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11 Effective Blog Content Tips [Infographic]

11 blog content tips in this infographic. How to generate effective blog content to increase your traffic and rankings…
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11 Video SEO Tips to Improve Your Rankings

11 Video SEO Tips to Improve Your Rankings


Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings.

Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages. So consider the following video SEO tips to help put you ahead of the competition…

1) Add value

As common as it may sound, your content should be relevant to your audience, adding value that will convince the users to dedicate the right time to watch your video. The more quality videos, the bigger the chances to serve as an authority, build a trusting relationship with your audience and increase conversions.

2) Host video to your own domain

If you are creating video content to improve the ranking of your site, then you need to host the video to your own domain, in order to ensure that search engines don’t direct the traffic to another site.

for example, you prefer to upload the video on YouTube and add a link back to your site in the description. This may be a good idea if you’re trying to expand your reach, but in terms of SEO, search engines will crawl the Youtube video first, rather than your site.

Moreover, it may be a good idea to create a new page for each video, as Google mentions that this makes the indexing easier.

3) Create interactive content

How about adding the necessary interactive elements to your videos to activate the viewers? Whether it’s the actual content, an annotation, or the caption, there are many ways that you can “gamify” a video to make it more interactive and engaging, helping grab the users’ attention.

4) Create relevant metadata

Your video should provide the necessary details to help search engines index it and according to Google, the title, the description and the thumbnail are the most important pieces of information.

Metadata offers more details about the video title, the description, the length of the video and its file name.

Video title has to be short and concise, while the description may provide more details and keywords, boosting the ranking of your content.

Last but not least, make sure the file name of your video is relevant, instead of a generic one like “video415.mph”, as this is another way to describe your content for search engines.

5) Optimize with keywords

Keyword research may also occur in video SEO and it may help you discover the most relevant content for your target audience. Is there a particular keyword, or phrase that could lead to better results? What’s the best way to describe your video?

Feel free to experiment with different keywords and always remember to create descriptive, but also legible content, helping both your audience, but also the search engines.

6) Focus on the thumbnail

The video’s thumbnail is among the first things that users will notice and it might affect their decision whether they’ll actually click on the video.

7) Make “shareable” content

It’s not just about creating an interactive video, it’s also about producing content that your audience will appreciate.

“Shareable” content is unique, creative and adds value for its target audience, making the sharing easier and reach bigger.

It’s the quality of your content that will make your video stand out from the rest, and a clear call-to-action may also affect your site’s authority, with new links and mentions.

8) Add a video transcript

A full video transcript is the written version of your video and it can be very useful if it also includes the right use of keywords, helping search engines learn more about your content.

You can either include a transcript to the audio portion of your video, or you may also add it to the description box, along with the HTML of the page. This not only helps search engines to discover your content, but also the readers who may prefer an overview of your video.

9) Create a video sitemap

A video sitemap provides all the necessary data about your video’s content and it provides the details the search engines need to get a clearer picture of its context.

A video’s sitemap is another way to present the video’s title, description, subject, duration and it may even provide more specific details, like an indication of the country restrictions, any expiration dates, platform restrictions or live streams.

It serves as an extension to your site’s general sitemap and although it may often be overlooked in video SEO, it is an important step to help your video’s ranking.

10) Allow embedding of your video

If users want to embed your video to their site, or their blog, it means that they like it enough to include it on their page. This is already a win for your content and it may lead to a boosted page ranking on SERPs.

Thus, make it easy for your audience to embed your video, as you’re earning more inbound links to help your SEO efforts.

11) Share on social media

Don’t be afraid to promote your content as much as possible to all the relevant channels, as this is the best way to spread word about it and reach the right audience.

This may lead to more viewers, new links, bigger traffic and of course, better positioning on SERPs.

Feel free to reach the right people that may find your content interesting, or even to use your network to promote it accordingly. Even paid promotion may be useful, if you think that this can contribute to your goals.

Social authority cannot be overlooked and in fact, it may be a great way to boost your video’s SEO efforts.



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Guide: 11 Tips for a Successful Content Marketing Strategy [Infographic]

11 content marketing tips for success in this infographic. How to create a successful content marketing strategy for your business. How to generate leads and sales…

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11 Tips on How to Build Your Brand Awareness

11 Tips on How to Build Your Brand Awareness


Brand awareness is a result of deliberate actions taken over time on a constant basis. Here are 11 tips on how to raise your brand awareness and make people talk about it. How to grow your brand and make money online.

1. Know what people think about your brand

Your brand is not about how you see it, it is rather about how other people see your brand. So, the very first step in building your brand is to figure out what other people think of your product or service.

2. Give your product for free

Giving your product or service for free you will make people know about your product and its quality, especially if your business just getting started. Sampling your product for free or offering free services are two of the oldest tricks in the world of marketing and brand awareness.

Just make sure your product is so good that people would pay to get it.

3. Create Infographics

The well-designed Infographics can be a great way to introduce people to something and give boring information in a fun creative way. Spend extra time to include valuable information into your infographic.

Especially for online appearance, Infographics play a vital role in creating brand awareness. The more creative and beautiful it is, the more it will get shared on social media.

4. Social media

For small businesses, the online world is the perfect market, and a way to have lots of opportunities to build their own community online. You can find your audience and build a community on Instagram, Facebook, Twitter, Pinterest, and other social media platforms.

The key is to share useful information regarding your niche and connect with your clients or customers.

It’s better to choose one social media network and put all your effort into growing your audience there.

5. Referrals and affiliates

To encourage people to try your product or service, you can also create referral programs. Offer some incentive to anyone who refers your brand to another person or you can create an affiliate program for your business.

6. Create a strong name and logo

A strong brand should be memorable and recognizable. The name and logo of your product or service will be the first impression of your brand on your potential customers.

7. Tell your story

Everybody likes a good story, so when you have a great emotional story behind your brand, it will automatically attract people’s attention.

For instance, you can tell people about the problems you faced that made you create your product in the first place. This way, your story will help people see your brand as a solution provider for their own needs.

8. Don’t try to please everyone

Be prepared that not everyone will be a fan of your brand. We are humans and we all have our own tastes and needs.

Instead, learn to be the best option for a specific group of people – your target audience. Develop your brand’s own voice and focus yourself on your target audience. Remember that you’re task is to grow your business, not to please everyone.

9. Use guest posts

Writing guest posts can give credibility to you and promotion to your brand. Well, when you’re in business for some time you get to know a lot about that specific field and its dynamics.

So when you’ll share genuine knowledge that you gained through your own experiences, curious readers will value it a great deal.

Create an article that digs deep into a topic related to your brand’s niche. It will ultimately prompt readers to know more about you and your brand.

10. Find Influencers

There are people in every field that have a great influence on its audience. They can be celebrities or experts of the specific niche, and getting them to endorse your brand can affect its reputation a great deal.

Send the influencers in your field a sample of your product and ask them to share their honest review on social media, for instance, Instagram or Youtube. Brands that seek promotion send them their products over for review.

11. Collaborate with other businesses

No matter how small or young your business is, you can always try to collaborate with other more established businesses in your niche to get more exposure

Create a strategy to work with similar businesses to share the experience with promotion or events. This way you both can double your effects and get noticed by the audience of other business. It’s a win-win!


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11 Graphic Design Trends You Need To Know in 2019 [Infographic]

The graphic design trends you need to know in this infographic. How to grow your business with effective graphic design trends in 2019. Discover the secrets…