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Tips on How to Increase Brand Awareness and Business Growth [Infographic]

Brand awareness is a very effective method to grow your business, attract more interested people, and increase sales. If people don’t know who you are, they will not purchase your product or service. When you build brand awareness you are building your reputation.

You need to create a successful strategy, reach your target audience, gain trust, and improve your online presence.

Here are some effective tips about how to increase brand awareness and grow your business.

  1. Consistent

It’s very important to be consistent. Consistency can help your SEO strategy. If you are consistent in everything you do you will become a trusted and reliable source for customers and your target audience. Also, you will achieve higher rankings in search engines.

  1. Social Media Presence

It’s pretty important to have a presence on social media. You can run ads but you should also be posting regularly. There are several things you can do alongside posting to boost your brand visibility.

Reply to comments on Facebook, Instagram, and Twitter. If you want to be a trusted, helpful, brand you need to interact with your customers. If someone asks a question, answer it. If they have a problem, solve it.

Also, you can create a hashtag for your brand on Instagram. Hashtags help users discover products, brands, and more through posts that are tagged with hashtags. You can use hashtags that are both generic and branded to build brand awareness.

If you only use generic hashtags, your posts can get lost in the mix. It’s better to use your branded hashtags.

  1. Partner and Collaborate With Other Brands

If you are a small brand (small business) you can partner with established brands (big brands) to create giveaways or even collaborate on a product.

If you are a small brand you can use Instagram to find brands that you would like to work with. Engage with them on social media and ask them to collaborate. They will help you to grow your brand.

Instagram giveaways are perfect for building brand awareness. It’s a simple way to meet other brands and influencers in your market.

  1. Offer A Free Trial

Everyone loves free stuff. Many people love to try out a product before they buy it. Give people a free trial of your product or service. This effective tip can build brand awareness and trust.

  1. Create a Blog and Provide Value

Another great way to build brand awareness is to create a blog and provide value to your customers. The key to having a healthy, useful, blog is to keep posting. You should be blogging weekly to keep your audience engaged.

You need to have topics that provide value to your customers and your target audience. Research what questions your customers are asking and then answer them in the form of a blog post.

Your blog should have quality and useful information not only for your readers but also for search engines. Search engines are pretty smart. They don’t just focus on keywords and meta tags, they can understand if your blog posts are useful or not! Writing blog posts for SEO can be challenging but you can increase targeted traffic and sales.

  1. Retargeting Strategy and Ads

The retargeting strategy is an effective way to win back those customers who have visited your site but they didn’t convert. You need to create a retargeting strategy that allows you to build brand awareness and get back your customers.

You can gather data from customers who visit your website and then use that data to retarget them with social media and Google ads. You can also use email to retarget customers.

Also, you can use giveaways or special offers to attract your customers and make them happy! (Amazing Tip)

  1. Use Referral Programs

Referral programs are like a magnet that generates traffic and engagement in your business. Referral programs are very powerful tools for brand growth as it helps your business spread your product or service.

  1. Tell a Story – Your Story

Telling a compelling brand story about how you began. People love stories. Stories are the knowledge that you share. If you can connect to your customers on a personal level, you can grow the awareness of your brand.

Creating a brand also includes a lot of extras, like industry knowledge, marketing trends, social media presence, and awareness. Many ways can help create a buzz about the products or services you promoting. You need to know the right steps.

You need to have a strategy that allows you to grow your brand. Awareness isn’t just a one and done tactic (one-shot). Successful businesses continue to try and redesign even if they are big brands. Business is hard work every day. Never stops!

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11 Tips on How to Build Your Brand Awareness

11 Tips on How to Build Your Brand Awareness

 

Brand awareness is a result of deliberate actions taken over time on a constant basis. Here are 11 tips on how to raise your brand awareness and make people talk about it. How to grow your brand and make money online.

1. Know what people think about your brand

Your brand is not about how you see it, it is rather about how other people see your brand. So, the very first step in building your brand is to figure out what other people think of your product or service.

2. Give your product for free

Giving your product or service for free you will make people know about your product and its quality, especially if your business just getting started. Sampling your product for free or offering free services are two of the oldest tricks in the world of marketing and brand awareness.

Just make sure your product is so good that people would pay to get it.

3. Create Infographics

The well-designed Infographics can be a great way to introduce people to something and give boring information in a fun creative way. Spend extra time to include valuable information into your infographic.

Especially for online appearance, Infographics play a vital role in creating brand awareness. The more creative and beautiful it is, the more it will get shared on social media.

4. Social media

For small businesses, the online world is the perfect market, and a way to have lots of opportunities to build their own community online. You can find your audience and build a community on Instagram, Facebook, Twitter, Pinterest, and other social media platforms.

The key is to share useful information regarding your niche and connect with your clients or customers.

It’s better to choose one social media network and put all your effort into growing your audience there.

5. Referrals and affiliates

To encourage people to try your product or service, you can also create referral programs. Offer some incentive to anyone who refers your brand to another person or you can create an affiliate program for your business.

6. Create a strong name and logo

A strong brand should be memorable and recognizable. The name and logo of your product or service will be the first impression of your brand on your potential customers.

7. Tell your story

Everybody likes a good story, so when you have a great emotional story behind your brand, it will automatically attract people’s attention.

For instance, you can tell people about the problems you faced that made you create your product in the first place. This way, your story will help people see your brand as a solution provider for their own needs.

8. Don’t try to please everyone

Be prepared that not everyone will be a fan of your brand. We are humans and we all have our own tastes and needs.

Instead, learn to be the best option for a specific group of people – your target audience. Develop your brand’s own voice and focus yourself on your target audience. Remember that you’re task is to grow your business, not to please everyone.

9. Use guest posts

Writing guest posts can give credibility to you and promotion to your brand. Well, when you’re in business for some time you get to know a lot about that specific field and its dynamics.

So when you’ll share genuine knowledge that you gained through your own experiences, curious readers will value it a great deal.

Create an article that digs deep into a topic related to your brand’s niche. It will ultimately prompt readers to know more about you and your brand.

10. Find Influencers

There are people in every field that have a great influence on its audience. They can be celebrities or experts of the specific niche, and getting them to endorse your brand can affect its reputation a great deal.

Send the influencers in your field a sample of your product and ask them to share their honest review on social media, for instance, Instagram or Youtube. Brands that seek promotion send them their products over for review.

11. Collaborate with other businesses

No matter how small or young your business is, you can always try to collaborate with other more established businesses in your niche to get more exposure

Create a strategy to work with similar businesses to share the experience with promotion or events. This way you both can double your effects and get noticed by the audience of other business. It’s a win-win!

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The Benefits Of Viral Marketing For Your Business

 

With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.