Many entrepreneurs and small businesses are using social media strategies to promote and grow their brands. Also, many brick-and-mortar businesses have adopted social media marketing to promote themselves and have accepted the “new normal.”
Social Media Strategies: Tips and Stats
For small businesses, social media marketing has a learning curve. So social media strategies are complicated for small businesses. Poorly and not effective social media campaigns can create negative customer experiences.
Here are some stats and tips about social media strategies and small businesses.
88% of entrepreneurs said they rely on themselves for social media marketing. Also, some marketers are using other employees (25%), business partners (23%), and friends (21%).
Only 18% of entrepreneurs are using professionals for their social media strategies. Majority of solo entrepreneurs managing their social media presence and strategies themselves.
Facebook and TikTok
Many entrepreneurs say that Facebook is their primary business platform. But TikTok is the social media platform that most small business owners want to use. TikTok already is a trend.
Many entrepreneurs (54%) are using Facebook as their primary social media platform for business. Also, 27% are using Instagram, and 16% Twitter.
65% of entrepreneurs marketing on Facebook said they were satisfied with the platform, compared to 68% marketing on Instagram, and 61% marketing on Twitter.
64% of entrepreneurs marketing on Facebook also reported a higher ROI than through any other platform. And 25% of entrepreneurs say that they will start using TikTok.
Trends and Hashtags
Many young social media managers say that the most common tactics for gaining traction on social media are paid promotions and hashtag trends.
36% of entrepreneurs are using their social media accounts to celebrate national holidays, create promoted posts, and pay-per-click campaigns. Also, they use hashtag trends.
In small businesses with professional social media contributors, hashtag trends were the most common marketing tactic (35%). Another 29% of entrepreneurs with professional social support are using memes or trends on social media and also they are using guest posts as a marketing tactic.
Social media strategies can help small businesses and entrepreneurs attract followers and customers. Social media marketing is important for entrepreneurs but they need to create successful social media strategies to grow their business.
Videos are essential for your business. They are easy to consume, fun to watch, and people love them. Videos are becoming the most effective way to engage users and drive traffic to your website.
Small Business Marketing: Video Marketing Tips to Grow Your Brand
Many small business owners think that only big companies can create high-quality, marketing videos. But that’s not true. You can create amazing videos to promote your small business and grow your brand.
Also, you don’t need a videographer or any expensive equipment. All you need is your smartphone or a computer.
Here are some useful video marketing tips about how to promote your small business and grow your brand.
Use Your Blog Posts To Create Videos
You don’t need fresh video marketing ideas. You don’t have to start from scratch. Repurposing your popular blog posts into videos is a great way to reach new audiences and recycle content that you already know performs well.
By repurposing your written content into videos, you can attract more interested people and increase your targeted traffic.
You can use a video edit tool (free or paid) to transform your articles into videos. You can enter a blog post or RSS feed, and the software will help you summarize the content and match scenes with relevant videos, photos, and music.
You can even customize all your videos with your branding, to attract your new target audience and introduce them to your business.
Use Video On Landing Pages
Videos can increase your traffic and engagement, but also videos can increase your bottom line too. Including a video on your landing pages can increase conversions by 80%.
Also, video can increase the time that visitors spend on your landing page.
Landing page videos should be high-quality and embedded in a stand-alone player such as YouTube or Vimeo. Whether your landing page video is about your company, customer reviews, or how your products work, users can easily understand the value of your company or the value of your products.
Use Live Video to Interact and Connect with Your Audience
There’s no better way to connect with your audience than to speak to them directly. With live streaming, you can interact with your audience and customers any time you want. You can go live on Facebook, Instagram, YouTube, or even TikTok and generate engagement that will grow your business and brand.
One great way to use live video is to schedule a Q&A session. Let your audience know when you’re going live so that they can join in and ask questions in real-time. Live Q&A sessions are a great way to make your audience feel like something special and to present yourself as an expert in your niche or topic.
Use Teaser Videos to Spark Interest and Curiosity
By creating a bit of mystery and excitement around your company, you can spark interest in your audience and get people tuning in to see what’s next for you. Using short teaser videos about a new product or a big event that’s coming up will keep users engaged and will spark their curiosity.
Create Video Tutorials
If you like to teach your customers, you can provide them a new way to learn by recording your computer screen for tutorials.
If your company has a lot of written tutorials, you can boost your engagement by providing video tutorials to your customers or visitors.
You can film your screen for an online course to entice your visitors into learning more about your product. There are many free and paid screen capture software options available online.
Don’t forget to share your videos on multiple platforms so that you can widen your reach and convert new users into loyal customers. Be creative and discover new tips and trends about video marketing and how to grow your brand.
2020 was a very difficult year (Pandemic). It pushed people to change their lifestyle and the way of working (Remote work). The world was not prepared for such a viral outbreak. For many people worldwide 2020 was a disaster.
This also affected the world of businesses (Big or Small). Companies had to find a way to keep operating but still respect and follow the new government measures. They have to use collaboration tools such as video call software (Zoom), chat apps (Slack), screen-sharing software (TeamViewer), and so on.
Small Business Growth: 5 Technology Trends
Here are some interesting technology trends you need to know and how to grow your small business in 2021.
New Collaboration Tools
Pandemic has pushed businesses to virtual offices, online video conferences, and many other software solutions that transform a traditional office into an online one.
Communication had to be effective because teams now are working remotely.
So it’s expected that 2021 will bring more and better collaboration tools. No one can say when the pandemic will end, so it’s safe to assume that businesses will need effective and useful collaboration solutions.
Many companies will start using new types of collaborative tools. (there are already many categories available).
Companies that have to hold meetings regularly are using Cisco Telepresence for high-quality video conferencing.
Also, more businesses will turn to entire collaboration systems. These systems are made of workflow applications, databases, and other software solutions that allow companies to run everything remotely.
For example, Microsoft SharePoint is a great collaboration system. It allows employees to access important data from all kinds of devices (PCs, laptops, smartphones, etc.).
AI and ML
Artificial intelligence and machine learning are a top trend for many IT enthusiasts and tech fans. These technologies are already used in many aspects of life, and more and more people are loving these tech trends.
AI and machine learning are implemented more among business owners. Entrepreneurs and marketers will keep incorporating them into new and existing businesses in 2021.
This year will bring more AI tools and apps. Keep in mind that the main goal is to use AI to provide better and more personalized customer experiences.
Also, many people and experts believe that AI will find its use among small business owners. It is expected that small businesses will start adopting AI quickly. AI can help small businesses to improve their marketing strategies.
Also, AI can help small businesses to offer more personalized experiences to their customers.
The 5G or fifth generation of cellular capability is just here. 5G is about faster data transmission speeds.
According to various phone manufacturers, 5G can outrun 4G LTE easily. It’s an important fact that there is little to no latency (the delay experienced in data transfer).
It’s a great step in the development of the Internet of Things (IoT). 5G networks can support the influx of interconnected smart devices.
Repetitive tasks are a common (boring) thing for most workers. These tasks take up a lot of time and kill the overall productivity.
Many developers have recognized this problem, and it is expected that 2021 will bring many automation tools across many different industries.
Every business that wants to boost its employees’ productivity and performance should think about automating all these tasks. When it comes to small businesses, these tasks include appointment scheduling, data entry, customer support, and so on.
In 2021, automating these tasks will become easier. Once a business has all of these tasks automated, the employees and the owner will have more time to focus on more important matters.
With more time to focus on more complex and value-adding tasks, the team will be more productive.
Analytics – Data Insights
Many small businesses have to deal with huge amounts of data regularly. But, hiring a data scientist or analyst can be expensive. This is the main reason why in 2021, deep analytics tools and data insights will become a necessity.
It’s not only about straightforward and simple reports such as conversion rates, web traffic, etc. A business that leverages this technology will acquire many valuable insights into different business aspects. This will allow the owner to optimize strategies and new techniques.
Deep analytics can help a business owner to identify pricing trends and gain a competitive edge over competitors.
Modern software doesn’t require users to have the technical knowledge to use the power of data-driven insights.
There are many low-cost marketing techniques to promote your small business these days. But you need to know the right strategies and effective tips to grow your business.
Small Business: Low-Cost Tips to Promote Your Brand
Here are some interesting and low-cost tips about how to promote successfully your brand.
Customer experience is a general term. But it’s essential if you want to make your small business success in a very competitive market. Especially in the times, we’re living in.
The experience your small business provides is about how customers can communicate with you and solve their problems. It’s about the effectiveness of your website, contact, the payment process, how long it must take for an answer, etc. An experience free of frustrations and easy will keeps customers coming back for more.
Also, excellent customer experiences is a great marketing strategy because your satisfied customers will talk about it and it will establish trust with new leads. It will help you to convert them into long-term customers.
Use Free PR Opportunities
Most people think that PR opportunities are pretty expensive. But there are many free opportunities to try for your business. You just need to know where to look.
Start with HARO. It allows you to sign up to receive requests from journalists looking for sources in your industry. You’ll have to read newsletters to seek opportunities. But it’s a great way to build credibility and boost your business.
You can also use free press release services to distribute content about new services, products, promotions, and events your company is hosting. Make your research about free, trusted, press release services.
Create High-Quality Content
Offering value to your audience is a great way to attract them to your site. You can build trust that can lead to a lasting and profitable relationship. It does take time to create great content, but if you’re doing it yourself, it’s also free.
Create high-quality blog posts and use long-tail keywords to attract traffic to your site. Use a lead magnet, like a free guide or checklist to build your email list. Submit your quality content to high-authority publications, which will help to increase your domain authority and get more targeted traffic.
You can also have an FAQ section on your site, which is both optimized for SEO and designed to answer customer questions.
Partnerships are a super cost-effective way to reach new, interested, customers.
Contact potential partners that have the same customer base as you do. Offer an incentive for their referrals to work with you and you can do the same for them. It’s a win-win for everyone involved.
You and your partner will grow your business, and customers will benefit from receiving a trusted referral. They save time and money.
Use Free Trials
Offer free consultations or free trials. Allowing potential clients the opportunity to see why you’re a great fit without charging them upfront can help them feel more comfortable in investing time and money with your business.
Also, you can have boundaries in place to protect yourself. You can have a limit for only a 30-minute consultation where you talk about services or having a two-week limit on a free trial.
Good clients will think this is a fair trade.
Use Reviews and Referrals
Reviews and referrals are very important tips for businesses. People are more likely to purchase if they’ve been referred by a friend, and 92% of consumers trust recommendations from people they know.
Word-of-mouth marketing is powerful, and online reviews can be essential too. Stats show that 90% of consumers trust online reviews as much as they’ll trust a recommendation from a friend.
Ask happy, loyal, customers if they’ll leave a review online. Google and LinkedIn are all popular choices.
You can also set up a referral program, which offers incentives like cash, discounts, or freebies every time a client’s referral signs up to purchase from you. Referral marketing generates higher conversion rates and higher retention rates than most other marketing forms.
Use Social Media
Social media marketing is a great way to establish trust with your target audience. Make sure you’re posting consistently and sharing a lot of visual content (videos and images) to get your audience’s attention.
If you have a budget you can use ads. Facebook ads or YouTube ads are a great way to promote your business.
Use Free Ad Credits
Many advertising platforms provide new businesses and advertisers free ad credits. Sometimes, you can even find vouchers on sites like Fiverr or eBay for ad credits.
Also, if you want to keep your ad spend low, you can always set bid caps to ensure that you’re never spending money over the amount of your choice per click or action.
Your small business needs marketing to grow and generate sales. Even if you have a budget, you can still use these free or low-cost marketing tips to attract your target audience and promote successfully your brand.
These days small business owners need to use modern types of digital marketing. Marketing channels like social media, content creation, and marketing automation are replacing traditional marketing tools.
But many small business owners don’t know how to use digital marketing methods to grow their business. It’s important to sharpen and improve your digital marketing skills.
Digital Marketing Strategies To Grow Your Small Business
Here are some useful tips about how to improve your digital marketing strategies and how to grow your small business.
Create a Successful Social Media Strategy
It’s impossible to succeed on social media without a successful strategy. You can’t post whatever you want, whenever you want. It’s a big mistake. Successful social media strategy means being consistent, provide value, and engaging with followers.
Also, it means that you know your target audience.
Promote Your Blog Content
You have a business blog. How can you promote it? Use your social media accounts to promote it. Facebook it’s a great platform to market your blog. Twitter is also a great resource for content and you should use it. Also, you can use LinkedIn to promote your blog content.
It’s important to share your blog content on social media platforms where your target audience is active.
Use An SEO Strategy
An important aspect of digital marketing is SEO (search engine optimization). Attention! An SEO strategy can be intimidating and confusing. It’s also not a fix it and forget it process. SEO is a long-term strategy and you cannot achieve higher rankings right away. This is the reason why many small business owners need an SEO expert to help them.
Quality Content and Credibility
Many small business owners are choosing quantity over quality when creating content. They believe that more blog posts mean more visibility. This may be true, but quality content will help you to build credibility.
Also, credibility will help your SEO strategy. But many business owners and marketers ignore this important tip.
Don’t be afraid to send out tasks to other employees or even outsource your tasks. Delegating tasks to others can save you time and put more focus on your to-do list to improve quality.
You can hire an agency or a virtual assistant to help you.
Know Your Audience
Most brands and businesses aren’t promoting their products to every person on Earth. They have a specific audience in mind. It’s their target audience. Your content and social posts should target this audience. You should publish content that appeals to their specific interests or needs.
Add a Personal Touch
Customers and interested people react well to a business they feel like they know. Share who you are and talk about your business. Also, you can create a behind-the-scenes video, to show how your business works.
Think and Test
There are many social media platforms to use. So before you create a social media strategy you need to think and test. Testing is the best way to know if your strategy works or not. Put in the time upfront and save yourself time in the long run.
The testimonial is a type of content marketing. But many business owners don’t focus on them or they don’t use them.
Consumers like the testimonials. It’s like a guarantee. Also, many people trust the reviews and testimonials from other users. Add your testimonials to your landing page or provide a link to a testimonials page.
Use Metrics and Analytics
Important! don’t forget to look into metrics and analytics. You need to track your efforts and your campaigns. These stats will help you to improve your digital marketing strategy and generate more sales.
Small business owners need to educate themselves and practice their strategies. Don’t forget that you need to work hard, learn from your mistakes, and you need to discover new strategies and tips to grow your small business.