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Social Media: 7 Tips on How to Improve Engagement and Grow Your business

Social Media: 7 Tips on How to Improve Engagement and Grow Your business

It’s essential to understand the value of social media engagement and how it can affect the growth of your business. Many businesses and marketers still ignore that social media can boost their brand or generate more sales.

Attention! Without good content, you will not get the engagement you desire.

Social Media Tips: How to Improve Engagement and Grow Your business

Here are some tips you need to know about how to improve engagement and grow your business with social media.

  1. Best times to post on social media

It depends on what time your target audience is active on social media. But you can share your posts at random time intervals.

You can use random time intervals that do not follow any specific pattern (like 9:15, 3:50, 18:30, etc). It helps break free from the common intervals of social posting when everyone else is.

Try to stay ahead of all the noise and content on social platforms. You can try random times and see what works best for you.

  1. Long-Form Content

Long-form content is a good tip. Write more than a few words per sentence and make it interesting, educational, and engaging. There is too much fluff out there and in-depth content will help boost engagement.

Search engine ranking for blog content has already proved that long-form content works best and that now applies to social media. Twitter only recently extended its character count and LinkedIn and Facebook already have allowed that.

Not everything you share needs to be long-form. But it should be essential in your arsenal when posting. Your networks are more willing to read, click, and comment on material that is well-thought-out and informative.

  1. Use Hashtags and Tagging

The hashtag is a powerful feature for your social media engagement strategy (but should not be abused or you’ll look spammy). No one likes to see social posts from spam-bots.

Hashtags are not just for Twitter and Instagram, but they are useful with Facebook and LinkedIn. Many people are not using hashtags on Facebook or LinkedIn consistently. They ignore the opportunity to attract and engage more people.

Also, you can look ahead at hashtags that actually have some traction in your niche or topic.

Users who use the most widely used hashtags that are relevant to their content will reach a much larger audience. Also, content that sharing with hashtags receives up to 2x more engagements and clicks.

Additionally, you can use the “@” feature to tag people, companies, writers, etc. In social media posts will be a useful engagement tactic. But you need to be cautious and selective like hashtags or you may quickly get blocked.

  1. Use Emojis

These days emojis are used in social posts to boost engagement. They are popular, effective, and help content stand out a bit.

Also, emojis helps you to add your own unique personality or style to your social posts. Show off your style and make your post “pop” more.

  1. Comments, Likes, and Engagement

A pretty useful tip to boost engagement is to build relationships with people in your networks. You can use re-shares, comments, likes, to build a more personal and human touch.

You are seen as more engaged, involved, and more humanized. Getting involved builds a trust that your networks will appreciate and be more willing to engage with your future social posts.

Also, you can use identified hashtags and engage with new people who have similar interests to you or your niche. This can help not only build new social media engagement but can help grow your network of people who will like, enjoy, and trust your content.

  1. Mix-Up Your Content

It’s easy to get into a rhythm of just sharing links to articles. Only posting can get a bit repetitive and less engaging with your networks.

Instead, mix-up the content you share on social media. Re-purpose a blog post into a short video that could be shared, use specific parts to create images with no links, create gifs, etc.

Mixing-up your content in different mediums will help boost engagement and can boost older material that looks recent or innovative.

  1. Last Tip

Posting content a few times a day is not enough to build credibility, grow your network, or improve engagement.

Use these tips and techniques for a period of time, monitor your engagement, see which working best, and focus more on those specifically. Use types of content that attract more people, generate engagement and build relationships with your followers.

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business Ecommerce google infographic marketing Startups

Ecommerce Tips: How to Build Trust and Increase Your Sales [Infographic]

These days e-commerce businesses are growing pretty fast. Reports show that customers are expected to hit 2.16 billion by the year 2021. It is very important to build trust on your eCommerce website to attract and engage new customers.

Here are some effective tips you need to know about how to build trust and increase sales with your e-commerce business.

  1. Security Seals – Secure Website

Many customers trust only secure websites. Trust seals proof to your potential customer that your eCommerce website is legit.

Security seals help increase visitors’ trust on your website. Security seals companies certify your website before adding the seals. Security companies are more reputable and many clients will trust your website.

Your e-commerce website should have an SSL certificate. The secure link ensures that all the information passed between the website and the visitors is secure.

The encryption of the information prevents hackers from stealing visitors’ information such as names, credit card numbers, etc.

  1. Use Reviews and Testimonials

Many people like to buy products or services other people trust. Reviews and testimonials are a great way to build trust with your clients and customers.

Here are some things to avoid.

Avoid creating fake reviews or testimonials

Genuine reviews are helpful to build trust and credibility with clients. If clients discover you have been using fake reviews, you lose their trust.

If they don’t trust you they will never buy from you! You will lose sales and money. Very Simple!

  1. You Need to Have Contact Information

Not all your clients know how to use your products or services. Many potential clients need additional guidance to navigate and know more about your business. They need your help.

Many stats show that 45% of buyers leave a website if it has no contact information.

Also, prospects need to know they are dealing with real people. This is a very important reason to have contact information on your website.

  1. Use Explainer Videos

Most online people prefer to watch a video than reading text content. So if you need to attract more people, build trust, and increase conversions, it is very effective to create explainer videos.

Explainer videos will increase your website traffic and will help your clients to know more about your products or services.

Short videos increase engagement of prospects with your business brand. Your explainer videos will educate your prospects on how your products or services will help them solve their problems.

  1. Responsive Website Design

Even with a great product or service, you can fail to gain prospect trust because of your website design. Stats show that 48% of potential clients determine the credibility of a website by its design.

To build trust with your potential clients ensure your website is easy to navigate.

It is essential to have a website that responds across all devices. Many people use mobile devices to search for information.

Your headlines and sub-headlines should be captivating and interesting to attract prospects and gain their trust.

  1. Fast Load Website

Potential clients trust websites with high loading speeds. Results from Google research show that 55% of mobile users leave a site if it takes over 3 seconds to load.

Some tools can help you optimize your website. They analyze your eCommerce website and provide suggestions to improve it.

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blogging business Starting a Business

Email Marketing: 3 Strategies to Build Your List Without a Website

Email Marketing: 3 Strategies to Build Your List Without a Website

These days, it’s easy to build an email list with just a free landing page, an email service provider, and some effective list-building strategies:

Start small and build your list before creating a website

Leverage other peoples’ audiences to grow your list

Attract visitors and entice them to subscribe with an irresistible offer

Here are three simple strategies you can use today to build an email list without a website.

  1. Build your list with an effective landing page

Sure, you need a website to help spread the word about your business and scale your audience. But you can start gathering emails and collecting feedback from potential buyers with just a simple “coming soon” page.

Launching your business with a simple landing page is a great way to reach and grow your target audience. A well-crafted coming soon page helps build anticipation and excitement, encouraging visitors to sign up for your mailing list so you can keep them up-to-date.

Once they subscribe, you can email them to collect valuable feedback and allowing subscribers to shape the final product.

Creating a coming soon page also helps you overcome procrastination and launch sooner. Less work means you can launch sooner.

How to create a coming soon page without a website.

Choose a landing page builder

There’s a wide range of free landing page tools you can choose from. No matter which tool you choose, it’s easy to create a simple landing page to collect email addresses without needing to write any code.

When choosing a landing page builder, make sure the tool you select provides a range of templates for different use cases. Look for tools that support custom domains. A custom domain name lends a professional feel to your landing pages.

Choose an email marketing tool

Most free landing page tools provide direct integrations with different email service providers, although you might have to export your list and import it manually into your email tool.

Share your landing page

Now it’s time to get out there and share your landing page with the world. Emailing friends, family, colleagues, and anyone else who might be interested can help kickstart your list growth.

Create some social media posts and ask people to share your page with their audience if they find it valuable.

  1. Attract subscribers with a giveaway

No matter whether you sell software or services people love getting free stuff. Hosting a giveaway is one of the fastest ways to build trust without a website and grow your list quickly.

How to run a giveaway without a website.

Choose something to give away

Choose a giveaway item your audience would love to win but isn’t something that’s of interest to everyone. Giving away a free iPad might bring in lots of subscribers, but most of them won’t be interested in your products or services.

Your giveaway doesn’t have to be your products, either. Giving away other peoples’ products often means they’ll help cross-promote your giveaway to their lists or share it on social media.

Set up a landing page for your giveaway.

Landing pages are a great way to host your giveaway. You can share prize details and let people sign up for your email list on the same page. Make sure you include details on the prizes you’re giving away and how to enter.

Promote your giveaway to attract subscribers

The more creative you can be with getting the message out, the more effective your giveaway is going to be. Start by emailing your audience, it’ll encourage them to share with others.

If you’re partnering with another company for your prize, ask them to share it with their audiences as well. Once people sign up, create an email sequence asking them to share the contest on social media.

  1. Leverage other peoples’ audiences as a podcast guest

Whether you’re a blogger, online creator, or entrepreneur, growing your list is all about creating a connection with your audience and building trust.

But how can you build trust without a website or an existing audience?

It’s simple: tap into someone else’s audience.

Leveraging someone else’s audience is a great way to build relationships without being super salesy, share your message with a whole new crowd, and grow your list much more quickly than starting from scratch.

Become a guest on other peoples’ podcasts.

Becoming a podcast guest is a very effective way to grow your list without a website. Podcasts are growing in popularity. The number of podcast listeners in the U.S. reached 75 million, with predictions that this number will more than double to 164 million listeners by 2024.

Podcasting will become more popular over time.

Podcasting lets you use your precious time more efficiently. Writing a guest post might take upwards of 5-10 hours, but you might only spend a half-hour preparing and another half-hour recording each podcast interview.

Finally, podcasts are great for building your reputation online. Googling your name will bring up dozens of pages with your name, your message, and glowing testimonials and reviews of your work.

How to become a podcast guest without a website

Find some relevant podcasts to pitch. For this, podcast directories are your secret weapon. Search for topics relevant to your online business. Apple Podcasts also provides a huge directory of podcasts organized by category.

Podcast hosts also rely on you helping out with promotion, so make sure you link to each podcast episode you’re on in your email newsletter or queue up a few social media posts.

Now here’s how podcasting helps you grow your list. During the show, mention a special offer for listeners of the show. This could be a free lead magnet, a discount on your products or services, or an early bird offer for a product you’re launching soon.

You don’t need a huge amount of traffic to get started. Even if you don’t have an audience, you can still build an email list without a website.

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blogging

Small Business Startup: How to Build Your Website for Free

Small Business Startup: How to Build Your Website for Free

So you decide to start your new online business. This is a smart move with the lowest start-up costs. Also, an e-commerce business offers very high potential returns on investment, high-profit margins, and the ability to live and work anywhere in the world.

Many stats shows that e-commerce spending reached $2 trillion in 2019 worldwide, representing about 8.7 percent of total retail spending.

  1. First step. If you want to start an online business, you need a website.

This will be where you market your business and products on the internet. How you communicate with your prospects. How you convince them to become customers. It’s the basis for all your online marketing efforts, no matter if you use email marketing, paid advertising, social media marketing, video marketing, etc.

Your new website is your online storefront where you can offer physical products or information products for sale.

When people in your niche search Google or another search engine for products like those you sell, you need a website to ensure that they come across your business in the search results.

  1. How to Build Your Website for Free

The great thing is you can set up a website that does everything you need without having to hire a web designer. (Save Money). You can create your customized website yourself for free.

You don’t need to be a tech genius, coder, or programmer to do it. There are plenty of programs, called website building software or content management systems, that make it possible for anyone, no matter their background or experience, to create, update, and maintain a website.

A website makes your business legitimate and provides you with a platform to become successful. These free programs allow you to customize the look and feel of your site — you’ll be unique and your business will stand out.

Also, your site will look great on mobile devices too. This is very important because the number of people surfing the web on a smartphone or tablet overcame desktop computers. Around 30-35 percent of e-commerce sales are done from mobile devices now.

  1. Find an Effective Website Building Solution

Search and find the free website building program that’s right for you. You have some quality choices. The number one thing to look for is if it will support your business goals.

Fortunately, even free solutions offer e-commerce support.

One of the best free and very popular web design tools is WordPress, which is open-source software, created by a nonprofit company. You can download it for free.

WordPress is a very versatile tool that is very effective and useful for your online business. Also, there are some similar resources you can take advantage of to create your free website.

These solutions also offer free hosting, which is what allows your site to “live” online. You do have to register and set up an account.

Important Tip! Your business should have a paid-hosting account! It’s more professional and more effective than free hosting.

  1. You Need a Domain

Now, it’s time to set up your web address. This is how people will find you online, so this is not something you should not take lightly.

The name should be attention-grabbing, memorable, and related to your business. It also shouldn’t be too long. You want to make sure it’s easily shareable by word of mouth offline and online, through social media. And it should be easy to type in a web browser.

Once you’ve settled on the name, or better yet, a group of names, you try to register it. You should have alternatives in mind.

With these free programs, you’ll usually have their name included in your web address. You can later register a paid domain if you’d like to change this in the future and have only the “.com” or suffix attached.

  1. Create Your Web Pages

There are many templates you can use to improve the look of your site and make it unique. It’s important to keep things simple. You want your website to be easy to navigate and use. A great way to test this is to have a friend or relative visit your site and give you feedback.

There are some necessary elements to create a website that catches your potential customer’s eye and keeps them on the page. You don’t want them to click away because your site isn’t visually appealing.

Photos related to your business are a must. Videos are a great way to engage your prospects. You should also have a marketing copy on your site that clearly outlines the benefits your business and your products can offer. Be authentic, not “salesy.”

A great and very effective tip is to include a headline at the top of your site, something that quickly tells the prospect what you’re all about. This could even be more prominent than your business name.

You need to make sure that the search engines like Google notice your site, and place it higher in the search rankings, you should also regularly add content, including written content like blog posts and videos.

You want to become known as a trusted authority in your niche. This also lets the prospect get to know you. Of course, the design should be appropriate to your business.

If you’re stuck for ideas, you can always “borrow” design elements from the websites of your competitors or search for new design trends.

Also, you need to create an effective marketing plan for your business. Without a successful marketing plan, you can not grow your business and make money.

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blogging

Blog Tips: How to Build Relationships with Your Readers

Blog Tips: How to Build Relationships with Your Readers

A common problem for many bloggers, especially for beginners, is that they can not build relationships and trust with their blog readers. Here are some effective tips you need to know to solve this problem and create a successful blog.

  1. How to Build a Real Relationship with your Readers

The biggest mistake wannabe Internet marketers make is that they do not build a relationship with their readership.

They mistakenly think that creating a niche blog with random blog posts related to the subject will make them money.
They put banners on the website, hoping visitors will click on them.

Even if people click on banners, the traffic won’t convert because the traffic is cold.
To make money, the website needs to build a relationship with the reader so they will trust your recommendations.

  1. Build Trust with Readers with High-Quality Emails

Millionaire affiliates said that the way to double your income was by getting rid of banners and replacing them with opt-in forms.

Email marketing builds trust because people read their emails. When they receive regular, high-quality emails that are useful, they will trust you.
Replace banners with email newsletter opt-in forms. Use opt-in freebies to encourage people to sign up.

When readers get more than they expected, their trust will grow. Always give more than what is expected.

  1. Listen – The Big Secret

To build trust, readers need to feel like you care about them. They want to know that you hear and understand their problems. How can you do this? By asking questions. By listening. Truly.

If you send too many hard-sell emails, readers will feel used. Hard-sell emails are written to promote a product—and do not provide high-quality content that they can use.

For every 1–2 hard-sell emails, send 3–4 soft-sell emails first. This builds a relationship. Soft-sell emails are high-quality articles emailed directly to them, with a brief product recommendation put at the start and end.

  1. Full Contact Details

Always include your full contact details in your email. Don’t just mention your email address. Also include your business’s address, phone number, and social media accounts.

Just seeing your contact information listed in the email will provide a sense of confidence to subscribers.

  1. Use Testimonials

Have you received many positive comments from past customers or clients? If so, you should consider using them in your emails as testimonials.

Studies have shown that consumers trust online reviews just as much as personal recommendations, attesting to the power of testimonials.

  1. Mobile-Friendly Emails

When crafting your marketing emails, make sure they are compatible with both desktop computers AND mobile devices.

Nearly half of all emails are opened on a smartphone, tablet or another mobile device. To boost conversions and instill greater trust in your readers, always make sure your emails are mobile-friendly.

  1. Provide a Money-Back Guarantee

This shows confidence in your product or service.

  1. Professional Website

Online businesses are judged immediately by their website. You have about a 1/8th of a second before your reader decides yours.

Make your research to discover more tips about relationships, trust, and successful blogging. You need to invest time to educate your self.

Don’t forget. Knowledge is Power!

— An investment in knowledge pays the best interest- Benjamin Franklin

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