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Instagram Tips: How to Get Real Followers and Promote Your Business

Instagram Tips: How to Get Real Followers and Promote Your Business

Many businesses will promise you more Instagram followers. But ‘buying’ followers or using spambots is never a smart strategy. If you want to see long-term growth on your Instagram account, you need to post with intention and purpose.

Here are the tips you need to know about how to get real followers on Instagram.

  1. Time Management

If you want to see effective results of your Instagram market research, you need to be intentional with your time management.

Before you even tap into Instagram, think about the kind of content you want to see.

Are there accounts that you’re frequently looking at for inspiration?
Who are the other brands in your niche?

When it comes to Instagram strategy, it’s not about the number of hours you spend conducting market research, but how you use your time wisely.

If you don’t know where to start with your Instagram market research, take a look at relevant hashtags. Take a look at an account in your industry niche and see how they’re consistently using the same hashtags.

  1. Respond Thoughtfully

The key to maintaining strong relationships with your current and prospective followers is to always stay engaged. Think of the Instagram comment thread like a conversation with a friend. What kind of comments is going to encourage someone to respond? And what comments are going to make people tune you out?

This is a great way to build an emotional connection with prospective Instagram followers. You might think to yourself:

How did the post-impact you?
What do you like about the post?
Do you have a question about the content someone shared?
Do you want to tag someone in the comments so they can see the content?

  1. Create an Effective Bio

Your Instagram bio is the best way to make a good first impression to prospective followers.

Think of it as the homepage of your website:

What do you want people to know right away?
How can it help you sell more?
Is your contact info easy to find?

It’s important that your Instagram bio description is always up-to-date and fits in with your brand aesthetic.

  1. Use Instagram Stories

Instagram Stories are a great way to catch peoples’ attention and start a conversation.

Your Instagram Stories should always feel aligned with your brand’s look and feel. Using your brand colors or similar layouts in your Instagram Stories is a great way to make sure people instantly recognize your content.

Sharing geolocation stickers make you more likely to show up in the explore tab, and your Instagram Stories are more likely to catch the attention of people also scrolling the geotag hub.

  1. Instagram Account Information and Business Content

How can you expect people to follow you on Instagram if they don’t know where to find you? That’s why it’s a good strategy to add your Instagram handle to your business materials and content. It not only makes you more memorable, but it also helps to build brand recognition no matter where your customers find you.

Once people start to remember your Instagram handle organically, they’re more likely to seek out your content and become an engaged Instagram follower.

  1. Instagram Direct Message -Effective Conversations

A very effective tip. You can use Instagram Direct Message to spark new conversations and build on the comment thread in your Instagram feed.

Optimizing your Instagram Direct Message inbox is a really simple way to make sure you’re instantly connecting with your followers and responding to any feedback they might provide.

Strike up a conversation that doesn’t feel overly salesy. You might even surprise someone with a video message. The possibilities are endless, so it’s important to be strategic with your conversations.

Make your research and you can discover more tips and trends about Instagram. Try new tips and techniques and discover what works best for your business. It’s up to you to get more followers and grow your business.

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