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Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-mouth marketing (WOM) is the older form of advertising and marketing. WOM was the only way to share news and gossips in the ancient era. Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, etc.

Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.

Word-of-Mouth Marketing: How to Promote and Grow Your Business

Here are some strategies for the word of mouth marketing and how to promote and grow your business.

The power of word-of-mouth recommendations is pretty huge. Word of mouth can generate traffic, leads, and sales for your business.

2 Popular Types of WOM

a) Organic Word-of-Mouth

Organic word-of-mouth marketing occurs when your customers are happy with your service and become your advocates. They recommend you to friends and family because of the great experience with your products and customer service.

This type of WOM is free. All you have to do is focus on providing an excellent customer experience.

b) Amplified Word-of-Mouth

Amplified word-of-mouth marketing is to use strategies that prompt new or existing customers to promote your business.

The Benefits of Word-of-Mouth-Marketing

Humans are social creatures, and we trust opinions and recommendations from other people.

So this is the reason why 92% of people trust recommendations from friends and family, and 88% of shoppers read online reviews before buying a product.

Also, 85% of small businesses get discovered as a result of WOM recommendations.

Like most online marketing forms, WOM works best when you have an effective strategy.

Here are some strategies you can use

  1. User-Generated Content

User-generated content is when customers publish online content that supports your content marketing strategy or plan.

This is great because it requires minimal effort from you. It’s free advertising for your business.

  1. Create Viral Content (Video) on Social Media

Another great way to encourage WOM is to create engaging, shareable, viral content for social media. Video is the best tool to use.

Stats show that 92% of users that watch an engaging video on their mobile device will share it with others. (friends, followers, etc.)

Start publishing shareable videos on social media now.

  1. Influencer Marketing

Influencer marketing is huge these days. Influencers are individuals (marketers, TV stars, models, actors, etc.) with large numbers of followers within their niche.

Usually, these followers trust their opinions and follow their advice. If an influencer recommends your product, their audience is likely to buy it.

The key to influencer marketing success is to create an authentic marketing strategy.

You need to have loyal brand ambassadors to represent and promote your products.

  1. Referral Marketing

Referral marketing is about when an individual share a positive opinion about your product with others.

Stats show that 85% of clients are happy to provide companies with a referral if they receive a positive experience.

It’s important to have high-quality customer service and consumer experience to generate more sales. You need to ensure that shoppers have a positive interaction with your brand.

  1. Build Long-Term Relationships

It’s important to build a long-term relationship with your customers. You need to ensure that every interaction customers have with your company is polite, efficient, and fast.

Also, check if it’s easy for customers to contact you with their questions or concerns.

You could even set up an online help center or a chatbot where customers can access self-help resources and answers to their queries.

  1. Start A Blog

Blogging it’s one of the most affordable and effective ways to boost your SEO and establish yourself as an authority in your niche. Also, blogging allows you to show consumers you know what you’re talking about.

Use proven content marketing strategies to grow your blog. You need to use relevant keywords and phrases that will attract organic searches.

You can create blog posts with guides, listicles, and reviews. Also, if you have the budget, you can find professional services if you need to outsource.

It’s essential to create high-quality content to achieve higher rankings and SEO success.

Word-of-mouth marketing is still one of the most influential and long-lasting (Evergreen) marketing strategies. But you need to provide high-quality products, excellent customer service, and a top-notch consumer experience.

It’s essential to satisfy your customers. Don’t forget that your customers are your business, not you! No customers, No sales, No business. Very Simple!

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TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales

TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales

These days TikTok is the most trending social media app. Millions of people are using the short-video app every day. Reports show that TikTok will become the next billion-user platform in 2021. Many businesses and marketers are using TikTok to promote their businesses.

TikTok: Marketing Strategies to Promote Your Business

Here are some strategies about how to use TikTok to promote your business.

  1. TikTok – Videos App

Videos are, of course, the heart of TikTok. Even if you use influencers for your TikTok marketing strategy, you can create an account for your brand, and make videos. TikTok’s videos can be any length up to one minute, so you can create short attractive videos.

You can either record your videos in the app or externally, uploading them to TikTok. You can also upload music to add to your video. TikTok gives you direct access to many music tracks to use them on your videos.

  1. Use Hashtags

Like many other social media platforms, TikTok users are using hashtags to catalog their videos and search for clips by subject. TikTok users can click on the “Discover” at the bottom of the screen, and they see a list of videos sorted by trending hashtags.

Also, you can include relevant hashtags in your videos. But avoid using the most popular generic hashtags. It is better to have your videos stand out in slightly less popular categories.

You want your videos to appear to people relevant to your niche or topic. Don’t use hashtags just because they are popular.

How To Increase Sales With TikTok

  1. TikTok Trends

Another way you can use hashtags is to search for trending hashtags. You can then create videos that relate to these trending hashtags.

Remember that trends are changing pretty fast. So you need to change your video content to become relevant to trends.

Attention! don’t make a copy of everybody else’s videos. Find a way to make your video unique and attractive.

  1. TikTok Influencers

These days many people become influencers on social media platforms. Usually, they build up a reputation for the quality of the content they share.

Important Tip. TikTok influencers are different. Reports show that “TikTok has created a new generation of influencers. They are people who have far more clout with today’s teens and tweens than more movie or television stars.”

  1. Comments and Engagement

Like most social platforms, TikTok supports frequent user engagement. Comments are an excellent way to achieve this. You can build up conversations with your potential customers or followers.

TikTok ranks comments by the number of likes they receive. So you need to make meaningful comments.

Also, look at other people’s videos and make thoughtful comments on them.

  1. Post Often and Rewards

TikTok rewards frequent posting. The more videos you post to your TikTok account, the higher your rewards.

If you post many times, more people will find your account and follow you.

  1. TikTok Video Effects

You need to do something different to stand out on TikTok. You can use video effects. You will find them under the Effects tab (Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal categories).

TikTok includes a green screen effect, which allows you to use the image of your choice to replace the video background.

  1. Videos and SEO

TikTok’s videos can be up to a minute-long. You don’t have long to get your message across and don’t upload blatant ads. You want your videos to be visually appealing, without looking like they’ve been made by a professional advertising agency.

You need to include a clear description of what your video is about.

A good description is also essential for your SEO strategy. You want Tiktok to know what your video is about when and suggest it to your target audience.

It’s important to include your most important keywords in your descriptions, but they have to make sense and not just random words.

  1. Content and Balance

You need to balance the type of content you share on TikTok. Most of your videos need to entertain or inform your audience. If you build an audience then you can create a few promotional videos.

The typical TikTok user ignores ads. So you need first to build your credibility before you create promotional videos. A common tactic is to upload videos showing people using your product.

TikTok is a great opportunity for businesses and marketers. Even if you don’t have a huge budget for advertising, the best opportunities are in the form of video content and user-generated content.

Remember, TikTok it’s still new. So you can try new marketing strategies. Create more videos and use new techniques, tips, and trends.

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marketing blogging business Social Media Startups

Content Marketing Strategies: 6 Tips on How to Promote Your Small Business in 2021

Content Marketing Strategies: 6 Tips on How to Promote Your Small Business in 2021

Stats show that most people research a company, product, or service on the internet before making a purchase. These days content marketing is a necessity for small businesses. Also, your website is often a great opportunity to impress potential customers and to attract more interested people.

A successful content marketing strategy will help you to connect with your ideal buyer and generate more sales

Content Marketing Strategies: How to Promote Your Small Business in 2021

Here are some strategies and tips you need to know about successful content marketing and how to promote your small business in 2021.

  1. Blogging and Quality Blog Posts

A high-quality and attractive blog article (blog post) will convey your message to your readers and search engines. Both need to understand the context of your content.

An SEO strategy will increase your content’s opportunities to show up in search queries for different keywords relevant to your niche or topic. But it takes time to create high-quality content. (Quality Blog Posts)

Tip. WordPress (The Famous Blogging Platform) has approximately 78 million new posts published every month.

  1. Video Marketing

One of the quickest ways to enhance the written content and rank higher on search engines is to add a video. There are two ways to include written and video content together in a blog post.

If you create a video, you can add a transcript of the video’s spoken words. If you create written content, you can add a video to provide deeper content on a topic. You can attract more people who don’t have the time or patience for long blog posts.

Tip. Don’t forget that people and search engines love video more than text content.

Also, a great strategy to use video marketing is social media. Instagram Stories, Facebook, Twitter, LinkedIn, TikTok, offer visual opportunities to connect with potential customers and promote your business.

Tips and Stats

70% of consumers say they have shared a brand’s video.

74% of businesses say video has improved their conversion rate.

52% of consumers say watching product videos influence their online purchase decisions.

80% of video marketers claim that video has increased their sales.

75% of customers prefer learning about a product or service from a video.

85% of people say watching a brand’s video convinced them to buy a product or service.

  1. Podcast and Audio Content

If you’re looking to reach your target audience (Without video content) you can create a podcast or recording an ebook. Podcasts are growing in popularity, along with audiobooks. With podcasts, people don’t need to read a text or watch a video. They simply listened to a podcast through their cell phone.

Tips and Stats

38% of marketers are creating podcasts and audiobooks.

73 million people listen to podcasts each month.

  1. Email Marketing

Email marketing is very useful because it allows you to personalize and target your communication with your subscribers or customers. But these days it’s not so effective as it used to be.

You can use email marketing to generate leads, engage your customers, and delight them by offering discounts, free-trials, on new products/services.

Tips and Stats

Marketers who used segmented email campaigns noted an increase in revenue.

80% of marketers have reported an increase in email engagement in 2020. (Pandemic Effect)

  1. Visual Content

Visual learners need to see information to learn it. You can use visual content in your content marketing such as infographics, photos, graphs, charts, slide decks, and web stories. One easy way to use visual content is to have a custom image with every blog post.

Tips and Stats

58% of marketers are creating more image-based content.

Stats show that visuals decrease 40% time spent to find information in a document.

  1. Social Media Marketing

Social media platforms like Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn (even TikTok) are excellent places to connect with your target audience, share content, answer questions, and promote your business.

You need to know which social media platform will best connect your brand with your target audience. You need to plan your social media posts. It’s important to use interactive content such as polls or surveys.

Tips and Stats

53% of the world’s population uses social media worldwide every month. (more than 4.14 billion people)

92% of all internet users use social media each month.

Make your research to discover more tips, techniques, or new trends on how to create a successful content marketing strategy and how to promote successfully your small business in 2021.

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Color Psychology and Brands: Stats and Facts [Infographic]

Color psychology is about how colors affect peoples’ perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand. How colors can persuade consumers to consider specific brands or make a purchase.

Researchers found that up to 90% of decisions made about products can be based on color alone.

The truth is that color is dependent on personal experiences. Stats show that personal preferences, experiences, cultural differences, and context can change the effect that colors have on people.

  1. How to Choose Colors for Your Brand

There are no clear guidelines for choosing colors for your brand. It’s the feeling, mood, and image that your brand or product creates that matters. Colors are a part of your brand, not all your brand.

But the psychology of color can help you to choose the right colors.

  1. Ask Your Customers

When choosing colors for your brand, ask yourself, or ask your customers. They can help you to understand their point of view.

  1. Color Support The Personality of Your Brand

Colors can influence how customers view the “personality” of your brand. Many studies on colors and branding will tell you that it’s more important for colors to support the personality of your brand.

  1. Color Can Attract Your Target Audience

Stats about color perception and color preferences shows that men generally prefer bold colors while women prefer softer colors. Also, men will select shades of colors as their favorites (colors with black added), and women are more receptive to tints of colors (colors with white added).

  1. Color Can Help Your Brand Stand Out

Also, many studies show that our brains prefer recognizable brands. So color is an important element when creating a brand identity.

Choosing the right color can help your brand stand out.

Research shows that people can recognize an item faster when it sticks out from its surroundings.

  1. Facts and Stats About the Power of Colors

Colors can influence up to 90% of an initial impression.

People perceive colors differently depending on their gender and culture.

Blue is the favorite color of 35% of women and 57% of men.

Color influences 85% of shoppers’ purchase decisions.

Colors increase brand awareness by 80%.

Colors affect people’s behavior, mood, and stress levels.

93% of shoppers focus on visual appearance when they decide to buy.

  1. Colors Affect People’s Behavior and Stress Levels.

There are three primary colors – red, blue, and yellow. All other colors are combinations of these.

The psychological effect of the red color is associated with passion and aggression. Also, red evokes a sense of urgency.

Red color increases people’s heart rate and blood pressure. That’s why it’s also associated with movement and excitement.

Blue is one of the most powerful colors when it comes to promoting reliability and tranquility. People associate blue with the sky and water. It creates a sense of peace and security.

Many companies choose a blue color to promote trust in their products.

Yellow color. People associate yellow with the sun, and it evokes positive emotions. It’s the most eye-catching color. That’s why it also symbolizes warning and creates anxiety.

Black color has 2 options. In many cultures, black symbolizes evil, darkness, and death. According to psychology, black represents power, tradition, elegance, and sophistication.

Companies often use black for high-end products.

You can use the best colors for your marketing campaigns and branding. The three primary colors are a great choice. But if they don’t match your company philosophy, there are more colors to choose from.

  1. Popular Colors

Blue is the most popular color regardless of age or gender.

Green and purple share second place with 14% each.

Red (8%) and black (7%) are the next.

Women’s top three favorite colors are blue (35%), purple (23%), and green (14%.)

Men prefer blue (57%), green (14%), and black (9%.)

Light brown, gray, black, white, and blue are gender-neutral colors.

You can use the above stats to apply the right psychology of color in advertising (depending on your target audience).

If you ask “Why is color important in advertising?” The answer is simple. To strengthen the messages your brand conveys on a subconscious level.

  1. Colors and Marketing

93% of shoppers focus on products’ appearance when they consider a purchase.

84% of people say that color is the main reason for buying a product.

Color psychology stats show 26% of people associate the orange color with cheap products.

22% of people correlate yellow with affordability.

13% of consumers say that brown is the color that best fits cheap products.

42% of customers associate black items with high-quality products. The blue color is second with 19%.

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YouTube Video Marketing: Effective Ranking Tools You Need to Know

YouTube is the best video platform to upload and promote your video content. But uploading great video content on YouTube is only half the battle.

If you want your videos to rank well you need to know how to find the best keywords, how to create attractive titles and descriptions, and also spy your competitors. The competition in video marketing is very high.

Here are some of the most effective and useful ranking tools for YouTube videos.

  1. TubeBuddy

TubeBuddy is the most effective and popular tool for tracking YouTube video rankings. Their software platform integrates right into YouTube’s website and provides a variety of tools that helps marketers to make their videos more engaging.

  1. SEMrush

SEMrush is a great digital marketing tool that offers more than 40 different tools and reports to help you monitor and optimize your site for search engine rankings. You can track traffic, rankings, domain authority, and backlinks.

  1. VidIQ

VidIQ is a very effective tool. It helps you to grow your channel by delivering YouTube analytics. Also, it helps you to create SEO-friendly titles, descriptions, and tags using vidIQ’s SEO feature.

  1. YTCockpit

YTCockpit is a very useful online platform where you can find top keywords and publish videos on YouTube. You can get data from YouTube Suggest and Google Ads. Also, YTCockptit can analyze hundreds of videos each minute and generate the top 20 ranking videos instantly.

  1. AccuRanker

If you need to grow your organic traffic and win your competitors then you need to use AccuRanker. It can help you to filter your data in various ways and track your keywords.

  1. GeoRanker

GeoRanker is an effective tool that allows users to research, collect, and track local SEO across many locations. You can monitor where and how your page ranks in Google.

  1. Rank Ranger

Rank Ranger takes custom SEO and analytic data to a new level. Rank Ranger aligns with your company’s specific needs and preferences. It helps you to create a better SEO strategy and improve your video rankings.

  1. YouTube SEO – Chrome Extension

YouTube SEO Cheat Sheet. A Curated Collection Of SEO Ranking Factors & Tips to Optimize Your YouTube Videos

You can optimize your YouTube Videos to get higher search engine rankings and also get more traffic. You learn how to optimize your YouTube video titles, description, and tags for search engine traffic (and suggested video optimization).

You’ll discover some extra CTR (click-through rate) optimization tips and techniques to improve click-through rates from Google and YouTube.

These ranking tools will help you to improve your video rankings, increase your traffic, and reach your target audience.

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