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TikTok: 7 Tips on How to Go Viral on TikTok

TikTok: 7 Tips on How to Go Viral on TikTok
TikTok: 7 Tips on How to Go Viral on TikTok

You can go viral on TikTok if you know the right tips and tricks. TikTok has one of the most vibrant social media communities.

TikTok’s algorithm provides an opportunity for all users to go viral and build an audience over time.

TikTok: 7 Tips on How to Go Viral

Here are some tips you need to know about how to go viral on TikTok.

TikTok curates content for its users by recommending videos similar to the ones they’ve already engaged with.

One thing the TikTok algorithm doesn’t factor in is a TikTok profile’s follower count or prior engagement numbers.

So you can see a post with million views and also a video from a brand new user.

Every single video on TikTok gets the opportunity to go viral through the For You page.

When you post a video, the app shows it on a small curated group of users’ FYP. Depending on its performance there, it may then get boosted to a larger audience.

1. Understand and Use trends

It’s easy to find a trend and use it. In fact, there’s probably one on your For You page.

Because of the nature of the algorithm, the more users engage with a trend, the more TikTok promotes videos that play into it.

So step one to going viral on TikTok? keep an eye on those trends.

The more up-to-date you stay on content trends on TikTok, the easier it will be to create relevant content.

2. Use Humor

Humor is a big part of social media networks, but it’s very important on TikTok. From lifestyle videos to gym inspiration videos, humor unites them all.

Every TikTok community gives people a reason to show off their sense of humor. Your videos shouldn’t be any different.

Humor keeps users engaged. If they find that you have a similar sense of humor to theirs, they will watch your videos many times.

3. Use Hashtags

Hashtags are one of the TikTok algorithm’s ranking signals. Including hashtags in your video description makes it easy for the algorithm to put it in front of the audience that will respond to it.

Three to five hashtags per post is enough to get the recommendation system on the right track

Using too many hashtags will confuse the algorithm and you will lose followers (Target Audience).

4. Use Short Videos

A short video doesn’t give the viewer enough time to lose interest. It does give them even more time to rewatch it when that autoplay feature kicks in. Short videos tend to garner higher viewership numbers and engagement for this reason.

With short videos, you improve viewership numbers and also improve the quality of your content.

5. Engagement and Interaction

TikTok isn’t just a place to post videos. It’s also a place to engage with a community over the content it creates.

Also, with the Duet and Stitch features, it’s possible to collaborate on videos with other people worldwide.

TikTok’s algorithm works in a way that rewards all forms of community interaction (so make sure your content encourages it)

Provide a prompt, so people can Stitch or Duet a response video.

Make the people feel compelled to share your videos on other social media platforms like Instagram.

6. Use TikTok’s Video Tools

TikTok’s video editing tools are pretty useful. The app is has a massive archive of popular music and audio clips.

Also, users have access to a fun lineup of video effects as well.

You don’t need a film degree to make great videos on TikTok. The platform provides you with all the tools you need.

A unique and recognizable style of video production can help you to build an audience.

Also, if you are using trending sounds and filters the algorithm will show your videos to users who have already engaged with those original sounds and filters.

7. The Big Secret – Close TikTok

TikTok wants your attention. If you close TikTok after posting a video, it’s going to try to get you to come back

It does that by trying to generate notifications, and the easiest way for it to do that is to put your video in front of more people.

So the best thing you can do after posting a video is close TikTok for a little while. You can get more views, comments, and shares.


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Small Business: 4 Social Media Trends Need To Know and Follow

Small Business: 4 Social Media Trends Need To Know and Follow

These days many small business owners and brands promote their businesses on social media. But many of them spend a lot of time chasing trends and trying to keep up. This is a big mistake.

Small Business And Social Media Trends To Follow

It is impossible to create an effective marketing strategy that delivers successful results if you are searching for social media trends all day.

Try not to worry about social media trends and instead focus on what you are doing and make sure you are doing it well.

There’s nothing wrong with carefully choosing a few trends to follow if they can add value to your business’s marketing strategy without spending much of your time, money, and effort.

The key to identifying which trends to use or ignore is to know what works for your business and your brand.

Here are some social media trends you need to know and follow.

1. Instagram Reels

If you’re already using Instagram to market your business and products or services, you know how important are Reels.

As Instagram’s answer to Tik Tok, Reels have become an innovative way for businesses to grow their audience, convert followers to customers, and generate sales.

By creating reels content instead of static content, you can reach a wider audience and increase your sales.

There are many ways to make reels without spending a lot of money (Even Free) and also grow your business.

2. Use Tik Tok

It’s time to start using TikTok. What started as a video-sharing app for kids and teens has grown and become an invaluable marketing tool for small businesses.

Today, many businesses small or big, are finding more eye-catching ways to grow their audiences and sell to customers on TikTok.

Whether you share behind-the-scenes insight into your business or show fun and exciting ways to use the products that you sell, there are many ways to use Tik Tok to grow your small business online.

3. Use Video

Regardless of what social media platforms you’re using to market your business, there’s one thing that they all have in common, and that’s video.

These days social media sites are making a shift from static images to video content.

Many stats show that video content it’s more engaging and attractive than any other type of content.

You don’t need to hire a professional videographer to create effective videos. You don’t even need to have a fancy camera or studio lighting equipment.

You need to spend a little time watching Youtube videos about how to create high-quality video content and just dive in.

Your first few videos may not be the best, and you’ll make mistakes but, it’s better to show up imperfectly than to not show up at all.

4. Clubhouse

The clubhouse is the new kid in town. Last year it was Tik Tok. This invite-only networking platform provides an original take on social media for businesses.

It stands apart from the crowd in terms of its features and its exclusivity.

Instagram is about aesthetic images, and Twitter is about fast-paced news. The clubhouse is about thought leadership, industry expertise, and peer-to-peer networking.

It’s perfect for B2B businesses that want to establish themselves as leaders in their niche.

Last Tip

Social media marketing will always be a challenge. New trends appear almost every day, and it’s difficult for many small business owners to figure out which trends are worth following and which aren’t.

You don’t need to use every single trend but there are some trends that you can’t ignore.

So, if you’re a small business owner and you want to improve your business’s performance on social media, check out these trends. Think about which ones are most appropriate for your business and just go for it!


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Social Commerce: Stats and Tips About Selling on Social Media [Infographic]

Social Commerce: Stats and Tips About Selling on Social Media [Infographic]

Social Commerce is taking over ($89 billion market). Social Commerce it’s the process of selling products directly on social media.

It’s the entire shopping experience, from product discovery to checkout, that takes place on the social media platform.

Social Commerce: Stats and Tips

The current platforms that permit social commerce are Instagram, Pinterest, and Facebook.

But you need to understand that social commerce is not e-commerce. E-commerce involves buying and selling goods through a website or a dedicated app.

Social commerce is about selling products through social media, without leaving the platform.

Social commerce allows the user to have an all-in-one experience.

This feature allows the customer to have access to their favorite social media, while still providing a shopping experience and they can share this with friends and family.

Some Stats

40% of Gen Z and Millennials interviewed have bought something while watching a live stream on a social media app

53% of the responders said they like to carefully research the product online before buying, while only 12% said they buy something right away after seeing it on social media (e.g. in an influencer post or live streaming)

61% prefer “Add to cart” (without leaving the social media app), while the other 39% prefers “Buy on third-party website” (leaving the social media app)

Social Commerce Tips and Opportunities

This new method of shopping has been growing, specifically in the United States.

The number of US social commerce buyers grew by 25.2% in 2020 and will grow another 12.9% (90.4 million) in 2021.

US retail social commerce sales will rise by 34.8% to $36.09 billion this year. Brands are discovering that society spends a good amount of time spending their day scrolling online.

This has made them pivot into having to get in front of the customer through their screen and on the apps they are spending most of their time on.

The main targets for social commerce are Gen Z and Millennials. 97% of Gen Z consumers use social media as their top source of shopping inspiration. 40% follow brands they like on social media.

68% of Gen Z customers read or watch at least three reviews before a first-time purchase.

Millennials: 72 million in the US. They have consistent spending power and they seek experiences even when they are buying something online (and they buy A LOT online!).

Social commerce is here to stay as it provides a great opportunity for small businesses. It provides reliable data and allows influencers to become more involved.

A small business with a storefront, before COVID-19, was successful if it was discovered by people in its local area and had some popularity.

Now, small businesses are beginning to triumph over big brands due to the power and ease of social media and being able to purchase while online

It also is a great way to track how long a user stays on the website and which products they like.

Also, influencer marketing becomes more effective with social commerce and clickable links that lead straight to the product.

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Social Media Management: Advantages and Benefits – 11 Do’s and Don’t You Need to Know [Infographic]

Social Media Management: Advantages and Benefits – 11 Do’s and Don’t You Need to Know [Infographic]

What Is Social Media Management? Advantages and benefits you need to know. How to improve your business.

Social Media Management: Tips and Benefits

Social media management describes the strategies and tactics used to manage your company’s presence on social media channels (Facebook, Instagram, Twitter, LinkedIn, etc,)

Engaging with your target audience through social media is a necessary part of every online marketing strategy.

Social media management can do wonders for your business (if you know what to do).

Here are some advantages and benefits you need to know about social media management

1. Boost Brand Awareness

You need to publish high-quality content that is relevant to your target audience, to boost the brand awareness of your company.

2. Expand Your Reach

If your readers like, post, and share your content, their friends and followers will also see it. With every social media engagement, the reach of your content increases.

Another advantage is that the reach you generate via social media can be measured. This allows you to evaluate the success of your social media activities and optimize them on an ongoing basis.

3. Improve Customer Experience

Community management helps you stay in touch with your target audience. You can answer questions, engage with them and gain relevant insights for your business.

The big advantage is that when you respond quickly, users feel valued.

You will increase social engagement and reach. Also, you will improve the customer experience.

4. Improve Your Brand Reputation

Social media allows you to build your brand’s image and improve it. Also, don’t be afraid to respond quickly and professionally to criticism

Taking a stand is a sign of courage and your customers will appreciate it.

5. Know The Latest Trends

By monitoring what’s going on in your industry and looking at your competition, you stay informed about the latest news, trends, and updates, but also get a better image of what you should avoid.

Learn from the successes and failures of your competitors!

Some Interesting Stats About Social Media

there are 4.48 billion social media users worldwide, which represents nearly 57% of the total global population.

On average, 16.5 users join a social media platform every second. Quite impressive, right?

The average user is active on 6.6 different social media networks each month and spends approximately 2.5 hours daily on them.

With many other social media platforms on the rise, Facebook remains the world’s most widely used channel with 2.853 billion monthly active users.


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Social Media Ads: Top Metrics to Measure [Infographic]

Social Media Ads: Top Metrics to Measure [Infographic]

If you’re running paid campaigns on social media, here are the top social media metrics that you need to be tracking, and some tips on how to track them and why you should be.

Social Media Ads: Top Metrics to Measure

1. Social Media Reach

Reach is a measure of how many people your brand and content are getting in front of. You can think of reach simply as the number of eyes your social media presence is exposed to. Reach does not always paint the full picture, but it is a critical metric to monitor.

2. Engagement

Engagement is the social media metric that informs you how many people are interacting with the content you put out on social platforms. Engagement can come in several forms, such as comments, shares, likes, clicks, and saves.

3. Amplification Rate

This metric is known as “the rate at which your followers take your content and share it through their networks.” You can think of amplification rate as the ratio of shares per social post.

4. Social Media Referrals

Referrals, or referral traffic, are a measure of how many visitors are coming to your site from social media. When someone clicks a link in a social media post and then lands on your site, that’s a referral visit. For many businesses, social media referrals are a source of website traffic.

5. Click-Through-Rate (CTR)

Click-through-rate or CTR tracks how many people click your ad or content, typically to be directed to a page on your site where additional content lives. If you’re running ads on social media, your links should point to landing pages where users will hopefully go on to complete a conversion.

6. Bounce Rate

Bounce rate measures the number of people who landed on your website or landing page and then immediately split. This could be due to a variety of reasons, such as accidental clicks, but if the traffic coming to your site from social media has an unusually high bounce rate, it’s a sign that your site isn’t giving users what they hoped to find.

7. Conversions and Conversion Rate

In social media advertising, the conversion rate is important because of its direct effect on your ROI (return on investment). You need a strong conversion rate, as well as a low cost per conversion, to make your ad investment worth it.

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