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Instagram Tips: How to Get Real Followers and Promote Your Business

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Instagram Tips: How to Get Real Followers and Promote Your Business

Many businesses will promise you more Instagram followers. But ‘buying’ followers or using spambots is never a smart strategy. If you want to see long-term growth on your Instagram account, you need to post with intention and purpose.

Here are the tips you need to know about how to get real followers on Instagram.

  1. Time Management

If you want to see effective results of your Instagram market research, you need to be intentional with your time management.

Before you even tap into Instagram, think about the kind of content you want to see.

Are there accounts that you’re frequently looking at for inspiration?
Who are the other brands in your niche?

When it comes to Instagram strategy, it’s not about the number of hours you spend conducting market research, but how you use your time wisely.

If you don’t know where to start with your Instagram market research, take a look at relevant hashtags. Take a look at an account in your industry niche and see how they’re consistently using the same hashtags.

  1. Respond Thoughtfully

The key to maintaining strong relationships with your current and prospective followers is to always stay engaged. Think of the Instagram comment thread like a conversation with a friend. What kind of comments is going to encourage someone to respond? And what comments are going to make people tune you out?

This is a great way to build an emotional connection with prospective Instagram followers. You might think to yourself:

How did the post-impact you?
What do you like about the post?
Do you have a question about the content someone shared?
Do you want to tag someone in the comments so they can see the content?

  1. Create an Effective Bio

Your Instagram bio is the best way to make a good first impression to prospective followers.

Think of it as the homepage of your website:

What do you want people to know right away?
How can it help you sell more?
Is your contact info easy to find?

It’s important that your Instagram bio description is always up-to-date and fits in with your brand aesthetic.

  1. Use Instagram Stories

Instagram Stories are a great way to catch peoples’ attention and start a conversation.

Your Instagram Stories should always feel aligned with your brand’s look and feel. Using your brand colors or similar layouts in your Instagram Stories is a great way to make sure people instantly recognize your content.

Sharing geolocation stickers make you more likely to show up in the explore tab, and your Instagram Stories are more likely to catch the attention of people also scrolling the geotag hub.

  1. Instagram Account Information and Business Content

How can you expect people to follow you on Instagram if they don’t know where to find you? That’s why it’s a good strategy to add your Instagram handle to your business materials and content. It not only makes you more memorable, but it also helps to build brand recognition no matter where your customers find you.

Once people start to remember your Instagram handle organically, they’re more likely to seek out your content and become an engaged Instagram follower.

  1. Instagram Direct Message -Effective Conversations

A very effective tip. You can use Instagram Direct Message to spark new conversations and build on the comment thread in your Instagram feed.

Optimizing your Instagram Direct Message inbox is a really simple way to make sure you’re instantly connecting with your followers and responding to any feedback they might provide.

Strike up a conversation that doesn’t feel overly salesy. You might even surprise someone with a video message. The possibilities are endless, so it’s important to be strategic with your conversations.

Make your research and you can discover more tips and trends about Instagram. Try new tips and techniques and discover what works best for your business. It’s up to you to get more followers and grow your business.

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Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

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3 Benefits of Online Directories: How to Generate Targeted Traffic

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3 Benefits of Online Directories: How to Generate Targeted Traffic
3 Benefits of Online Directories: How to Generate Targeted Traffic

 

Online directories (business directories or business listings) are an easy way for businesses to build links and drive targeted traffic to their site.

Here are three benefits of online directories you need to know.

1. Targeted Traffic and Relevant Reach

Directories typically index businesses by niche, location, or category, and often include reviews.

When a person uses an online directory, they want to locate a business that is relevant to their needs. A directory makes it very easy for people to find pretty fast what they need.

By having your business listed in a directory, you’re increasing your site’s visibility, and your sales too.

2. Trusted Links – SEO and Rankings

Boosting your site’s SEO and rankings is a very effective tip of having your business listed in an online directory. Online directories are trusted sources and are typically high-ranking sites, themselves.

3. Cost-Effective

Many online directories like Bing Places, Yelp, and Foursquare, allow businesses to submit their information to their index for free. Some online directories do charge a listing fee.

Trusted, high-authority links are a marketing investment and a great tool for your business.

How to Find the Right Directory for Your Business

As with all other marketing tactics, you need to have a strategy for link building on web directories.

Relevance

Relevance – and reaching your target audience – is crucial to getting the most out of an online directory. Relevance is also a factor that search engines consider when they crawl sites.

Choose a directory that is relevant to your niche, and the chances of reaching your target audience and boosting your SEO will be much higher.

Domain Authority

When you’re deciding between online directories, consider domain authority.

It can be more helpful to get an inbound link from a site with high domain authority. You can check whether you’re listing your business on a trusted, well-established directory by checking the domain authority using a tool like Ahrefs, Alexa, or Moz.

The higher the domain authority of a website, the more likely it is to rank on SERPs.

Features – More Details

Some online directories go into more detail than others, and it’s up to you to decide whether you want a simple listing (name, address, phone, and web URL), or a listing that features photos, reviews, and ratings.

Taking advantage of directories with more features will be worth the extra effort.

By listing your business on a directory with added features, you’ll encourage your customers to provide feedback and ratings as well, which is helpful to boost site authority and SEO.

It’s crucial to stay consistent if you want to create a successful link building strategy, and it’s also important for the reputation of your business.

While the use of web directories may be easy to overlook in favor of other marketing trends, listing your business on a relevant online directory is one of the best – and easiest! – things you can do for your business and website.

The benefits of online directories are very useful for your business. Take action now to grow your business.

P.S.

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The Benefits of Content Syndication: How to Get More Exposure and Backlinks

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The Benefits of Content Syndication: How to Get More Exposure and Backlinks
The Benefits of Content Syndication: How to Get More Exposure and Backlinks

 

How to gain a wider audience, more followers, and backlinks without doing extra work. Many successful marketers love the idea, which is why marketing campaigns have evolved the content syndication.

Here are the benefits of content syndication you need to know. How to get more exposure and backlinks pretty fast.

Syndication is not the same as guest posting. With syndication, you write a piece of original content and post it on your website then try to get others to post it on their sites as well. Effective sharing of your content.

Questions arise involving duplicate content and good search engine optimization (SEO) rankings, but these issues are being solved daily by forward-thinking entrepreneurs.

The bottom line is that content syndication can earn you a larger audience as well as more backlinks.

What is Content Syndication?

Content syndication it’s the practice of publishing your original material on other peoples’ websites.

While this may sound strange at first, the statistics speak for themselves. You can enjoy great success with such a strategy.

New York Times bestselling author James Clear has seen a massive jump in followers using syndication.

Twice a week, he writes a piece of content to publish on his site. About one week later, he focuses on getting this original material published on third-party websites.

One of his original pieces that were re-published on Lifehacker earned him 600 new followers.

Write great content to drive traffic to your website then, as part of your content strategy, approach relevant third-party sites about re-publishing your material.

Syndication yields better results than writing guest blog posts on other peoples’ sites. Internet marketing influencer Neil Patel describes syndication as having more scalability, which basically means you get more out of what you already have.

Syndicated content naturally earns you backlinks. Syndication is working smarter, not harder.

However, the process of syndication must be handled smartly and carefully. If not, it could bring you new problems rather than new followers.

Content Syndication and SEO

Some of the biggest problems that could result from syndication are SEO problems. The largest search engine, Google, frowns upon duplicate content. Identical material can cause multiple complications.

Search engines could choose the wrong website to rank as your original creation, thus costing you rankings.

As search engines crawl content, if there is too much duplication without explanation, they might miss your original content.
Extensive replication of material could weaken your SEO rankings.

If you want to improve your SEO rankings and grow your followers and audience in hopes of earning more sales, create content designed to reach your target audience organically.

However, since syndication yields excellent results without extra work, how can you get around the issue of duplication?

There are some ways. One of the most important tools for avoiding problems with replica material is the rel canonical tag. These tags let search engines know which URL is the original master copy of a specific web page.

Tips for Effective Content Syndication

In addition to canonical tags, there are other ways to maximize syndication benefits.

Advanced Planning—Syndication should be built into your overall content marketing strategy. Define your business goals. Create material of high quality to drive traffic to your website then look for relevant syndication partners and create attention-grabbing pitches.

Identify Appropriate Syndication Associates—Look for well-liked websites with high SEO rankings that are related to your target audience. You must do the research, but this work pays off.

Distinguish Your Most Effective Syndication Strategy—There are multiple ways you can syndicate an original piece of content. You can personally approach possible syndication partners. You may also want to consider syndication networks. In some cases, you may want to syndicate a headline only with a link back to your website.

Use Social Networks—Social media is a great way to get more exposure for your original blog posts and material. Social shares can drive traffic to your web site.

Content syndication is an effective way to make your original copy work harder for you without spending extra time and money.

By working with other website owners to re-publish your material on their sites, you can earn valuable backlinks, higher SEO rankings, a larger audience, and possibly more money.

With so many benefits, syndication is worth considering as part of your digital content marketing strategy.

P.S.

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5 Effective Tips on How to Get Inbound Links

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5 Effective Tips on How to Get Inbound Links
5 Effective Tips on How to Get Inbound Links

 

There are many ways and methods to get inbound links. from the beginning methods to the advanced methods, the ones you should use when your site is a little bit older and you’re already getting a fair amount of visitors.

Here are 5 effective tips on how to get inbound links.

An important detail: don’t start promoting your site until it has some content – it’s unlikely that you’ll get good results when you promote an empty site!

1. Directory submissions – this is a very important step for a new site because this is probably how search engines will first find you. What you will need:

* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.

* An email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.

* a list of SEO-friendly directories

Take that directory list, visit each directory and submit your site cycling your titles and description on each submission. This is the hardest part mainly because of the amount of workload.

2. Reciprocal links (link exchanges) – Link exchanges used to be a very powerful method at the beginning of Google and PageRank, but not anymore. This doesn’t mean that reciprocal links don’t work anymore, it’s just that they’re not that important anymore.

However, this is one step you could follow when you have little competition, somewhere in the range of 300 000 or 400 000 results for your search word or phrase.

3. Submitting articles to article directories – this is a very popular method of obtaining backlinks: it requires little time, it’s free and you can (possibly) get a lot of backlinks.

Writing articles gives you perfect control over the environment your links are in and even a little control over the site where your article resides (because webmasters usually post only articles that have the same topic as their site).

Writing articles of high quality will ensure that your articles will be posted on many sites – a good article will get you a good number of backlinks!

One last thing about article writing: never post the article that you’ll distribute on your site! Considering the article could appear on very important sites, Google may apply a duplicate content filter on your site, thus possibly burring it in the SERPs.

4. Buying links – Attention! if you are not an expert in search engine optimization you should not try buying links to improve your rankings. There are a lot of factors you need to know when looking to buy links: the theme of the site, the traffic that the page or site gets, whether that traffic is from natural and sustained (not from PPC, traffic exchanges,), PR, anchor text and many more!

However, if you decide on buying text links on other sites, do the following:

* choose well-established sites that have the same theme (niche) as yours.
* The link should be spiderable: check the robots.txt file, nofollow metatags, and the rel=”no follow” link attribute.
* make the link look as different as possible from a bought link: surround it with text and avoid placement in the site’s footer or an “Advertisements” or “Partners” box.

5. Link baiting is one of the most powerful methods of online promotion, but this should be used only when your site is a little bit older and stable – getting a lot of links in a short time can hurt your site.

There are a few hooks that you can use to attract links:

* news: get an important story first and you could be the focus of your industry sector, even if for only a few hours! People are always on the look-out for fresh stuff, and if it’s good you could end up with a lot of backlinks.

* resource: gathering a list of useful pages in your industry, or maybe offering a new viewpoint on a certain research paper.

Make your research and you will find more methods and tips to get inbound links. Test them out and decide what works best for your website.

P.S.

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