Blogging is popular these days. But you need to create attractive blog post titles to generate more targeted traffic and also to achieve higher rankings. There are some techniques about how to write attractive and creative titles.
Blogging: How to Create Attractive Blog Post Titles
- Title and Content
The title is the first thing that your blog visitors will see. A good headline grabs attention and also helps readers to identify the content and determine if they want to read your blog post.
Typically your blog post title will serve as your title-tag (one of the most important on-page SEO tips). Google uses your title-tag to determine what the page is about. If your content is high-quality and informative Google will rank higher your blog post.
- Help Your Audience – Avoid Lies
Respect your audience’s time and experience. You have to help your target audience (Don’t tell lies). If you don’t fulfill the promises made in the title, readers won’t trust your content. Your readers will be annoyed if the content is about a different topic than the title.
Your title is about “how to lose weight fast” and your content is about “a new gym near your home”
- Write for People – Not Search Engines
Remember that you’re writing for people. They are your readers and they will buy your products or services if they are interested.
So you need to create titles and content that have a higher chance of piquing their interest.
It’s better to use longer-tail keywords because they tend to rank higher. So your blog can rank well in SERPs.
Also, you need to include your target keyword in your title.
- Use Interesting Words
You can use language specific to your target audience. Also, you can use common words to trigger curiosity: how-to, tips and tricks, secrets, etc.
You can give your readers a clear idea about your content.
- Length Titles
Stats show that 115 characters or fewer are best for social media because it’s tweetable. For search, it’s better 65 characters or less so the entire title appears in search results.
Tip: Cap your title at 10 words maximum. Titles with too many words can be much harder for readers to quickly digest. They will go away!
Also, place your most important words at the beginning of the title.
- Use Idea Generators
You can use idea generators but attention! don’t over-used. Example: a) HubSpot’s Blog Ideas Generator will help you to find interesting topics and titles.
b) The Blog Title Generator by SEOPressor uses your keywords to generate a list of catchy titles to choose from.
You can make your research to find more title generators or blog post ideas. (Pay Attention!)
- Use Numbers
Headlines and titles work best when they are very specific. A simple way to be specific is to add numbers to your headline. Reports show that people prefer headlines that contain numbers.
Another tip for using numbers is to try and use odd numbers instead of even numbers. Stats show that headlines with odd numbers get 22% more clicks than headlines with even numbers.
These tips will help you to understand how to write attractive titles that people will click on and will read your blog posts.