Tag Archives: hashtags

#Hashtag Tools: How to Improve Your Social Media Marketing Strategy [Infographic]

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#Hashtag Tools: How to Improve Your Social Media Marketing Strategy [Infographic]

Hashtags are a pretty important part of your social media marketing strategy. Hashtags make your content discoverable and allow you to find relevant, interesting, content from other people and businesses.

The hashtags allow you to engage with other social media users based on a common interest or topic. With hashtags, you can increase your traffic and sales. Also, hashtags can increase awareness, getting your content seen by more people than just followers and increase your social shares.

Here are some hashtags tools and tips to improve your social media marketing strategy.

Hashtags Tips

  1. Keep it Short and Simple

When you use a hashtag, it is important to make sure that you pick something that people are searching for. If you use a hashtag that is long and difficult to spell or pronounce, will not give you a good result.

Your hashtag should be short and simple to spell. It should give your audience a clear idea about the topic of the conversation. The key is to find out what topics your target audience is searching for.

The hashtags help you to categorize your content and also to engage with a community.

  1. Use Trending and Popular Hashtags

A trending hashtag is a very popular hashtag topic. Many people are talking about what’s “trending now”. Sometimes, it is referring to the hashtags that are currently popular or are the most talked about right now.

When you find a trend that relates to your business, engage in it by using a hashtag. By using a trending hashtag in your content update, you can get your message seen by a much larger audience.

So more people will see your updates rather than just your fans and followers. A trending hashtag is a very effective way to increase the brand’s visibility.

Attention! If your post does not add value, it will ignored it. If you have a truly informative post, more and more people will re-share it and it will increase your overall brand awareness.

  1. Use #Hashtags Tools

Find trending hashtags on Twitter & Instagram

Hashtag analytics & monitoring sites

Hashtags.org

Trendsmap

Hashtagify

RiteTag

Kicksta

Instavast

Sistrix

Seekmetrics

Tagsfinder

  1. Attention! Don’t Over Use Hashtags

Make sure to use 2-4 hashtags for each post. Including too many will leave the impression that you are spamming your followers. Also, it’s very important to avoid using them in every single post that you make. Social media users don’t like promotions and hard-sales. They like quality, informative, posts.

  1. Be Unique

As a marketer, you need to reach your community with the use of a hashtag, especially during special events. So if you want others to join in on the conversation you need to engage with each other, you have to use a unique hashtag.

You can’t use generic hashtags, such as #marketing or #seo, and expect people to re-tweet your post.

  1. Brand Engagement

A hashtag can connect your brand with many popular topics. This will drive new viewers to your social media, and allow you to engage with them. When you use hashtag carefully, it helps you to expand your reach to targeted users, and improve customer relations.

You need to ensure that your hashtags are short, effective, and unique. Hashtags are very important for a successful social media marketing strategy.

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A Beginners Guide to Hashtags: Social Media Tips [Infographic]

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A Beginners Guide to Hashtags: Social Media Tips [Infographic]
How to create a social media strategy for your business with hashtags. What the hashtags are and how often you should use them? The beginners’ guide to hashtags in this infographic.

10 Tips On How To Use Hashtags in Social Media Marketing

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10 Tips On How To Use Hashtags in Social Media Marketing
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The social Media marketing and the use of hashtags. The hashtags are a major source of engagement and attention. Hashtags not only give away the inside meaning of a picture or a tweet, but are also essential when it comes to ranking a post in search results. Attention! don’t overdo it.

When starting out on social media, the usage of hashtags might be a little confusing. There is a list of 10 Effective tips on how to use hashtags in social media marketing. These tips are going to help you have an effective marketing strategy and help you to grow your online business.

1. Be specific with the hashtags

Since you are posting on a particular niche or topic, make sure that you have hashtag are relevant to each other and target a specific audience. The more organized and relevant your hashtags, the better will be your post engagement on social media.

2. Test different hashtags

There are many organizations that prepare a list of hashtags that are relevant to their new launch or are interesting along with being relevant to their purpose. After a few days of testing, they cut off the tags that are not gaining any traction and use the ones that have been popular during the testing days. You can always use this method to figure out which hashtags work the best for your post and use them to maximize the engagement on your posts.

3. Use relevant hashtags on different platforms

When it comes to Instagram, where you are sharing a picture or a video, the hashtags are more descriptive in nature and you are trying to describe the picture to your audience. In this case, your hashtag is going to be completely different than the one you use on Twitter. In Twitter posts, you hashtags are going to be catering to a conversation that is going on or an addition to a hot topic, so the hashtags on this social media platform are completely different. Make sure you do your research on hashtags carefully for a different social media platform.

4. Creating a storyline

Another way that people have started using hashtags is to use it to denote a storyline. They create multiple posts and then use a hashtag to mark that all the posts are interlinked in order to create a story. This is something that has been trending for a while now and many people are using this method in order to tell a story and make it go viral over the social media platform. This is a relatively new way of using a hashtag.

5. Use hashtags from hot topics

If you are posting about some hot topics then make sure that you use the most trending hashtags in your post in order to make your post rank in the search results. Make sure you have a hashtag related to your post, so that people can relate to the post and if you have made an interesting hashtag of your own, then there are chances that people might copy it.

6. Create new hashtags for your brand

When you are starting out this might seem a little odd, but once you have enough posts to your Instagram account with some relevant picture on your own created hashtags, you create a brand. This might even start a growing movement where you can have other social media influencers use your hashtags on their relevant pictures.

7. How to measure hashtag performance

Use different tools to measure the performance of the hashtags like Sprout Social, Simply Measured, Iconosquare and Hashtagify. These tools are going to help you measure and analyze the performance of your hashtags and analyze things better.

8. Start a trend

If you have something popular on your account and you are pretty sure that the post is going to be followed by way too many people then start a trend on social media and make sure that the trend follows and people start using your hashtags. This way, your post would go viral, making your account an overnight success with just a single hashtag trend.

9. Use wisely

Hashtags do help in rankings but it is also wise to use a few hashtags that are relevant to the post that you are trying to post on social media. There are people who overdo hashtags and it just makes the post too business oriented. Just have a few of them and make it stand out. Having 3 hashtags per post is recommended so make sure you have a minimum of three hashtags for every post.

10. How to find the best and trending hashtags

Again, you can use Hashtagify or Sprout Social to find new and trending hashtags which could help you get easily ranked in the search results. Using hashtags that are trending is also going to let the audience know that you stay updated all the time, and if they follow you they will get to view posts relating to the latest trends.

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