If you’re thinking the video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your business and your website. Here are the benefits of video marketing for your business
How video can become a revenue stream for your business.
The video brings more search traffic
Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot.
Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank very well.
The influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero.
Video converts more users
Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView, a video solutions agency. But that doesn’t mean just posting any video on any page and expecting a return.
While the definition of a conversion goal varies, results from varying companies show the power of video content to convert site viewers:
EyeView’s case study shows pages with video converted 80% more in some cases than pages without video.
Unbounce reported a 100% increase in conversions with the help of a video.
Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% at a 90% confidence rate.
Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.
The video leads to more purchases
Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. While video’s ability to bring in more clicks and increase leads through conversions is awesome, it also positively affects customers’ buying decisions.
Video stats:
One in three millennials says they bought a product after watching a how-to video about it. (Google)
Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. (Wistia)
96% of respondents said videos were helpful when making buying decisions online (Animoto)
Video courses effect.
If you want to grow your commitment to video and bring additional success, create a video course.
Position your brand as a niche authority
Give your audience more reasons to convert
Nurture your leads to turn them into loyal customers and ambassadors
Monetize your video marketing to create a secondary source of income
Quite a few platforms allow you to host and market your online course. To make the choice easier, here are some considerations:
Profit-sharing platforms
Usually free to join, these hosting sites retain a good portion of the course income. The platform dictates structure, pricing, and promotion. This solution works OK for those doing their first course because it doesn’t require an initial investment (apart from video creation) and it can be a great way to test your idea and concept.
Possible tool: Udemy is a well-known platform that offers a free solution for video course hosting. It doesn’t give much freedom to content creators.
Advanced hosting platforms
If you want to retain all revenue and have more flexibility, monthly subscription hosting platforms are a great option. Once you recoup the monthly charge, whatever you sell is your income.
Possible tool: Uscreen offers an array of course marketing opportunities for $99 a month. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course.
You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand.
DIY options
You also can use build-it-yourself solutions that incorporate self-hosted videos and self-integrated WordPress plug-ins, as well as WordPress learning management system themes. Only take this route if you work with a reliable developer because of the setup and components involved.
Video isn’t just for social media feeds. Using it on your site offers many opportunities that can bring bigger success for your content marketing strategy. It takes time to create and implement a strategic video component, but it’s worth that investment.
— Major Content Samurai Announcement —
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What This Means…
This stunning new style comes in 6 color variations (with infinite customization options) and allows you to create:
Viral Content Videos to skyrocket your online audience
Attention-grabbing, high converting Video Ads to turn viewers into customers
And best of all, you can make these professional looking videos in a matter of minutes (Even if you’ve never created a video before!)
So if you’re ready to transform your business using the power of video, check out Content Samurai’s BIG UPDATE and see how quick and easy video marketing can really be. Take Action Now!
Happy Video Making!