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Successful Online Business: The Benefits of Your Email List

 

List building is a marketing strategy to deliver news, messages, products, services, info or events, to your subscribers (list members). Whatever business you do online, you can compel your audience, prospects, and clients to be part of your list for several reasons, such as: receiving newsletters, updates, discounts, videos, blog posts, etc. The list building for your online business, it can be very profitable and effective.

Here the benefits of building a mailing list to help promote your online business:

Promote New Products or Services

A mailing list offers you the opportunity to market new products or services to your subscribers. Whatever it is that you sell online, whether it is new software or some popular electronics, sales are almost guaranteed with your subscribers since they actually willingly opted into your mailing list.

Once you are able to deliver an effective sales pitch to your subscribers, you can increase your sales and earn money.

Offer Exclusive Deals or Offers

if you sell a service or product at a list price of $200 on your website you can sell the same service/product at $100 (providing special discount deal purchase link) to people who are subscribed to your mailing list.

This can help you make loads of profit – especially if you have a large mailing list of subscribers.

General Business Updates

When you need to inform your customers of very important product/service update your list will come in handy. Let’s assume that your business social networking channel experiences a sudden technical disruption. You can quickly forward an email to your list informing them about the problem at hand.

Also, if you plan on having a live webinar or any event, subscribers on your mailing list would usually be among the first people to find out.

With so many advantages of building a mailing list for your online business, it is clear that the Key to success is on the list. Start building your list today! Here is The Proven System You Need!

The Benefits of Your email list

You may have heard many times. Money is In the list. Yes, it is very true.

In fact, the single most important thing to do for anyone new to the world of internet marketing is to start building an email list as soon as possible.

Unfortunately, the majority of people venturing into internet marketing make one major error. They are so focused on squeezing as much profit out of their list as they possibly can that they forget they are dealing with real people.

This approach may work well in the short term and could even give you a good income. But, you will lose the confidence and trust of the people on your list and they will stop responding.

This way you are going to have to put time and money into replacing the customers you are consistently losing. Big Mistake!

These are real people!

You need to understand that behind every email address you collect there is a real person. Someone who has shown an interest in what you have to offer. They have trusted you enough to give you their name and email address.

A conscious decision was made to take the time and respond to you. They may even have downloaded one of your products or possibly made a purchase from you.

So you must remember these are real people with real dreams and real feelings. You will find that if you treat them as such if you show your human side, you will be in this business for the long term rather than short term.

When you get a new subscriber don’t go all outsell, sell, sell. Avoid hard selling. Because if you are constantly plying people with sales emails, you will lose more people than you retain.

If this has been your approach so far you need to stop now. This method has been a tactic of internet marketers for so long, it’s just not working anymore.

Think about the times when you subscribed to someone’s list. It was probably because they had a free offer that interested you, right? Now when you gave them your email address you knew that would not be the last you heard from them.

You know at some point down the line they are going to try and sell you one thing or another.

If they take the hard-sell approach and keep pestering you with sales emails chances are you will unsubscribe from their list. However if they are sending you useful information Or they are giving you free training or great advice, you are more inclined to read their sales emails.

Important! Remember it costs a lot more time, effort and money to get a new subscriber than it does to keep your existing list happy and interested.

People will stay on your list if you are giving them great FREE content. The longer they are on your list the more chance you get to build their trust. The more they trust you the more likely they are to become a paying customer.

Also, They are more likely to recommend you if they think that what you are providing is useful and worthwhile.

These people on your list can be your greatest form of promotion…

If you put the time and effort and love into your existing customers then it will pay off in the long term. Not only will you have to spend less time replacing the customers you are losing. You are more likely to have a growing list who are willing to become paying customers.

When you are starting out, building an email list can seem like the hardest thing in the world. To get complete strangers to trust you enough to join your list can really take a heck of a lot of time and effort.

Remember! it is extremely important to keep growing your list, but it is equally important to look after your existing subscribers. After all, you don’t want the effort you are putting into growing your list to end up being largely to replace the people you are losing.

Once you start to build your list, ensure you spend some time connecting with those people. Send them an email AT LEAST once a week. Make them feel wanted, valued and loved. Send them free content, help, advice, and tips. Give them free training but ensure it is the full course that delivers on what you promise.

The Proven System to Build Your List

The Secret Strategy of Affiliate Marketing Experts

 

Yes, there is a “Secret” Strategy that Affiliate Marketing Experts Use To Make money online But it’s no secret at all.

The top marketers simply have knowledge and experience of effective marketing techniques and psychological tips.

There are no loopholes, magic tricks or hacks that can help you to win the system.

So if you’re ready to do some hard work, here are 4 proven tips that will help you to increase your affiliate sales.

1. Know Your Audience and Promote Benefits

Before you start creating content and choosing products you need to find some important things about your target audience.

Who is your target audience
What are their needs, problems, and fears
What are their dreams
What they want to change in their life
What are the products that can help them solve their problems and achieve their goals

The expert marketers spend hours to understand the real needs and want of their target audience.

They research and find the problems that people need to solve and they’d spend money on it.

And once they understand the core needs of their audience and their reasons for buying a product, they create content that addresses those needs and focuses on the benefits of the products instead of promoting their features only.

You need to promote better user experience, solutions, and benefits. Because people buy benefits not “features”.

2. Give Value

Here are some ways you can give value as an affiliate marketer:

By solving the problems of your visitors and connecting them with the best product for their situation or needs
By providing information or value that other marketers aren’t providing
By offering bonuses on top of the product that compliments or extends the purchase.
By showing ways to use or benefits of the product that aren’t obvious.
By helping users find the best price or discount that they wouldn’t get by going directly to the end retailer.
By answering all their questions and objections around the product that are holding them back from purchasing.

3. Build Trust

Trust is the key to selling online. But how do you build trust with first-time visitors?

By offering an authentic experience that goes beyond the original sales page of the product you’re promoting.

The best affiliate marketers stand out from all this noise by creating authentic and credible content that’s based on their personal experiences. They don’t rehash the same information that’s already available on the internet.

Instead, they use the product themselves and share insights that are not available on the product’s sales page.

Their reviews don’t read like product advertisements, they discuss the pros and cons of the product in detail, and help the readers determine whether its the right product for them or not.

This tip makes their recommendations more reliable and gives them a much higher click-through rate (CTR) than common promotional sites.

this is the reason why an expert affiliate marketer can get 10x more sales from the same amount of traffic as compared to a newbie.

4. You Are a Marketer Not a Salesman

Like it or not, people hate salesmen. But you’re not a salesman.

You’re a marketer.

And there’s a clear difference between the two.

Marketers don’t sell products, they solve problems, sell dreams and emotion! (psychological tip). People buy with emotion not logic!

When you adopt the right strategy, people not only buy from you but also thank you for offering products that they needed.

It’s all about building trust with them, showing them that you care about their needs, and understand how to solve their problems.

Problem-solving is the key word here.

No matter how useful and detailed your content is, if you only publish product reviews, you’ll have a hard time building an engaged and loyal following for your site.

The top affiliate marketers make sure that, along with the conventional product reviews, they also publish a large volume of problem-solving content related to the different aspects of their niche.

Doing this can help you in a couple of ways.

It will build the topical relevancy of your site for Google Search and help you rank for a wider range of keywords related to the products you’re promoting.

It will help you build rapport with your audience by answering their questions through high-quality content and makes them believe that you actually care about them.

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The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]

The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]
The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]

Video marketing is very important for your inbound marketing strategy. Also, the effect of video marketing is growing year after year for all businesses. Online and offline. This is the reason why marketers love video marketing and using it to promote effectively their products or services.

It’s the medium of choice for marketers to create content and increase engagement. (and more importantly, make money!)

Here are some video stats:

70% of consumers say that they have shared a brand’s video. (Wyzowl)
72% of businesses say video has improved their conversion rate. (Wyzowl)
52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)

With numbers like these already, many marketers are beginning to wonder if the video is a bubble. Where is Video Marketing Going in 2019 and Beyond?

To help answer that question, HubSpot teamed up with uscreen, a VOD platform, to create an infographic that predicts what we can expect from video marketing in 2019, and beyond.

Some of the ideas in the infographic include:

Video is Going Live: Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels. Research indicates live streaming encourages more audience engagement and retains viewers longer than prerecorded video.

Video is Going 1:1: Given the ease of shooting videos with smartphones, marketers are discovering the value of lead nurturing and customer communications by sending personalized video messages instead of calling or sending an email.

The notion of using a 1:1 video approach can apply to following-up on an inquiry, offering content, delivering support, simply saying thanks, or practically any application.

Video is Getting Search-Friendly: AI and the use of closed captions are making video content more searchable. AI can transcribe the audio tracks of video with voice recognition to make video searchable.

Google even recently announced the addition of video previews to the video carousel that appears in search results.

Video is Turning 360: The recent advent of 360-degree video content enables viewers to control their perspective for a more immersive interactive experience.

Check out the full list of trends in the infographic below:

https://www.impactbnd.com/blog/video-marketing-in-2019-infographic

The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]
Video marketing is very important for your inbound marketing strategy. Also, the effect of video marketing is growing year after year for all businesses. Online and offline. This is the reason why marketers love video marketing and using it to promote effectively their products or services.

The Benefits of Video Marketing for Your Business

The Benefits of Video Marketing for Your Business
The Benefits of Video Marketing for Your Business

 

If you’re thinking the video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your business and your website. Here are the benefits of video marketing for your business

How video can become a revenue stream for your business.

The video brings more search traffic

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.

Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank very well.

The influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero.

Video converts more users

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView, a video solutions agency. But that doesn’t mean just posting any video on any page and expecting a return.

While the definition of a conversion goal varies, results from varying companies show the power of video content to convert site viewers:

EyeView’s case study shows pages with video converted 80% more in some cases than pages without video.
Unbounce reported a 100% increase in conversions with the help of a video.
Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% at a 90% confidence rate.
Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

The video leads to more purchases

Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. While video’s ability to bring in more clicks and increase leads through conversions is awesome, it also positively affects customers’ buying decisions.

Video stats:

One in three millennials says they bought a product after watching a how-to video about it. (Google)
Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. (Wistia)
96% of respondents said videos were helpful when making buying decisions online (Animoto)

Video courses effect.

If you want to grow your commitment to video and bring additional success, create a video course.

Position your brand as a niche authority
Give your audience more reasons to convert
Nurture your leads to turn them into loyal customers and ambassadors
Monetize your video marketing to create a secondary source of income

Quite a few platforms allow you to host and market your online course. To make the choice easier, here are some considerations:

Profit-sharing platforms

Usually free to join, these hosting sites retain a good portion of the course income. The platform dictates structure, pricing, and promotion. This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept.

Possible tool: Udemy is a well-known platform that offers a free solution for video course hosting. It doesn’t give much freedom to content creators.

Advanced hosting platforms

If you want to retain all revenue and have more flexibility, monthly subscription hosting platforms are a great option. Once you recoup the monthly charge, whatever you sell is your income.

Possible tool: Uscreen offers an array of course marketing opportunities for $99 a month. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course.

You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand.

DIY options

You also can use build-it-yourself solutions that incorporate self-hosted videos and self-integrated WordPress plug-ins, as well as WordPress learning management system themes. Only take this route if you work with a reliable developer because of the setup and components involved.

Video isn’t just for social media feeds. Using it on your site offers many opportunities that can bring bigger success for your content marketing strategy. It takes time to create and implement a strategic video component, but it’s worth that investment.

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The Effects of Social Media: What You Need To Know About

The Effects of Social Media: What You Need To Know About
The Effects of Social Media: What You Need To Know About

 

If you are active on social media sites like Facebook, Twitter, Pinterest, Instagram, etc, it’s probably a way of life for you or a common habit. We usually go on these sites because our friends and family members are on them – and we think nothing more of it. But that’s the difference between us and researchers or scientists.

There are researchers who like to dig into human behavior and their interaction with technology and social media. Some of the outcomes of the research tell us what we already know, while others have weird findings that you need to know about.

What science is saying about you and your social networks?

Photos and Eating Disorder

The food photography-mania has been deemed a sign of mental illness. Dr. Valerie Taylor who published a study about food fetish spoke about this phenomenon, in the Canadian Obesity Summit, saying that it could be a sign of eating or weight disorders.

she also said that not everyone who does it has a problem with food, which is a good thing because the phenomenon is so widespread that some restaurants have started banning photography of their food in their establishments.

Online-Offline Connections

A study from Brigham Young University was based on the responses of 491 respondents and concluded that teenagers who connect with their parents in social media networks like Facebook and Twitter have a better connection with them offline. They are also less likely to be depressed or behave aggressively.

the same cannot be said of marital relationships. Among the facts that could lead to a breakup or divorce for excessive Facebook users are “partner surveillance” and jealousy stemming from a partner keeping in touch with their ex.

A finding that will offer some reprieve is that relationships that are less than 3 years long more easily affected by these influences while those in a longer relationship have higher immunity against these influences.

Love Yourself – Love Your Social Network

We’re quite sure that there is a healthy dose of narcissism (the art of loving yourself) required to be active users of social media but did you know that there is a study which can put that down to a science? “Facebook is a mirror and Twitter is a megaphone,” says this University of Michigan study that explores how these tools encourage narcissism at rather personal levels.

Among their findings, in young adults in college, if you love yourself more, you’d prefer Twitter. Basically, if you have an opinion you want to find an audience for, Twitter is the tool for you.

Middle-aged adults are found to prefer posting on Facebook instead as it is a matter of forming and presenting a portfolio of their life choices – and molding it to a version their social circles would approve of.

The study, however, could not find if you are narcissistic first before using social media, or if you only become narcissistic after using social media.

The Bad Side Of Facebook

Larry Rosen, Ph.D., Professor of Psychology at California State University an expert on the link between psychology and technology said that teenagers who are on Facebook more show “narcissistic tendencies”. They are also more prone to depression, lower grades, psychological disorders, and future health problems if they are on Facebook too much.

On the flip side, teens also learn how to show “virtual empathy” to online friends and (somewhat) how to socialize from behind the screen. Rosen also emphasized direct communication between parent and child rather than stalking them online or leaving it to apps and software to watch over them online.

Rosen talking more on how you need to set limits and boundaries instead of having a digital detox.

Self-Esteem, Facebook and Photos

Using the Implicit Association Test, Catalina Toma of the University of Wisconsin, Madison found that a quick 5-minute check of Facebook profiles can significantly boost the self-esteem of users. The test asks respondents to associate positive and negative adjectives with the words me, my, I and myself. The more positive associations, the higher the respondent’s self-esteem.

Users are found to have more self-esteem after a quick check of their own profiles.

Photos are the biggest drive for one’s self-esteem. “A photo can very powerfully provoke immediate social comparison, and that can trigger feelings of inferiority. You don’t envy a news story,” says Hanna Krasnova of Humboldt University Berlin.

In other words, your self-esteem is more easily affected by what you see on Instagram or Facebook.

Social media definitely has an impact on how we view ourselves and the people around us. It is a tool that we associate with at a personal level, so personal that the things you do on social networks like Facebook could get you mixed up with individuals with criminal intent.

Perhaps this is why researchers and psychologists are so eager to study how we interact with other human beings behind the anonymity of a screen.

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