Small business: 7 Tips on How to Use YouTube to Market Your Business
YouTube is a very popular and famous video platform. So you can use YouTube as a video marketing tool to market (promote) your small business. With YouTube it’s very easy to communicate your brand message to your target audience.
Here are some tips about how to use YouTube to market your business successfully.
Use YouTube to Gain Trust
People prefer to buy from people or businesses they know and trust. YouTube provides a very effective way to present yourself and make your audience feel like they know you.
Post one or more YouTube videos to introduce yourself and why you’re in business. Show to your viewers that you can help them to solve their problems or fill their needs.
You need to make a quick, awesome impression about you and your business. You don’t want to bore them with many unuseful details.
Use YouTube to Show the Features and Benefits of Your Products
Post videos of your products in use, which will show off your products’ benefits and features.
You can use a high-quality camera or use your smartphone camera. Create a script and edit the script so it contains only information that’s essential to know.
Use YouTube to Prove Your Expertise
Your customers and target audience are looking for the best product or service to satisfy their needs or solve their problems.
You need to post informative videos containing tips and tricks, results of the studies you’ve conducted, solutions you’ve provided, and other materials that demonstrate your expertise and make it believable to the audience.
Use YouTube to Present Customer Testimonials
If you have some customers who like your products or business, get their permission and take videos of them talking about their experiences.
The videos will seem more true to life than they would if they were recorded in a formal setting, and thus gain more interest from viewers.
Use YouTube to Create “how-to” Videos Related to Your Products
You can upload instructional videos in a step-by-step way about how to use your product. Buyers often want to know what’s involved with using a product or service before they buy it.
The how-to videos you post will go hand-in-hand with “in action” videos so that your customers get a complete picture of your products.
Use YouTube Live Stream – The New Trend
For an even more personal touch, you can use a YouTube Live Stream. Use the event to launch a new product, answer customer questions, interview experts on subject matter related to your field, or run a workshop. Your event will be broadcast live on YouTube and can then be added to your YouTube channel.
Use YouTube to Market Your Videos – And Business –
Once you’ve recorded and posted the videos, be sure to market them. You will need to promote your videos to help get them found. Advertise your video with links on your website, your email list, and postings to your social media pages. You need to generate targeted traffic to reach more interested people and increase sales.
Content Marketing: Content Gap Analysis – A Pretty Effective Tool
Do you know that you can generate 100, 300, or even more content ideas in less than 3 minutes? This tool – Content Gap Analysis – can save you a lot of time and also, it helps you to create an effective content marketing strategy pretty fast.
What Is A Content Gap Analysis?
A content gap analysis a process to discover content ideas that are missing from your website.
Essentially this process helps you find keywords that your competitors are ranking for that you do not. (The “gaps” you need to fix)
This analysis can help you to find:
Content that your competitors have that you do not
Topics that your competitors are covering for that you’re not
This is the easiest way to find lots of ideas on what content to create next!
Why Do A Content Gap Analysis?
Every day, many people are searching for answers to questions they have about your products or services.
If you don’t have content that addresses these questions, then they will probably find your competitors and buying from them instead!
So by performing a content gap analysis, you can identify what types of content your competitors have, then use that to create a roadmap of content to create.
If your site covers all the topics in your industry or solves every pain-point your customer may have, you will become the authority in your niche.
Google LOVES authority sites and rewards them with tons of free traffic.
By doing this process, you’ll be able to identify ideas for content that will help you become the #1 site in your industry.
Generate More Sales With Content
One of the common problems is that most sites target end-buyer-cycle keywords, meaning keywords that customers are searching for right before they purchase.
These are usually in the sales pages or review pages.
End-buyer-cycle keywords are great to target, but if you only target these, you’ll miss out on the vast majority of the search traffic.
Instead, you can use the content gap analysis to find keywords and topics that your customers are searching for even before they want to buy and attract a much larger audience!
These usually are informational based keywords that you can write guides on or blog posts.
This is what Google wants to see on your site, and will attract lots more customers!
How Does A Content Gap Analysis Work?
To perform a content gap analysis, you need the proper tools used to research the rankings of your competitor’s domains.
There is a free Keyword Gap Analysis Tool to do the job!
This tool lets you analyze your top 3 competitors and provides you with the number of search results, average cost per click and the estimated search volume of the keywords that they’re currently ranking for.
Here’s how it works:
Find Your Competitors
In the tool, you can enter up to 3 competitors. Use websites from your industry that are creating great content.
There are a couple of ways to look at competitors:
Direct competitors: These are businesses who sell the same thing you do
Indirect competitors: Businesses who don’t sell exactly what you do, but sell to the same audience.
Either one can work well with this process!
If you need help finding your competitors, try searching for your money keyword on Google to see who is already ranking for it.
Once you have your top 3 competitors, you can input them into the tool.
Run The Keyword Gap Analysis & Select Your Target Keywords
When you run the tool, it will pull a ton of keyword ideas (usually 100+ if you use the right competitors).
These are all keywords that your competitors rank for that you do not. (A big opportunity for you to create content!)
Look for keywords or topics that make sense in your customer journey and then prioritize them accordingly. You may want to consider the search volume and the keyword difficulty when selecting your targets.
Create The Content
Once you have your keywords prioritized, you can start creating content around those keywords!
Make sure you search the keyword in Google to understand the search intent, and what type of content Google is ranking for that keyword.
For instance, Google might be ranking sales pages, long guides, short blog posts, reviews, tools, or even something different. You’ll want to match the type of content that Google is ranking currently if you want to compete for that keyword.
If you keep creating consistent content month over month, you can drastically increase your organic search traffic!
Performing a content gap analysis is a great way to find content ideas and keywords that are going to help your customers and also, grow your business and your brand.
A Useful e-book for You
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Instagram Search feature is like the Google of the social media world — it’s a super-powerful tool for discovering brands, posts, hashtags, and locations on Instagram.
For businesses, it’s important to secure your spot in Instagram’s search results to get more eyes on your post and convert viewers into followers.
Instagram Search is the directory for every Instagram account on the app.
Just like you would type a search term into Google, you can use the search bar on the top of the Explore page to find and discover accounts and hashtags.
Also, Instagram will give you a list of profiles as suggestions.
Just like a search engine, Instagram “reads” profiles and learns what, when, and where to reveal profiles in results.
The search results you see are based on a variety of factors, including the people you follow, who you’re connected to, and what photos and videos you like on Instagram.
The Instagram algorithm is working to deliver not only the most accurate results but also the most relevant results to you!
It’s a powerful tool for getting your profile in front of your target audience!
If you want to use Instagram Search to your advantage, you need to start thinking about your Instagram profile as your new homepage.
Just like you would optimize your website with SEO and keywords, you also need to think about doing the same for your Instagram profile!
Optimize Your Name With Keywords
The first step to getting discovered on Instagram Search is to optimize your Instagram name!
The “Name” field in your Instagram bio is searchable and completely customizable. That means that you can change it to words that highlights what your Instagram profile or business is about.
By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher!
Optimize Your Bio With Hashtags & Keywords
Your bio should be optimized with keywords for your brand and business.
You can even add in clickable hashtags into your bio to boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag too!
Use Hashtags in All Your Posts
A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. And that’s probably because they appear in more search results!
When a user searches for a hashtag in Instagram Search, the results will appear both in the Top tab and the Tags tab.
Tagging all your posts (posts and stories) with hashtags is particularly important if you have a branded hashtag for your business.
If someone searches for your branded hashtag, there’s a strong chance it will appear in the search results, along with everyone else who is using your hashtag — giving your brand amazing exposure to new viewers who are interested in your brand.
Optimize Your IGTV Video Titles and Descriptions
The IGTV search function is evolving, and Instagram is constantly making improvements to how to display videos and how users can discover new video content.
Your video titles and descriptions will always be important to the algorithm, so now’s the time to optimize everything that you post. You can include hashtags and clickable URLs!
That just one more opportunity to tell Instagram what your video is about, and also how Instagram should categorize it and display it to potential viewers and followers!
With just a few improvements to your Instagram profile and posts, you can easily start to take advance of Instagram Search.
By appearing in more search results, you’ll soon start to see results in your engagement levels and convert your new audience into loyal followers!
— An investment in knowledge pays the best interest- Benjamin Franklin
Good news. You can get access to a range of free courses as well as paid courses.
Discover any interesting topic that you want to learn.
Learn when you want to how you want to and anywhere you want to.
SEO has many benefits for small and start-up businesses. The companies that still don’t use SEO might be missing out on the important advantages of SEO. Even the companies that have invested in SEM (Search Engine Marketing) are also at a competitive edge over others that don’t.
Here are the benefits of SEO for your small business
User-friendly website
SEO is a very important tool to create a user-friendly website. SEO involves more than just search engines. The focus point here is the users. It is because, when users are happy, the search engine is also happy. When there is a favorable on-page SEO, it enhances the customer experience. It also has many long-term and short-term advantages.
New customers and brand expansion
One of the essential reasons for having a corporate website is to grow your existing customer base. Also, a site helps to distinguish your company website from others. Small scale businesses that have a site and follow good SEO practices expand faster.
SEO helps these businesses to experience increased ranking.
Reach and explore new untapped markets
The internet makes it possible for businesses to connect with customers globally. A smart SEO strategy will enable you to find out the untapped, fresh markets and also explore fresh new economies.
Today, the mobile markets and social media platforms help to take your website traffic to all new levels. It helps to enhance the SEO performance.
Increase conversion rates
When your website gets optimized for SEO, it becomes easy to use. It can operate smoothly in the tablet and mobile devices. It helps in attaining an increased conversion. The online users that browse through your site are more likely to become loyal customers, visitors or subscribers.
The ROI (Return on Investment) that generates from SEO is much less in comparison to PPC or any other online marketing platforms.
Generate brand awareness
One of the secret benefits of ranking high in SERP’s is your brand awareness. Online users tend to have faith in the brand when they get to see it in high search engine ranks. And if this occurs for a longer period, then one may conclude that the concerned website has a positive web presence.
The small businesses that want to enhance their brand awareness should invest in SEO. It will help the businesses get the desired online visibility and also acquire a higher position in search engines.
Generate a dedicated follower base through email marketing
Email marketing is still one of the potent forms of marketing. It is considered to be one of the best SEO approaches. And you can use the email list to develop a follower base.
Email marketing was present even before social media, and it helps to generate both revenue and online traffic. Today, there are several successful bloggers whose major revenue stream is the email list. Sometimes, social media followers also contribute to online brand visibility and revenues as well.
Stay updated with the latest developments
Search engine marketing is always changing. Additionally, the SEO best practices and rules also keep changing. And if you want your website ranks to stay high, it is important to keep updated with the latest changes. You have two methods to go about it:
Keep a tab of all the changes taking place in the SEO industry. Also, make all the necessary changes that you want to in your site by complying with the latest standards.
For this, you don’t have to become an SEO expert. You simply need to well updated about the changes.
You can also hire a consistent SEO service provider to help you stay updated on all the recent developments so that you wouldn’t miss out on anything.
It helps you to stay ahead of the competition
You can consider two businesses of the same industry, selling the same products at the same price. And one has an SEO optimized website and the other not. Every other thing being equal, the company that has its website SEO optimized will attain maximum digital success.
The idea is never to overlook the potential of SEO and search engines. You shouldn’t forget that your competitors too have the chance to adapt the best SEO practice along with effective social media marketing.
SEO is a gradual process. For SEO to work in your favor, you need to give it time. Small business companies can benefit from a customized SEO strategy if they can use it well in their favor.
It is essential to keep checking on the changes that happen from time to time. It will help you to make the necessary changes to your SEO strategy.
Make your research and discover the latest SEO trends, tips, and techniques. So you can achieve higher rankings on Google and other search engines.
Big Data Social Media Marketing: An Important Tool for Your Business
Businesses want to discover and understand the interests, habits, and behaviors of their target audience so to create tailored experiences that convert followers into customers.
To be able to achieve it, businesses using big data social media marketing.
Social media is no longer just a tool for communication – it’s a place where businesses reach out to their targeted audience. Big data social media marketing became an important tool for business
Marketers can use big data social media marketing to skyrocket the performance of their social media campaigns and get critical insights into their audience’s preferences.
Users’ social media activity is a source of valuable information. By analyzing the content people post or interact with as well as their demographics, interests, and behaviors, marketers are able to draw actionable conclusions and create more effective strategies.
Now marketers can plan their future marketing campaigns based on deep audience insights, and understand how to approach potential customers in a far more effective way. Data analysis is becoming a top priority for many companies.
Social Media Strategies and Big Data
Big data allows marketers to predict how effective any future marketing strategy might be and evaluate current strategy too. According to research, social media marketing can bring you more than $2.00 of revenue for each dollar invested. Thanks to data analysis, you can estimate potential future revenue from each of your unique demographic groups.
Companies can structure and analyze social media data so they can plan essential tactics in advance. They can sharpen their targeting and creating content that resonates deeply with their audience.
Big data social media marketing examples:
Decision-making
Using big data, marketers can quickly identify the latest trends in social media, and make decisions with confidence.
Big data social media marketing helps you understand how your audience feels about your brand, which users are worth communicating with, which content converts audiences, which platform to target audiences on and at which times.
With an overview of demographics, creating strategy becomes easier and meeting audience expectations.
Product Insights
Big data social media marketing also helps to predict future buying trends, patterns, what consumers want, what it should look like, and when they want it. Businesses can better understand and be prepared to deliver on customer expectations, almost before customers themselves know what they need.
Thanks to big data, you can analyze positive and negative product feedback and use it to improve the entire product experience.
Communication and Advertising
Now you can tailor your communication with your target audience, creating stronger connections and a more loyal, engaged community.
Personalization is one of the biggest advantages of data analysis. Use big data to approach your customers in the right way, taking into account their preferences. Tailored communication with the targeted audience is going to become more crucial than ever as customer experience and community management increase in importance.
Social media advertising is also becoming pretty effective thanks to big data. Laser-precision targeting is possible based on audience interests, job titles, and delivery times, etc.
Brands can hone their ad creatives to line up perfectly with the audience data they’ve analyzed to strengthen awareness, interest, bonds, and loyalty with social media users, converting them into customers.
Social Media Campaign Evaluation
Evaluate the effectiveness of your social media campaign by tracking the changes in ROI and other key metrics. Split testing campaigns are crucial, even before launching them, thanks to predictive analytical tools.
Big data provides Ultra-actionable insights and increases the effectiveness of campaigns before, during and after. Data analysis is no longer about key metrics, it’s about drilling deeper into how data works, the relationships between different sets of audience data and the effect they have on one another.
Using Big Data to Improve Your Campaigns
Analyze audiences and create marketing personas to better tailor and target content. Understand the needs and preferences of your audience better than ever by combining data from various sources (web, social, mobile). Improve your content, make it highly personal and targeted.
Many marketing campaigns fail because of irrelevant or poorly targeted content, and data analysis can eliminate this problem.
Using proper analysis tools, you can personalize not only ads but also landing pages, offers, and emails campaigns. When you have so much audience data in advance, campaign launches become faster, smoother, and bring vastly improved results.
Big data provides a crucial competitive advantage. Both well-established companies and new players realize the potential of big data social media tools for benchmarking their performance against direct competition and the market.
These insights are critical to understanding how effective a social media marketing strategy really is.
Sentiment analysis is a very effective method of social media analysis, also known as opinion mining – and sentiment analysis tools allow you to gather data on opinions and perceptions of your service or product, taking into account emotions and attitudes around brands.
Trends in Social Media Marketing
Influencer marketing
Brands can analyze influencers’ performance metrics and immediately exclude fake influencers with fraudulent data and artificially inflated follower numbers. This is essential to marry the brand together with a best-fit influencer – one that will really expand reach, engagement, and boost conversions.
Search Engine Marketing – SEM
Search engine optimization is a popular marketing technique that largely depends on big data.
In search engine marketing, data is initially used to identify keywords. Marketers can access overviews of highly searched keywords using tools like SEMRush, and select the most relevant ones to include in their content.
Websites and blogs that are properly optimized for keywords can achieve higher rankings in search engines and increase their traffic.
Big data improves strategy, decision-making, provides product insights, and help you to create personalized campaigns. That is why using big data social media marketing is becoming a new trend.
