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Video Ads: CTV (Connected TV) The New Trend in 2021

Video Ads: CTV (Connected TV) The New Trend in 2021

Video ads are more engaging than any other type of ads. Also, they are personalized and profitable too. Video ads grab attention right away and encourage people to make purchases.

Compared to traditional TV, ads on connected TV provide more opportunities for targeting and personalization.

Video Ads: CTV (Connected TV) The New Trend in 2021

When you show your products or services in action, customers can see and understand all the details, evaluate the offer, and make a purchase. There are many types of video ads now, like 360-degree videos, in-stream ads, etc.

Video ads are the future of advertising because they allow advertisers to connect with their target audience easily and in many formats. One such format is CTV (connected TV). It’s the new trend of video advertising.

Connected TV is an Internet television that allows users to consume content from the comfort of their homes, using a smart TV or streaming device. The main features of CTV advertising are selectivity and flexibility.

Stats show that 55% of advertisers plan to shift their budgets from broadcast and cable to CTV in 2021.

CTV Monetization

There are platforms for CTV monetization like TheViewPoint, where publishers can find interesting offers. This option is highly recommended for those who are new to video advertising. But also is useful for experienced publishers.

  1. Choose Partners

CTV ad buying can be performed via direct and indirect deals. You can communicate with brands directly and you decide all the campaign aspects and tracks the process. You choose partners and build relationships with them.

  1. Ad Formats and Content Monetization

Publishers can use ad content in many creative formats to achieve the best results.

CTV platforms encourage you to deliver custom-made ads, in-stream rolls, and even ads with implemented QR codes. Viewers can scan the code to visit advertisers’ online shops or websites instantly.

The variety of formats allows publishers to choose the one that suits their business.

  1. Customization

CTV ads are highly customizable. You can choose the moment to deliver ads, add interactive elements, and use customers’ data to reach an incredible level of targeting.

Customization and deals with advertisers increase publishers’ chances to get the most of their ad inventory. Don’t miss the chance to get this opportunity to generate sales and money.

Last Tip

The success of your video ad campaign depends on several factors. Monetization platforms will help you to create amazing video ads. So you will increase your chances for success in the world of CTV advertising.

Platforms give more freedom and customization options to publishers. Also, CTV advertising is the new trend in 2021. Streams, online TV series, and other digital content delivered over the Internet have a vast reach and it keeps growing.

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AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]

AI Revolution: How Artificial Intelligence Is Changing The World [Infographic]

“The AI Revolution”, it covers the brief history of AI, the industries that will be affected, as well as some key AI statistics. The modern iteration of AI works silently in the background without a face, and it’s starting to impact everything it touches. It’s also will transform our economy at warp speed.

How Artificial Intelligence Is Changing Businesses

Artificial intelligence is here and it’s transforming our economy.

One estimate by PwC puts the global impact of AI at $15.7 trillion by 2030, while Accenture says that AI could double the rate of economic growth in developed countries by 2035.

If either of these two predictions come true, it will mean big change for almost every industry.

The AI Revolution: By the Numbers

The following stats will give you an indication on the potential impact of the AI revolution, and how it’s already shaping the future of business thinking:

The number of AI startups has increased 14x since the year 2000

The amount of investment in AI startups has increased 6x since 2000

15% of enterprises in 2018 already use AI, but 31% more will come on board in the next 12 months

72% of executives see AI as being the most significant future business advantage

84% of global businesses see AI as providing a competitive advantage

41% of consumers believe AI will improve their lives in some way

By 2020, businesses using AI to drive consumer insights will see $1.2 trillion more per year than their less-informed competitors

So while the AI revolution is not led by the identifiable face of a friendly (or antagonistic) robot in a physical form, experts agree that impact of AI on business will be profound.

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Mobile Marketing: 5 Reasons Why The Future Is Mobile

Mobile Marketing: 5 Reasons Why The Future Is Mobile

These days people spend most of their time on their mobile phones. They can do almost anything, from searching online news to ordering food, checking bank accounts, or even trading on the stock market. There is a transition from web traffic to mobile traffic. Mobile marketing overtaking all other types of marketing when it comes to impressions, reach, and results.

Mobile Marketing: Reasons Why The Future Is Mobile

These facts are driving marketers to create a mobile marketing strategy for specific products. Now it’s easy to get users to download an app immediately after seeing an advert.

But the mobile marketing space is becoming saturated, and the competition is very high. So it’s crucial to use effective mobile marketing techniques to win your competitors.

Here are some reasons why the future is mobile.

  1. Data and Targeted Ads – (AI)

Targeting mobile phone users allows businesses to get valuable data that never can do before. Such as which places or locations a user has visited, and which apps they have downloaded in the past.

Also, artificial intelligence (AI) and data can create highly targeted ads. Now businesses and marketers can understand and predict user behavior and intent. So it’s very easy to provide or to advertise what they need! (Marketers are becoming prophets!)

Another important thing is wearable mobile technology. Users now can pay using their watches, tracking their heart rate, physical activity, and storing all of this data in their phones.

Attention! Data it’s not about spying on users. (This data is given away with consent). But it’s about understanding the users.

  1. Future Of Mobile Marketing

Now algorithms are learning faster and becoming smarter every day. Digital marketing will become more profitable but more competitive. Mobile marketing, wearables, AI technology, and intent marketing will improve this evolution.

With new ways to gather data from mobile phones, digital advertising is changing rapidly. You can reach highly relevant target audiences pretty fast.

Now marketers and brands can generate more sales, increase profits, and build long-term relationships with their customers.

  1. Social Commerce and Mobile Commerce

Mobile shopping in 2020 has grown fast because of the pandemic. People prefer to use their mobile devices to shop (lockdown effect). The grocery shopping apps have an incredible 200% growth from February to mid-March 2020.

This trend will continue to grow in 2021 (until coronavirus disappears).

Retailers and marketers are searching for selling opportunities on social media. They know that social media is a very effective marketing tool.

More and more brands are adopting social commerce every year. Also, social media platforms provide all necessary marketing tools available for brands, marketers, and small businesses. So everyone could reach their target audience.

Mobile ad engagement is growing. People are spending more time on social media. In 2021, everyone should pay even more attention to social media marketing and mobile shopping.

  1. AI – Data and Analysis

AI-based analytical tools can process vast amounts of data and predicting further actions based on past decisions and performance. This solution allows you to automate the development of your marketing strategy.

  1. 5G Technology

5G is the newest technology standard for broadband cellular networks. 5G helps marketers to provide engaging data that were previously unavailable because of bandwidth and speed limitations.

People upgrade their mobile devices to take advantage of 5G technology.

5G offers increased bandwidth to enable high-definition VR experiences, 4k streaming video, and high-speed data delivery. 5G will become the new playground for marketers and brands.

Mobile devices are expanding and improve their influence in digital marketing every year. Mobile marketing has become a necessity to any brand or business. The new 5G networks gain traction in the United States and other countries.

Mobile marketing is the present and the future. Take Action Now!

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AI and Personalization: 4 Reasons Why Personalization And AI Are The Future of Business

AI and Personalization: 4 Reasons Why Personalization And AI Are The Future of Business

Personalization marketing and AI (Artificial Intelligence) are not only digital marketing trends but the future of business. A customized user experience is what customers like and want. These trends will build a long-term relationship with your customers and increase loyalty.

User experience needs to correlate to customer unique interests through relevant content or offers. Stats show that 58% of consumers are more likely to use a business or service if they are given a personalized experience.

AI and Personalization: The Future of Business

People want to feel special and appreciated. Psychologically, people are more likely to engage with something they find relevant to them. Successful marketing is using more psychological tips than you think.

Here are some reasons why personalization marketing and AI are the future of business.

  1. Targeted Messages

You need to create targeted messages. Product recommendations should be made based on viewed items, or a content offer should relate to a page that was viewed by your visitor or customer.

Think and use what you are learning about this person through each action they take and how you can continue to provide them with content that is interesting to them. Consider what interests people most.

  1. Behavioral Data

Looking at behavioral data is extremely important because it allows you to learn about your visitors and then you can create a customized experience. 70% of a group of senior marketing executives from both the U.S. and Europe said that they used behavior-based data to develop content.

You should measure engagement to see if people find your message or content relevant to them. Personalization will be based on both explicit and implicit data. Make sure that you are asking for the right information in your forms.

People many times are not willing to share their details with you. So you need to know what you ask for and when. The more information you gather about visitors’ interests and needs, the better you can provide a personalized experience.

Once you have enough information about your contacts and visitors, you can segment them into groups and you can nurture them. Automating the process will save you time and money.

Sending relevant and interesting content to the right group of people will gain their trust and will increase sales.

Important Tip: Make sure that you are using current data. Look at what people have been viewing or buying recently. Interests and needs change frequently.

  1. Personalization and Email marketing

Stats show that personalized calls-to-action generates a 43% higher conversion rate than calls-to-action that are the same for everyone. Also, personalization email marketing will lead to a 152% higher open rate compared with other types of email marketing.

  1. AI and Personalization

AI will improve personalization and sales with customer experience and marketing. Businesses that don’t incorporate AI tactics to improve their personalization marketing strategy will lose customers and sales. (Profits).

a) Create Customer Personas

You can begin with initial data (demographics and behavioral data) to identify and understand your customers. You can collect this data by asking customers directly. So you know details about who they are and what they need. Then using AI technology (machine learning, data mining, and natural language processing) you can create a new personalization marketing strategy.

b) Content Creation

It’s impossible to create personalized emails for every customer but there is an alternative way. You can use AI classification algorithms to capture a large number of data points describing a customer’s behavior (such as emails that the customer opened, past purchases, etc). Then you can select the best content for every customer. (Personalization Content)

c) Chatbots

AI-powered personalization chatbots can improve communication with customers and help customers with purchasing products while enabling them to use self-service for their online needs.

d) The Effect of AI Algorithms

Personalization has moved beyond segmentation to the use of algorithms. Brands are using AI through recommender systems to provide customers with more personalized experiences.

Many big brands are using AI to improve purchase recommendations (known as content filtering). Based on customer preferences, the algorithms can be designed to use those preferences and customer behaviors to recommend products, cross-sell items and increase sales.

Businesses can also use AI to share targeted content in real-time, as well as to determine when to send follow-up offers after the customer is finished shopping.

Personalization is the new type of marketing. But in most cases require a strong data set and AI technology to get excellent results, sales, and understanding of the customers.

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Bitcoin: Stats and Facts – Is Bitcoin The New Gold? [Infographic]

Bitcoin: Stats and Facts – Is Bitcoin The New Gold?

Many people counted out bitcoin and all cryptocurrency a few years ago, but lately, it is undeniable what a price run-up it’s been on. Bitcoin is here to stay.

Although it’s often referred to as new, Bitcoin has existed since 2009 and the technology it is built on has roots going back even further. If you had invested just $1,000 in Bitcoin the year it was first publicly available, you would now be richer to the tune of £36.7 million.

Bitcoin: Stats and Facts – Is Bitcoin The New Gold?

Here are some interesting stats and facts about Bitcoin. Many people wonder “Is Bitcoin the new gold?”

2009 – Bitcoin begins

The Bitcoin software is made available to the public for the first time and mining – the process through which new Bitcoins are created and transactions are recorded and verified on the blockchain – begins.

2017 –Bitcoin reaches $10,000 and continues to grow

A gradual increase in the places where Bitcoin could be spent contributed to its continued growth in popularity, during a period where its value remained below previous peaks. Gradually as more and more uses emerged, it became clear that more money was flowing into the Bitcoin and cryptocoin ecosystem.

During this period the market cap of all crypto coins rose from $11bn to its current height of over $300bn. Banks including Barclays, Citi Bank, Deutsche Bank, and BNP Paribas have said they are investigating ways they might be able to work with Bitcoin.

Meanwhile the technology behind Bitcoin – blockchain – has sparked a revolution in the fintech industry (and beyond) which is only just getting started.

Whatever your opinion on Bitcoin and cryptocurrency – and educated commenters have described them as everything from the future of money to an outright scam – it seems they are here to stay.

Will it succeed in doing what many early adopters and evangelists claim it is destined to – replace government-controlled, centralized money with a distributed and decentralized alternative, controlled by nothing besides market forces? We are unlikely to know the answer for some time yet.

More Details —

Every 4 years, the reward given to Bitcoin miners for processing transactions is cut in half. This reduction in supply drives up prices based on scarcity
The most recent halving occurred in May 2020 — as pandemic lockdown brought the economy to a standstill. More than 20% of all dollars in circulation were printed in 2020

BUT, the supply of crypto coins is finite, believed to lower inflation risk. Investment in crypto is widely used as a hedge against U.S. inflation
Accessibility Spurs New Investments

DeFi grew from $1 billion to $14 billion in “locked” assets — increasing the value of tokens associated with the decentralized finance platform
Adoption of central bank digital currencies by governments around the globe — Many fearing China’s aggressive moves will leave them behind

Office of the Comptroller of the Currency gave banks permission to hold crypto on behalf of customers — indicating mainstream acceptance

Proof of Stake blockchains became more prominent — Represent just 15% of the crypto market but responsible for driving significant growth
Proof of stake blockchains incentivizing users to “lock” their coins into the network — ensuring long term operability

In January 2021, Bitcoin reached a new high of nearly $42,000, before it (along with other coins) fell by 12% overnight — wiping out $200 billion from the cryptocurrency market

In February, bitcoin hit a new record of $53,000

Tesla purchased $1.5 billion in bitcoin
Announced plants to accept bitcoin payments
CEO Elon Musk called crypto “less dumb” than cash
Apple Pay began accepting BitPay — a prepaid bitcoin MasterCard
Bitcoin can now be used anywhere MasterCard is accepted
Elon Musk is also partially credited for the growth of Dogecoin which has risen over 900% since the start of 2021

What To Expect With Bitcoin In 2021

Increased investing from traditional finance leaders
The emergence of new use cases
The rapid adoption of crypto cards
Proof of Stake will drive most of the activity outside bitcoin
Investors view cryptocurrency as a portfolio optimizer
The U.S. dollar is expected to continue to weaken in 2021 — driving more investment in cryptocurrencies
With cryptocurrencies tearing through records, investors should keep in mind the cost of mining coins

The Cost Of Mining & Maintaining Crypto

In 2017, the estimated power required to run cryptocurrency
More than all the power used by the Republic of Ireland
On track to exceed the power needs of Hungary and New Zealand
In 2018, mining accounted for 1% of the world’s energy consumption
In 2020, Bitcoin consumed 120 gigawatts per second
156 million horses
49,440 wind turbines
It takes 10 minutes and 72,000 GW (or 72 Terawatts) to mine one Bitcoin
As the popularity of cryptocurrency continues to grow, the potential for wild success is attracting investors willing to take on big risks

Crypto’s the future of currency — don’t get left behind!

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