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Social Commerce: 4 Tips and Stats About Social Media and Sales [Infographic]

Social Commerce: 4 Tips and Stats About Social Media and Sales [Infographic]

Social commerce is the process of selling products directly on social media. Through social commerce, the entire shopping experience takes place on social media platforms. The most popular social media platforms for social commerce are Instagram, Pinterest, Facebook, and TikTok.

Social Commerce: Tips and Stats

Important! social commerce is not e-commerce. E-commerce involves buying and selling goods through a website or an app. Social commerce is about selling products through social media, without leaving the platform. Social commerce allows the user to visit the website, discover products, and buying without leaving the platform.

Social commerce allows the customer to have access to their favorite social media, have a shopping experience, and also they can share this with friends and family.

  1. Social Commerce Stats

40% of Gen Z and Millennials have bought a product while watching a live stream on a social media platform.

53% of people said they like to carefully research the product online before buying. Only 12% said they buy something right away after seeing it on social media.

  1. Social Commerce – Gen Z and Millennials

This new method of shopping is popular and keeps growing in the United States. Stats show that the number of US social commerce buyers grew by 25.2% in 2020 and will grow another 12.9% in 2021.

US retail social commerce sales will rise by 34.8% this year, representing 4.3% of all retail e-commerce sales.

Brands know that people spend a lot of time searching online. (Pandemic Effect). So brands decided to get in front of the customer through apps they are spending most of their time on.

The main targets for social commerce are Gen Z and Millennials. 97% of Gen Z consumers use social media as their top source of shopping inspiration.

40% follow brands they like on social media. 68% of Gen Z customers read or watch at least three reviews before a first-time purchase.

Millennials: 72 million in the US, They have consistent spending power, they seek experiences, and they buy a lot online!.

Social commerce is here to stay as it provides a great opportunity for small businesses, provides reliable data, and allows influencers to become more involved.

A small business with a storefront, before COVID-19, was only successful if it was discovered by people in its surrounding area and had some sort of popularity.

Small businesses now are beginning to win big brands because of the power and ease of social media. Also is a great way to track how long a user stays on the website and which products they like.

These days influencer marketing becomes seamless with social commerce and clickable links that lead straight to the product.

  1. Social Commerce Apps – Live streaming

Instagram, Facebook, and TikTok are the top social platforms that participate in the Chinese trend of social commerce but there are also emerging platforms that focus on live-streaming shopping.

(Live streaming is when the streaming video is sent over the Internet in real-time, without first being recorded and stored). Today, TV broadcasts, video game streams, and social media videos can all be live-streamed.

Live-stream shopping is also an effective method because the user has to purchase quickly before the streamer moves onto a different product. In China, this is usually done on a “super-app” such as Taobao, WeChat, and Xiaohongshu.

  1. Social Commerce And BNPL (Buy Now, Pay Later)

Another great effect of social commerce is the “buy now pay later” service. It is becoming very popular for online shopping platforms to have an alternative payment method that allows a customer to split payments without paying interest.

Budgeting is something very important to Gen Z and Millenials, so this service creates an extra push for online purchasing.

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YouTube Shorts: 4 Tips on How to Create Successful Short Videos

YouTube Shorts: 4 Tips on How to Create Successful Short Videos

YouTube Shorts are vertical videos (up to 60 seconds in length). Viewers can find your short videos on the homepage “Shorts shelf”, in normal YouTube search, and in their subscription feeds.

YouTube Shorts: How to Create Successful Short Videos

YouTube Shorts are a mobile way for YouTube creators to share short videos with their audiences. YouTube mostly has long-form video content. But with apps like TikTok and booming short-form video, YouTube wants a piece of the pie. YouTube can’t stand the success of TikTok.

Here are some tips about Youtube shorts and how to create successful short videos.

YouTube Shorts: How to Create Successful Short Videos
  1. How to create a short video on YouTube: (Mobile Version)

Sign in to YouTube on mobile.

Tap the “+” Create symbol

Tap Create a Short.

To record a clip, tap and hold the capture button or tap it to start recording and tap it again to end the segment.

Tap the Undo button to remove the previous video clip that you recorded or tap Redo to add the removed segment back to your video.

Tap NEXT to preview your video and then tap NEXT again to add details to your video.

Add a title (max 100 characters) to your short video.

Tap Select audience to choose whether or not your short is Made for Kids.

Tap Upload to finish.

  1. Ideas For YouTube Shorts

You have only 60 seconds or less to create a short video. Your Shorts should feel like a complete story.

Use one main idea, make people laugh, inspire them, or teach them something new.

Some specific ideas for YouTube Shorts.

A quick tutorial

A short review

Facts and Tips

Tell a compelling story

Summarise a blog post

Your idea must fit within 60 seconds or less. Shorts are short stories.

A variety of visuals delivered speedily is a good way to keep viewer attention in the Short video story.

A good rule is to have a 5-second introduction, 10 clips of 5 seconds (the story), and a 5-second outro with a call-to-action.

You need to start filming without too much fluff. Try again and again until you feel satisfied.

So when you do hit record, try and stay within the timing framework. You can refining when editing.

  1. How to Edit YouTube Shorts For Success

If you’re using the Shorts tool on mobile, you may want to stick to that to do your editing for ease. (desktop editing does have its advantages).

If you’ve shot in widescreen on a normal camera (not mobile) and are using desktop editing software and want to edit for vertical video, first switch your video dimensions from 1920 x 1080 to 1080 x 1920.

Once you’ve cut your clips down to fit around the 60-second mark, you can begin adding elements that, together, will make your Shorts stand out and boost watch time:

Add text: Text adds interest and information to the video, and it can highlight your call-to-action at the end of your video.

Attention! Don’t add text in the bottom quarter of your video, as it will be hidden by the video title, subscribe button, etc.

Add transitions: Like text, transitions add interest to your Shorts and help to keep viewers’ attention.

Add music: YouTube offers thousands of free music tracks for you to include in your Shorts.

Add sound effects: These only have to be subtle, but they can make a huge difference to the overall quality and appeal of your Shorts.

Add a call-to-action: Viewers CAN like Shorts, but you need to ask them to Subscribe.

So if you are going to choose one call-to-action, I would go for Subscribe – keep it above the bottom quarter of the screen and insert some arrows pointing down to the Subscribe button.

Change the speed: Slow down or speed up your video as it suits your content.

  1. How to Upload Your YouTube Shorts Video

If you’re uploading a YouTube Short from the Shorts tool, the video will automatically be recognized as a Short and categorized as such.

But if you’re uploading from your desktop, you must upload in the vertical format and add the hashtag #Shorts to your title or description. This tells YouTube that the video is designed to be Short and it can handle it appropriately.

YouTube Shorts titles can be up to 100 characters in length. However, when viewed on the app, only around 40 characters of the title will appear on-screen.

This means that you need to make your title strictly less than 40 characters long or if it’s longer, that the most important keywords are featured at the beginning of your title, as this is what viewers will see.

Get started today and create YouTube Shorts video stories to promote your business or entertain your subscribers. Test and try until you find the right combination. That’s the beauty of the YouTube Shorts.

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Marketers Guide: 8 Marketing Tips To Succeed In 2021

Marketers Guide: 8 Marketing Tips To Succeed In 2021

Marketing and the online world are changing pretty quickly. It’s essential to know new tips and trends to become a successful marketer and grow your business this year.

Marketers Guide: Marketing Tips To Succeed In 2021

Here are a marketer’s guide and useful marketing tips to succeed in 2021.

  1. Strategies and Budget

Most businesses these days don’t have big budgets to invest in expensive marketing strategies. You need to create marketing strategies that are low-cost and profitable.

First, you need to know your target audience. Then you need to fill their needs. You can use social media platforms, YouTube, Quora, forums, etc. Then you can provide high-quality and informative content to promote your business and attract more interested people (Potential Customers).

  1. Use Social Media Ads

87% of social marketers already use Facebook ads. Also, many marketers are using paid ads on Instagram, Twitter, LinkedIn, and TikTok. Social media platforms are popular and effective. Many businesses and brands know that paid promotion (Ads) is a must if you want to get visibility.

  1. Use Your Existing Content

Most marketers today understand that they need to produce large volumes of content to increase their targeted traffic. But they often focus on creating new content and overlooking the value of their existing content.

You can reuse your existing content and create videos, slideshows, or even e-books.

  1. Brand Advocates and Recommendations

People look for recommendations from their friends before buying a product or service. Your customers and followers are a powerful resource to help you reach new audiences and generate conversions.

It’s better to create campaigns to incentivize them to spread your message. Create offer rewards for referrals. Or you can create a branded hashtag and encourage your audience to use it.

  1. User Experience

Creating a message that speaks to your target audience is the first step to success. But you need to create an excellent website user experience (UX) to improve your marketing strategy and generate sales.

So you need to optimize your UX to drive traffic and sales. It’s essential to improve site speed, navigation, and mobile-friendly website.

  1. Authenticity and Relationships

People don’t like salesy content. Brands and businesses need to develop better strategies to build authentic, long-term, relationships with their target audience.

One of the best ways is to create live content. Host a live podcast, stream Facebook Live videos, webinars, etc. Many people like the live content and they feel happy and a part of your business.

  1. Use Influencers

Influencer marketing is a great way to broaden your reach on social media and the web. Collaborate with influencers in your industry to reach a new audience. Gain followers and improve your online presence.

You can also use micro-influencers to promote your business.

  1. Strategy Analysis

All the marketers know the importance of analysis to optimize their strategies. Top marketers don’t rely on past performance to improve their strategies. They make adjustments to their strategies in real-time based on the latest insights.

You need to analyze the performance of your marketing strategy and you need to improve it right away.

Last Tip

You have to know about new technologies, tips, and trends to create a successful marketing strategy. Take action now. Adopt new tips to succeed as a marketer in 2021. Important Tip. Never Quite – Never Give Up!

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Video Ads: CTV (Connected TV) The New Trend in 2021

Video Ads: CTV (Connected TV) The New Trend in 2021

Video ads are more engaging than any other type of ads. Also, they are personalized and profitable too. Video ads grab attention right away and encourage people to make purchases.

Compared to traditional TV, ads on connected TV provide more opportunities for targeting and personalization.

Video Ads: CTV (Connected TV) The New Trend in 2021

When you show your products or services in action, customers can see and understand all the details, evaluate the offer, and make a purchase. There are many types of video ads now, like 360-degree videos, in-stream ads, etc.

Video ads are the future of advertising because they allow advertisers to connect with their target audience easily and in many formats. One such format is CTV (connected TV). It’s the new trend of video advertising.

Connected TV is an Internet television that allows users to consume content from the comfort of their homes, using a smart TV or streaming device. The main features of CTV advertising are selectivity and flexibility.

Stats show that 55% of advertisers plan to shift their budgets from broadcast and cable to CTV in 2021.

CTV Monetization

There are platforms for CTV monetization like TheViewPoint, where publishers can find interesting offers. This option is highly recommended for those who are new to video advertising. But also is useful for experienced publishers.

  1. Choose Partners

CTV ad buying can be performed via direct and indirect deals. You can communicate with brands directly and you decide all the campaign aspects and tracks the process. You choose partners and build relationships with them.

  1. Ad Formats and Content Monetization

Publishers can use ad content in many creative formats to achieve the best results.

CTV platforms encourage you to deliver custom-made ads, in-stream rolls, and even ads with implemented QR codes. Viewers can scan the code to visit advertisers’ online shops or websites instantly.

The variety of formats allows publishers to choose the one that suits their business.

  1. Customization

CTV ads are highly customizable. You can choose the moment to deliver ads, add interactive elements, and use customers’ data to reach an incredible level of targeting.

Customization and deals with advertisers increase publishers’ chances to get the most of their ad inventory. Don’t miss the chance to get this opportunity to generate sales and money.

Last Tip

The success of your video ad campaign depends on several factors. Monetization platforms will help you to create amazing video ads. So you will increase your chances for success in the world of CTV advertising.

Platforms give more freedom and customization options to publishers. Also, CTV advertising is the new trend in 2021. Streams, online TV series, and other digital content delivered over the Internet have a vast reach and it keeps growing.

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Data Visualization: 7 Free Tools You Need To Know

Data Visualization: 7 Free Tools You Need To Know

Visuals are essential for businesses and marketers these days. They can help you to simplify complex concepts and large amounts of information. The type of data you’re working with will determine what kind of data visualization tool you need to use.

Data Visualization: Free Tools You Need To Know

There are many different types of data visualization tools available online. Here are seven free data visualization tools that are useful and easy to use.

  1. Flourish

A Flourish is an effective tool that allows you to create maps, charts, and interactive stories. It has many different visualization and animation options.

It has a broad selection of charts and maps and also bar races, quizzes, and carousels. You can also create stories without having to use custom code. You can share your visuals through social media or embed them on your website.

  1. Maptive

Maps are a great way to visualize your location data. Maptive lets you create intuitive maps that can be downloaded or shared easily. With this tool, you can color-code your map markers and group them.

You can also customize your map by adding text bubbles, shapes, labels, icons, and images. The free mapping software option allows you to upload up to 250 locations and create up to five maps.

  1. Datawrapper

Datawrapper can help you to create interactive maps, charts, and tables. You don’t need to have any design skills to use this software. It’s easy to use.

Also, you can read everything you create with Datawrapper on any device. Their free plan allows you to create and publish an unlimited amount of charts, maps, and tables.

  1. Chartblocks

Chartblocks lets you create content (Charts) without a single line of code. Some of the types of charts available include bar, scatter, line, and pie. Chartblocks integrates with Facebook and Twitter, so you can easily share your charts on social media.

Also, charts can be exported as PNG images or vector graphics.

  1. Infogram

With Infogram, you can create charts and infographics. This tool offers over 37 different interactive chart types and allows you to make up to 10 projects.

Charts or infographics can be animated, allowing you to make objects zoom, bounce, fade, flip, and slide. Additionally, you can add graphics and shapes to your visualizations.

Also, Infogram supports Facebook, Medium, and WordPress.

  1. Knight Lab

Knight Lab allows you to tell stories with annotated and interactive maps, timelines, and line charts. All you need to get started is a Google Spreadsheet. Knight Lab can pull media from various sources, including Twitter, Flickr, YouTube, and Vimeo.

Also, you can use media and data from Vine, Dailymotion, Google Maps, Wikipedia, SoundCloud, and Document Cloud.

  1. Tableau Public

This platform allows you to share and explore data visualizations online. With Tableau Public, you can quickly build interactive maps, graphs, and live dashboards. This can all be done without coding.

Also, you can embed your visualizations on your website or share them on social media.

Data visualization tools are an excellent way to present complex data. You can use these tools to visualize data through charts, maps, and timelines. Fortunately, you don’t need to be a coding expert or spend a lot of money to create a visual display of information.