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Content Marketing: Useful Tools to Improve Your Strategy in 2021

 Content Marketing: Useful Tools to Improve Your Strategy in 2021
Content Marketing: Useful Tools to Improve Your Strategy in 2021

Here are some free and paid tools that can help you to improve your content marketing strategy. These tools will make your life easier and your work more effective.

Content Marketing: Tools to Improve Your Strategy in 2021

1. Trello

Trello makes it easy to stay on top of your content projects.

You can manage multiple projects and organize specific tasks using Trello boards that contain lists and cards. This tool helps increase your productivity and is particularly useful for visual learners.

Each board contains cards you can use to assign tasks, create checklists, and more. As you complete tasks, you can move the cards through the different columns of your workflow, so you always know what’s happening on your projects.

Trello also offers Power-Ups and integrations to help you further customize and improve your productivity. There are several different Trello plans, including a free plan.

2. Asana

Asana makes it easy for your team to manage, set up, and track projects. It’s a breeze to communicate and collaborate from the start to the end of a project.

This flexible platform allows you to customize your workflow for your team’s needs. You can set up tasks, create to-dos, customize fields, and more.

Additionally, you can select from different project views, such as lists, timelines, and boards. Asana will save your team time and increase efficiency so that you can stay on track with your content plans.

3. JotForm Approvals

With JotForm Approvals, it’s easy to create approval workflows for your content marketing processes

Whether you’re writing blog posts, publishing case studies, recording videos, or simply posting to social media, there’s a good chance that at least a few of these marketing assets will need to be reviewed by several people.

If you already use JotForm’s forms for approvals, they can feed directly into your publication workflow. You can also set up custom notifications, submission links, widgets, and autoresponders.

4. CoSchedule

If you want to organize your marketing in one convenient place, CoSchedule can help

The Marketing Calendar displays all of your projects in a calendar view. This makes it easy to see your progress and the big picture, so your content strategy and team stay organized.

The Marketing Suite option helps you publish more content more efficiently and saves you time.

It shows your content in a calendar view that updates in real-time. Additionally, it helps you streamline your editorial process and centralize your publishing and promotions.

5. Canva

If you need a beautiful design and quality images to help your blog and social media posts stand out. Canva makes adding images and designing your content simple.

Canva provides templates and layouts designed for different social media platforms, flyers, presentations, and more.

The templates and preset layouts ensure your images and designs are the correct sizes for the platform you’re using, saving you time.

Canva also allows you to customize your images and designs to express your brand the way you want.

Canva offers a free version that includes more than 250,000 free templates and over 100 different design types to get you started.
Canva is the best solution!

6. Ahrefs

Ahrefs can help you improve your SEO ranking and search traffic as well as assist in researching your competitors.

Also, you can monitor your business’s progress and competitors, including keywords, mobile ranking, and more.

You can use this tool as part of your content planning process to identify topics that will help you improve your reach. Ahrefs can then help you monitor and measure how your content is performing.

7. Hootsuite

While sharing your content across various social media platforms helps you grow your business, it’s also time-consuming.

Hootsuite makes it easy to manage and schedule your posts in one place. This platform also helps you schedule your content at the right times for your target audience.

You can draft posts, check your social media calendar, share content, and view your most recent posts across all platforms from your dashboard.

The analytics dashboard gives you insights into your top-performing content. The tool also makes it easy to respond to customers quickly.

Last Tip

Content marketing is essential for growing your business and staying engaged with your audience. Finding the right tools for your content marketing strategy will save you time and increase your productivity and consistency.


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Infographics: Great Tools to Create Infographics [Infographic]

Infographics: Great Tools to Create Infographics [Infographic]

Infographics are one of the best ways to present data. There are a lot of people who have impressive data, but they don’t know how to create informative and effective infographics.

Great Tools to Create Effective Infographics

These days many infographic tools will help you create charts and graphs within minutes and without much effort.

Here are some helpful infographic tools to help you to create awesome infographics pretty fast.

1. Crello

Crello is a perfect tool for infographic creation. It has a library of professional templates and many editing tools for its customization.

You can design infographics of different types and download them in preferable formats.

Also, you can upload visuals to Crello’s editor and invite others to create infographics in a team.

2. Canva

Canva has many tools for designers (including an infographic tool). There are hundreds of templates and over a million stock images available, and you can even upload your images. Canva is popular and pretty effective.

3. Picktochart

Piktochart is one of the best tools to create interactive charts and maps. You can use animated charts using icons, text frames, themes, and your photos and videos.

4. Visme

Visme can help you to create interactive infographics using charts, widgets, shapes, and icons. There are handy pop-ups and animation features available to make your infographic beautiful.

5. can help you to upload your data using different methods, including the ability to connect to a live data source. You can use over 35 chart templates to create stunning infographics.

6. Venngage

You can find hundreds of free and paid infographic templates at Venngage. They also have tutorials to get you started.

7. Adioma

Adioma is a smart infographics tool that automatically creates interactive infographics based on the data provided. It has a smart AI that learns from your usage.

More Details –


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Digital Marketing: 7 Great Trends for 2021 – How to Improve Your Marketing Strategy

Digital Marketing: 7 Great Trends for 2021 – How to Improve Your Marketing Strategy

Digital marketing is essential to increase your business’s online presence, reach your target audience, and drive revenue.

Digital Marketing: 7 Great Trends for 2021

Whether you’re an entrepreneur or a small business owner, digital marketing will influence the business’s success or failure.

Here are some trends of digital marketing you need to know.

1. Purpose-Driven Marketing

The pandemic impacted all the businesses worldwide and pushed brands to change the way they communicate with customers and prospects.

Many smart brands embraced purpose-driven marketing.

What is purpose-driven marketing? – Explanation

In purpose-driven marketing, a brand connects with its audience through a common cause they both believe in.

Some brands promoted environmental awareness, others focused on human rights, poverty, and gender inequalities.

Businesses that pursued and publicly defined a clear and consistent purpose did better in 2020 than brands that did not have a clear purpose.

Reports show that consumers are four times more likely to purchase from the brand when a brand follows a strong purpose.

They are also 4.5 times more likely to recommend your brand.

Your brand messaging must resonate with your customers and prospects.

2. Reconnect with your customers – Rebranding

In 2020, many businesses struggled to find the right words when communicating with customers and prospects.

Many brands ignored the pandemic and continued to communicate as if nothing was happening.

In 2021 businesses must find new ways to reconnect with customers and prospects.

One-on-one feedback, surveys, and questionnaires can provide unique responses to help you understand how the pandemic impacted your customers and how they’re currently thinking about the world.

How your target audience views your brand? and how people view the products and services you sell.

Many businesses and brands will rebrand in 2021. Most successful companies will change their branding to keep up with a changing world.

3. User-generated content (UGC)

Social media are popular, easy to use, and very attractive. For many businesses, social media is one of the best ways to market products and services.

As social media continues to expand, many brands are using user-generated content (UGC) to promote their products.

User-generated content is created by customers or users, not by the brand.

UGC is a great, authentic, way to market your products and improve your brand image.

UGC has many benefits, including better engagement.

Studies show that people are 28% more likely to engage with user-generated content than traditional company-based posts. And, user-generated content reflects relatability and trustworthiness.

UGC is much better than traditional, often cold marketing campaigns. With the help of UGC, brands can showcase honest reviews, real emotions, and generate more engagement.

4. Social E-commerce

Now that social media apps are changing the online world we meet the rise of social E-commerce.

It has never been easier to buy something online.

Recently, apps such as Facebook and Instagram introduced shops directly in their apps. If you find something you like, you can buy it instantly from that app with just a few taps.

Social E-commerce is already changing the traditional e-Commerce. Stats show that 75% of people are more likely to purchase from a brand based on social media referrals.

More than half of online shoppers have made at least one purchase through social media channels.

Also, if you pair social E-commerce with UGC, your brand’s social media presence will be stronger than ever!

5. Video

Many people consume content every day. Most of the content we consume is in the form of images, text, and videos. But, videos are the king of attention-grabbing marketing.

Videos allow you to integrate more content in a more friendly and attractive way.

The best videos are usually fast-paced and share your brand’s product, story, and call-to-action quickly and efficiently. A strong video is highly memorable and effective.

Attention! You need to use video to enhance, extend, and improve your existing content marketing strategy.

6. Artificial Intelligence

Artificial intelligence (AI) can help you to improve your marketing campaigns.

AI is expected to influence product design trends, and also will improve content creation and automation.

AI will help deliver fast, accurate, and personalized content (directly to your target audience).

AI will also help create content by supplying data, sources, and references.

Smart chatbots powered by AI will help to support your marketing campaigns by providing relevant information to your sales and support teams.

7. Website speed

In mid-2020, Google announced a new ranking factor called “Core Web Vitals”.

Core Web Vitals are designed to measure how users experience a web page’s speed, responsiveness, and visual stability.

They measure the time it takes for the main content to load (ideal is 2.5 seconds or faster), the time it takes for a page to become interactive (less than 100 ms is ideal), and the amount of unexpected layout shift in the visual content of the page.

Google believes that when a web page loads quickly, is interactive, and the layout doesn’t shift much, people will generally be happy, improving peoples’ search experience.

Page speed times have always been important. But they’re becoming even more important in 2021.

You need to ensure that your website design is optimized and performs well.

Last Tip

You need to change and improve your marketing strategies if you want to succeed in 2021. The new normal requires brands to adapt, evolve, and rethink what they’re doing.

Keep these marketing trends in mind and test them to find what works best for your business.

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Referral Marketing: 6 Tips on How to Create A Successful Strategy

Referral Marketing: 6 Tips on How to Create A Successful Strategy

Referral marketing is the new type of word-of-mouth marketing. Customers are encouraged to share a link with people they know in exchange for some form of incentive (gift, discount, or offer).

Many reports show that the level of trust given to content shared by individuals is rising.

Referral Marketing: How to Create A Successful Strategy

Stats show that 90% of Americans trust product and service recommendations from friends and family.

These days many brands and businesses are using the power of their current customers to get new ones with the help of referral marketing.

Advantages and Tips of Referral Marketing

1. High Level of Trust

Instead of publishing the information on your website or social media, your customers now become the medium that delivers your message to people who know and trust them. That personal connection will make them listen to what your customers have today.

2. Increase Sales

Your customers will choose which of their friends and family will most likely purchase your products or services. So you can increase your sales with the help of your customers.

3. Improve Your Strategy

Referral marketing software programs can help you to create your referral marketing campaigns, making the whole process more straightforward.

Also, these software programs provide you with analytic reports so you can track your campaigns and help you to improve your referral marketing strategy.

4. Improve Customer Experience

You can help your customers to receive discounts at their favorite stores and provide a great experience. Your business should offer an incentive that will improve your customer’s experience based on your product or service.

5. Use a Double-Incentive Referral Program

A double-incentive referral program means that you reward your customers when they refer someone to your business and also you reward the people who take the prescribed action.

You can increase the virality of your referral program without risking it becoming too spammy.

When using a double-incentive program make sure that you match the incentive you offer with what you’re asking your customers to do for you.

6. Use Analytics – Track Your Referral Program

You need to track your referral program to see if it helping you reach your goals.

You can use Google Analytics or a similar program to help you understand where people visiting your site are coming from.

Also, with analytics, you will get a clearer picture of your referral marketing program’s performance. Some of the performance metrics you need to know.

Conversion rates, Email click-through rate, Lead generation rates, etc.

Last Tip

Referral marketing programs are an effective way to gain your target market’s trust and increase your sales.

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Social Media Marketing: 7 Top Benefits In 2021 – How To Grow Your Business

Social Media Marketing: 7 Top Benefits In 2021 – How To Grow Your Business

Social Media Marketing is popular and profitable these days. You can promote and market your products or services through the use of various social media platforms like Facebook, Instagram, Twitter, TikTok, etc.

Social Media Marketing: 7 Top Benefits In 2021

With the increasing number of social media users, businesses and brands can reap the benefits of social media marketing and reach their target audience effectively.

Every year, the overall number of Social Media users grows, and this trend will continue to grow.

Social media marketing has become one of the most important parts of digital marketing. Stats show that 90% of businesses that use social media marketing have seen a rise in their exposure.

Here are some top benefits of the social media marketing that will help your business to expand and grow.

1. Brand Recognition

One of the most important marketing goals for any business is to gain brand recognition. It’s important because people prefer to buy from brands with which they are already familiar.

Social media has the advantage of allowing you to get your brand in front of people faster than traditional media.

It also draws your audience’s attention to your brand even when they aren’t aware of it.

Social media is a proven way to improve your brand recognition.

2. Increase Customers and Sales

You need to increase your customers and generate more sales if you want to grow your business.

Your business will have more opportunities to convert potential customers into actual customers as a result of the increased visibility that comes with being on social channels.

So your business can benefit greatly from the use of social media in marketing.

3. Use Analytics

You are not sure about the effectiveness of your social media marketing strategies if you don’t use analytics.

Google Analytics is a fantastic and free social media marketing tool that can help you evaluate your social media marketing activities.

You may measure each social media site to find out which of your posts are the most popular among your followers.

4. Cost-Effective

Social media marketing is cost-effective.

Almost all social networking platforms allow you to sign up and create a profile for free, and any paid promotions you want to invest in are low-cost compared to other marketing methods.

Start with a small amount if you decide to use paid social media advertising to see how it works for you. Fine-tune your strategy as your confidence grows, and experiment with raising your budget.

5. Customer Satisfaction and Relationships

Social media is a networking and communication platform. Giving your business a voice on these social media channels is crucial for humanizing it.

Important Tip! When customers post comments on your pages, they prefer to receive a personalized response rather than an automated response.

Customers become more loyal when you communicate with them on social media one-on-one. Loyal customers spend more money, stay longer, and tell their friends about your brand.

6. Brand Awareness

If you want to increase your brand’s visibility, the most cost-effective option is to use social media.

Each post or piece of content you share will help to introduce you to new people and networks.

You can reach a lot of people worldwide, offer your product or service to them, answer their questions, and keep them engaged until they convert.

Social media marketing is an effective way to increase your brand awareness.

7. Use Social Media To Remarket Your Audience

Retargeting (also known as remarketing), is an effective social media marketing strategy. In general, only 2% of visitors to your website will buy on their first visit. The remaining 98 % can be reached by the advertising.

Remarketing ads are one technique to accomplish this.

Remarketing works by keeping track of your site’s visitors and storing anonymous “cookies” in their browsers. A retargeting service displays the advertising when they visit a social media site.

This makes your business visible to customers even when they aren’t on your website.

Last Tip

You can use social media marketing to expand and grow your business. Also, you can boost your brand’s online presence and stay in touch with your target audience.