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TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales

TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales

These days TikTok is the most trending social media app. Millions of people are using the short-video app every day. Reports show that TikTok will become the next billion-user platform in 2021. Many businesses and marketers are using TikTok to promote their businesses.

TikTok: Marketing Strategies to Promote Your Business

Here are some strategies about how to use TikTok to promote your business.

  1. TikTok – Videos App

Videos are, of course, the heart of TikTok. Even if you use influencers for your TikTok marketing strategy, you can create an account for your brand, and make videos. TikTok’s videos can be any length up to one minute, so you can create short attractive videos.

You can either record your videos in the app or externally, uploading them to TikTok. You can also upload music to add to your video. TikTok gives you direct access to many music tracks to use them on your videos.

  1. Use Hashtags

Like many other social media platforms, TikTok users are using hashtags to catalog their videos and search for clips by subject. TikTok users can click on the “Discover” at the bottom of the screen, and they see a list of videos sorted by trending hashtags.

Also, you can include relevant hashtags in your videos. But avoid using the most popular generic hashtags. It is better to have your videos stand out in slightly less popular categories.

You want your videos to appear to people relevant to your niche or topic. Don’t use hashtags just because they are popular.

How To Increase Sales With TikTok

  1. TikTok Trends

Another way you can use hashtags is to search for trending hashtags. You can then create videos that relate to these trending hashtags.

Remember that trends are changing pretty fast. So you need to change your video content to become relevant to trends.

Attention! don’t make a copy of everybody else’s videos. Find a way to make your video unique and attractive.

  1. TikTok Influencers

These days many people become influencers on social media platforms. Usually, they build up a reputation for the quality of the content they share.

Important Tip. TikTok influencers are different. Reports show that “TikTok has created a new generation of influencers. They are people who have far more clout with today’s teens and tweens than more movie or television stars.”

  1. Comments and Engagement

Like most social platforms, TikTok supports frequent user engagement. Comments are an excellent way to achieve this. You can build up conversations with your potential customers or followers.

TikTok ranks comments by the number of likes they receive. So you need to make meaningful comments.

Also, look at other people’s videos and make thoughtful comments on them.

  1. Post Often and Rewards

TikTok rewards frequent posting. The more videos you post to your TikTok account, the higher your rewards.

If you post many times, more people will find your account and follow you.

  1. TikTok Video Effects

You need to do something different to stand out on TikTok. You can use video effects. You will find them under the Effects tab (Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal categories).

TikTok includes a green screen effect, which allows you to use the image of your choice to replace the video background.

  1. Videos and SEO

TikTok’s videos can be up to a minute-long. You don’t have long to get your message across and don’t upload blatant ads. You want your videos to be visually appealing, without looking like they’ve been made by a professional advertising agency.

You need to include a clear description of what your video is about.

A good description is also essential for your SEO strategy. You want Tiktok to know what your video is about when and suggest it to your target audience.

It’s important to include your most important keywords in your descriptions, but they have to make sense and not just random words.

  1. Content and Balance

You need to balance the type of content you share on TikTok. Most of your videos need to entertain or inform your audience. If you build an audience then you can create a few promotional videos.

The typical TikTok user ignores ads. So you need first to build your credibility before you create promotional videos. A common tactic is to upload videos showing people using your product.

TikTok is a great opportunity for businesses and marketers. Even if you don’t have a huge budget for advertising, the best opportunities are in the form of video content and user-generated content.

Remember, TikTok it’s still new. So you can try new marketing strategies. Create more videos and use new techniques, tips, and trends.

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TikTok vs Instagram Reels: Who Wins? [Infographic]

Many users on social media have heard the buzz about Instagram Reels and the similarity to TikTok. Insta Reels is a great feature but it’s not so effective as TikTok is.

Reports show that users are excited and like the new Instagram feature. But average views on TikTok reach 1.19+ million, while Instagram Reels reach 1.2+ million.

Also, there is a huge difference in views per number of followers. The results came out to a 144% view rate on the number of followers for Instagram Reels and 24% for TikTok.

TikTok vs Instagram Reels: Why TikTok is More Effective?

The reach Instagram Reels can provide is astounding but it misses the key component that TikTok has. The community effect. TikTok is incredibly inclusive and has an array of young users to grandparents on the app.

On TikTok, it’s very easy to feel like you know personally the creator after watching his/her videos.

This is the reason why TikTok is so successful. A creator can turn their following into a “family” and there is a certain level of respect on the app that no other has.

For instance, a majority of users on TikTok can call someone out for copying a trend or video from someone else. Also, some creators spend hours producing their content. (it’s an art!)

The audience notices and takes it very seriously. Instagram, similarly has a million different users where ideas or original content can be stolen but the chances of being called out are impossible.

Insights You Need To Know


TikTok is the most popular App in the world (2020) with more than 2.5B downloads. It’s a short-form video app that allows everyone to create funny, entertaining, and informative videos across different categories. It is also possible to duet with other creators and use a trendy song as a soundtrack.

Instagram Reels

Instagram Reels is one of the latest features offered by Instagram that has many similarities with TikTok. But it offers fewer features and tools to its users compared to TikTok.

Network and Content

Instagram is network-based and TikTok is content-oriented. This means that Instagram users will mostly see content posted by their family, friends, and anyone somehow related to people they know.

TikTok users will see a lot of content from people they don’t know, but based on their interest and on previous videos that they have engaged with.

Views and Community

Instagram Reels seems to want to boost views for those users that are using this new feature but the same content has fewer likes and comments compared to the same creators that posted on TikTok.

On TikTok, there’s a stronger community that is more engaging, that comments and shares more. Instagram Reels doesn’t show the number of Shares while TikTok shows it as a metric.


TikTok gives analytical data to its users for each video posted. Instagram Reels doesn’t have any analytics for its Reels. TikTok users, thanks to data and insights, can understand which videos are liked the most.

Instagram Reels users can’t use insights for their creative and marketing decisions.

On TikTok users are giving strangers genuine compliments and advice, unlike other social media platforms.

TikTok is a powerhouse on its own because of all the features and feedback that provide to creators. On TikTok, creators can make better decisions after reviewing their latest statistics on the past few videos they’ve uploaded.

With the data they have through the platform, users can create better video concepts, know-how to best aesthetically appeal, and how to execute posting their video for successful results.

There is no way of tracking progress through Instagram Reels, so this leaves the creator with limited options when it comes to creativity.

Typically, it is even normal to see many creators to re-upload their TikTok content straight onto Instagram since they already know it performs well.

Instagram Reels is a useful feature to keep up with the high demand for video content. But they need to perfect the feature for both user and creator.

TikTok it’s the best app and it’s pretty difficult to lose the number 1 position in 2021.

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TikTok Trends: How to Create an Effective Marketing Strategy in 2021 [Infographic]

TikTok these days it’s an amazing goldmine of opportunities for businesses and marketers. You can reach many people worldwide, promote your business, and generate sales. So it’s time to start using TikTok.

Here are some effective TikTok trends you need to know. Discover how to create an effective, successful, marketing strategy in 2021.

  1. Influencers Are Loving TikTok

More and more, influencers are loving and using TikTok. It’s the fastest-growing social media platform. Not only has TikTok become a popular platform for influencers, but businesses are also starting to using it. Stats show that 37% of brands that have an influencer marketing strategy are focusing on TikTok influencer marketing.

  1. TikTok and e-Commerce

TikTok has announced a partnership with the eCommerce platform Shopify. TikTok will help Shopify merchants’ to boost sales. Social eCommerce will be one of the top TikTok trends in 2021. Pretty soon many eCommerce platforms will start using TikTok. The market is Huge!

  1. Hashtag Challenge

A hashtag challenge is when consumers are asked to do a particular task. They record themselves doing it and posting it on social media with a specified hashtag. Hashtag challenges are common on many platforms, but TikTok makes it very popular.

Because of its potential to go viral and boost brand awareness, many businesses have started using it.

  1. Video Ads

Many businesses and marketers are using video marketing because it’s popular and effective. Stats show that the number of businesses engaging in video marketing has reached 85% in 2020.

TikTok is encouraging and help brands advertise on its platform. TikTok has a new e-learning center to host guides, resources, and tips on running video ads on TikTok. (everything a business needs to succeed with video marketing on TikTok)

TikTok helps businesses and entrepreneurs, that is a pretty smart move!

  1. Memes

Memes are fun, engaging, and extremely shareable. Memes are amazingly popular. Stats show that the #memes hashtag has been used 34.4 billion times on the TikTok platform. All the people and businesses are using memes.

  1. Remixing (UGC)

User-generated content (UGC) is not a new tactic. But with TikTok, users now have new ways to mix this content (known as “remixing”).

TikTok has new editing features and tools. So users can be more creative with the type of content they produce. Adding music to their videos is just a first step. TikTok also offers AR effects for content creators to add interactive and engaging special visual effects to their videos.

Remixing will become very popular and probably many platforms will copy it.

  1. Celebrities Love TikTok

Many celebrities have started using TikTok. It’s more popular among the younger generation (Gen Z). Celebrities know the power of TikTok and they want to increase their popularity to young people.

  1. Music Promotion – Stitch

TikTok has a brand new feature, Stitch. It’s a new editing feature that allows users to reuse content from fellow TikTokers. Selecting chunks of up to five seconds. Users can integrate these video snippets into their content. Users will use Stitch to mix their content.

So we’ll see more artists (musicians) start using TikTok to advertise their music and events.

  1. Brand Promotion and Raw Content

Publishing raw and authentic content is one of the biggest TikTok trends. Unique content like “behind the scenes” videos is very popular and effective for brands on TikTok.

It provides viewers with a real look at what the brand is about, the people behind it, and in a way, a direct view of the brand’s identity.

Last Tip

TikTok has 800 million users and keeps growing. So it’s time to start using TikTok and promote your business. Create an effective marketing strategy and begin your journey to the amazing world of the TikTok platform.

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Social Media: Tips on How to Get More Followers on TikTok [Infographic]

There are over 800 million monthly active TikTok users worldwide. So there is a great opportunity to get more followers and promote your business. TikTok is a very popular and pretty engaging social media platform.

Here are some effective tips about how to get more followers on TikTok.

  1. Content Is King

Unlike Instagram or YouTube, even accounts with zero followers can get thousands or millions of views on a new video. Content is king on TikTok. The TikTok audience is changing and is continuing to grow in popularity. So even if your target audience is not teens, you can get many new followers on TikTok.

  1. Build A Community

For brands and businesses on social media, growing your following usually means more sales opportunities. But on TikTok, your need to build a community.

So growing your TikTok following is not a fast way to make more sales. But it is a way to build up a community that loves and supports your brand.

  1. Use TikTok Trends

TikTok allowing users to combine sound clips and music with their original video content. Viral trends pop up every day. That’s why there are multiple variations of the same video.

  1. Create Your Trends

If the current trends don’t fit your brand’s messaging another effective way to grow your following is to create your trends.

  1. Use the Right Hashtags

Hashtags act the same way on TikTok as they do on other social media platforms.

There’s no guide to which hashtags are the most effective on this platform, but you can use a combination of content-specific hashtags, and general hashtags related to the platform. So you can make your content easy to discover.

Remember that these general hashtags can be saturated, making your content harder to find. So you need to add more unique and niche hashtags.

  1. Post Original Content

You can use TikTok’s editing features and creating your original content regularly. This tip will increase your chances to get more TikTok followers.

Like most social platforms, the TikTok algorithm rewards posts that have a lot of engagement and interaction. So the more you post, the more people will see your posts.

  1. Post at Peak Times

It’s very important to know when your audience is most active. If you use TikTok Analytics with a Pro Account, you can find out the specific days and hours your audience is most active.

Attention! TikTok displays all analytics in UTC. That means you’ll have to do a timezone conversion to find out when your audience is most active in the location that they’re in.

  1. Cross-promote

It’s very easy to download videos from any profile on TikTok and repost it to other social media channels. If you have many followers on another platform, you can invite these followers to TikTok.

  1. Find Influencers – Influencer Marketing

Many influencers from other platforms have migrated their followers to TikTok. Just like on Instagram, brands can build collaboration with an influencer or content creator. Influencer marketing on TikTok is still new, so it’s a great opportunity to use influencer marketing.

  1. Use Call-To-Action

People or marketers who use a call-to-action at the end of their videos can boost their following because a lot of people need help to take the next step.

You need to make your CTA as exciting and enticing as your content. This can come in the form of simple text additions on your video or you can even host a giveaway, survey, etc.


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TikTok: How to Plan a Successful Marketing Strategy [Infographic]

TikTok is the fastest growing social media platform. Also, it’s a very popular social platform for young people. Many brands and businesses have decided to build a presence on TikTok.

But they are not sure what they should do. TikTok is new and many brands and marketers are still unsure about the opportunities it offers.

Here are some tips about how to plan a successful marketing strategy on TikTok.

  1. Use Hashtags

Like many other social media platforms, TikTok users prefer to use hashtags to search for video clips. Some of the benefits of using TikTok hashtags are:

To improve and increase the reach of your content

To reach your target audience and get more followers

You should include relevant hashtags on your videos, but you should avoid the most popular generic hashtags.

  1. Follow TikTok Trends

Another way you can use hashtags as part of your marketing strategy is to know the trending hashtags. Then you can create and share videos that relate to these trending hashtags.

  1. Find TikTok Influencers

Many people have become influencers on social platforms. Usually, they build up a reputation for the quality of the content they share. It’s very effective for most businesses to build productive relationships with the people who influence their customers.

TikTok has a new generation of influencers. They are people who can attract teens and tweens.

  1. Comment Regularly

TikTok supports frequent user engagement. Comments are a pretty excellent way to generate engagement. You can build up conversations with your potential customers.

TikTok ranks comments by the number of likes they receive.

  1. Post Often

Also, TikTok rewards frequent posting. The more videos you post to TikTok, the higher your follower rate will be.

  1. Make Interesting Videos

Important. TikTok’s videos can be up to a minute-long. You want your videos to be visually appealing.

You need to include a clear description of what your video has to offer to your audience.

Writing a good description is also essential for SEO purposes. You want Tiktok to know what your video is about when it indexes your clip and hopefully suggests it to your preferred audience.

Remember to include your most important keywords in your descriptions, but they need to make sense and not just be a random collection of words.

Also, you can use videos you have made for YouTube, Instagram, or Facebook, but remember to make them fit within TikTok’s one-minute time limitation.

  1. Use TikTok Ads

TikTok now has an advertising system and you can advertise on the platform. They offer three types of ads:

In-feed native ads. You can add website links and Order Now buttons on the ad. They are skippable ads, and you can use them in multiple ways.

Hashtag challenge ads. The user is served a banner ad that takes the user to a page of instructions and rules of the featured challenge. You can use it to target specific consumers.

Brand takeover ads. These ads use a mix of images, GIFs, and video clips that link to a landing page or hashtag challenge.

You need to balance the type of content you share on TikTok. Most of your videos need to entertain or inform your audience.

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