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Augmented Reality: Why AR is The Future of Online Shopping [Infographic]

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Augmented Reality: Why AR is The Future of Online Shopping [Infographic]

Augmented Reality is when you project a virtual world onto a real-world environment and offer an amazing experience to the user. AR is creating a new and pretty engaging shopping experience for online customers.

This virtual experience can be perceived via your smartphone or with smart glasses. The AR is driving online shopping to the next level of the interactive customer journey.

The effects of AR shopping experience are more effective, more friendly, and more satisfying for customer experience.

The smartphone AR shopping already has high satisfaction and effectiveness. The AR experience is not only limited to the customer’s journey but it also supports customer support.

Here are some reasons why augmented reality is the future of online shopping

  1. Decisions and Satisfaction

AR help your customers to make better decisions and shopping more often online. Also, AR generates better satisfaction and reduces the possibility of returns. Customers know that the product will fit properly.

  1. Marketing Strategies and Advertising

AR will change the retail marketing strategies too. Online shops will use a try-before-you-buy strategy. It’s one of the best ways to attract customers. Online and off-line shops will create holograms that offer more information and provide unique brand experiences.

AR will also change online advertising by offering new interactions and ad formats to stand-out and attract more people. Instead of 2D images or videos, brands and marketers can run 3D social ads and remarketing campaigns.

Interested customers can view the product in a 3D option and visualize the product in a real-world environment directly from the landing pages.

AR also opens new sales opportunities in the form of virtual events, where retailers and brands can set up virtual promotions and virtual product presentations to generate excitement and invite customers to exclusive, holographic-based sales events.

  1. Branding

AR is already used by big retail brands like IKEA, Nike, Sephora, Pepsi, and many more. These brands are using AR content to build smart, interactive experiences for their customers. AR and innovation is the future.

With the help of AR, they generate brand awareness, customer loyalty, and increased revenues.

This new wave of amazing shopping experience is also growing the expectations for online customers. Stats show that 50% of customers will shop at a retailer that offers an AR experience.

Also, many reports show that 100 million customers will interact with an AR environment online or in-store. (2020-2021)

For retailers, marketers, and business owners, this is the right time to invest in Augmented Reality.

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6 Reasons Why Shopping Online is Very Effective for Customers

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6 Reasons Why Shopping Online is Very Effective for Customers
Online Shopping is very popular and also very profitable. It has changed the way consumers and entrepreneurs do business today. The consumers have an alternative way to shop, and a bigger market that offers bigger savings.

 

Online Shopping is very popular and also very profitable. It has changed the way consumers and entrepreneurs do business today. The consumers have an alternative way to shop, and a bigger market that offers bigger savings.

Today, online shopping has become one of the most secure transactions done on the internet. There’s a huge advantage that consumers could leverage from shopping online. Here are the reasons why you should do so now.

1. Easy Access

The great reason why many people choose to shop online is that is very easy and pretty fast. You could easily make a purchase straight from your home with your smartphone or computer. What’s even better is that you can shop anytime in the day even during night time.

Basically, it could save you the time and the effort spent walking into different retail stores just to look for that pair of shoes you like to buy.

For products that couldn’t be found in local retailers, you could go ahead and expand your search from different stores based on different geography. Shopping online won’t limit your shopping experience according to your location, so the possibilities of finding a good buy are virtually limitless.

2. Best Deals in Town

One of the reasons why online shopping offers a better deal a lot of times than retailers is because many of these online shops are actually direct manufacturers or suppliers. With online shopping, the chance of dealing directly with these manufacturers is high.

Many online stores will you offer you a better deal compared to retailers in your local market, it will also give you access to a wider selection of exclusive products which can be rarely found in offline.

Also, for people who love to shop by bulk, manufacturers and suppliers usually offer money-saving deals to consumers: the bigger the quantity of your purchase, the cheaper the prices will go. This is ideal for entrepreneurs who source their products directly from manufacturers.

Not only is online shopping beneficial for your day to day shopping needs, but it can also be a good source of income.

3. More Variety

The number of shops you could find and the number of products that you could choose from is massive online. Stocks are more abundant compared to a physical store. Also, ordering before a product is launched has already become common nowadays, giving the consumers the ability to get their hands on the latest gadget or trending clothes once it hits the market.

4. Easy Price Comparison

Amazon, eBay, and all other big e-commerce sites make it easy for users to find a product offered by different shops. These online shopping platforms also allow consumers to compare products, prices, and stores, to provide them the ability to come up with better judgment when it comes to choosing different deals offered on their platform.

Also, these sites are a platform for consumers to share their experience with a seller or store and a product to forewarn consumers of possible issues or praise and recommend a product and a store. With that, choosing between different stores and products and knowing which to avoid will be a lot easier for consumers.

5. Discounts are Everywhere!

One of the best things about online shopping is that discounts, vouchers, and coupons can easily be found on the internet and be availed! Many stores offer email notification and newsletters for seasonal and random discounts, while other websites simply offer coupons.

Discounts are store initiated and they are usually offered by retailers directly from their shop.

The coupons are mostly featured in mainstream media platforms like magazines and newspaper, but today their availability online has been increasing especially with the rise of aggregate websites that gather coupons from different stores and retailers.

This online marketplace for discount vouchers and coupons are called coupon stores. Coupon stores are the best place to find daily deals and promo codes for different products online. These coupons can help you save a good amount of money through discounts and promotions.

There are many popular coupon stores online where you could find daily discounts, promo, and coupon. Most coupon stores online feature thousands of active coupons and deals daily.

6. Privacy Shopping

The privacy that you get for shopping online is unparalleled. Purchases that you make on the internet are delivered straight to your doorsteps. This is the reason why many products are highly sold online, due to the fact that consumers prefer to purchase these away from the prying eye of the shoppers in public. The privacy that you get from online shopping it applies to every transaction that you do.

With so much to gain and nothing to lose, there’s basically no reason why you shouldn’t give online shopping a try. After all, there’s really nothing much to it, all it takes is just a few clicks.

P.S.

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