Tag Archives: engines

How to Use Social Bookmarking Websites

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How to Use Social Bookmarking Websites
How to Use Social Bookmarking Websites

 

Social bookmarking sites can also be used like social search engines. You can search and browse to see popular web pages. Users can comment and vote for web pages they like, making it easy to see what articles are most valuable. Here are the most popular bookmarking sites you need to know and use.

1. Pocket

Pocket is a social bookmarking site that lets you save articles, videos, or stories from any publication or web page. With the paid version of Pocket, you can annotate, highlight, and add notes to pieces you’re reading.

A unique feature of Pocket is that you can pick up right where you left off. It saves your place and brings you right to the section of the article you were reading before closing out. Also, articles are saved in Pocket even if the web page or article gets taken down. You will still have that article in your database.

2. Digg

Digg is a news aggregator site that features articles in science, technology, and current events. With each article, you can like, bookmark, or share on social media. You can also publish your articles on Digg to share with the community. Additionally, Digg curates content by top stories, so you can see what’s trending online.

3. Pinterest (Very Effective)

Pinterest is a social media network that operates as a social bookmarking site. You can create boards and save content to come back to later.

A unique feature with Pinterest is that they collaborate directly with sellers, so you can buy the products you find directly through Pinterest. Users enjoy Pinterest because they can save content and ideas for parties, events, recipes, and gifts.

4. Mix

The mix is a social bookmarking site where you can save content for later. To get started, you choose things you’re interested in, such as travel, pop culture, or food, and then it curates content for your feed.

Additionally, you can also follow people you know or coworkers so the articles they save show up on your feed. This is a great way for colleagues to share resources and see what coworkers recommend reading.

5. Scoop.it

Scoop.it is a social bookmarking site that specializes in researching and publishing content for individuals and businesses. A unique feature is how Scoop.it works with businesses.

You can publish on your websites and blogs, newsletters, and social media directly through Scoop.it. It will aggregate curated content for you across multiple WordPress blogs.

Scoop.it will also suggest content for you based on your previous interaction.

6. Medium

Medium is an online publishing platform and a social bookmarking site where you can publish and save posts to read later. On Medium, you can favorite different topics, writers, and publications to personalize your feed.

Below an article, you can clap for it (like favoriting it), and find out more about the author and organization associated with the piece.

7. Slashdot

Slashdot is similar to Reddit in that it is designed as a social news site. It features news stories on current events and industries including entertainment, science, and technology. Users can comment and save each story.

Stories are tagged, so you can filter through and search for stories on a particular topic.

There are more bookmarking sites like Dribbble, Reddit, Folkd, etc. If you search on Google you can find many similar sites.

Effective Tips on How to Use Social Bookmarking Sites

1. Content Curation

As a marketer, especially in social media, one of your duties is to curate content to share with your audience. People look to your brand for resources and expertise in your industry. With a social bookmarking site, you can save articles or resources you find online so you never run out of content to share with your audience.

Social bookmarking saves time and gives you the ability to schedule content ahead of time.

2. Organize and Save Resources

A benefit to social bookmarking sites is that you can organize and save content that you want to revisit later. As a marketer, it’s important to keep track of resources that help you develop professionally. Using a site where you can keep these resources organized is helpful, so you won’t lose valuable content.

3. Tag Content

With most social bookmarking sites, you can “tag” content, meaning you can label it. For example, if there’s a blog post that is about YouTube SEO strategies, you can “tag” that content as “YouTube.” Then, when you want to go back and look for that article or you need resources for YouTube, you have a section in your social bookmarking account tagged YouTube.

This keeps the resources you save organized and readily available.

4. Share Resources

Another way to use social bookmarking tools is to share content with your team. As a marketer, if you find an article about social media strategy, you can tag the content as “Social Media” so your social media team can find it. Plus, if everyone on your team has access to the social bookmarking site, they can regularly check in to find the resources they need.

This is helpful for employees to continue developing their career and also share things they learn with their colleagues.

5. Build Backlinks

Social bookmarking sites can be a great addition to your link building strategy. You can use your profile to bookmark resources on your website. However, you shouldn’t only add bookmarks to your site.

Use social bookmarking as you normally would, bookmarking other resources you come across, but sprinkle in a post or two from your site. While social bookmarking shouldn’t be your sole link building strategy, it can round out your current strategy.

6. Drive Traffic to Your Site

Social bookmarking sites can drive traffic to your site. If people bookmark your post and vote for it, it will show up in searches, and lead to traffic to your site.

Besides sharing your posts on your social bookmarking profile, you also want other people to bookmark your content. To make this easy for users, you can add social bookmarking buttons to your blog so readers can bookmark your content with the click of a button.

7. SEO

Search engines often list results from social bookmarking sites. When a site is bookmarked on a social bookmarking site, a link is made and indexed by search engines. This earns credibility with search engines.

Content that is voted for and bookmarked a lot by users on social bookmarking sites tends to show up higher in search engine results.

Social bookmarking can help develop your team and keep your marketing skills sharp in an evolving industry. Plus, it can also be used as a strategy to gain more traffic and credibility with Google.

Make your research to discover more tips and tricks about bookmarking websites. Don’t forget the Knowledge is Power!

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4 Effective SEO Strategies You Need to Know: How to Increase Your Rankings

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4 Effective SEO Strategies You Need to Know: How to Increase Your Rankings
4 Effective SEO Strategies You Need to Know: How to Increase Your Rankings

 

Several different factors influence how well search engines understand the content of your website and its ability to attract your target audience. This is the reason that search engine optimization is a very important tool for your website.

Here are 4 effective SEO strategies you need to know about how to increase your rankings on search engines.

1. Images and SEO

Images play an important role in your SEO effect. The research found that images appeared in 28% of SERPs in September 2018. Posts and pages with images receive better engagement, shares on social media, and overall improve the ability of the content to engage customers.

Also, customers pay close attention to page load speed. Google has found that when the page load time increases from just 1 second to 3 seconds, your chances of people bouncing increases by 32 percent.

When your page load time increases from 1 second to 5 seconds, that probability increases by 90 percent. Your images play an important role in how quickly pages load.

You have three main image types to choose from: JPEG, GIF, and PNG.

Most of the images you see online are JPEG. Since they are widely used, they are compatible with most device types. They also compress images to help keep the file small. This can sometimes hurt the quality of the image, but it also helps page load time.

GIF images have gained tremendous popularity over the past few years because they allow users to incorporate simple animation as well as having regular art. These images only use 256 colors, so you would not want to use a GIF to upload a photograph.

The limitation also means that the size of the image is small, thus making them a good choice for certain images, such as the company logo, that need to download quickly.

PNG images are the newest, which means that you might find support and compatibility of the images lacking in some sectors. These images can use more colors, but the images do tend to be larger.

To optimize your SEO, consider carefully the role the image will play within a particular piece of content on your site and which file type will have the best impact on the user experience for your audience.

Balance image quality, load speed, and the need for image compatibility and support to create the best image experience.

2. Website Design and SEO

Responsive design

Responsive design has been the chosen solution for many people. This design automatically detects the type of device that displays the site and adjusts accordingly.

Google has stated that they prefer responsive design– although they also say that they do not prioritize one type of design over another in the algorithm as long as the pages are compatible with mobile users.

Responsive design, however, does have a few issues as well. The largest drawback is the need to optimize for both the mobile and the desktop experience simultaneously. This means that if your desktop users prefer the site design but your site performs poorly with mobile users, you have to determine the risk of modifying your site design to please your mobile users and weigh the risks of both audience types.

Adaptive Design

The adaptive design attempts to correct some of the issues seen in responsive design, as site owners have greater flexibility to create separate journeys for mobile versus desktop users.

It also reduces some of the load speed problems seen with responsive design. On the other hand, this type of design can be complicated and require a lot of resources for many site owners.

You need to consider the type of mobile site that will work best for your needs. Look at the traffic on your site, the behavior of mobile versus desktop customers, and see which type of site will perform best for you and your SEO goals.

3. Accelerated Mobile Pages or AMP and SEO

AMP, however, is a tool that has been an around for a few years and allows you to capitalize on website speed on mobile. By creating AMP pages, you can ensure that latest and most relevant of your pages have speed on their side when customers come across them.

Google likes AMP pages because they can be trusted to deliver fast content and optimal user experience.

To create an accelerated site, take advantage of AMP, particularly for any news or similarly targeted articles you create on your website. This will help you get your new releases above the competition and in front of customers, building a strong brand reputation.

4. XML Sitemap for SEO

Creating an XML sitemap can play a strong role in helping Google understand and properly index your page. It provides you with the opportunity to let Google know how your site is organized and where you would like them to prioritize the indexing process.

You can easily generate a sitemap. For example, WordPress allows you to create and update a sitemap with a plugin. You can then take this auto-generated sitemap and submit it directly to Google.

Since the purpose of the site map is to help Google know how to index your page, you should not include pages that you have blocked with robots.txt on your site map. If you have a very large site, you also want to make sure you place an emphasis or weight on pages that have been highly optimized and represent your site best.

Similarly, you only want to include canonical versions of your website on the sitemap.

Once you have submitted your sitemap to Google, go back and review it in Google Search Console. If the search engine has problems indexing certain pages, they will let you know, which can help you quickly fix these potential problems and create a site better prepared for search.

SEO is a challenging area with many various techniques and optimization processes to follow. Use these 4 proven strategies and you will increase your rankings, targeted traffic, and profits online.
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Guide: 10 Effective SEO Tips

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Guide: 10 Effective SEO Tips
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1. Why You Need SEO

No SEO means very limited visitors and traffic to your website. If you do not implement SEO the search engines cannot rank your website with relevant keywords. They may not even index the website for months. Leaving you hanging around waiting for traffic that will never appear. Simply, no SEO, no traffic, no Money!

2. On Page and Off Page SEO

You will not achieve great success without doing them both. Many would argue on-page SEO and off-page SEO are just as important as each other. Your site can be optimised and ranking but off-page can sky rocket the traffic and make your site have authority A key factor to ranking higher in the search engines.

3. SEO is a Everyday Task

The quicker you start the better it will be. Leaving it for another time will mean more pages to optimise and less traffic hitting the website. No ALT tags, image tags, headlines is a disaster for your website. Will takes weeks or months to go manually. With SEO you save time and money.

4. Know Your Competition

Know where they are ranking and for what keywords. Knowing this enables you to compete with them. Without knowing this are blindly going about your business, use their work they’ve already done to boost your website higher.

5. Content is King

If you want it to rank higher in the SERPS you need to add new content and be improving the site each month. Creating new content means the Google bots will search the sites regularly and update their indexing. As you know the content is king. You must have valuable and helpful content for your visitors, your target market.

6. How to Avoid Issues and Penalties

Known issues are poor content, over use of keywords, advert heavy pages, low quality backlinks amongst a lot of other things. Research how to get rid of these penalties as the search engines will drop your site in the rankings and not allow it back until the problems are solved.

7. Do Not Copy Content

If Google thinks your content is copied it will downgrade this page or worse the entire website. Most pictures nowadays are copyrighted so be aware when using these images. If using content from else where always acknowledge the original source. As you know the search engines like Google are very smart now. So avoid the copy content and you’ll achieve higher rankings.

8. Blog

If you have a blog it’s important to add value and new content to your site. This way you give people a reason to visit your site. Write informative articles for your readers as often as you can.

9. Use Google Search Console

The search console enables you to find out what traffic you are currently getting and how many impressions you are getting and for what keywords. This is a very powerful tool to measure website traffic.

10. Google Business Pages

Google Business Pages can help you rank number 1, even if your website is not number one for a certain search. This is a crafty tool most SEO experts keep to themselves. Its easy to set up and great for local searches.

It’s very easy to learn more about SEO. Make your research and discover the new SEO trends and tips. You can search on google about the new SEO updates.

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