Augmented Reality is when you project a virtual world onto a real-world environment and offer an amazing experience to the user. AR is creating a new and pretty engaging shopping experience for online customers.
This virtual experience can be perceived via your smartphone or with smart glasses. The AR is driving online shopping to the next level of the interactive customer journey.
The effects of AR shopping experience are more effective, more friendly, and more satisfying for customer experience.
The smartphone AR shopping already has high satisfaction and effectiveness. The AR experience is not only limited to the customer’s journey but it also supports customer support.
Here are some reasons why augmented reality is the future of online shopping
Decisions and Satisfaction
AR help your customers to make better decisions and shopping more often online. Also, AR generates better satisfaction and reduces the possibility of returns. Customers know that the product will fit properly.
Marketing Strategies and Advertising
AR will change the retail marketing strategies too. Online shops will use a try-before-you-buy strategy. It’s one of the best ways to attract customers. Online and off-line shops will create holograms that offer more information and provide unique brand experiences.
AR will also change online advertising by offering new interactions and ad formats to stand-out and attract more people. Instead of 2D images or videos, brands and marketers can run 3D social ads and remarketing campaigns.
Interested customers can view the product in a 3D option and visualize the product in a real-world environment directly from the landing pages.
AR also opens new sales opportunities in the form of virtual events, where retailers and brands can set up virtual promotions and virtual product presentations to generate excitement and invite customers to exclusive, holographic-based sales events.
AR is already used by big retail brands like IKEA, Nike, Sephora, Pepsi, and many more. These brands are using AR content to build smart, interactive experiences for their customers. AR and innovation is the future.
With the help of AR, they generate brand awareness, customer loyalty, and increased revenues.
This new wave of amazing shopping experience is also growing the expectations for online customers. Stats show that 50% of customers will shop at a retailer that offers an AR experience.
Also, many reports show that 100 million customers will interact with an AR environment online or in-store. (2020-2021)
For retailers, marketers, and business owners, this is the right time to invest in Augmented Reality.
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Augmented Reality in E-commerce allows customers to preview products or services before buying (It’s like a Test-Drive). Using Augmented Reality, customers can preview products and then they will decide what to buy.
You need to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business and sales pretty fast.
Augmented reality providing new opportunities to help users test different products. The most prominent of these so far has been virtual make-up tools. Also, some tools enable users to virtually try on clothes, or see what furniture will look like in their home.
Augmented Reality Stats
Augmented reality spending is estimated to reach $62 billion by 2020
65% of online shoppers prefer to make purchases on sites that offer augmented reality technology
63% of customers say augmented reality would improve their shopping experience
37% say augmented reality would make them shop online more often
79% of customers prefer to use augmented reality capabilities to preview product variations such as color or style differences
40% of customers consent to pay a higher price for any products they were allowed to preview by augmented reality
47% of customers said augmented reality features save their time to make a decision
79% of people who’ve experienced augmented reality actively prefer these virtual experiences over video content
29% of consumers say that they would prefer to use augmented reality to view the product before they purchase it.
70% of consumers are expected to be more loyal to brands incorporating augmented reality as part of their shopping experience
73% of mobile users reported either high or very high satisfaction with mobile Augmented Reality experiences
Virtual Reality is still a new concept, and many business owners don’t know how to create a marketing campaign based on this innovative technology. However, it is the future, so you need to know about it.
Branding and online videos are very important tools to promote your business. Discover the future of virtual reality and how it will change the digital marketing world and online businesses.
Virtual Reality – New Interaction
Virtual reality (VR) is a technology that is based on a 3D system and a computer-generated simulated environment that can be explored and interacted with by a person. Once the individual goes into the virtual environment, they can interact with the system in a real way that gives them the illusion of actually being there.
They can manipulate objects and interact with the system to find information, shop, or perform tasks that would be impossible in the real world.
Virtual reality, itself, is the technology and computer system that allows the simulation to occur.
Augmented Reality Marketing
Augmented Reality(AR) technology is quickly gaining popularity. This latest technical innovation adds layers of computer-generated enhancement on top of existing virtual reality to make to look more meaningful and realistic, giving users an ability to interact with it.
AR is used to pop out 3D emails, photos and even text messages on mobile devices. Augmented Reality is all set to revolutionize the marketing world.
Virtual reality has been used in some different fields of industry.
Medicine Space exploration Science Gaming Military The Arts and Entertainment
Google Glass was an invention that attempted to use VR to a greater degree and make the technology available to a wider audience. While Google Glass was not as successful as Google had hoped it would be, it may have set the ball rolling toward the invention of other similar objects and devices that promise to take the future of virtual marketing to new levels.
The Human-Machine Interface
When we talk about virtual reality, we need to know about the human-machine interface. The ability to enter the computer world and be a part of the digital environment is a revolutionary act.
There have been other ways that humans interacted with computers in the past such as virtual chatbots, simulated military operations, and interactive voices and characters, but never before have we had so many different ways to live, interact, and perform in the virtual environment.
Virtual and Augmented Reality in Digital Marketing – The Future
No one knows the future exactly. But we can see a trend toward using virtual reality on a higher level shortly. Here are what most experts think we will see in augmented reality marketing strategy soon.
Virtual assistance – Chatbots
Online chatbots will be even more helpful and integrated within the entire online eCommerce shopping experience soon. With VR components that will aid in the immersive shopping experience, virtual reality will be more customer-friendly, high-tech, and effective in finding the customer what they want.
This may increase the level of conversions for eCommerce businesses in the future because the experience is so immersive that the customer is more likely to purchase.
Shopping with VR glasses
Future computer and internet platforms will embrace the virtual reality experience and the use of external optics and add-ons such as virtual reality glasses and many other technologies we will see in the future.
Developing content for VR users
With the increased level of VR use that is set to come down the road in the future, advertisers and business owners will need to improve their content that will be appropriate for virtual reality users.
Some content will stay the same, but the interactive components such as finding items in your store, making lists, communicating with others on the platform, and similar tasks will need to be developed in a way that will work with the virtual platform.
A Greater level of immersion
One of the advantages that most business owners see regarding virtual reality is the potential for a higher level of immersion in their content. Immersion is the act of becoming more involved and engaged in the content that users see or interact with.
When they are actually in the environment itself and interacting with people and things within that environment, they are more likely to become immersed in the experience.
This will usually lead to more actions that customers will perform, including an increase in conversions.
More 3D content
There will be a need for more 3D content since this is the format that virtual reality thrives in. Content creators and business site owners will have to be aware of how to interact with and present material for online users in a world that is based on digital reality.
New VR standards
You will see new standards being created regarding the concepts and application of virtual reality in the future to fit the growing need for adaptation to the new technology.
Many methods and trends in digital marketing will change. But the content will still be a necessary component of reaching customers in a personal way. Virtual reality is a great tool, but it is not something that your customers will always be on or will use all of the time.
While some believe this, it will likely not happen since people have a limit to how much they want to immerse themselves in this fascinating but “unreal” environment.
The human experience and human connection are what people most value.
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