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12 Steps to Successful Blogging: How to Make Money Online

September 4, 2019Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, video12, blogging, how, make, money, online, steps, successful, tojtsantalis

Blogs can be a very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. Here are the 12 most essential steps to successful blogging.

1) Your Niche

A niche is a targeted topic, product, or service. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about daily.

You can use keyword research services to find popular searched topics. It does not matter if your topic is popular as long as there is an audience for your topic and the topic is precisely focused then your blog should be successful.

Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about how to make money online can be a larger niche market.

2) Update Daily (nothing less)

This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines.

Attention! Google and other search engines love fresh and high-quality content. So, you will achieve higher rankings on search engines pretty fast.

Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful.

To keep your blog traffic and retain your visitor’s interest it is a must to update your blog daily with multiple entries. Until you have a steady audience you should try to update your blog everyday with at least 3 or more daily entries.

The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new blog posts. It may even be wise to schedule a set time which you dedicate to your blog each day.

Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors and money.

3) Traffic

It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth.

You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories.

You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, etc. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates.

Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ezine.com

Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” box. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines.

Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines are bound to find your blog in no time with that many publications and credit you an authority on the topic, in return increasing your rank on search engines.

4) Track Your Blog

How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs, people are more interested in what “you” have to say! Many visitors do not comment on their 1st, 2nd, or 3rd time. Some do not comment at all but are active daily visitors.

Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Google Analytics will do the trick. Install (copy/paste) the code into the HTML of your blog template and start tracking your visitors.

It’s better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.

5) Listen to Your Audience

When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog.

If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.

6) Multiple blogs

Use multiple blogging accounts (free) to attract more people. The more blog accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 blog to all others.

Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

7) Graphics, Photos, and Infographics

Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog.

Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

Also, a very effective tip is to using Infographics. People and search engines love infographics because they are attractive visual content.

8) Social Media and Videos

These days social media and videos are a necessity for bloggers, marketers, and business owners. The majority of online people love social media and videos. They using them every day! So, it’s very easy to attract new interested people to your blog and increase your targeted traffic.

10) Keep it Personal

A blog is most successful when it is kept personal. Try to include personal experiences which relate to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives.

Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

11) Interact With Your Visitors

You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. Try your best to find exclusive information that not many have.

Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does.

Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals.

12) Make Money

Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense.

Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits.

In addition to contextual advertising, it is good to also use graphical advertising such as Amazon.com or General Sponsored Advertising.

Following these blogging tips should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer.

Making money online is not an overnight experience like many may think, but making money online is a possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.

P.S.

More articles and infographics http://www.bestprofitsonline.com/myblog/

https://gr.pinterest.com/johnygt/pins/

10 Steps to Create Epic Blog Content & Go Viral [Infographic]

September 3, 2019artificial intelligence, Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, infographic, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, video10, blog, blogging, business, content, create, epic, go, guide, steps, to, viraljtsantalis

5 Reasons Why You Need a Blogging Strategy: The Benefits for Your Business

September 3, 2019Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, video5, benefits, blogging, business, for, need, reasons, strategy, why, you, yourjtsantalis

These days the consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s very important for businesses of all sizes, and in all industries. And one of the best ways to educate and build authority in the marketplace is to have a solid blogging strategy in place.

According to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is now critical to their business.

But blogging, like any business activity, needs to have both a purpose and a plan to ensure that you’re getting the best results from the time and resources invested. This means having a blogging strategy that’s focused on achieving your desired business goals.

A blogging strategy is a comprehensive plan which outlines the essential steps you need to follow when creating your blog and blog posts.

Defining your goals
Developing your buyer personas
Analyzing your competition
Developing a keyword strategy
Creating a content calendar
Determine how to promote your blog

Failure to create a strategy, or follow it, can lead to a variety of critical issues, all of which will waste your time and resources.

For example, if you write a blog post without doing any keyword research, your post will get lost in the sea of Google and Bing search results, getting limited, if any, views from your target audience.

Having a blogging strategy, and planning out a blog calendar in advance, will ensure that you post strategically and successfully.

Understanding the value of blogging, and its specific business benefits are essential to helping you stay committed to the process.

Here are five specific benefits that a blogging strategy will give your business

1. Blogging can help you build your brand

Blogging provides your business with two key benefits.

Develop your brand and create more brand awareness.

Many businesses write blog posts without a schedule or plan, posting randomly. That approach will not be nearly as effective, nor cohesive as it would be if you took the time to create a blogging strategy. Having a blogging strategy will help you stay organized and consistent, helping you create a powerful brand image.

By having this singular, powerful brand image, you’ll make clear to your ideal clients:

Who you are
What you stand for
Whom you help

2. Blogging will increase your authority – Become an expert

Blogging done correctly can also help you establish authority on your focus topic/s, or niche, increasing a sense of trust your readers feel toward your brand. That will also help you with your broader business goals because people buy from people they know, like and trust.

You can blog on all kinds of topics related to your industry, but if your posts don’t address the key needs or challenges of your ideal clients – using the language that they commonly use – they won’t resonate with your ideal clients. Nor will your posts prompt them to reach out to you for a solution to their problem/challenge.

Solving the challenges of your ideal clients through high-quality content will increase your authority, and perhaps even position you as an influencer in your industry.

3. Blogging will increase traffic from search engines

While you can increase traffic to your blog in many ways, you cannot overlook the value of organic traffic – traffic you get from search engine results.

Showing up organically on the first page of the search engine results, for the topics your ideal clients search for, will create a strong, positive impression in their minds, and can greatly increase the number of people reading your blog.

Without SEO, you could be losing thousands, or even tens of thousands, of eyeballs on your content. With all the information out there competing for readers’ attention, your posts must show up high in the search engine results.

Tip

When you create new content, search engines, such as Google, Bing, and Yahoo, will crawl your site to index this fresh content. The best way to achieve better results in search engines is to purposefully incorporate search engine optimization into your blogging strategy.

This means pre-planning the keyword phrase each post will focus on, adding appropriate headers, sub-headers, tags, internal and external links and optimizing your site for mobile.

4. Blogging can help you to engage your target audience

Your blog content enables you to facilitate important discussions in your industry, and build a community of people interested by, and engaged with, your posts.

These discussions can help you shape the future of your business – by communicating with your target market, listening to what they want and need, and providing high-quality content for them, you will encourage them to keep engaging with you.

To achieve that level of engagement, you have to employ a strategic and intentional approach to blogging. When creating your blogging strategy, include content that will foster valuable discussions about current or ongoing issues within your industry, as well as any new or growing trends.

Remember, your ideal clients can find coverage of these topics in many places online – what makes your content unique is your perspective on the topic.

When people align with your point of view, they’ll not only read everything that you create, but they’ll share it too.

5. Blogging will generate leads for your business

Perhaps one of the most rewarding benefits of having a well thought out blogging strategy is the conversion of your web traffic into leads.

These are qualified leads, with whom you’ve built some trust and authority through the content you’ve shared, and who knows who you are, whom you help and what you offer.

That’s why all good blogging strategies should include the creation of one or more lead magnets.

A lead magnet provides value through content, solving a very specific problem in exchange for an opt-in (being added to your email list).

When you identify a common issue your ideal clients struggle with, use it to create a more detailed piece of educational content in the form of a lead magnet.

Once you have one or more lead magnets, you can use several strategies to convert your blog readers into leads. Keep in mind, your lead magnet must:

Be interesting enough for someone to give up their email address for
Be something that can be consumed quickly or easily

It’s great to have a blogging strategy for your business, but simply having one in place is not enough.

The business benefits of blogging are immense for those who do it strategically and consistently. The most important part of any blogging strategy is to put it into action and keep your process on track.

Take action today. Create an effective blogging strategy and attract your target audience to grow your business.

P.S.

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The Benefits of Social Media for Your Business [Infographic]

September 2, 2019artificial intelligence, Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, infographic, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, videobenefits, business, for, media, of, social, yourjtsantalis

Guide: How to Create a Successful Pinterest Marketing Strategy – Increase Traffic and Sales

September 2, 2019Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, videocreate, guide, how, marketing, pinterest, strategy, successful, tojtsantalis

There are over 300 million users searching and sharing inspiration on Pinterest every month — that’s a huge, engaged audience with real purchasing power!

Here is a guide about how to create a successful Pinterest marketing strategy. Discover the secrets about how to increase traffic and sales with Pinterest.

The Power of Pinterest Marketing for Business

With the right strategy, Pinterest can be a powerful and effective tool for your business. You can build a strong community that engages with your content, drive brand awareness, and product sales.

Pinterest is a Visual Search Engine

Pinterest isn’t just a social network — it’s a visual search engine! This means that your content can be discovered by almost anyone searching on Pinterest at any time — giving your content a much longer shelf-life than on Instagram, Facebook, Twitter, and beyond.

Most businesses still think of Pinterest as just a social channel, and they’re seeing subpar results because of it. But by optimizing your Pinterest marketing strategy for views and saves, rather than likes and comments, you can achieve so much more for your brand.

The Pinterest Demographic

Pinterest’s demographic is unlike any other social platform.

According to Pinterest, the platform reaches 83% of all women 25-54 in the US — which also happens to be the demographic responsible for 80% of household buying decisions.

And what’s more, we know that people actively use Pinterest as a platform to inform their purchasing decisions.

According to a study by Pinterest, 85% of women on the platform use it to plan small or big life moments, compared with Facebook 53%, and Instagram 44%.

So with the right Pinterest marketing strategy, you’ll be targeting people who have both spending power and intent to purchase.

A Longer Shelf Life

In comparison to most other social platforms, the content you share on Pinterest has a much longer shelf life.

When you first create a Pin, the chances are that you won’t be inundated with likes and comments. Instead, over time, your Pins will be discovered through search. And if you’ve nailed your Pin strategy, they’ll gradually be saved again and again, spreading across the Pinterest community.

This slow but very effective strategy might not provide the instant return you’re familiar with on Instagram or Facebook, but it does mean that a single Pin can still be driving fresh brand awareness months — if not years — down the line.

One of the best ways to bump up your long-term brand awareness is to create and save content consistently on your Pinterest account.

How to Create Successful Pins for Your Brand

Pinterest is a visual search engine, it’s important to create original Pins that stand out from the crowd! here are some best practices to ensure your Pins are at the very top of their game.

Create Branded Content That’s Tailored to Your Audience

The more entertaining, valuable, or relatable your Pins are, the greater the likelihood that people will save them to their own Pinterest boards — which means more exposure for your content!

Maintain a Consistent Aesthetic

Whatever content you decide to share on Pinterest, it should be clearly recognizable as an extension of your brand. Having a strong Pinterest aesthetic is one of the best ways to build a following and show off your brand’s unique style and tone.

Provide Extra Detail With Rich Pins

Rich Pins are a great way to add extra detail to your Pins, whilst also encouraging more click-throughs to your website!

Rich Pins work by pulling extra details into Pinterest when a Pin is created from your website.

Currently, there are four types of Rich Pins you can use on Pinterest: “Product”, “Article”, “App”, and “Recipe”.

For online retailers, Product Pins make shopping super easy through Pinterest, as they include real-time pricing, availability, and information on where to buy your product.

Rich Pins are the easiest way to share extra, valuable information with your audience on Pinterest — which can encourage more clicks back to your site!

Use the Recommended Ratios

Although Pinterest does support Pins in a wide range of dimensions, the recommended Pin ratio is 2:3 (1000 x 1500 pixels).

According to Pinterest: “Other ratios may cause your Pin to get truncated, or may negatively impact performance.”

And considering that 80% of people currently use Pinterest on mobile, it’s definitely a good idea to optimize your Pins for views on-the-go.

Add Attention-Grabbing Text

Although Pin titles are important for SEO on Pinterest, they’re quite difficult to read in the Pinterest app.

So if you want to grab the attention of browsers — and encourage more click-throughs to your content — one of the best ways to do this is by adding engaging text overlays to your Pins.

Your text overlays should be easy to read and appeal to your target audience. They should hint at the value your content offers, without being clickbaity or misleading.

Create Seasonally Relevant Pins

Pinterest is a go-to destination for inspiration, so tapping into seasonal events — such as Easter, Halloween, Christmas, and New Years — is a guaranteed way to gain more traffic for your content.

It’s important to make sure your Pins are both seasonal and relevant to your business.

Create Video Pins for Pinterest

Did you know: You can now publish video Pins to Pinterest!

Video is one of the best tools in a marketer’s toolbox for growing engagement — and now you can harness that with your Pinterest marketing strategy.

Scheduling video content to Pinterest has never been easier — choose a date and time to submit your video content to Pinterest for review (all videos must be approved by Pinterest) and your video will go live on your chosen board as soon as it is approved.

Pinterest SEO Tips: Add Keywords to Your Pin Title

There are multiple places you can include SEO keywords, but one of the most important places is your Pin title. Your keywords here should cover as many bases as possible — as this will help your Pins get into your audience’s search results.

Add Keywords and Hashtags to Your Pin Descriptions

In addition to having optimized keywords in your Pin titles, you should also include them in your Pin descriptions — alongside relevant search hashtags.

Although there is no definitive rule book, high-traffic Pins tend to include between 5-10 keywords and 3-5 hashtags.

The best way to add keywords to your Pin descriptions is in sentence format so that your Pin descriptions are also easy to read.

Use Pinterest’s Keyword Research Tool

If you’re unsure on what keywords and hashtags you should be adding to your Pins, you can find inspiration by using Pinterest’s built-in keyword research tool.

By searching for a generic term in the Pinterest search bar, you will see a selection of keywords provided by Pinterest to make your search more specific.

These recommended keywords are ordered by search popularity, so you can take this into account as you plan the keywords and hashtags for your Pins.

With the right SEO strategy on Pinterest, you’ll be able to grow your audience efficiently and effectively — without spending hours promoting your content.

Pin Regularly

Thanks to the Pinterest algorithm, more recent Pins are more likely to be surfaced above older ones in a search result.

With this in mind, it’s a good idea to regularly publish new Pins to increase your traffic.

Not only this, but regularly pinning will show new visitors to your profile that you’re still active on Pinterest — an indicator that you could be worthwhile following for future content.

Creating Pins that resonate with your audience is one of the quickest ways to encourage saves on Pinterest.

However, it’s definitely worth aligning your shareable Pins with your brand DNA. A fun but irrelevant Pin might serve for a quick return, but it won’t help your brand perception in the long run.

Now you have all the tips and tricks you need to level-up your Pinterest marketing strategy!

With a successful Pinterest marketing strategy, you can build an audience that loves your content, engages with your brand, and buys your products.

— Discover more secrets and tips — https://gr.pinterest.com/johnygt/

https://www.bestprofitsonline.com/myblog/

Profits Online

A blog for profits and marketing online

Category Archives: Startups