Social Media and Video Marketing Strategy: 3 Top Platforms Statistics [Infographic]
Do you know the top social media platform to promote your videos? Do you know which platforms are the best for your video marketing strategy? Here are some social media statistics you need to know.
Social Media and Video Marketing Strategy
Monthly active users Monthly usage Demographics by platform Potential ad reach
Businesses, brands, and marketers know that video marketing and social media are essential to promote their products, attracting customers, and increasing sales.
The top social media platforms you can use for video marketing strategy are YouTube, TikTok, and Instagram.
YouTube still has the most monthly active users. But TikTok is growing pretty fast.
Video Content: 7 Top Video Platforms To Use (YouTube Alternatives)
Video content is growing rapidly these days. Many businesses and brands are beginning to shift their marketing strategies from blog posts to videos because of their effectiveness.
Video Content: 7 Top Video Platforms (YouTube Alternatives)
Studies show that videos can boost web traffic, rankings, user engagement, and conversion rates.
People love videos and they are also 12 times more likely to share a video than any other type of content.
YouTube is the biggest video-sharing platform and the second-largest website in the world (just behind Google).
Here are some video platforms (YouTube alternatives) you need to know. These platforms can help to promote your videos and business. Also, you can increase targeted traffic and even sales.
1. Vimeo
Vimeo is a video-sharing website that’s similar to YouTube (it offers higher quality videos using 4k Ultra HD). It’s also an ad-free platform. So the viewers can focus on watching the videos without any distractions.
Vimeo is the best place for video-makers or video-producers to share their high-quality videos with others.
You can upload as many videos as you like on YouTube without any limit. But the maximum limit per week is only 500MB and can be upgraded to 5GB for premium users.
2. Dailymotion
Dailymotion is similar to YouTube. Dailymotion offers the same layout and video categories that make the transition from YouTube easier.
With 112 million visitors per month, Dailymotion is one of the biggest YouTube competitors.
The advantage of using Dailymotion is that it has a less harsh video policy compared to YouTube.
You can upload any kind of videos you want, no one will remove them. The downside is that you can find many pirated (illegal) videos.
You can only upload high-quality videos if you’re a pro user. The high-quality video has a resolution limit of 1080p and can only be 20 minutes long.
3. Dtube
Dtube also has the same user interface as YouTube. But the way Dtube operates is completely different from YouTube.
Dtube uses blockchain technology to store the videos. As a result, the videos and personal data here are pretty much safe from hackers.
Plus, this platform contains no ads and offers cryptocurrency revenue for its content creators.
4. PeerTube
PeerTube is a peer-to-peer-based video-sharing platform. Instead of using one server like YouTube and many other video websites, PeerTube gives freedom to its users to host their server (called instance).
Every instance contains a user and their videos and can connect.
You’re free to upload any kind of video on this platform without having to worry about being banned.
The weakness of PeerTube is that is new and the video library it’s not as rich as its established competitors.
5. TED
If you are looking for an educational video streaming site, TED is a fit for you.
This platform has over 3,000 lectures covering a wide range of topics like technology, science, business, society, humanity, among many others.
6. Twitch
Twitch is not just an ordinary YouTube alternative but Twitch content is focused only on games. Also, you can find plenty of non-gaming videos as well.
It has a strong gaming community but YouTube is still better in some areas. First of all, you make a lot more money doing a live-streaming video on YouTube than here.
Secondly, you can’t rewind videos on Twitch and last, the live-streaming performance is a bit slower compared to YouTube.
7. Metacafe
Metacafe is the home of short videos that are no longer than 90 seconds. But more people are using Snapchat, TikTok, and Instagram than Metacafe, even though it offers a similar service.
However, videos on Metacafe will stay forever and not disappear after 24 hours.
Metacafe is like a mini YouTube alternative, where you can search for videos based on trending topics and categories. People on Metacafe are usually looking for funny videos, product reviews, and tutorials.
New Video Marketing Tip!
Discover the Best Platform to Promote Your YouTube Videos.
Successful Blogging: Tips and Platforms You Need to Know in 2021
Successful blogging is a great tool for your content marketing strategy and your business. Also, many brands and marketers are using blogs because they are a pretty effective way to promote their products or services.
Successful Blogging: Tips and Platforms in 2021
A successful blog can attract, engage, and convert leads right away.
Also, blogging can help you to build long-term relationships with your customers. Successful blogs are designed to influence readers, gain their trust, and generating sales.
It’s important to build a strong content marketing strategy to stand out and succeed. So you need to create a successful blog in 2021.
Also, as a content marketer, you can use blogs to share information and educate people about complex topics, your niche, or the latest trends in your industry.
These days with high-speed internet and smart mobile devices you can reach easily a lot of interested people (Target Market) worldwide.
A successful blog will help your readers or visitors to remember your brand and increase your opportunities to generate sales.
You need to create high-quality articles to generate interest and build trust in your brand. Then your blog can convert them into customers.
Attention! it may take some time for your blog to start driving leads to your website. Blogging it’s a long-term process.
Top Free Blogging Platforms in 2021
If you are new to the world of blogging and content marketing, then you might wonder how to start a blog.
Here are some free blogging platforms you need to know. (Some are entirely free and others offer a freemium version).
WordPress.org
The most popular option to build a blog. WordPress.org is used by nearly 42% of websites available on the internet right now.
WordPress.org is a free CMS platform and allows you to create a blog for your business or brand. But you need to develop the website yourself to integrate it, and you will have to find a hosting service to host it.
Medium.com
A popular blog and article publishing platform. Medium has grown extensively since its beginning in 2012. Freelance writers, hobbyists, bloggers, and readers visit this platform every day.
The Medium can be an excellent tool for aspiring bloggers to start developing their blogging profile or even draw traffic to their blog or website through blogs published on the Medium platform.
All you need to do is sign up and start writing a blog post. It’s easy to create and structure the content for efficient reading. The platform focuses on the content you provide while it takes care of the page design and site performance.
If you have your domain (blog or website), you can easily link your Medium articles to it.
Wix
Wix is a drag-and-drop website builder that is designed for business owners. You don’t need technical web development knowledge to create beautiful websites with a blog added to them.
Wix focuses on empowering brands to create their websites without hiring a web designer or developer.
Designed for small businesses, Wix offers the ability to customize the site according to your needs.
Additionally, Wix also offers an AI client designed to build a website for you according to your needs automatically. But it’s a premium option.
Joomla
Joomla is used to build a variety of websites. But you need to know web development technologies like HTML and CSS. Joomla is best for websites that require a sense of finesse in their design and functionality.
With Joomla, you can build a blog and also a website to connect with your blog. Joomla has many templates for various business niches and an extensive library of plugins and extensions make this a great option to build a website.
Completely free to download and use (like WordPress.org).
Last Tip
There are many more options to choose from and start your blog. Each of these platforms has its benefits and drawbacks. Make your research and decide which blog platform it’s the best for your business.
No-Code Platforms: Software Development Benefits You Need to Know [Infographic]
These days, with the help of technology, there is a new trend for businesses and software development. It’s the no-code platform. These platforms allow users to build their software solutions without the need to write any code in some cases or to write some low code in others.
No-Code Platforms: Tips and Benefits For Your Business
The Low Code market is predicted to grow to a value of $45.5billion by 2025. These platforms allow small businesses, even start-ups, to compete or even overtake large brands.
Here are some tips and benefits about no-code platforms and how they can help users to build web and mobile applications without ever having any previous knowledge or experience in software development.
No Code
No-code development platforms allow users to create sophisticated application software (either web portals or mobile applications) using graphical user interfaces and configurations without the need for any coding instead of traditional computer programming.
These platforms are related to low-code development platforms as the objective for both is to expedite the application development process. No-code development should not be confused with low-code development. Low-code platforms still require some amount of coding and coding skills.
Low Code
Low-code development platforms provide a hybrid development environment for application development that also employs both a graphical user interface and configuration but still requires some amount of coding and coding skills.
The difference with these platforms is that developers can contribute their creative flair by writing and developing coded features that integrate and enhance the applications developed.
The introduction of both these platform types means that a wider range of people can contribute to application development. These development platforms reduce the amount of traditional hand-coding. So users can accelerate the delivery of business applications.
Benefits
a.) Speed of Development
It is estimated that No-Code/Low-Code platforms can speed up the development process by as much as ten times when compared to conventional coding methods. With traditional methods, app development can take several months. The same product can be built within a few days or weeks using low-code/no-code platforms.
Faster development means that product prototypes can be developed faster, revised, refined, tested, and can be released to market much quicker.
Also, updates can be made more frequently as anyone trained in using these platforms can make changes regardless of their level of coding knowledge.
b.) Business Agility and Competitive
No-Code/Low-Code platforms can help businesses to become more agile and competitive. Because they enable rapid application development.
Business users can now be invited to participate directly in the process where the applications are created and iterated in real-time directly with these end-users.
This can save time and energy in the requirements and design phase.
c.) The Democratization of Application Development
No-code/low-code platforms democratize the development process by allowing employees to have direct input into the application development process.
Productivity increases as anybody within the organization can contribute to the project, no matter what their IT skill level.
This is made possible as these platforms provide visual development tools (usually in the form of drag-and-drop interfaces), which makes it possible to build applications without the need to write any code.
Pre-built features are also available and can be used to construct even sophisticated applications without the help of developers at any stage.
d.) Minimum Viable Product (MVP)
No-code/Low-code platforms are ideal for developing an MVP and are an incredibly efficient method for any business owners who want to develop a business application.
An MVP is a prototype of your desired application. It has the most important features and functionalities included within the design. This enables the business to test their application on real users to measure the engagement and effectiveness.
This allows the business to manage the development process and also allowing them to add more advanced features to their applications.
e.) Low Risk
No-code platforms ensure quick development and saving time and money. No-code/Low-code platforms have many features already prebuilt and tested for use within your applications.
This reduces the risks of coding bugs, project delays, or project creep. The resulting efficiencies experienced by the business also ensures a high Return on Investment (ROI).
f.) Cross-Platform Mobility
Applications developed through traditional coding methods are typically built for one platform. (Android or iOS)
For each platform you will require separate skilled resources, covering Web Portal, Web Services, Android, and iOS platforms.
Many no-code/low-code development platforms are cross-platforms. So the business can develop applications once and deploy them instantly across multiple platforms and associated devices at the same time.
g.) Security
As no-code/low-code platforms remove the need for writing code, businesses now don’t have to worry about underlying security protocols, such as encryption and patching your software.
Security is managed by these systems and providing you with an end product that is secure, robust, and scalable. These platforms can also work with IT, allowing for integration with core Active Directory environments and offering Single Sign-On and 2 Factor authentication.
Guide for Beginners: The Best Blogging Platforms You Need to Know
In 2020, the number of bloggers is expected to reach 31.7 million. So the best blogging platforms are in high demand.
Blogs are one of the easiest ways to get started with building an online business. You can monetize your blog in many different ways, affiliate marketing, a membership site, an E-commerce store, etc.
If you want to start a blog, you’re going to need more than some basic writing skills and a topic that you want to cover.
Here is a guide to discovering the best blogging platforms.
There are a lot of different choices out there today.
Here is a list.
WordPress.org
Medium
Blogger
Weebly
Wix
1. WordPress.org
The most popular choice of all – WordPress.org. This is the self-hosted version of WordPress and is not to be confused with WordPress.com.
Currently, WordPress.org powers 34% of the websites around the world, making it the best choice for any business owner.
With endless plugins to choose from and many impressive themes, WordPress.org is the best option for any blogger who wants the freedom to build their site.
You can even choose how you want to monetize your blog and generate more income.
Keep in mind, while WordPress.org is free, you will need a WordPress web hosting company to get your company up and running online.
2. Medium
Compared to WordPress.org, Medium offers a very different experience for bloggers. It’s not an environment where you’ll build your website from scratch. Instead, you simply publish your content on a pre-made platform for other people to read.
Medium is a great choice for business leaders searching for free blogging platforms in which they don’t have to worry about choosing a domain name or buying hosting support.
With Medium, you’re able to easily share your content with a new audience. And you never have to learn about coding.
A very effective solution to promote your content for Free! (They even pay you!)
3. Blogger
If you’re looking for one of the best blogging platforms, then it makes sense to examine a solution with “blog” in the name.
Blogger is a platform owned by Google, and it’s a popular option among beginners. A lot of people start with this solution when they’re just jumping into content creation for the first time.
Unfortunately, while Blogger is very easy to use, it’s also limited in features.
One of the major downsides of Blogger is that you don’t get any control over your new domain name. You’re always going to have the .blogspot subdomain, which doesn’t look professional.
On the plus side, because Blogger is owned by Google, you’re not going to have to worry about things like security and updates when you’re getting started.
4. Weebly
If you’ve been looking for the best free blogging platforms for a while, then you’ve probably already heard of Weebly. This easy-to-use platform has been popping up a lot recently in the online world (wide selection of features).
The basic version of Weebly is free to use, but you can always upgrade if you want access to more functionality and customization control.
The free version of Weebly probably won’t be enough to give professional bloggers everything they need. Although you can use it to take a look around what you can do on Weebly you won’t be able to create a real business until you upgrade.
On the plus side, every website from Weebly comes with a free SSL certificate for extra security, and there’s also a promotional feature too.
5. Wix
Wix is another popular option when it comes to the best blogging platforms on the market today. Chances are you’ve already seen other companies using Wix on your Facebook newsfeed or even around the web.
And while Wix might not be the most advanced website building solution in the world – it’s excellent for a free platform.
The Wix system comes with a free drag-and-drop editor to help you build your website, which is similar to what you get from WordPress.org.
Additionally, Wix is very easy to use when you’re just getting started online since it requires no coding knowledge.
Unfortunately, it doesn’t offer the same customization as you’d get from competitors like WordPress, and you’ll need to pay for your custom domain too.
Important Tip. Choosing the ideal blogging platform isn’t easy. If you want to make the right selection, you’ll need to think carefully about the kind of features and functionality that you need for your blog or business website.
![Social Media and Video Marketing Strategy: 3 Top Platforms Statistics [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/The-Best-Social-Media-Platforms-for-Your-Brands-Video-Marketing-731x2048.jpg)
![No-Code Platforms: Software Development Benefits You Need to Know [Infographic]](https://www.sitepronews.com/wp-content/uploads/2021/04/the-rise-of-nocode-development-platforms-infographic_604605c9318a1-618x6455.png)
