Video ads are more engaging than any other type of ads. Also, they are personalized and profitable too. Video ads grab attention right away and encourage people to make purchases.
Compared to traditional TV, ads on connected TV provide more opportunities for targeting and personalization.
Video Ads: CTV (Connected TV) The New Trend in 2021
When you show your products or services in action, customers can see and understand all the details, evaluate the offer, and make a purchase. There are many types of video ads now, like 360-degree videos, in-stream ads, etc.
Video ads are the future of advertising because they allow advertisers to connect with their target audience easily and in many formats. One such format is CTV (connected TV). It’s the new trend of video advertising.
Connected TV is an Internet television that allows users to consume content from the comfort of their homes, using a smart TV or streaming device. The main features of CTV advertising are selectivity and flexibility.
Stats show that 55% of advertisers plan to shift their budgets from broadcast and cable to CTV in 2021.
There are platforms for CTV monetization like TheViewPoint, where publishers can find interesting offers. This option is highly recommended for those who are new to video advertising. But also is useful for experienced publishers.
- Choose Partners
CTV ad buying can be performed via direct and indirect deals. You can communicate with brands directly and you decide all the campaign aspects and tracks the process. You choose partners and build relationships with them.
- Ad Formats and Content Monetization
Publishers can use ad content in many creative formats to achieve the best results.
CTV platforms encourage you to deliver custom-made ads, in-stream rolls, and even ads with implemented QR codes. Viewers can scan the code to visit advertisers’ online shops or websites instantly.
The variety of formats allows publishers to choose the one that suits their business.
CTV ads are highly customizable. You can choose the moment to deliver ads, add interactive elements, and use customers’ data to reach an incredible level of targeting.
Customization and deals with advertisers increase publishers’ chances to get the most of their ad inventory. Don’t miss the chance to get this opportunity to generate sales and money.
The success of your video ad campaign depends on several factors. Monetization platforms will help you to create amazing video ads. So you will increase your chances for success in the world of CTV advertising.
Platforms give more freedom and customization options to publishers. Also, CTV advertising is the new trend in 2021. Streams, online TV series, and other digital content delivered over the Internet have a vast reach and it keeps growing.