Online directories (business directories or business listings) are an easy way for businesses to build links and drive targeted traffic to their site.
Here are three benefits of online directories you need to know.
1. Targeted Traffic and Relevant Reach
Directories typically index businesses by niche, location, or category, and often include reviews.
When a person uses an online directory, they want to locate a business that is relevant to their needs. A directory makes it very easy for people to find pretty fast what they need.
By having your business listed in a directory, you’re increasing your site’s visibility, and your sales too.
2. Trusted Links – SEO and Rankings
Boosting your site’s SEO and rankings is a very effective tip of having your business listed in an online directory. Online directories are trusted sources and are typically high-ranking sites, themselves.
Many online directories like Bing Places, Yelp, and Foursquare, allow businesses to submit their information to their index for free. Some online directories do charge a listing fee.
Trusted, high-authority links are a marketing investment and a great tool for your business.
How to Find the Right Directory for Your Business
As with all other marketing tactics, you need to have a strategy for link building on web directories.
Relevance – and reaching your target audience – is crucial to getting the most out of an online directory. Relevance is also a factor that search engines consider when they crawl sites.
Choose a directory that is relevant to your niche, and the chances of reaching your target audience and boosting your SEO will be much higher.
When you’re deciding between online directories, consider domain authority.
It can be more helpful to get an inbound link from a site with high domain authority. You can check whether you’re listing your business on a trusted, well-established directory by checking the domain authority using a tool like Ahrefs, Alexa, or Moz.
The higher the domain authority of a website, the more likely it is to rank on SERPs.
Features – More Details
Some online directories go into more detail than others, and it’s up to you to decide whether you want a simple listing (name, address, phone, and web URL), or a listing that features photos, reviews, and ratings.
Taking advantage of directories with more features will be worth the extra effort.
By listing your business on a directory with added features, you’ll encourage your customers to provide feedback and ratings as well, which is helpful to boost site authority and SEO.
It’s crucial to stay consistent if you want to create a successful link building strategy, and it’s also important for the reputation of your business.
While the use of web directories may be easy to overlook in favor of other marketing trends, listing your business on a relevant online directory is one of the best – and easiest! – things you can do for your business and website.
The benefits of online directories are very useful for your business. Take action now to grow your business.
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