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Small Business: 8 Low-Cost Tips to Promote Successfully Your Brand

Small Business: 8 Low-Cost Tips to Promote Successfully Your Brand

There are many low-cost marketing techniques to promote your small business these days. But you need to know the right strategies and effective tips to grow your business.

Small Business: Low-Cost Tips to Promote Your Brand

Here are some interesting and low-cost tips about how to promote successfully your brand.

  1. Customer Experience

Customer experience is a general term. But it’s essential if you want to make your small business success in a very competitive market. Especially in the times, we’re living in.

The experience your small business provides is about how customers can communicate with you and solve their problems. It’s about the effectiveness of your website, contact, the payment process, how long it must take for an answer, etc. An experience free of frustrations and easy will keeps customers coming back for more.

Also, excellent customer experiences is a great marketing strategy because your satisfied customers will talk about it and it will establish trust with new leads. It will help you to convert them into long-term customers.

  1. Use Free PR Opportunities

Most people think that PR opportunities are pretty expensive. But there are many free opportunities to try for your business. You just need to know where to look.

Start with HARO. It allows you to sign up to receive requests from journalists looking for sources in your industry. You’ll have to read newsletters to seek opportunities. But it’s a great way to build credibility and boost your business.

You can also use free press release services to distribute content about new services, products, promotions, and events your company is hosting. Make your research about free, trusted, press release services.

  1. Create High-Quality Content

Offering value to your audience is a great way to attract them to your site. You can build trust that can lead to a lasting and profitable relationship. It does take time to create great content, but if you’re doing it yourself, it’s also free.

Create high-quality blog posts and use long-tail keywords to attract traffic to your site. Use a lead magnet, like a free guide or checklist to build your email list. Submit your quality content to high-authority publications, which will help to increase your domain authority and get more targeted traffic.

You can also have an FAQ section on your site, which is both optimized for SEO and designed to answer customer questions.

  1. Find Partnerships

Partnerships are a super cost-effective way to reach new, interested, customers.

Contact potential partners that have the same customer base as you do. Offer an incentive for their referrals to work with you and you can do the same for them. It’s a win-win for everyone involved.

You and your partner will grow your business, and customers will benefit from receiving a trusted referral. They save time and money.

  1. Use Free Trials

Offer free consultations or free trials. Allowing potential clients the opportunity to see why you’re a great fit without charging them upfront can help them feel more comfortable in investing time and money with your business.

Also, you can have boundaries in place to protect yourself. You can have a limit for only a 30-minute consultation where you talk about services or having a two-week limit on a free trial.

Good clients will think this is a fair trade.

  1. Use Reviews and Referrals

Reviews and referrals are very important tips for businesses. People are more likely to purchase if they’ve been referred by a friend, and 92% of consumers trust recommendations from people they know.

Word-of-mouth marketing is powerful, and online reviews can be essential too. Stats show that 90% of consumers trust online reviews as much as they’ll trust a recommendation from a friend.

Ask happy, loyal, customers if they’ll leave a review online. Google and LinkedIn are all popular choices.

You can also set up a referral program, which offers incentives like cash, discounts, or freebies every time a client’s referral signs up to purchase from you. Referral marketing generates higher conversion rates and higher retention rates than most other marketing forms.

  1. Use Social Media

Social media marketing is a great way to establish trust with your target audience. Make sure you’re posting consistently and sharing a lot of visual content (videos and images) to get your audience’s attention.

If you have a budget you can use ads. Facebook ads or YouTube ads are a great way to promote your business.

  1. Use Free Ad Credits

Many advertising platforms provide new businesses and advertisers free ad credits. Sometimes, you can even find vouchers on sites like Fiverr or eBay for ad credits.

Also, if you want to keep your ad spend low, you can always set bid caps to ensure that you’re never spending money over the amount of your choice per click or action.

Your small business needs marketing to grow and generate sales. Even if you have a budget, you can still use these free or low-cost marketing tips to attract your target audience and promote successfully your brand.

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Make Money Online: Free Tips on How to Boost Your Income in 2021

Professional marketers and business owners know that billions of dollars are generated online daily, but the funny thing is that many internet users don’t know how this is happening, or how they can make money online.

Here are some free tips about how to make money online and how to boost your income in 2021.

  1. Sell on eBay

eBay is the most popular auction site. With eBay you can boost your income by selling virtually anything. You need to have a PayPal account because this is the preferred method of payment. But you need to know about eBay and PayPal’s fees. They will get a part of your profits.

  1. Use Debit Card Cashback Many banks now offering cashback cards that pay up to 15% when you spend with your debit card in-store and online. The cashback opportunities are tailored to your spending habits, but you need to activate them.

You can do this through your online banking or mobile banking app. You can select the offers you want and when you spend you will earn money.

  1. Refer a friend

Many companies and businesses have a refer-a-friend plan (It’s like affiliate marketing) and you can earn money. Many websites are using these deals and giving people opportunities to benefit from the rewards.

Attention! Read reviews first and then decide if it’s trustworthy or not.

  1. Get Paid to Search Online

If you like to search online you could get paid to click on ads, visit websites, and open emails using websites like Qmee. Website Qmee pays you when you search online. It works through a browser extension that pops up each time you use a search engine like Google. If you click the Qmee extension you earn money (not much, but it’s a good start).

  1. Test Products and Make Money

If you like to test new products before they are launched you can get paid for giving your opinion. You can get a cash payment or gift vouchers. There are many websites online that you can sign up and test products.

  1. Use Smartphone Apps and Earn Money

Many free smartphone apps can make you money. It’s better to use the most popular apps to explore how much money you can make.

  1. Get Paid to Transcribe (popular job)

Transcription is a popular job to do from home. (You can start at $20 per audio hour). These days online video content has generated a high demand for transcription services. You can use websites such as GoTranscript and Transcribe Me to get started.

  1. Start a Blog (Low-Cost)

Creating a blog that makes money is not an overnight success. But it can boost your income long-term if you love it and willing to learn how digital marketing works.

Most successful blogs either get the majority of their traffic through organic search (SEO Strategy) or via social media (Many Engaged Followers).

Attention! Blogging is not easy. You need to create quality content, you need to know SEO strategies, need to know tips about digital marketing, etc.

  1. Publish a Book on Kindle

Amazon (Kindle) it’s a very competitive marketplace. But you can give it a try if you like to write and publish books. It’s better to use many marketplaces to promote your books, not only Kindle.

  1. Get Paid to Listen to Music

If you’d like to listen to music and make money, Slice the Pie, is a good website to start. You get paid to listen to at least 90 seconds of a track and review it. The pay rates depend on your star rating and the number of words in your review.

Unfortunately, it takes a long time to earn enough money to withdraw but it’s one of the most enjoyable activities.

  1. Get Paid to Solve Problems for Businesses or Brands (Only Professionals)

Many businesses and brands often need outside help to solve problems or improve their products. Problem solvers need detailed knowledge of their subject and an innovative approach, but they can earn a lot of money for their solutions.

You can use websites like InnoCentive to review challenges and submit your solutions.

  1. Create a YouTube Video Channel

Thousands of YouTube channel owners are getting paid for the views of their videos. (YouTube is owned by Google). Google serves billions of ad impressions on YouTube every day.

To reward channel owners for creating amazing video content and growing their audience, YouTube pays them. You don’t need millions of viewers to get started, you need to produce quality video content that YouTube users like.

There Are Many Ways to Make Money Online

You don’t need to be an online entrepreneur or even a genius to make money online. Every day people are discovering new ways to make money online. Best of all, you can get started for free and keep searching for new opportunities.

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Blogging: How To Start A Blog For Free In 2021

Are you searching for some free blog sites to start your blog? You want to share your opinion or thoughts with your friends or you want to start a blog and build a business? Here are some effective sites where you can start a blog for free.

Discover how to start a blog for free in 2021

  1. Wix

Wix is a free website builder that you can use to build your blog or website. Wix has easy drag-and-drop options, so you don’t have to handle anything in the back-end. The design is very modern (it can be used by beginners and advanced).

Also, Wix has free hosting. so you just need to pick a template, and you’re ready to go. It provides a nice collection of free and premium themes and templates for different purposes.

You can add multiple elements to your pages, like multimedia widgets, menus, typography, forms, video boxes, etc. When you think the site is ready, click Publish and start your blogging journey. Also, after publishing, you can return anytime to edit the content blocks.

You can start with Wix just to get the know-how of the website building process.

  1. WordPress

WordPress is for people who want their own blog. It’s perfect for setting up a serious website if you plan to work or blogging long-term. is a free platform, but you need to build the site by yourself. You also have to host the software yourself. You can find some free WordPress hosting, but a better long-term strategy is to pay for a solid and effective WordPress host.

If you pay for hosting you have full control over how your site looks and functions and how you can make money from your site. You need to know the basic tips about WordPress.


Also, there’s (the other face of WordPress). A platform used mostly for personal blogs because it’s easy to set up and free. But it’s better and more professional to have a domain name.

WordPress is the most popular platform for bloggers and businesses.

  1. Weebly

Weebly is another popular website builder that you can use not only to blog but also to sell products. (It is similar to Wix) It provides a WYSIWYG editor with drag-and-drop elements.

If you want to add a certain button, you can simply drag it to the page and customize it. The same happens with photo galleries, slideshows, and any other multimedia element.

Weebly also, provides sidebars, media boxes, forms, social media icons, newsletter subscriptions, and many more.

All the website builders are using common techniques to help you to build your site or blog.

  1. Medium

Medium is very popular and the best option for people who just want to write and don’t care about having their “own website”.

Medium is a multipurpose platform where anyone with an account can write. The big advantage of Medium is that your articles will be exposed to a very big audience. Medium has about 60 million readers per month and the number keeps growing.

It’s better and more professional to have your blog (domain name and host) and then you can use Medium to repost your blog articles. So you can generate free targeted traffic and even sales.

  1. Ghost

Ghost it’s like WordPress. The Ghost software is free but you need a paid hosting. The editor is simple and it offers a live preview of your text on the right side of the screen. Also, there is a sidebar with settings, where you can choose your preferences.

  1. Blogger

Blogger is one of the oldest free blog sites. But these days it’s not very popular.

Blogger has many themes to choose from. Each theme has different skins, advanced color filtering, and various widgets. Blogger has simple appearance options, so the focus stays more on the writing part. A nice tip about this site is that it comes with ad spaces. You can earn money with ads.

  1. Tumblr

Tumblr is a little bit different from other blog platforms. Tumblr is more multimedia or social media content platform. It’s very easy to start using Tumblr. Sign up and start posting.

Tumblr has multiple post formats for different types of content (text, photos, images, videos, etc). It is simple and has basic customization options.

  1. Joomla

Joomla is similar to WordPress. Joomla is free but you need hosting and domain. Joomla has a flexible interface that can be used not only for blogs but also for more complex websites. It has many templates and extensions you can use.

Joomla has an old-school editor (it’s like a word editor). It allows you to choose the font, color, size, emoticons, tables, or background.

  1. Effective and Useful Blogging Tips

Choose a name for your blog.

Buy a domain and get hosting for your blog.

Install WordPress.

Find a useful WordPress theme or template. Personalize the design of your blog. Make it unique and attractive.

Use WordPress plugins and add-ons. It’s very important to use plugins for SEO, image optimization, fast load pages, mobile optimization, etc.

Launch your blog and start writing, sharing, and engaging with your followers on your favorite niche or topic.

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How to Make Money from Home for Beginners: Tips Websites and Tools – FREE

There are many ways to earn money online or to make money from home. Attention! some websites might be fake. Make your research before joining! Also, do not expect to earn a lot of money quickly.

Here are some websites, tools, and tips to make money online from home (for beginners).

  1. Freelancer

Freelancing is a popular way to earn money online. Several websites are offering freelance tasks (jobs) for people with skills. Websites like Freelancer, People Per Hour, Indeed, etc. All you need to do is to create an account, browse through the listings, and apply for the task that suits you.

Remember, you will only get paid once you complete the given task and it has been approved by your client.

  1. Create A Website

You need to choose a domain, templates, layout, and the overall design for your website. Once you are ready, sign up for Google Adsense, which when appear on your website and clicked on by visitors, help you make money. The more traffic you get on your website, the more money you will make.

Attention! It’s not so easy, you have to do a lot of work! You need to create quality content, you need to have an SEO strategy, You need to create a content marketing strategy, etc.

  1. Affiliate Marketing

You can use affiliate marketing by allowing companies to insert web links onto your site. When visitors to your site buy products or services by clicking on affiliate links, you earn a commission. (Make Money).

Attention! Affiliate marketing is very popular, but you need to work. Many people believe that they will make money without work. Surely, they will fail and never they will earn money online!

  1. Surveys and Reviews Sites (Many Scams)

There are several websites offering money with online surveys, online searches, and write reviews on products. Attention! There are many scams online. Read reviews before join!

Some of them may even ask you to register with them before working on projects. Stay away from websites that appear too good. They offer a lot of money without work but you never will make money!

  1. Translate Languages

If you know a language other than English you can earn some extra money. Several websites require to translating a document from one language into another. This may include Spanish, French, German, or any other language to or from English.

Many businesses and marketers are hiring translators online from anywhere across the globe. Several websites such as Freelancer, Fiverr, Upwork, offers you many opportunities to be a professional translator and earn money online.

  1. Tutoring Online

If you are an expert in a particular subject, you can earn money by tutoring people online. You can connect online with students of all ages to provide homework help and tutoring in the subjects for which you have demonstrated expertise.

You can sign up as an online tutor by creating a profile, and listing the subjects or classes you want to teach, how much experience you have, what your qualifications are, etc. Some of the platforms may offer flexible time to work as an online tutor.

  1. Social Media Magagment

Social media platforms like Facebook, Twitter, Instagram, TikTok, and Snapchat can be used to make money. Companies and brands pay social media managers to further boost the popularity of their products.

Creativity is essential to create posts, videos, images, etc that can go viral quickly and increase traffic, followers, and sales.

  1. Design

If you are a tech professional especially related to websites, You can help small businesses set up their websites and earn money. Coding and web designing are very important to build effective websites.

  1. Write Articles

If you are a good writer you can earn money writing articles. Blogs and businesses can be a good starting point. Many businesses and marketers are searching for quality articles (SEO friendly). They need articles for their websites but they don’t have the time or knowledge.

  1. Blogging

It starts with a hobby or interest and soon blogging becomes a new, profitable, career for many bloggers. There are two ways to start a blog: you can create a free blog through WordPress or create a paid, self-hosted blog.

Self-hosted blogs have an advantage that allows you to customize the elements and functionality of your website.

You can monetize the blogs through ads, product reviews, affiliate marketing, etc. Remember, earning through blogging may also take a lot of time and effort. You need to create quality content to attract interesting people and search engines.

  1. YouTube Channel

Create a YouTube channel, upload videos, and start monetizing them. Choose a category or subject that you want to make videos, but make sure it’s a topic that will interest a lot of people.

Everything from cooking shows, funny videos, pranks, to political debates can find many viewers on YouTube. You have to upload interesting videos to attract more people and earn money.

  1. E-books

You can create self-publish eBooks and paperbacks with Kindle Direct Publishing, and reach millions of readers on Amazon. Publishing takes less than 5 minutes and your book appears on Kindle stores worldwide within 24-48 hours. You can earn up to 70 percent royalty on sales to customers in the US, Canada, UK, Germany, France, Italy, Spain, Japan, and so on.

  1. PTC Sites

Many websites offer money by clicking on ads. They are called paid-to-click (PTC) sites. Attention! There are many scams, so be careful. Also, you can refer friends and earn money in the process.

  1. Create an Online Course

Sharing knowledge (Knowledge is Power) is a very effective way to make money online. If you’re an expert on a topic you can monetize your knowledge by creating courses online. You can sell your course on Udemy or your website.

To create a popular and successful course, you need to watch other courses on your topic. Then, look at the reviews. Learn how can you create something better than other courses.

Create content (Courses) that solves the biggest problems. People always searching for solutions!

If you sell your course on Udemy, you don’t have to do much to promote it. You can almost set it and forget it. You can promote it to relevant blogs, websites, or on your website.

  1. Influencer – Social Media

To become an influencer you need to build a massive (big) following. The easiest platforms to do that: YouTube and Instagram. You need to know how to get more Instagram followers if you want to build a big Instagram audience.

To make money as an influencer, you can use sponsored posts, create your online store and sell products, add affiliate links in your bio, sell your photos, get paid as a brand ambassador, get paid to appear at events, and more.

Important! These days micro-influencers are more effective and profitable than famous influencers.

  1. Create an App

If you’re not a developer, you’re probably thinking that is very difficult or complex. But, there is a way to have an app made that doesn’t involve any programming skills.

These days, marketers and businesses are using freelance platforms to find low-cost developers to create apps for them.

You need to add your app to Google Play and the App Store. A free app can help you make more than a paid app. With a free app, you can add ads or premium features to help you make money. The free app will attract more people and you can upsell them.

  1. Sell Photos

You can make money Pretty fast by posting your photography services in Facebook groups, Instagram, or Photo sites. If you’re looking for more photography clients, you can use sites like Scoopshot or Foap. Make your research to find interesting sites about photos.

  1. Buy and Sell Domains

Selling domains is not easy. If you own one word .com domain you’ll have a better chance of selling. Also, domains that are on trend at that moment have a better chance of selling.

You can sell your domains on Go Daddy’s Domain Auction or Flippa. Look through the domains with the highest bids to see what type of domains sell well. It’ll help you to know how much money you can make selling them.

Search more and find what you like to do!

Making money online can help you to escape your 9 to 5 job. You can become a full-time entrepreneur or successful marketer. By making more money, you gain more financial freedom, improve your life, and become more happy and satisfied.

It’s possible to earn a lot of money online if you work hard and stick with it. Attention! Never Give Up!

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Small Business Tips: How to Promote Your Business for Free

Promoting a small business is not very easy but it’s not impossible. Here are some effective techniques and tips about how to promote your small business for free and boost traffic and sales.

  1. Use Social Media

Social networking for business is very popular and profitable. You can share stories, events, product benefits, user reviews, and many more.

You need to find people in your niche, connect with them, build relationships, and then promote your products or services. Attention! Don’t use social media only to promote your business (avoid hard-sales) you will fail. You need to provide value and help to your followers (Target Audience).

  1. Create An Effective Content Marketing Strategy

Content marketing strategy is the classic way to promote your small business. You can create and share blog posts, videos, infographics, articles, reports, to generate interest and attract more people and followers to your website.

Important Tip. You need to create quality and informative content to gain the trust of your target audience. If you become a trustworthy source of information then you can generate more sales.

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  1. Email Marketing

Email marketing is a very effective and useful tool. Many businesses and marketers are using it to build their email lists and grow their sales. You need to generate leads (subscribers) and then you can send them weekly updates, discounts, offers, etc.

Important! Email marketing services are not free, but you can find low-cost or even free solutions.

  1. SEO Strategy

SEO (search engine optimization) it’s very important for your business. Organic search traffic can boost your business. It can help you to grow your target audience and improve your brand recognition.

But you need to know that SEO is a long-term process. You cannot achieve higher rankings and increase targeted traffic right away. Also, you need to know the last tips and trends of SEO. (How to find keywords, how to build an effective website, etc.)

  1. Use Forums

There are many forums and groups that you can use to promote your business. You don’t need to sell your service or product directly to the people but you can help people by showing your expertise in the field. Answer their questions, educate people, and solve their problems. Then you can drive them to your website for more information (and promotion).

With forums, you can generate targeted traffic, build relationships, grow your online community, and increase sales. Very Simple!

  1. Use Youtube – Video Channel

Video is a very effective and profitable tool. Many stats show that video marketing is the best tool to promote your business. YouTube is the second largest search engine. (Google owns YouTube).

These days are very easy to create videos. You can use your mobile phone or you can use free edit tools. You don’t need to be a professional. You can create simple educational or entertainment videos.

Don’t forget that people and search engines love videos.

  1. Blogging

Blogging has indeed helped many businesses and brands to increase their sales. Many stats show that businesses without a blog are losing traffic, branding, and sales.

Blogging will help you to reach your target audience worldwide, generate targeted traffic, achieve higher rankings, grow your sales and business.

You can start a blog for free, but it’s better and more professional to buy a domain name and also pay a hosting company.

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