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Instagram: 7 Tips on How to Boost Your Brand in 2021

Instagram: 7 Tips on How to Boost Your Brand in 2021

These days many marketers are using social media platforms to boost their brand and improve their online presence. But it’s important is to use each social platform effectively.

Instagram is one of the most popular social media platforms that marketers can use to grow their business.

Instagram: How to Boost Your Brand in 2021

Here are some tips about Instagram and how to boost your brand and grow your business successfully in 2021.

  1. User-Generated Content and Websites

These days, user-generated content is more powerful than branded content and has taken over all the social platforms.

Websites are the online storefront of marketers and it is important to improve the credibility of the website. One of the most effective ways of doing so is by displaying Instagram’s post on the website.

Also, this will help marketers to build trustworthy relations with other businesses and boost their brand’s performance.

  1. Authenticity and Uniqueness

Brands and businesses need to improve their authenticity and uniqueness. They need to create relevant and quality content that displays real product images.

Unique and quality content can help you to attract your target audience and interested users to your Instagram profile.

Also, you can use user-generated content to improve the uniqueness of your profile. It humanizes your business and displays the real stories that relate to your brand.

  1. Use Targeted Hashtags

Hashtags are a powerful tool to expand and promote your business on Instagram. It is important to research the hashtag you are going to use. You need to enhance your visibility by making it easy for your target audience to find your business.

A generic hashtag will not work for your targeted audience. Because it will not make your business or brand a unique search and will result in a degraded conversion rate.

You can increase the participation of your target audience by allowing them to post content with the same targeted hashtag that reflects your brand. In this way, you can promote your business by yourself and you can let your visitors promote your business and products.

  1. Instagram Bio and Your Link

Your Instagram Bio is the most important place to promote your brand, business, or website in just 150 characters.

Instagram does not allow you to add a link in the caption of your post. So you can add one in the bio section of your Instagram profile. Your bio is the home to the links of your posts, website, or offers.

Also, you can create shoppable galleries on your business Instagram page. Your Instagram Bio is the best place to add a link to your Shoppable gallery which will increase its visibility and discoverability.

  1. Post Quality Images that Highlight Your Brand

Random and abstract images on your Instagram profile will not help your business or brand. It is important to post images that reflect your brand and products.

You need to align your posts with your brand. It will help you to improve the value of your brand.

Also, post images that highlight key information, statistics, or growth-related data. This will improve your product’s value and engages other businesses with your business.

  1. Use Instagram Stories

500 million people use Instagram stories daily. Also, 68% of users become interested in a brand or product after viewing an Instagram story.

The short, (24 hour lasting Instagram story) is trending and has the power to influence almost everyone who is exposed to it. As a marketer, you must utilize the features of Instagram stories to help expand your business’s social presence to a larger audience. You can trigger them to connect with you and also become your loyal followers.

You can even add links to your Instagram stories that can direct profile visitors to your newest post and offers. And the best part is their undeniable reach because of their display on the home page.

Instagram is a great opportunity to promote your business. Also, brands can effectively promote their products and services.

  1. Last Tips

Marketing strategies and Instagram can help you to grow your business and boost your brand successfully. You can have fun experimenting with all the features that Instagram has to offer along the way!

Be authentic: Your Instagram content is how you build a personality for your brand. The most important tip is your authenticity. Your customers should be able to understand what your brand’s about. Give them a reason to trust you!

Be relevant: Make sure your Instagram content is relevant to your services and your products. It’s nice to post special videos and images once in a while, but your viewers should recognize your brand immediately.

Be active: Instagram’s algorithm requires to maintain a particular level of activity on the platform. The more active you are, the more exposure you have. (And more likes too).

Be compelling: Post creativity is a must. Give your followers a reason to buy your products or your services. Provide value and create posts informative, interesting, and clear. Keep your followers wanting more.

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TikTok vs Instagram Reels: Who Wins? [Infographic]

Many users on social media have heard the buzz about Instagram Reels and the similarity to TikTok. Insta Reels is a great feature but it’s not so effective as TikTok is.

Reports show that users are excited and like the new Instagram feature. But average views on TikTok reach 1.19+ million, while Instagram Reels reach 1.2+ million.

Also, there is a huge difference in views per number of followers. The results came out to a 144% view rate on the number of followers for Instagram Reels and 24% for TikTok.

TikTok vs Instagram Reels: Why TikTok is More Effective?

The reach Instagram Reels can provide is astounding but it misses the key component that TikTok has. The community effect. TikTok is incredibly inclusive and has an array of young users to grandparents on the app.

On TikTok, it’s very easy to feel like you know personally the creator after watching his/her videos.

This is the reason why TikTok is so successful. A creator can turn their following into a “family” and there is a certain level of respect on the app that no other has.

For instance, a majority of users on TikTok can call someone out for copying a trend or video from someone else. Also, some creators spend hours producing their content. (it’s an art!)

The audience notices and takes it very seriously. Instagram, similarly has a million different users where ideas or original content can be stolen but the chances of being called out are impossible.

Insights You Need To Know


TikTok is the most popular App in the world (2020) with more than 2.5B downloads. It’s a short-form video app that allows everyone to create funny, entertaining, and informative videos across different categories. It is also possible to duet with other creators and use a trendy song as a soundtrack.

Instagram Reels

Instagram Reels is one of the latest features offered by Instagram that has many similarities with TikTok. But it offers fewer features and tools to its users compared to TikTok.

Network and Content

Instagram is network-based and TikTok is content-oriented. This means that Instagram users will mostly see content posted by their family, friends, and anyone somehow related to people they know.

TikTok users will see a lot of content from people they don’t know, but based on their interest and on previous videos that they have engaged with.

Views and Community

Instagram Reels seems to want to boost views for those users that are using this new feature but the same content has fewer likes and comments compared to the same creators that posted on TikTok.

On TikTok, there’s a stronger community that is more engaging, that comments and shares more. Instagram Reels doesn’t show the number of Shares while TikTok shows it as a metric.


TikTok gives analytical data to its users for each video posted. Instagram Reels doesn’t have any analytics for its Reels. TikTok users, thanks to data and insights, can understand which videos are liked the most.

Instagram Reels users can’t use insights for their creative and marketing decisions.

On TikTok users are giving strangers genuine compliments and advice, unlike other social media platforms.

TikTok is a powerhouse on its own because of all the features and feedback that provide to creators. On TikTok, creators can make better decisions after reviewing their latest statistics on the past few videos they’ve uploaded.

With the data they have through the platform, users can create better video concepts, know-how to best aesthetically appeal, and how to execute posting their video for successful results.

There is no way of tracking progress through Instagram Reels, so this leaves the creator with limited options when it comes to creativity.

Typically, it is even normal to see many creators to re-upload their TikTok content straight onto Instagram since they already know it performs well.

Instagram Reels is a useful feature to keep up with the high demand for video content. But they need to perfect the feature for both user and creator.

TikTok it’s the best app and it’s pretty difficult to lose the number 1 position in 2021.

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Social Media Tips: How to Monetize Your Instagram Account and Earn Money [Infographic]

It’s very important to monetize your Instagram account. Instagram is very popular, so there are a niche market and a target audience for you. If you monetize effectively your account you can earn money online.

Here are some effective tips about how to monetize your Instagram account and earn money online.

  1. Grow Your Target audience

If your target audience size is low you cannot generate sales. You need to grow your reach, organically, to have an impact and earn money.

You need to measure the performance of your Instagram account using analytics. So you can discover top-performing content and hashtags in your niche and use them to grow your target audience (Followers).

Also, if you want to generate sales, you need to create and share compelling and effective content.

  1. Build Engagement

The effective tip to build engagement is to create content that solves the problems of your target audience.

You need to know the number of people liking, commenting on, and sharing your posts. If you have an “engaged” community, it’s very easy to generate sales.

  1. Use Hashtags

Hashtags are a great way to improve the discoverability of your content. Instagram allows you to use a maximum of 30 hashtags. It’s important to use effective hashtags to create targeted traffic.

  1. Post Content Regularly

You need to post content and engage your followers regularly. It’s important to create a posting schedule. The more you post on Instagram, the faster your audience will grow.

  1. Post Quality Content

One of the most important things you need to do is to improve your content quality. Always use high-quality images. Also, you can use video content (Stories or IGTV are pretty effective).

  1. Build Relationships with Other Content Creators

It’s important and useful to build relationships with other content creators from your niche. You can ask them for a shoutout on one of their posts. Or you can engage with them and their followers on their posts.

  1. Teach What You Know

People follow you on Instagram because they love your content and they are looking to learn from you. So, it’s very important to teach what you know. You will become an expert in your niche or topic.

Also, you can create useful and informative courses to promote on Instagram.

  1. Create Videos

Explainer videos, DIYs, testimonials, are very popular types of video. You can create normal videos or Instagram Stories, but if you want to stand out, it’s better to use IGTV. Many brands and businesses are looking to partner with content creators on IGTV. It’s a great opportunity to make money and grow your target audience on Instagram.

Search online and discover more tips about how to monetize your Instagram account. It’s very important to take action now!

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Instagram: Marketing Tools to Grow Your Business in 2021

You can find many Instagram growth and marketing tools these days. But there a lot of spam, and tools that violate Instagram’s TOS (Guidelines). You need to choose trusted and effective tools.

Here are some of the best Instagram tools to help you grow your followers and manage your page.

  1. Buffer

Buffer has two primary services, Publish and Analyze. Publish helps you schedule content for Instagram and other social media platforms, and Analyze lets you measure your performance.

Buffer can help you to compose your social media posts by adding images, videos, and GIFs. There is a built-in emoticon keyboard in the composer that makes posting more interactive. Automatic detection of the relevant media for your post can help you to increase engagement.

  1. Social Meep

Real followers and engagements are key to build an amazing presence on Instagram. SocialMeep is a service that lets you automatically grow your Instagram followers, likes, views, and engagement using an AI-Powered Automation tool.

You can track your growth and analytics on your dashboard. Also, SocialMeep has a free growth estimator.

  1. Later

Later can help you to schedule and preview content for Instagram and other social media platforms. You can connect your Later account with services like Dropbox and Google Cloud.

Also, you can compose textual content on your laptop and optimize content with the use of 3rd party tools for effective communication.

  1. Hootsuite

Hootsuite can help you to manage content and schedule images, videos, and stories directly from a single dashboard. After you schedule a post, you can check analytics and respond to new comments.

You can monitor different marketing channels and social media accounts from the Hootsuite platform, so you don’t need to log into every single account simultaneously.

Hootsuite can help you to share information or social media posts of other users. If you find something worth-sharing, just click on the add-on in the browser bar, and the URL will be shared across other sites and social media.

  1. Sprout Social

Sprout Social can help you to connect with your audience and followers and generate engagement. You can reply to user comments, you can publish and analyze new content, you can build effective relationships, even to generate more sales.

  1. Canva (Free)

Canva is one of the best tools. It offers professional photo and image editing tools that can be used for social media and your business. Easy-to-use tools and options help to create visually attractive posts and images.

You can create social media covers, logos, business cards, videos, Instagram stories, YouTube thumbnails. Canva it’s amazing! You can use built-in templates by Canva, or you can create your project from scratch.

  1. Croudfire

The right content for your page is the most effective part. Believe it or not, posting at a certain time of the day can benefit your page and your business.

Croudfire suggests the best content to post on your page (It’s about the latest trends) and also allows you to know what’s the best time to post.

‍8. Iconosquare

Iconosquare provides some useful story analytics if stories are a part of your marketing strategy. Iconosquare also provides helpful information about your audience demographic, like gender, age-ranges, and locations.

‍Also, it has a content calendar to plan and schedule your Instagram content.

  1. Flocked

Flocked is an effective caption writing tool that helps you create well-formatted captions. Write your caption on Flocked, copy and paste it on Instagram for beautifully written captions with line-breaks. Flocked is free for use.

Make your research to find more Instagram tools. Choose the most effective to increase followers and grow your business in 2021.

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Instagram: How to Promote Successfully Your Small Business

Instagram has millions of active users. It’s one of the most popular and effective social media platforms. It’s a great social media platform to promote your small business, attract more customers, followers, and generate sales.

You can always promote your business on Instagram to boost your sales and increase profits.

Here are some tips about how to promote your small business successfully on Instagram.

Use Effective Instagram SEO Tips

You need to optimize your account to be found by search engines. You need to use effective SEO tips to generate traffic, followers, and sales.

  1. Optimize Your Instagram Username

Your Instagram username is searchable. If you want to get more free Instagram followers, you need to optimize your username.

Your username should be easy to search, include a short keyword that best describes your niche, make your brand name bold.

  1. Use Relevant Instagram Hashtags

Instagram allows you to add 30 hashtags to your posts. Using hashtags, Instagram users can find your posts by searching for keywords and hashtags. Add the most relevant hashtags and increase your engagement.

  1. Use Geotags or Locations to Your Posts

Geotags or locations to your posts attract more local followers. Instagram algorithms show local posts more frequently.

  1. Use ALT Text to Your Posts

Another effective SEO tip on Instagram is adding ALT texts. ALT text is keywords that can be added to posts. These keywords not only describe the purpose of posts but also help Google spiders detect your Instagram images.

So, your posts will appear on Google images results which can lead people to your Instagram business account.

  1. Promote Instagram on Other Social Media Platforms

Instagram is not the only social media platform you can use. Twitter, YouTube, Facebook, TikTok, and Pinterest are also great social media platforms to attract customers and boost sales. Add more social media accounts to your Instagram bio, and cross-promote your services to get more followers.

  1. Use Shoppable Posts and Stories

One of the most amazing features of Instagram (Business Accounts) is the shoppable posts. Using these posts, you can easily sell your products through Instagram. This tip increases your conversions.

The reason is that people can purchase your products directly from Instagram. People like it because they save valuable time.

Also, you can use shoppable stories. They are more effective than shoppable posts.

  1. Use Giveaway Contests

Everyone loves getting free stuff. You can offer free stuff as rewards in an Instagram contest. Instagram giveaway contests are very effective. All you have to do is to choose your gifts, set some rules, and share posts frequently to invite more people to your giveaway contests.

It’s a great way to promote your small business (Your Products) on Instagram and get more followers and money.

  1. Branding – Important

Branding is very important. Branding on social media platforms increases brand authority. After a short period, people will recognize your Instagram account from posts you are sharing. This is a very successful way to grow your business and become an expert.

  1. Use Videos – 3 Ways

You can share videos on Instagram in 3 different ways.

The first way is to share a video on your Instagram feed. Videos that can be shared on your feed have a maximum length of 60 seconds. But you can share up to 10 videos using the carousel feature.

Instagram Stories

Another effective way to share videos is Instagram stories. Videos shared on stories can be 15 seconds long. This type of video is suitable for sharing promo videos, and tips and tricks related to your products or services.


The best way to share videos on Instagram is to use IGTV. On IGTV, you can share videos up to an hour in length. These videos can contain tutorials, interviews, and other new ideas to attract more people.

  1. Use Trends

One of the best tips to promote your small business on Instagram is to know and use the trends. If you share something that people are already like (Trend) you can attract more interested people to your Instagram account to buy your products or services.

  1. Use Influencer Marketing

One of the best ways to increase your visibility on Instagram is to use influencer marketing. All you have to do is to find the best influencer for your niche and offer them something valuable.

Attention! Macro-influencers can provide you with millions of followers but, if you can’t afford the prices, you can start with micro-influencers.

Instead of targeting millions of followers, you’ll target about 100K followers which are great for your business. Also, many stats show that micro-influencers generate more engagement than macro-influencers.

  1. Use Instagram Ads

You can use Instagram ads to advertise your products and promote your small business. But this option is not free. Instagram can promote your products and help you get more local customers. So, if you have the money you can try this feature to grow your business.

Instagram is a great platform to promote your business, products, or services. Use tips and trends to grow your small business, generate targeted traffic, followers, and increase sales. You can promote successfully your small business on Instagram. Take Action Now!

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