have started to use social media platforms and eCommerce almost every day. The pandemic keeps them at home and they’re spending more time on the internet than ever. (Pandemic Effect)

Your social media marketing strategy needs to target and baby boomers. Don’t target only young people.

  1. TikTok Trend

TikTok is on the top of social media platforms. It achieves two billion downloads, and over one billion videos watched every day. If you like to attract the younger generation, you need to use TikTok.

Attention! 60% of users are under 24, but 40% of users are adults. Also, adults user keep growing.

TikTok is about short, easily digestible videos. But allows you to share them on other platforms like Instagram. TikTok videos can be funny, educational, instructional, How-to videos, or any other kind of category.

TikTok video content could be made by a person with a mobile phone. Very easy and fast way to create video content.

  1. Social Media and eCommerce

Online shopping growing a lot during the pandemic. You can be sure that online shopping has exploded in general over the past year.

A study from the UK shows that 17.2 million people were planning on shopping online after the pandemic.

Also, 57% of people across 9 countries say that they are shopping more often online even before the start of the pandemic.

If you’re in the business of selling physical products, it’s a good idea to invest in a website where people can buy your products. (Online Store)

But if you don’t want to start your website, you can now do it on some of your social media accounts.

Even before the pandemic, 55% of online shoppers purchased a product through a company’s social media account. Also, 87% of buyers claiming that social media helped them decide on a purchase.

Not every social media platform offers services like this. But Facebook and Instagram have implemented channels through which you can make sales.

  1. Video Content Is Gain Traction And Keeps Growing

It’s not just TikTok that people are watching. People are watching more and more video content. People love video content and no one wants to read, long, boring, articles.

When we say videos, we don’t mean YouTube videos that last a couple of minutes. We’re talking about videos that last for as short as a few seconds. First, Snapchat had a feature known as “stories,” which was quickly adopted by Instagram, Facebook, Twitter, and more.

On stories, people could post a ten-second video to show off whatever they wanted.

Stories are a very popular trick of social media because of their digestible nature.

Many businesses and marketers are using these short videos to show off or advertise their products or services.

Stats show that 84% of people bought a product after watching a video.

It’s better to create short videos. Make sure you provide all the basic information in as short a time as possible.

  1. VR and AR Are The Future – Interactive Content

Virtual reality (VR) and augmented reality (AR) are two of the most exciting developments in the last decade. They are the future.

Augmented reality is when something like a Snapchat filter uses reality as a base, but lays something fantastical over that base. Those filters that make you look older, or put a dancing hotdog on your shoulder, are all augmented reality.

Virtual reality is different. The user is going into another world entirely. You can be taken to a virtual house viewing or a tour of a real-life place.

AR and VR are very much growing fields, with new and more advanced AR and VR technologies coming out constantly.

These technologies are expensive (especially VR), and might not suit your marketing method or your business. But keep an eye on future apps.

  1. People and Brand’s Posts

For a long time, brands presented themselves with a degree of professionalism. They appear as serious organizations with complete control over their product and image.

But with the arrival of posts, comments, and replies, people could interact with their favorite brands. So began a new communication channel between customers and brands.

If your posts are helpful, interesting, and friendly people will feel more comfortable engaging with you.

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Social Media business marketing seo Startups

TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales

TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales

These days TikTok is the most trending social media app. Millions of people are using the short-video app every day. Reports show that TikTok will become the next billion-user platform in 2021. Many businesses and marketers are using TikTok to promote their businesses.

TikTok: Marketing Strategies to Promote Your Business

Here are some strategies about how to use TikTok to promote your business.

  1. TikTok – Videos App

Videos are, of course, the heart of TikTok. Even if you use influencers for your TikTok marketing strategy, you can create an account for your brand, and make videos. TikTok’s videos can be any length up to one minute, so you can create short attractive videos.

You can either record your videos in the app or externally, uploading them to TikTok. You can also upload music to add to your video. TikTok gives you direct access to many music tracks to use them on your videos.

  1. Use Hashtags

Like many other social media platforms, TikTok users are using hashtags to catalog their videos and search for clips by subject. TikTok users can click on the “Discover” at the bottom of the screen, and they see a list of videos sorted by trending hashtags.

Also, you can include relevant hashtags in your videos. But avoid using the most popular generic hashtags. It is better to have your videos stand out in slightly less popular categories.

You want your videos to appear to people relevant to your niche or topic. Don’t use hashtags just because they are popular.

How To Increase Sales With TikTok

  1. TikTok Trends

Another way you can use hashtags is to search for trending hashtags. You can then create videos that relate to these trending hashtags.

Remember that trends are changing pretty fast. So you need to change your video content to become relevant to trends.

Attention! don’t make a copy of everybody else’s videos. Find a way to make your video unique and attractive.

  1. TikTok Influencers

These days many people become influencers on social media platforms. Usually, they build up a reputation for the quality of the content they share.

Important Tip. TikTok influencers are different. Reports show that “TikTok has created a new generation of influencers. They are people who have far more clout with today’s teens and tweens than more movie or television stars.”

  1. Comments and Engagement

Like most social platforms, TikTok supports frequent user engagement. Comments are an excellent way to achieve this. You can build up conversations with your potential customers or followers.

TikTok ranks comments by the number of likes they receive. So you need to make meaningful comments.

Also, look at other people’s videos and make thoughtful comments on them.

  1. Post Often and Rewards

TikTok rewards frequent posting. The more videos you post to your TikTok account, the higher your rewards.

If you post many times, more people will find your account and follow you.

  1. TikTok Video Effects

You need to do something different to stand out on TikTok. You can use video effects. You will find them under the Effects tab (Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal categories).

TikTok includes a green screen effect, which allows you to use the image of your choice to replace the video background.

  1. Videos and SEO

TikTok’s videos can be up to a minute-long. You don’t have long to get your message across and don’t upload blatant ads. You want your videos to be visually appealing, without looking like they’ve been made by a professional advertising agency.

You need to include a clear description of what your video is about.

A good description is also essential for your SEO strategy. You want Tiktok to know what your video is about when and suggest it to your target audience.

It’s important to include your most important keywords in your descriptions, but they have to make sense and not just random words.

  1. Content and Balance

You need to balance the type of content you share on TikTok. Most of your videos need to entertain or inform your audience. If you build an audience then you can create a few promotional videos.

The typical TikTok user ignores ads. So you need first to build your credibility before you create promotional videos. A common tactic is to upload videos showing people using your product.

TikTok is a great opportunity for businesses and marketers. Even if you don’t have a huge budget for advertising, the best opportunities are in the form of video content and user-generated content.

Remember, TikTok it’s still new. So you can try new marketing strategies. Create more videos and use new techniques, tips, and trends.

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Social Media business marketing Startups

Social Media Marketing: 5 Benefits and Advantages You Need To Know

Social Media Marketing: 5 Benefits and Advantages You Need To Know

These days social media marketing is a necessity. Many businesses and marketers are using social media to promote their products or services. But many new marketers (beginners) still underestimate the power of social media marketing.

Social media is one of the most powerful tools to promote and grow your business.

Social Media Marketing: Benefits and Advantages

The benefits and advantages of social media marketing are amazing. That’s the reason why it has become an essential part of every marketing strategy.

Stats show that 97% of marketers are using social media marketing to reach their target audience.

With social media marketing, you can influence your followers to take action and increase your sales and revenue. But that’s not the only reason why social media marketing is essential.

Here are some benefits and advantages of the social media marketing that you need to know.

  1. Brand Awareness – Business Promotion

If you want your business to grow, you have to promote it. If people don’t know about the products and services you offer, you can’t generate sales.

There are many ways to promote your business online. But nothing works better than using social media.

With social media marketing, you can reach a huge audience worldwide. Also, you can create shareable content that can quickly double your reach too.

It’s important to create compelling and informative content that adds value to your target audience.

Also, it’s better to have many loyal followers so they will share your posts.

It’s important to interact with other social media users by liking and commenting on their posts and following people that you think can be potential followers or even buyers. This way you can easily increase your visibility and make your posts appear on others’ feeds.

When you increase your visibility, people start recognizing you and become familiar with your business.

This is a great way to increase brand awareness, build credibility, and promote your business.

  1. Improve Your Customer Service

Another benefit of using social media marketing for your business is that you can improve your customer service.

Brands or businesses that aren’t reachable when people need support (Customer Service) after purchasing from them will fail. They will lose their customers and profits forever.

You need to provide great customer service.

You can provide support through your social media channels. You can use Facebook, Twitter, Instagram, or any platform that works best for you.

Important Tip! Most customers want quick solutions to their problems.

With social media platforms, you can speed up your interactions and help your customers right away.

This is a great way to build better relationships with your customers and boost your brand.

  1. Grow Your Email List

Email marketing can help you boost your sales and increase your profits. But it’s important to have a solid email list.

With social media marketing, it’s easy to grow your email list. You can do that by running a giveaway on your social media profiles.

People love freebies. Giveaways allow them to win a freebie that they’ll love. All you have to do is ask them to submit their email addresses to participate in the giveaway.

To encourage more people to participate in the contest, announce an exciting prize.

You don’t have to offer expensive and fancy prizes. A simple discount coupon can be very attractive!

  1. Inbound Traffic

Another benefit of social media marketing is that it helps you to attract more inbound traffic to your website. You can boost your SEO and makes it easier for you to appear in top search results.

By posting high-quality content on social media, you can drive your users to your website and encourage them to explore it further. Also, once they are on your site, you can generate more sales.

The more valuable content you post, the higher your opportunities, to engage new leads and direct them to your website.

  1. Cost-Effective Marketing

One of the biggest advantages of social media marketing is that you don’t need a big budget. It’s cost-effective marketing.

When you use social platforms for marketing, you can achieve amazing results simply by creating content and publishing it. And even if you want to use paid marketing, it’ll cost you much less than traditional marketing.

Now you know how social media marketing can benefit your business. It’s time you reconsider your decision. Because social media marketing can be extremely effective to promote your business, boost your traffic, increasing your sales, and staying ahead of your competitors.

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Social Media business marketing

Social Media Strategies: 7 Tips on How to Influence and Inspire Your Followers

Social Media Strategies: 7 Tips on How to Influence and Inspire Your Followers

Many businesses and marketers are using social media because their target audience spends their time on social media and talking with their friends, family, co-workers, etc.

But there is a little problem if you decide to use social media platforms to influence and inspire your followers or customers.

You will need to create something very interesting to grab their attention. So you will need to create a new social media strategy.

Social Media Strategies: How to Influence Your Followers

Here are some interesting tips about how to influence and inspire your followers and customers on social media.

  1. Discover What Your Customers Love and like

There are thousands of posts on every popular social media platform. But not all of them can influence or inspire people.

Some posts sink and other posts become trending and reach many people. The question is: “What does your audience love or like?”

There is an analytic tool for each social media platform you can use. You can use Insights to find trending posts and more details like the most engaging content types for a specific time.

  1. Create Quality Content – Promote Solutions

People are not interested in generic content. They don’t have the time to read text or watch dull videos.

If you want to influence your customers, you have to create quality content. The better the content resonates with them, the more engagement you will get.

Your customers or followers have many pain points. So your posts don’t have to revolve around your products, services, and business exclusively.

You should research and discover specific pain points.

Create content around these, and help your customers resolve them. It’s essential – Help Your Customers or Followers!

Promote only products or services that will improve the life of your customers. Promote Solutions!

  1. Use Interesting Facts

There are many social media profiles (accounts) with a huge follower base that only share interesting facts.

People love short posts that wow and impress them. It takes only a couple of seconds to read them and they are fun and engaging. The trick is to keep it relevant to your customers and your niche or topic.

Use interesting trends, shopping tips, customer service, and support.

Share your interesting facts and your customers will like and comment.

  1. Use “How-to” Posts

It is a good sign if your posts generate a lot of shares. The trick is to identify which posts generate the most shares. Reports show that “how-to” posts drive most of the social shares.

You should start writing high-quality how-to posts. Customers love advice from their brands. You can leverage this to strengthen the relationship and build more trust.

You can use step-by-step guides, tutorials, or even online courses.

  1. Share Interesting Quizzes

Staying on top of the comments on your social media profiles can be a tricky thing to do. You can share content that sends feedback to each one of your followers. The tip is to share quizzes.

You can create knowledge quizzes to engage your audience. Make sure to introduce quizzes with compelling headlines to drive more engagement.

Quizzes also will help you to gather valuable data from your followers and learn what they want, what engages them the most, what inspires them, and what they would like to see on your social media page.

  1. Use FAQ Type Posts

Many people use social media to get informed. This is exactly why many managers of political campaigns invest time and money in social media marketing.

You can share interesting information and tips that your customers want to find.

You can search for inspiration in their comments and posts. You can discover what your customers think or searching for.

Do this every week and write elaborate FAQ posts to engage them and attract more followers.

  1. Inspire your Customers – Use Positive Stories

These days bad news is all over the internet.

You can offer something different to your customers – positive success stories.

If you post encouraging and inspiring stories with customers as your main focus, be sure that they will recognize it.

For inspiration, look at your customers, successful business owners, or famous people. Feature one of these stories every once in a while to remind your customers about the bright side of life.

You can inspire your followers and make their day better.

To engage and influence your customers on social media, you will have to discover what type of content and information they love. You need to help them, inspire them, and provide solutions.

Important Tip! Social media is relationship, engagement, value, and inspiration. Avoid hard-sales and fake stories.

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