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YouTube Marketing: Tips on How to Improve Your Videos and Make Money with YouTube in 2021

YouTube Marketing: Tips on How to Improve Your Videos and Make Money with YouTube in 2021

YouTube marketing is very effective but often overlooked by brands and social media marketers. Video is one of the best-performing forms of content in terms of engagement.

Videos are great for your social media profiles, social media marketing, email marketing campaigns, your website, your landing pages, and any other platforms or tools you are using.

Here are some effective tips about how to improve your videos and make money with YouTube in 2021.

  1. Create a Brand Account on YouTube

With a Brand Account, many authorized users can log in. Even if you don’t need this right now, it’s a good option as your business grows. With a Brand Account, you can also manage multiple YouTube channels.

  1. Learn Your Target Audience

Use Analytics to get data, like where the majority of users live, age range, and viewing preferences.

With a YouTube channel for business, you have access to an Analytics tab. Use this tab to learn about your YouTube audience. Monitor watch time and demographic stats.

Identify the content your audience likes and then create new, interesting, and engaging video content.

  1. Trending Videos

Take a look at YouTube’s trending videos. There’s a lot of things you can learn from these videos. Are these videos high-production, or are they shot on the go? What is the common length of these videos? Do they add special effects or text overlays?

  1. Video Optimization and SEO

YouTube is a video search engine. You need to know tips about titles, keywords, descriptions, and other factors. Also, there’s the YouTube recommendation algorithm, which determines 70% of what people watch.

Optimize your videos so that they can show up in search results, get more views, and subscribers.

  1. Use Attractive Headlines

Use relevant keywords. Check what words people use to find your channel in YouTube Analytics. Take a look at Google Trends and Google Keyword Planner. Discover popular keywords that you can use in your headlines.

  1. Create Thumbnails

Create effective and attractive thumbnails. You can show the result or a before and after thumbnail. This builds anticipation and curiosity: People will watch to see how you reach the final result.

  1. Description

YouTube shows only 300 characters above the Show More button. So users need to click on to see your full description. This is where you should add more context to your video. For example, if you feature several products, provide links to them.

Add links to your website and social channels. You can even include an auto-subscribe shortlink. If your video is long, create a “table of contents”, so viewers can easily jump to sections.

  1. Cards and Watermarks

Cards, end screens, bumper ads, and watermarks are effective clickable CTAs you can add to your YouTube videos. These elements help your videos drive actions and keep people on your channel.

  1. Use Channel Trailer

YouTube channel trailer is an opportunity to preview your channel. Channel trailers auto-play when an unsubscribed visitor lands on your page. So it’s best to assume they’re new to your page, and it’s a great opportunity to attract more people to your channel.

  1. Last Tips

Improve and increase your YouTube presence. Also, have a plan to publish new video content regularly

Create different types of videos to attract a wider audience (More People – More Views)

You need to invest time to engage with your viewers and to boost engagement with your videos

Optimize your channel and your videos for the YouTube search engine to boost your reach and grow your channel.

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YouTube Statistics: Demographics and Facts [Infographic]

YouTube is the most popular video platform. The hype around YouTube is centered around its simplicity and popularity of video content. Video content creators can easily upload and share a video within minutes (reaching a big audience around the world).

Users can share YouTube videos across their social media platforms, embed them into blog posts, or in forums.

On YouTube, you can find whatever you need. Beauty treatments, diets, and healthy guides, video game guides, e-learning courses, vlogs, product reviews, there’s something for everyone on YouTube.

  1. General Stats

YouTube has over 2 billion monthly active users

The total number of daily active users is 30+ million

There are over 300,000 YouTube TV paying subscribers

Each visitors spends around 11 minutes and 24 seconds per day on YouTube

More than 100 countries have their local version of YouTube

YouTube accounts for more than one-third of mobile internet traffic

Over 50% of YouTube users visit the site daily

Online video will account for 79% of internet traffic this year

500 hours of content are uploaded to YouTube every minute

  1. Demographics Stats

YouTube accounts for 67% of online video consumption among Millenials

81% of US internet users between the ages of 15 and 25 years old use YouTube

YouTube reaches 95% of internet users over 55 during the average month

Two-thirds of Millenials say they can find how-to content for almost anything on YouTube

79% of internet users say they have a YouTube account

At least 90% of US internet users aged 18 to 44 years old accessed YouTube

90% of US digital video viewers use YouTube

Almost 15% of YouTube’s site traffic comes from the US

Only 33% of popular YouTube videos are in English

  1. Marketing Stats

8 out of 10 marketers believe YouTube to be the most effective video marketing platform

70% of shoppers say they are open to learning about products from brands on YouTube

62% of YouTube mobile advertising receives the viewers’ attention

95% of YouTube ads are audible

93% of ads are viewable

Among digital channels and platforms, YouTube has the second-most influence on purchases

YouTube users are 3 times more likely to watch a tutorial compare to reading instructions

Two-thirds of shoppers say the video is their source of purchase inspiration

YouTube is the second-most popular place to post videos among businesses

Nearly half of marketers are investing in YouTube advertising

Mobile YouTube ads are 84% more likely to engage prospects than a TV ad

  1. Usage Stats

2019 saw a 39% increase in users watching YouTube on TV screens

70% of the total watch time on YouTube is via a mobile device

1 billion hours of video are watched via YouTube every day

The average user views about 6.740 pages every day

Product reviews, how-tos, and vlogs are within the top three types of videos that get a lot of views

  1. Fun Facts About YouTube

Gangnam Style was so popular that it broke YouTube’s video counter

20% of users will abandon a video if it hasn’t caught their attention within the first 10 seconds

YouTube is the second-largest search engine in the world

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YouTube Video Marketing: Effective Ranking Tools You Need to Know

YouTube is the best video platform to upload and promote your video content. But uploading great video content on YouTube is only half the battle.

If you want your videos to rank well you need to know how to find the best keywords, how to create attractive titles and descriptions, and also spy your competitors. The competition in video marketing is very high.

Here are some of the most effective and useful ranking tools for YouTube videos.

  1. TubeBuddy

TubeBuddy is the most effective and popular tool for tracking YouTube video rankings. Their software platform integrates right into YouTube’s website and provides a variety of tools that helps marketers to make their videos more engaging.

  1. SEMrush

SEMrush is a great digital marketing tool that offers more than 40 different tools and reports to help you monitor and optimize your site for search engine rankings. You can track traffic, rankings, domain authority, and backlinks.

  1. VidIQ

VidIQ is a very effective tool. It helps you to grow your channel by delivering YouTube analytics. Also, it helps you to create SEO-friendly titles, descriptions, and tags using vidIQ’s SEO feature.

  1. YTCockpit

YTCockpit is a very useful online platform where you can find top keywords and publish videos on YouTube. You can get data from YouTube Suggest and Google Ads. Also, YTCockptit can analyze hundreds of videos each minute and generate the top 20 ranking videos instantly.

  1. AccuRanker

If you need to grow your organic traffic and win your competitors then you need to use AccuRanker. It can help you to filter your data in various ways and track your keywords.

  1. GeoRanker

GeoRanker is an effective tool that allows users to research, collect, and track local SEO across many locations. You can monitor where and how your page ranks in Google.

  1. Rank Ranger

Rank Ranger takes custom SEO and analytic data to a new level. Rank Ranger aligns with your company’s specific needs and preferences. It helps you to create a better SEO strategy and improve your video rankings.

  1. YouTube SEO – Chrome Extension

YouTube SEO Cheat Sheet. A Curated Collection Of SEO Ranking Factors & Tips to Optimize Your YouTube Videos

You can optimize your YouTube Videos to get higher search engine rankings and also get more traffic. You learn how to optimize your YouTube video titles, description, and tags for search engine traffic (and suggested video optimization).

You’ll discover some extra CTR (click-through rate) optimization tips and techniques to improve click-through rates from Google and YouTube.

These ranking tools will help you to improve your video rankings, increase your traffic, and reach your target audience.

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YouTube: Tips on How to Create Effective Videos [Infographic]

  1. Video Plan and Target Audience

Determine who is your target audience. Choose a target audience that you can relate to so you can figure out what types of content they’re looking for.

Common Types of Videos

How-to videos have a large audience so they may help you get the most views and subscribers.

Video essays cover certain topics in detail and require research. Choose topics that you interested in because other people might also have a similar interest.

Short comedy videos usually attract a large audience of younger viewers.

  1. Research Topics or Niches

Research topics for your video if you’re making informative content. Discover what other people are searching for so you know what to include in your video.

If you need to learn more about the topic, make sure you use reliable sources. Try to find a variety of sources so you become an expert on the topic.

Tip: Try to narrow down your video topic to make it more specific. For example, instead of making a video about how to lose weight, make a video about how to lose weight in 2 weeks.

  1. Get Subscribers

Ask people to like and subscribe to your channel so you can build your audience and followers. You need to ask viewers to like the video and subscribe to your channel.

You can also ask people to like and subscribe by including text at the end of your video as a reminder.

  1. Add Effects

Add effects and animations to make your content unique. Educational videos usually include images, infographics, or small animations to add more visual interest to your videos.

Use an image or animation with your narration to fill in the gaps. You may also include transitions between your footage to make the video flow and look smooth.

  1. Attractive Titles

Give your video a catchy title to attract more people. Include any keywords about your topic early in the video title so people can see it immediately when they search it.

Be sure to describe what you’re covering in enough detail so viewers know what to expect from the video.

Keep the title less than 60 characters long so it’s catchy and easier to share.

  1. Description and Tags

Fill out the description and tags so people can find your video pretty fast. Write what you’re doing in the description of your video so other people can read it and learn more. Include helpful information or links you didn’t include in the video.

Update the tags on your video with keywords relating to your video so it shows up in more searches.

  1. Use Effective Thumbnails

Create a custom thumbnail for your video to hook your audience. Video thumbnails are the first images you see when you’re searching for a video, so they need to stand out.

Use a photo editor to create a thumbnail using a still frame or picture from your video. Put text on the thumbnail so you can read it from a distance to make it more noticeable when you search it.

If you don’t make a custom thumbnail, YouTube will let you choose a still frame from your video to use instead.

Tip. Share your videos on social media accounts to get more viewers and subscribers.

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YouTube Bumper Ads: Tips You Need to Know [Infographic]

YouTube’s bumper ad is a six-second video ad that plays before a YouTube video. Bumper ads are best for creating successful brand awareness.

Bumper ads can run as standalone ad campaigns, but Google recommends running them in combination with TrueView Ads to increase their effectiveness.

Details

Video length: 6 seconds

Device availability: Shown on both mobile and desktop devices

Delivery: Bumper ads are presented before a YouTube video. Any file type accepted by YouTube is acceptable.

Bumber Ads Effective Tips

  1. One Single Point

Your ad has to be extremely concise. It’s best to focus on a single point.

Think about the one thing that you want to provide and communicate in your ad. Your purpose may be a product feature or a single benefit.

  1. Keep it simple

In addition to a single objective, you should also try to keep the flow and visuals in your ad as simple as possible. Too many visuals or overwhelming text will be distracting.

  1. Six Second Ad

It’s best to create ads specifically for this six-second (or shorter) ad slot.

  1. Build Ads in Series, not Single Ads

Bumpers can be powerful little touches that add up to something bigger. Some of the most memorable campaigns went beyond a single ad to a series of six-second spots that explored different types of an idea or message.

A set of three to five ads can free up your focus—and your expectations for each spot. If you create the expectation of what viewers will see (a new product), you can pull viewers in more quickly and with more impact. Viewers will respond well to variations on it because they know what to expect.

Building in series also allows you to think differently about how to create impact and engagement.