Tag Archives: marketers

Marketers Guide: 8 Marketing Tips To Succeed In 2021

April 13, 2021business, marketing, Social Media, Startups, work from home2021, guide, marketers, marketing, success, tipsjtsantalis

Marketing and the online world are changing pretty quickly. It’s essential to know new tips and trends to become a successful marketer and grow your business this year.

Marketers Guide: Marketing Tips To Succeed In 2021

Here are a marketer’s guide and useful marketing tips to succeed in 2021.

Strategies and Budget

Most businesses these days don’t have big budgets to invest in expensive marketing strategies. You need to create marketing strategies that are low-cost and profitable.

First, you need to know your target audience. Then you need to fill their needs. You can use social media platforms, YouTube, Quora, forums, etc. Then you can provide high-quality and informative content to promote your business and attract more interested people (Potential Customers).

Use Social Media Ads

87% of social marketers already use Facebook ads. Also, many marketers are using paid ads on Instagram, Twitter, LinkedIn, and TikTok. Social media platforms are popular and effective. Many businesses and brands know that paid promotion (Ads) is a must if you want to get visibility.

Use Your Existing Content

Most marketers today understand that they need to produce large volumes of content to increase their targeted traffic. But they often focus on creating new content and overlooking the value of their existing content.

You can reuse your existing content and create videos, slideshows, or even e-books.

Brand Advocates and Recommendations

People look for recommendations from their friends before buying a product or service. Your customers and followers are a powerful resource to help you reach new audiences and generate conversions.

It’s better to create campaigns to incentivize them to spread your message. Create offer rewards for referrals. Or you can create a branded hashtag and encourage your audience to use it.

User Experience

Creating a message that speaks to your target audience is the first step to success. But you need to create an excellent website user experience (UX) to improve your marketing strategy and generate sales.

So you need to optimize your UX to drive traffic and sales. It’s essential to improve site speed, navigation, and mobile-friendly website.

Authenticity and Relationships

People don’t like salesy content. Brands and businesses need to develop better strategies to build authentic, long-term, relationships with their target audience.

One of the best ways is to create live content. Host a live podcast, stream Facebook Live videos, webinars, etc. Many people like the live content and they feel happy and a part of your business.

Use Influencers

Influencer marketing is a great way to broaden your reach on social media and the web. Collaborate with influencers in your industry to reach a new audience. Gain followers and improve your online presence.

You can also use micro-influencers to promote your business.

Strategy Analysis

All the marketers know the importance of analysis to optimize their strategies. Top marketers don’t rely on past performance to improve their strategies. They make adjustments to their strategies in real-time based on the latest insights.

You need to analyze the performance of your marketing strategy and you need to improve it right away.

Last Tip

You have to know about new technologies, tips, and trends to create a successful marketing strategy. Take action now. Adopt new tips to succeed as a marketer in 2021. Important Tip. Never Quite – Never Give Up!

Digital Marketing: Important Trends for Brands and Marketers in 2020

March 31, 2020blogging, business, google, marketing, profits, seo, Social Media2020, brands, business, digital, marketers, marketing, trendsjtsantalis

Successful brands and marketers in 2020 will be brave. They will take risks, embrace new technologies, and continually use data to optimize results.

Here are some important digital marketing trends for brands and marketers you need to know.

Brands and Marketers Need to Own A Website

Building your business on rented land has never been a safe option. Your customers need to easily find you and know you are an established business.

You need a home base that is a platform that you own, not rent. You need to have a website or a blog.

Brands and Marketers Need to Use New Technologies and Tips

Old methods are not working like they did 3 or 4 years ago.

Even industries that in the past didn’t use new digital media are now experimenting with new media formats, digital platforms and technologies to grow their business and online presence.

It’s time to level up your digital game! Explore video, podcasting, interactive content, and emerging technologies that can help you achieve your goals. Don’t chase shiny objects, but focus on what you can do with the new technology to achieve your goals!

Brands and Marketers Get More Human – Personal Branding

Humanizing your brand is a requirement, not an option in 2020. You need to communicate with your audience and customers as real human beings.

Brands are investing in personal branding for their leaders and employees. Employee advocacy programs can provide a digital army of brand advocates who can represent the brand far better than a boring press release.

76% of people say that they trust content shared by “normal” people than content shared by brands.

Brands and Relationships

Brands in 2020 should have an ongoing relationship with their target audience. A continual conversation that earns trust inspires and entertains will deliver impact and a positive return on investment (ROI).

Marketers that invest true heart and effort into their content marketing will experience success.

Brands and Influencer Marketing

Brands will continue to generate engagement and results in influencer marketing.

In the most simple form, influencer marketing is a partnership between brands and people with influence. Influencer marketing is a dynamic, living and breathing community where interactions, transactions, and relationships ignite between content creators, brands and customers.

Micro-influencers with 10k – 50k followers have 41.7% higher engagement rates than bigger influencers with 500k – 1 million followers. This is because oftentimes people are following “celebrities” only because they are famous.

They don’t have a real connection with them. Fans are less likely to take action from a celebrity. They are more likely to take action from micro-influencers who are invested in truly helping them.

Smart Marketers Use Analytics and Optimization

The best marketers know that data and analytics are their best friends. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile.

Learning how to quickly learn what content is working, optimize it for greater return and repeat, repeat, (repeat is a recipe for success).

Data-driven decisions will help them to embrace the best of social network curation features such as Instagram TV (IGTV.) Marketers will embrace curated content leveraging the best-proven content they have.

Brands and Marketers Use Voice search

You need to prepare your content for voice search. Think about how and what your target audience will search for.
Stats you need to know.

50% of all searches will be voice by 2020

72% of people who own voice-activated speakers use them in their daily routines

58% of all American homes will own a smart speaker by 2021

Voice shopping will increase from $2 billion today to $40 billion in 2022

Video Marketing

If you don’t use video to market your business, you must start. 82.2% of marketers say they will increase their investment in video in 2020. 49% say they will increase their brand’s presence on YouTube specifically.

Even Youtube has seen a 34.36% increase in engagement from 2018 to 2019. Video marketing is the future.

If you are not comfortable with video, hire an agency or consultant to help you. You can also start with micro-content such as Instagram stories, Instagram TV, Twitter video, Tik Tok, and the list goes on.

Visual Marketing – Visual Search

Brands and marketers have to use visuals in all aspects of marketing. It’s time to get serious with not only visually appealing social posts, videos, and blog posts – but need to now look at visual search as well.

Google, Pinterest, and Bing, for example, are all getting into the visual search. Both Google and Pinterest have their Lens search capabilities that recognize objects and landmarks through a camera app.

Brands and Marketers Use Podcasting – Audio Marketing

Podcasts and audio marketing present tremendous opportunities for brands to rise above the noise and reach their target customers in meaningful ways.

If you have ever thought about launching a podcast, 2020 is the year to give it a try.

Use Interactive Content

Marketers should explore ways that they can interact with their audiences in meaningful and fun ways. The social networks are making it easy. Social networks such as Instagram and Twitter offer easy to use features for polling, voting, and curation.

Marketers can get creative with campaigns that have an interactive focus.

Smart Brands and Marketers Use Automation – Artificial Intelligence

Marketers and brands use artificial intelligence and automation to inspire, connect with and understand their customers.

Even if you are still don’t use these technologies, you can start step by step. For example, start by looking at your goals. A goal such as improving customer service can be better satisfied by exploring direct messaging on Twitter, Facebook Messenger or text marketing.

Also, you can use chatbots to help your visitors or customers.

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Entrepreneurs: Best Voice-to-Text Apps – Effective Tools You Need To Know

February 29, 2020bloggingapps, effective, entrepreneurs, for, marketers, tools, voice-to-textjtsantalis

Voice-to-text apps are very effective and useful for busy entrepreneurs or marketers. If you think faster than you can write, the special programs can increase efficiency and store your recordings safe and sound via the cloud.

The benefits of voice-to-text apps include accuracy, shortcuts, and available languages. Whether you want to take notes, send quick messages or translate on the fly. You avoid writing and recording your thoughts pretty fast!

Here are the best voice-to-text apps you need to know and use.

Dragon Anywhere

Available for Android and iOS devices, Dragon Anywhere is a premium professional tool. It’s 99% accurate and comes with voice editing and formatting. Over time, it becomes faster and more accurate as it adapts to your voice.

You can use the app for as long as you need — there are no word limits. Dragon Anywhere allows you to customize industry lingo for even more accuracy. After transcription, share your notes by email, Dropbox, Evernote, and more.

Also, you can synchronize Dragon Anywhere with your desktop and do voice work on your computer as well.

Its accuracy and rich features come with a cost, of course. But the bill could be a worthy business investment if you often think of ideas on the fly or need to record meeting minutes.

Google Assistant

Google Assistant does a lot, including playing music and opening maps. One of its best features is Voice recognition. Yes, you can use voice command to look up information and tell Google Assistant to do certain things.

But the app can also convert speech to text. It sends messages, drafts emails, manages tasks, and adds events to your calendar. While it’s not a speech to text app in the purest sense, it will still help organize your ideas and notes with voice recognition.

Use IFTTT (If This Then That) to maximize your Google Assistant note-taking abilities. In one applet, Google Assistant can log all of your notes into a spreadsheet. You can also search IFTTT for other productivity-boosting applets.

Transcribe – Speech to Text

Journalists or secretaries who have a lot of conversations to track may find this app useful. Using A.I., Transcribe can turn any voice or video memo into a transcription in over 80 different languages and dialects.

After recording, you can drop your file in this app and export your raw text into another app such as DropBox.

Keep in mind that Transcribe is only available for Apple products with Voice Memo and video since there’s no direct in-app dictation. Transcribe can also get pricey. (That said, it costs less than human transcriber rates, though it is more prone to error with a 90% accuracy rate.)

Speechnotes – Speech to Text

Writers who think faster than they can type will appreciate this app. Speechnotes is excellent for organizing long notes thanks to two special features. First of all, it doesn’t stop recording — even if you pause to think or breathe, so you can keep the recording open for as long as needed.

Second, you can tap a button or use a verbal command to insert punctuation marks into your work so they won’t become too unwieldy.

The free app has a small ad banner, but you can upgrade to a premium version to get rid of it.

Other perks: It won’t clog up your phone space at 4 MB, plus it saves all your recordings as TXT files. Plus, you won’t need to open the app to use it either; you can tap on a widget to access Speechnotes. Keep in mind that Speechnotes is only available on your browser and Android.

Voice Notes

If you have an idea, but no pen or paper on hand, you can always use your voice. Voice Notes has speech recognition that allows you to create notes efficiently. You can then organize your notes into categories and create reminders by customizing alerts synced with your phone calendar.

The interface is intuitive and easy to use; you press the microphone button and speak to record. You’ll even be able to make your notes with the phone screen turned off. The app can recognize up to 119 languages, just in case you need to record notes in something other than English.

The app is free, though you can subscribe to a premium plan to support the developer.

Voice Notes is a popular app, but one major limitation is that it’s only available on Android phones. Plus, you need to have a Google voice search installed to use it, which will take up more space on your phone.

SpeechTexter – Speech to Text

Using Google’s backend, SpeechTexter allows you to create SMS messages, text notes, emails, and tweets with your voice. The easy-to-use app supports over 60 languages and has a 95% accuracy rate. You can customize your commands for punctuation as well.

It’s possible to use the app when you’re not connected to the Internet, though keep in mind that the accuracy lowers in offline mode and the recognition speed depends on your Internet connectivity.

To use the app offline, make sure that you install language packs of your preference.

iTranslate Converse

iTranslate Converse is as close to real-time translation as you’ll get, which is convenient if you need to communicate with clients who don’t speak the same language as you or if you’re traveling abroad.

All you have to do is set the two languages. Then tap, hold, and speak into your phone. The app will pick up on the language that you’re speaking, then issue out a translation — yes, even in noisy environments.

The app is capable of recognizing 38 languages. After your conversation is done, you can download full transcriptions. It’s not always perfect, of course, but it’s faster than going through a personal assistant app to look up translations for you.

It has a subscription fee. When you download it, you’ll receive a seven-day free trial. After that runs out, you’ll need to upgrade to the pro version.

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Online Marketing Trends and Affiliate Marketers: How to Make Money Online

April 17, 2019artificial intelligence, Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, videoaffiliate, how, make, marketers, marketing, money, online, to, trendsjtsantalis

One of the pretty effective online marketing trends that used by many affiliate marketers are the blogs. Blogs attract thousands of prospects who will be exposed to affiliate links in blog posts, banner ads, text ads, and videos.

Also very important it’s the email marketing. This is the most effective way to generate sales because you have the ability to email your subscribers anytime you like and establish a good relationship with them before you promote your affiliate products.

URL cloakers are often used to cloak affiliate links to make the promoted product seem more sincere.

Another way affiliate marketers make money is through backlinks in their products. Backlinks which are actually affiliate links can be included in free e-books, viral reports, main products or newsletters.

Free products often have the tendency to get shared virally and thus this proves to be a good way to promote affiliate links.

A very common marketing trend is to have affiliate products as backends to your sales funnel. After customers buy your main product they will be sent to the next step of your sales funnel. – A one-time offer page (OTO) an upsell or a downsell –

Also, a very effective affiliate marketing trend is by making review sites of a certain product. The review site is often more credible than the product site itself because you are seen as a user of the product who wants to share the pros and cons of the product rather than a person trying to hard sell.

People will be more likely to believe you and click on the affiliate link if they are interested. (People prefer to read reviews before buying a product)

4 Tips for Affiliate Marketers

1. Choose the right affiliate program

This is very important. There are so many sites out there that promote numerous affiliate programs that reader’s just feel lost upon visiting their pages. You should concentrate on one or two programs that you have personally tried, tested and proven to have delivered their promise.

Also, you should promote a program that is related to the theme of your site in general.

2. Generate traffic to increase conversion.

Generating traffic has always been an issue to any Webmaster. It is hard to generate substantial traffic for a startup site more so if the site deals with affiliate marketing.

Present relevant topics that will also interest your target visitors. You should continue to commit in updating your pages, by these your site’s links status will increase eventually.

3. Create a mailing list or set-up free user accounts.

Mailing lists have the advantage of gradually converting potential visitors to consumers that will benefit your affiliates. Once a visitor subscribes to a mailing list, the chances of conversion will increase with the help of the attached well-written promotional articles that are sent regularly.

You can also set-up free user accounts in your site that will entice a consumer to take advantage of the free offer and inside their pages are affiliates programs that they can readily join.

4. Affiliate marketing trends.

You should always check out other affiliate programs that are gaining ground in the market. This will enable you to be updated in the latest trends. As you know the internet and technology are changing pretty fast.

So you need to improve your marketing strategies and to attract more interested people to your affiliate marketing business website.

P.S.

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Entrepreneurs: Best Voice-to-Text Apps – Effective Tools You Need To Know