Social Media: 6 Tips to Grow Your Target Audience

Social Media: 6 Tips to Grow Your Target Audience

Brands, marketers, and businesses are using social media every day to reach their target audience, raise awareness, generate leads and make money.

With an engaged following on the major social networks, brands can effectively spread the word about their products and services.

It’s possible to have thousands of followers who never read your posts or click on your links. It’s very important to build an online community of your ideal fans, they like your content, share it with their networks, and become paying customers.

Here are some tips about how to grow your target audience on social media.

  1. Use Contests

Contests can be a great way to get new people to follow your social media accounts, while also keeping your current fans engaged.

Some examples of social media contests include:

Comment to win – Participants leave a comment or answer a question

Fill-in-the-blank Contest – Ask participants to answer a trivia question

Photo contest – Either the best photo (you choose) or the one with the most likes wins

Tips for a successful social media contest:

Promote it everywhere – Use your website, email list, and other social networks to drum up participation.

Do not give away prizes completely unrelated to your brand

Follow the platform rules – Each social platform has its own rules and regulations around contests

  1. Use Visuals

Visuals are high-performers on social media, so be sure to include an eye-catching, colorful image or graphic with each post.

Content with relevant images racks up 94% more views than content without images.

Compared to other types of content, visual content is more than 40x more likely to get shared on social media.

Instagram photos showing faces get 38% more likes than photos without faces.

  1. Create Videos

Video is the most engaging content type on every social media platform, so if you can, it’s a good idea to create video content to maximize engagement.

Be sure to upload your video directly to your platform of choice, rather than posting a link to an outside website (like YouTube). This way, your video will autoplay as people land on it while scrolling through their feeds, grabbing more attention.

Lots of views can lead to increased reach, engagement, and exposure for your brand.

  1. Listen to Your Online Community

Did you know that 83% of your Facebook fans, and 71% of your Twitter followers, now expect a response from you on the same day that they pose a question on each respective platform?

32% of Twitter users now expect a response within just 30 minutes.

Give your followers a fantastic user experience on social by being exceptionally responsive. Listen to their needs, and respond accordingly.

You should also look to publicly recognize people who retweet, favorite, and mention your organization on Twitter, and thank users who comment on Instagram and YouTube.

  1. Use Hashtags

There are two great ways to use hashtags to increase your social media followers:

a) Use popular hashtags strategically and sparingly

You can use one popular tag per tweet or Instagram post, such as #TBT (throw-back Thursday), #FOMO (fear of missing out), etc.

There are thousands of hashtags out there – check out to find ones that are relevant to your audience and your content.

b) Participate in relevant trending topics and current events

For example, on Monday you could use the trending hashtag #MondayMotivation to share a quote or an inspiring story with your followers.

People searching that particular hashtag might come across your post, and will hopefully check you out and even follow you.

  1. Never Buy Followers and Fans

Some people assume that purchasing fans and followers is a shortcut to building a huge online community. This is not only bad practice, but it will become a problem for you and your business.

The biggest issue here is that it pollutes your audience with robot profiles, which will ruin your audience insights, limit your ongoing performance, and will end up restricting the organic reach of your posts.

You should focus on creating posts and sharing information that will attract the right people – the people that you need to engage, take an action, and cultivate for a deeper relationship along the line.

When used strategically social media platforms can be a great way for brands and organizations to connect with interested people, cultivate loyal followers, and expand their reach and audience.

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How To Build Trust With Your Target Audience

How To Build Trust With Your Target Audience


If you’d like to build trust with your target audience you need to invest time and effort. Believe it or not, you can accomplish this with your content. You need to create high-quality content. Also, you need to give value and solutions.

To have a rapport with someone you both need to be interested in the same thing, show care and concern for each other, and coordinate with each other during communication.

Here are some tips you need to know.

Content Appearance – Easy Access

Appearances do matter when it comes to your content and how it looks to your audience. It needs to be easy to access, easy to read, and easy to understand the point.

Personalization Content

Personalize your content as much as you can. For example, on a blog post, say “you” even though your English teacher told you not to. You need to speak to them through your content as if you know them, and the same way you would a good friend.

Friendly Approach – Different Culture

One of the quickest ways to harm your relationship with your audience who likely come from various backgrounds even though they have the same interest is to say something culturally insensitive.

Listen to Your Audience

Your audience will let you know how to talk to them. They’ll let you know what problems they have. They’ll even tell you how they wish their problems could be solved and what they can pay for it.

Share Experiences

Take them on a “behind the scenes” journey. You can do this with video or simply by writing a blog post that describes what you do in a day behind the scenes to make all the great stuff for them that you do.

Show Empathy

Being able to put yourself into someone else’s shoes, even if you’ve never experienced that thing before, is called empathy. Show empathy through your customer service interactions and social media discussions.

Be Reachable

Don’t make it hard for your audience to talk to you. They should easily be able to email you or use your contact form without having to search hard for it. Let them hit “reply” to an email and be open to contact.

Tips on How to Repurpose Your Content and Increase Traffic

Content is what brings people into your website or blog. It’s the story, an idea, or solution to some problem that draws readers to you. But coming up with fresh ideas for content consistently is often difficult.

There is a solution to this problem and the answer solves two problems at once.

If you have a blog and a YouTube channel you have a goldmine of new content! It’s very simple. You just repurpose your old blog posts and videos into new blog posts, reports, eBooks, mini-course or other digital products.

Create a marketing report and give it away to new subscribers, a mini-course to teach readers how to use Twitter, Pinterest and Instagram to get more traffic, develop your own affiliate products.

It’s a great way to promote your content, and in fact, cross promotion on two platforms will double your exposure and your site traffic.

Follow these tips to create new content.

1. Find a video and create a blog post

This is one way to get two pieces of content working for you. Take the ideas and focus of the video, whatever it may be (marketing, blogging, finance) and write an article that is similar to the video.

Make it something that will complement the video and you can link the article to it (and vice versa). Don’t worry, if you have no writing ability or don’t have the time to write, you can always hire a writer to do this for you.

2. Transcribe old videos

YouTube is a great source of traffic and what better way to boost your traffic than sending viewers to your blog to read new content. The idea is to transcribe your old videos and rewrite them to keep the focus and ideas of the content but avoid Google penalties for duplicate content.

3. Rewrite PLR articles

You know the PLR articles. Well, they are still in circulation and people are still using them. There was a problem with them in the past because a lot of marketers didn’t realize they had to be rewritten to 100% uniqueness and used spinning software that made them unreadable pieces of crap.

The benefit of using PLR material is that the research has already been done, all you have to do is present the ideas in a new format and in your own words. Brand new article or blog post that is 100% original. You can link it to your other blog content, social media sites, or affiliate sites.

4. Create Short Posts Series

Another way to get more from your longer blog posts is to break it up into smaller posts and create a series with 2 or 3 parts and post one per day to keep readers coming back to finish it.

5. Create a Newsletter

Make a list of ideas from some old blog posts and create an email newsletter that you send out once per month. You can expand on ideas from favorite posts, or have readers give you suggestions for topics. This works for blog posts, videos, PLR products, and podcasts.

6. Create a Podcast

Transcribe an old video and rewrite the text. Then record it as an audio file. Podcasts can be downloaded through media sites and listened to at the user’s convenience. Use your imagination and get creative here.

These are just a few ideas for repurposing old content and giving it new life. It makes content creation must faster and simpler because part of the work has already been done. Just take those same ideas and put a different spin on them.

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18 Very Effective Marketing Words for Your Strategy [Infographic]

18 magical words and phrases you need to know in this infographic. How to create an effective marketing strategy for your business. How to influence your target audience…

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3 Tips On How to Build an Engaged Blog Audience [Infographic]

3 tips on how to build an engaged blog audience in this infographic. How to grow your blog audience. How to create better content and generate more blog subscribers.

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Niche Tutorial: How to Find a Proven Product to Promote


Affiliate Marketing is one of the most popular and best ways to start your online business and make money online. When promoting an Affiliate Offer, you simply recommend a product that provides value to your niche target audience.

This doesn’t require a lot of effort to set everything up. You can do it by directly promoting the Affiliate offer or send the traffic to your Squeeze Page to build your email list.

You can set up the whole funnel in less than an hour to get ready to start sending visitors to your offer.

Many Affiliate Marketers (especially newbies) fail because promoting Affiliate Marketing products require to know some basic steps. If you skip one or more steps, the odds of people buying your recommended Affiliate Products becomes lower.

Here are the 4 main steps you need to know.

Choose Your Niche

This is the first and most important step to success. If this step isn’t done correctly, everything else almost won’t matter. You need to choose a niche that is proven to be profitable and with high demand.

This will definitely increase the odds of other people buying your products or Affiliate Products that you recommend.

Attention! Not all niches are the same in term of demand and profitability. This is a very common mistake most marketers do. They think that they can just go ahead with any niche and start promoting right away.

Most proven profitable niches are Health, Wealth and Relationship. However, there are many other niches that are profitable and with high demand. There are five main factors to consider when choosing your niche:

Passion: It is far better to choose a niche that you’re passionate about. This helps you to continue to take actions after each failure. Loving what you do is a great weapon to have to make your business successful.

However, this by itself isn’t enough because you need to choose a niche that’s profitable as well.

Evergreen: It means niche that is always demanded and never gets old. Wealth, health and relationship are great examples of evergreen niches. That’s because at all time people look for ways to make money, become healthy and find a relationship or maintain it.

Whatever niche you choose, it’s far better than it’s evergreen to keep profiting from your products not only for a certain amount of time.

High Demand: This is the most important factor to consider for product creation. The niche should be on demand by others in order to make sales. No matter how great your product is, if not high demand, it will barely make a few sales but not a sustainable business that you may maintain and scale up.

Specific: Choosing a broad niche isn’t going to bring you targeted traffic. This is because you didn’t make it clear which segment your chosen niche is. For example, if you make a product and only indicated that it’s about wealth, this is a wide topic to talk about.

Because wealth could be Internet Marketing, Forex, Real Estate, Physical Business, and the list goes on. By only indicating that it’s about wealth, you’ll get traffic from all these segments and most won’t need what you provide.

However, if you specified it’s about Affiliate Marketing, then more targeted people will see your offer and you’ll more likely make sales and get sustainable income online.

Digital Product: Some niche or products are highly demanded but can’t make Digital Products out of it. For example, T-Shirts are highly demanded, people buy T-shirts every day. However, if you make a Digital Product about it will it be as much demand? Who wants to watch or read about T-Shirts?

People like to wear them. But Affiliate Marketing is a product that can be is highly demanded if done as Digital Product.

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Build Your Platform

This step is a great way of marketing yourself and becoming an authority (expert). Using this step, other people see your work and know that you know what you’re talking about, not just someone who’s only willing to promote products to make sales.

There are four great platforms to use:

WordPress: Every successful Internet Marketer has a WordPress website or blog. WordPress is an easy to use website creation tool and mostly the easiest way of creating websites nowadays.

It just requires some steps to make your website ready to be live. You can create any type of webpages using WordPress, one of the most common ones is a blog. Internet Marketers create a blog to create content that provides value to others and may also promote products.

Facebook: You can take advantage of this huge platform by creating a page creating content that gets you tons of visitors who may turn to your ongoing customers. Your content will be ranked high because of the power of Facebook online.

People like searching for Facebook Pages related to their needs and this creates a huge opportunity that you may take advantage of.

YouTube: YouTube is the most popular video website. The great things about videos are that they create more engagement than text or audio. People enjoy watching videos and they learn more on video tutorials than reading reports or blog posts.

This is a huge opportunity for you to keep creating valuable videos on a regular basis. This helps you to rank your videos higher and thus get more visitors to watch your videos.

Also, there are many other social media platforms you can use to promote your products or services. Make your research to discover the sites that prefer most of your target audience. So you will know how to reach them pretty easy.

Grow Your Audience

As you know, traffic is the bloodline of any business online and without it, there is no business.

Here are five powerful traffic sources:

Social Media: This is a great way to get traffic online. Almost everyone uses at least one Social Media platform which is a great opportunity to work on. But this of course requires some work by creating content on a regular basis on matters that other people need to know about.

PPC: Stands for Pay Per Click is an internet advertising model which directs traffic to a specific website. You create an advertisement (text and/or image) that when visitors click it redirects them directly to your website. If used correctly, you get highly targeted traffic for your business which increases your sales and income consistency.

Blog: As we said above, blogs are very powerful in term of branding yourself and becoming an authority. You get free highly targeted traffic and you get them to trust you and buy products from you because they’ve seen that you can provide them value with each product you provide.

YouTube: Video Marketing is a very powerful weapon to use nowadays and so you may take advantage of it. You can create some informative tips, product reviews, ongoing tutorials and much more using the power of YouTube. You get free highly targeted traffic and people will enjoy watching your videos and learn from you.

Promote Products

This step provides you a great way of getting sales online either by selling your own product or promoting other people’s products.

Here are the websites that provide great products to promote: This is one of the most popular affiliate websites online. It has a product of almost all niches online which helps you to choose the niche you want to make your business on and choose products that are proven to sell. This is another great affiliate website to consider, but only if you’re in money making a niche. All products there money making techniques so if you’re in a different niche you can just skip this website. Similar to but with products of higher prices generally. This website is very useful because it shows products that didn’t launch yet. This allows you to be more prepared to promote the product you choose and will have less competition because most people promote launched products. It shows products of warriorplus, JVzoo and some other affiliate websites.

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