business design infographic marketing Startups

Color Psychology and Brands: Stats and Facts [Infographic]

Color psychology is about how colors affect peoples’ perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand. How colors can persuade consumers to consider specific brands or make a purchase.

Researchers found that up to 90% of decisions made about products can be based on color alone.

The truth is that color is dependent on personal experiences. Stats show that personal preferences, experiences, cultural differences, and context can change the effect that colors have on people.

  1. How to Choose Colors for Your Brand

There are no clear guidelines for choosing colors for your brand. It’s the feeling, mood, and image that your brand or product creates that matters. Colors are a part of your brand, not all your brand.

But the psychology of color can help you to choose the right colors.

  1. Ask Your Customers

When choosing colors for your brand, ask yourself, or ask your customers. They can help you to understand their point of view.

  1. Color Support The Personality of Your Brand

Colors can influence how customers view the “personality” of your brand. Many studies on colors and branding will tell you that it’s more important for colors to support the personality of your brand.

  1. Color Can Attract Your Target Audience

Stats about color perception and color preferences shows that men generally prefer bold colors while women prefer softer colors. Also, men will select shades of colors as their favorites (colors with black added), and women are more receptive to tints of colors (colors with white added).

  1. Color Can Help Your Brand Stand Out

Also, many studies show that our brains prefer recognizable brands. So color is an important element when creating a brand identity.

Choosing the right color can help your brand stand out.

Research shows that people can recognize an item faster when it sticks out from its surroundings.

  1. Facts and Stats About the Power of Colors

Colors can influence up to 90% of an initial impression.

People perceive colors differently depending on their gender and culture.

Blue is the favorite color of 35% of women and 57% of men.

Color influences 85% of shoppers’ purchase decisions.

Colors increase brand awareness by 80%.

Colors affect people’s behavior, mood, and stress levels.

93% of shoppers focus on visual appearance when they decide to buy.

  1. Colors Affect People’s Behavior and Stress Levels.

There are three primary colors – red, blue, and yellow. All other colors are combinations of these.

The psychological effect of the red color is associated with passion and aggression. Also, red evokes a sense of urgency.

Red color increases people’s heart rate and blood pressure. That’s why it’s also associated with movement and excitement.

Blue is one of the most powerful colors when it comes to promoting reliability and tranquility. People associate blue with the sky and water. It creates a sense of peace and security.

Many companies choose a blue color to promote trust in their products.

Yellow color. People associate yellow with the sun, and it evokes positive emotions. It’s the most eye-catching color. That’s why it also symbolizes warning and creates anxiety.

Black color has 2 options. In many cultures, black symbolizes evil, darkness, and death. According to psychology, black represents power, tradition, elegance, and sophistication.

Companies often use black for high-end products.

You can use the best colors for your marketing campaigns and branding. The three primary colors are a great choice. But if they don’t match your company philosophy, there are more colors to choose from.

  1. Popular Colors

Blue is the most popular color regardless of age or gender.

Green and purple share second place with 14% each.

Red (8%) and black (7%) are the next.

Women’s top three favorite colors are blue (35%), purple (23%), and green (14%.)

Men prefer blue (57%), green (14%), and black (9%.)

Light brown, gray, black, white, and blue are gender-neutral colors.

You can use the above stats to apply the right psychology of color in advertising (depending on your target audience).

If you ask “Why is color important in advertising?” The answer is simple. To strengthen the messages your brand conveys on a subconscious level.

  1. Colors and Marketing

93% of shoppers focus on products’ appearance when they consider a purchase.

84% of people say that color is the main reason for buying a product.

Color psychology stats show 26% of people associate the orange color with cheap products.

22% of people correlate yellow with affordability.

13% of consumers say that brown is the color that best fits cheap products.

42% of customers associate black items with high-quality products. The blue color is second with 19%.

blogging business google marketing profits seo Social Media

Digital Marketing: Important Trends for Brands and Marketers in 2020

Digital Marketing: Important Trends for Brands and Marketers in 2020

Successful brands and marketers in 2020 will be brave. They will take risks, embrace new technologies, and continually use data to optimize results.

Here are some important digital marketing trends for brands and marketers you need to know.

  1. Brands and Marketers Need to Own A Website

Building your business on rented land has never been a safe option. Your customers need to easily find you and know you are an established business.

You need a home base that is a platform that you own, not rent. You need to have a website or a blog.

  1. Brands and Marketers Need to Use New Technologies and Tips

Old methods are not working like they did 3 or 4 years ago.

Even industries that in the past didn’t use new digital media are now experimenting with new media formats, digital platforms and technologies to grow their business and online presence.

It’s time to level up your digital game! Explore video, podcasting, interactive content, and emerging technologies that can help you achieve your goals. Don’t chase shiny objects, but focus on what you can do with the new technology to achieve your goals!

  1. Brands and Marketers Get More Human – Personal Branding

Humanizing your brand is a requirement, not an option in 2020. You need to communicate with your audience and customers as real human beings.

Brands are investing in personal branding for their leaders and employees. Employee advocacy programs can provide a digital army of brand advocates who can represent the brand far better than a boring press release.

76% of people say that they trust content shared by “normal” people than content shared by brands.

  1. Brands and Relationships

Brands in 2020 should have an ongoing relationship with their target audience. A continual conversation that earns trust inspires and entertains will deliver impact and a positive return on investment (ROI).

Marketers that invest true heart and effort into their content marketing will experience success.

  1. Brands and Influencer Marketing

Brands will continue to generate engagement and results in influencer marketing.

In the most simple form, influencer marketing is a partnership between brands and people with influence. Influencer marketing is a dynamic, living and breathing community where interactions, transactions, and relationships ignite between content creators, brands and customers.

Micro-influencers with 10k – 50k followers have 41.7% higher engagement rates than bigger influencers with 500k – 1 million followers. This is because oftentimes people are following “celebrities” only because they are famous.

They don’t have a real connection with them. Fans are less likely to take action from a celebrity. They are more likely to take action from micro-influencers who are invested in truly helping them.

  1. Smart Marketers Use Analytics and Optimization

The best marketers know that data and analytics are their best friends. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile.

Learning how to quickly learn what content is working, optimize it for greater return and repeat, repeat, (repeat is a recipe for success).

Data-driven decisions will help them to embrace the best of social network curation features such as Instagram TV (IGTV.) Marketers will embrace curated content leveraging the best-proven content they have.

  1. Brands and Marketers Use Voice search

You need to prepare your content for voice search. Think about how and what your target audience will search for.
Stats you need to know.

50% of all searches will be voice by 2020

72% of people who own voice-activated speakers use them in their daily routines

58% of all American homes will own a smart speaker by 2021

Voice shopping will increase from $2 billion today to $40 billion in 2022

  1. Video Marketing

If you don’t use video to market your business, you must start. 82.2% of marketers say they will increase their investment in video in 2020. 49% say they will increase their brand’s presence on YouTube specifically.

Even Youtube has seen a 34.36% increase in engagement from 2018 to 2019. Video marketing is the future.

If you are not comfortable with video, hire an agency or consultant to help you. You can also start with micro-content such as Instagram stories, Instagram TV, Twitter video, Tik Tok, and the list goes on.

  1. Visual Marketing – Visual Search

Brands and marketers have to use visuals in all aspects of marketing. It’s time to get serious with not only visually appealing social posts, videos, and blog posts – but need to now look at visual search as well.

Google, Pinterest, and Bing, for example, are all getting into the visual search. Both Google and Pinterest have their Lens search capabilities that recognize objects and landmarks through a camera app.

  1. Brands and Marketers Use Podcasting – Audio Marketing

Podcasts and audio marketing present tremendous opportunities for brands to rise above the noise and reach their target customers in meaningful ways.

If you have ever thought about launching a podcast, 2020 is the year to give it a try.

  1. Use Interactive Content

Marketers should explore ways that they can interact with their audiences in meaningful and fun ways. The social networks are making it easy. Social networks such as Instagram and Twitter offer easy to use features for polling, voting, and curation.

Marketers can get creative with campaigns that have an interactive focus.

  1. Smart Brands and Marketers Use Automation – Artificial Intelligence

Marketers and brands use artificial intelligence and automation to inspire, connect with and understand their customers.

Even if you are still don’t use these technologies, you can start step by step. For example, start by looking at your goals. A goal such as improving customer service can be better satisfied by exploring direct messaging on Twitter, Facebook Messenger or text marketing.

Also, you can use chatbots to help your visitors or customers.

A Useful e-book for You

Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income.

Also, Discover Interesting Free Offers

blogging business google infographic marketing profits Social Media

10 Reasons Why People Follow Brands on Twitter [Infographic]

blogging business google infographic marketing profits Social Media

10 Reasons Why People Follow Brands on Twitter [Infographic]

blogging business google infographic marketing profits Social Media

10 Social Media Platforms For Users And Brands