Infographics are much more than a simple visual. Infographics are pretty effective and they can attract more leads to your business. They are an attractive way to transform statistics and giant blocks of text. Stats show that 68% of marketers believe infographics will be used as a lead generating tool in the future.
Here are some tips and stats about infographics and how to generate more leads for your business.
Types of Infographic for Lead Generation
Statistical Infographic Informational Infographic Timeline Infographic List Infographic
Tips for Lead Generation
Content
Know and understand your customer’s needs Provide useful or helpful tips Produce relevant data and insights Design
Color and Font
The color scheme should match the theme and brand Pictures to represent the content Layout
Optimization
Proper use of white space Mobile optimized Lead generating essentials
Use CTA
Social media sharing buttons Link to the relevant offer Share your embed code
Infographics and Lead Generation
Social Media
Marketers can generate leads from social media
78% of marketers generate leads from social media. 80% from LinkedIn, 30% from Facebook, 35% from Twitter
Email Marketing
Usage of visuals in the email can increase conversions
75% prefer email with visual images. 55% possibility of the audience turning into leads. 90% of business grew using emails.
Content Marketing
Colorful visual content increases the desire to be read by prospects
Relevant data with colorful visual Increase Traffic 15%.
Infographics receive 94% more clicks, 20x more reads, and 86% generate leads.
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There are over 800 million monthly active TikTok users worldwide. So there is a great opportunity to get more followers and promote your business. TikTok is a very popular and pretty engaging social media platform.
Here are some effective tips about how to get more followers on TikTok.
Content Is King
Unlike Instagram or YouTube, even accounts with zero followers can get thousands or millions of views on a new video. Content is king on TikTok. The TikTok audience is changing and is continuing to grow in popularity. So even if your target audience is not teens, you can get many new followers on TikTok.
Build A Community
For brands and businesses on social media, growing your following usually means more sales opportunities. But on TikTok, your need to build a community.
So growing your TikTok following is not a fast way to make more sales. But it is a way to build up a community that loves and supports your brand.
Use TikTok Trends
TikTok allowing users to combine sound clips and music with their original video content. Viral trends pop up every day. That’s why there are multiple variations of the same video.
Create Your Trends
If the current trends don’t fit your brand’s messaging another effective way to grow your following is to create your trends.
Use the Right Hashtags
Hashtags act the same way on TikTok as they do on other social media platforms.
There’s no guide to which hashtags are the most effective on this platform, but you can use a combination of content-specific hashtags, and general hashtags related to the platform. So you can make your content easy to discover.
Remember that these general hashtags can be saturated, making your content harder to find. So you need to add more unique and niche hashtags.
Post Original Content
You can use TikTok’s editing features and creating your original content regularly. This tip will increase your chances to get more TikTok followers.
Like most social platforms, the TikTok algorithm rewards posts that have a lot of engagement and interaction. So the more you post, the more people will see your posts.
Post at Peak Times
It’s very important to know when your audience is most active. If you use TikTok Analytics with a Pro Account, you can find out the specific days and hours your audience is most active.
Attention! TikTok displays all analytics in UTC. That means you’ll have to do a timezone conversion to find out when your audience is most active in the location that they’re in.
Cross-promote
It’s very easy to download videos from any profile on TikTok and repost it to other social media channels. If you have many followers on another platform, you can invite these followers to TikTok.
Find Influencers – Influencer Marketing
Many influencers from other platforms have migrated their followers to TikTok. Just like on Instagram, brands can build collaboration with an influencer or content creator. Influencer marketing on TikTok is still new, so it’s a great opportunity to use influencer marketing.
Use Call-To-Action
People or marketers who use a call-to-action at the end of their videos can boost their following because a lot of people need help to take the next step.
You need to make your CTA as exciting and enticing as your content. This can come in the form of simple text additions on your video or you can even host a giveaway, survey, etc.
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YouTube is the most popular video platform. Also, YouTube is a pretty effective tool to promote your business. One of the key metrics to measure success on YouTube is the number of subscribers your channel has. So you need to know how to get more subscribers on YouTube.
If you post videos frequently you can attract more people to your channel. The more you post videos, the more people watch them, and you get more engagements, likes, and shares.
Here are some tips you need to know about how to get more YouTube subscribers in 2020:
Create engaging, high-quality, and informative content
If you want to attract more people to watch your video, you need to create content that is engaging, high-quality, and informative. Here are some tips to create better content:
Build your content around a specific audience. (Target Audience)
Always start your videos with an interesting hook which will make people want to continue watching the rest of the video.
Always use original content.
Create and publish videos frequently
Creating and publishing videos frequently helps to increase your subscribers.
Stats show that YouTube channels that publish more than once a week perform better than those who don’t. So if you can publish more than one video a week, there are higher chances of gaining more subscribers.
YouTube videos optimization
Video optimization it’s important to rank higher on YouTube. To ensure that your videos reach the right audience, you can optimize the title, description, and meta tags.
Title
If you are using an exact keyword in your video title can help you to rank higher. A higher ranking means more views and more subscribers.
Description
When you write the description of your video, make sure that you provide all the necessary information such as keywords, timestamps, and links.
Timestamps help viewers to choose a section of the video they want to watch and jump right to it. Linking other relevant videos in the description gives a chance to showcase other videos and also keeps your content engaging.
Some other effective tips.
Upload an attractive thumbnail
Upload a transcript of the video
Add a start screen and end screen to your YouTube videos
Engagement and Interaction
When you interact with your viewers, it gives them a sense of gratification. When people watch your video, thank them at the end of the video and give them an idea about where to go for more information. Drive them to your website.
Encourage your viewers to comment and give feedback about your video. Stats show that video comments have a very strong correlation with rankings. Learn from the criticism and incorporate these feedback into your video.
You can always get new ideas from your viewers too and create new videos based on the comments.
Also, live streaming is a good way to interact with your audience in real-time.
Generate Backlinks
Find relevant and authoritative websites or YouTube channels that are relevant to your video content and collaborate with them to generate backlinks. You can also use testimonials to create backlinks.
Video Promotion
Engage with people by posting your video links on relevant community pages or forums.
Publish your video in reputable video directories
Bookmark your videos on popular bookmarking sites
Embed videos in your blog posts and social media.
Create Long-Videos
YouTube loves long-videos because viewers spend more time online (YouTube) to watch videos. The more time they watch videos the more ads they will see. So YouTube will earn more money!
Also, long-videos will achieve higher rankings on YouTube and Google. Pretty effective and important too!
Twitter is a powerful social media platform for businesses and marketers. It can help you to generate engagement, get more followers, grow your business, and build relationships, with your target audience.
These days, growing more Twitter followers with genuine fans takes concentrated efforts.
Here are some effective tips about how to get more followers on Twitter.
Tweet often because it offers relevancy to your followers to get engaged.
Be consistent because tweeting many times in a day can help you get more Twitter followers.
Many people are active on both weekends and weekdays. But before tweeting, ensure to check the analytics to determine the best times to tweet.
Use relevant hashtags in your tweets. With hashtags, you can get more engagements and will help you attract new followers who are searching for those hashtags. While using hashtags in your tweets, it is better to keep them to a maximum of three. Don’t overdo it!
Search and follow people that have keywords or hashtags related to your business. You have to search for a relevant business word such as words relevant to your industry or niche.
Follow the people from the Twitter chat, who has replied in your answers as they’re likely interested to follow you back.
Tweet about others who have mentioned you or your brand or business in their post. It will help you grow your number of followers.
Adding keywords to your Twitter bio can help in showing up in Twitter’s search results. But ensure the keywords are relevant. So, be specific and mention about your business in the bio.
It is important to be informative when posting on Twitter. 80% of the content should be about your business and the rest 20% should be related to you. So, make sure you’re not just tweeting about your brand the whole time.
Be original. This simply means to post content that is useful to the general audience or tweet original content to attract good followers.
Add images, videos, and Gif’s to your tweets for increasing your Twitter followers.
Add a strong call to action in your tweets. It’s a very effective way to engage more Twitter followers.
Become a trusted source of information for your followers. You need to provide useful, quality, content, and solutions to your followers.
Use a Twitter search to find people with the same interest. Try to engage with their content for increasing your Twitter traffic.
Engage your followers by telling a story. Use simple and practical language to narrate your content as they will find your post more engaging than others.
Try to promote your Twitter account on all marketing platforms. The marketing platforms include both online as well as offline, such as on business cards, on the websites, and more.
You need to help others and don’t just promoting your content. Become known as someone who puts the needs of others first. This will help you organically grow your followers.
Run your Twitter contests regularly to gain momentum. So your followers will check your account regularly to find new interesting contests.
It’s very important to reward your followers who took part in the contests or discussions. Use a giveaway method and offer your followers a chance to win prizes, gifts, even discounts.
Promote the same post at different times in a day. It’s very smart and useful to share your same post multiple times in a day and for that, you can use Twitter automation tools for easy sharing.
Growing a Twitter following takes time and effort. You can follow these tips to increase your Twitter followers.
SEO Tips: How to Get Targeted Traffic and Increase Sales [Infographic]
SEO is a very important tool to get targeted traffic and increase your sales. But you need to know the effective tips and trends about SEO. So you can achieve higher rankings on Google and other search engines.
Here are some effective tips about SEO you need to know and use.
Focus on Your Niche – Target Audience
The best way to get more SEO traffic to your website is to focus on your niche. You need to connect with your target audience and convert your traffic into fans or subscribers.
Find a keyword that your business has the potential to rank for and you can generate targeted traffic through SEO.
Use The Right keywords
Keywords are very important for your SEO strategy. The Google search algorithm is pretty smart, but it’s still an algorithm. Also, Google many times update the algorithms. So you need to know about these updates.
Also, assigning keywords to pages has benefits and advantages in search results.
Tips for Keywords
Write your keyword in the first 100 words of your content. Add the keyword at the beginning of your title tag. Use the keyword in the URL (if possible).
Use low-competitive Keywords
Not all keywords are the same. Some keywords are much more competitive than others. In many cases, low-competitive keywords are the best way to get more targeted traffic with SEO.
You can use SEMrush or other keyword tools to find the best keywords you need. Discover less search volume keywords and you can establish yourself as the authority in your industry. (Low-Competition Effect)
If you take this approach, you can slowly and methodically earn more and more relevant search traffic.
The best part about this traffic is that it has intent behind it. So you can grow your business with SEO.
Write Attractive and Powerful Headlines
It’s a very important tip to write attractive headlines. So your target audience and Google can easily understand what your content is about. If you don’t have powerful headlines nobody will read your article (content), and you cannot increase traffic and higher rankings on search engines.
Use Images or Videos
Images or videos are a necessity to generate engagement with your target audience. Engagement is very important if you want to grow your business, build relationships, and increase sales. Without engagement you will lose traffic, sales, and rankings.
Make your research to discover more tips and trends about SEO and how to create a successful SEO strategy to grow your business.
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